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By David Kahn
To remain competitive in today’s tight labor market, online training has become a
prevalent means through which organizations can train employees more rapidly, more
effectively, and at less expense than the past (Mcrea, Gay, & Bacon, 2000; Urdan & Weggen,
2000). Nevertheless, as the implementation of online training has become widespread, many
unfounded beliefs persist with regards to the effectiveness of particular delivery methods. One
example is the perception that integrating multimedia into course delivery is undeniably
beneficial.
What is Multimedia?
Multimedia is often considered to be the most misused term in online learning.
Multimedia refers to computer-mediated information that is presented concurrently in more than
one medium. It consists of some, but not necessarily all, of the following elements: text; still
graphic images; motion graphics; animations; hypermedia; photographs; video; and audio, i.e.,
sounds, music, and narration (Kleen & Shell, 1994; Najjar, 1996; Tannenbaum, 1998).
Conclusion
At some point in recent history, word got around that education without entertainment
was worthless. But isn’t it actually compelling content that engages users? And if this is the
case, can’t a text-only delivery mode provide the best solution? With all of the delivery modes
available, the most important component in producing an effective learning experience continues
to be in the quality of the instructional design and content, not the media itself. A well-organized
and skillfully written course offers learners accessibility and adaptability not available by other
mediums.
Now does this mean that multimedia is never necessary? Of course not. There are many
instances where visual and/or auditory depictions could enhance the learning experience.
However, in many cases, multimedia actually hinders learning by acting as a distraction or
unnecessary supplement to an already satisfactory course. Don’t fall into the trap. Don’t design
or purchase courses that are reliant on multimedia because “that’s what you’re suppose to do,” it
does not always make training better.
References
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