2015

Managing
Assignment
Module code: ABUS002-4-1-MBUS
Name: Ganeshwara Shanmugam
TP number: TP038112
Intake code: UCDF1505ICT (SE)
Lecturer Name: Kantharow A/L Apparavu
Submission Date: 10th August 2015
Word count: 1627 words

Business

Table of Contents
1

Introduction........................................................................................................ 3

Vision, mission and goals........................................................................................ 5

2.1
2.1.1
2.2
2.2.1
2.3
2.3.1

Boeings vision........................................................................................ 5
Mission........................................................................................................ 5
Boeings mission...................................................................................... 5
Goals.......................................................................................................... 5
Boeings goals......................................................................................... 5

The Functions of Management.................................................................................6

3.1
3.1.1
3.2
3.2.1
3.3
3.3.1
3.4
3.4.1

Vision.......................................................................................................... 5

Planning....................................................................................................... 6
Planning in Boeing................................................................................... 6
Organising.................................................................................................... 7
Organising in Boeing................................................................................7
Leading....................................................................................................... 8
Leading in Boeing.................................................................................... 9
Controlling................................................................................................... 9
Controlling in Boeing................................................................................9

Stakeholders...................................................................................................... 11
4.1

Internal Stakeholders..................................................................................... 11

4.1.1

Employees........................................................................................... 11

4.1.2

Managers............................................................................................. 11

4.2

External Stakeholders.................................................................................... 12

4.2.1

Customers............................................................................................ 12

4.2.2

Suppliers.............................................................................................. 13

Conclusion........................................................................................................ 14

References........................................................................................................ 15

1 Introduction
The purpose of this research is to learn how the companies complies with the four functions
of management which is planning, organising, leading and controlling. The company that I
have chosen for the research is The Boeing Company.
The Boeing Company is an American multinational corporation that designs,
manufactures, and sells military and commercial aircrafts, rotorcrafts, weapons, electronic
and defence systems and satellites. It was founded on July 15, 1916 by William E Boeing in
Seattle, Washington, United states .Boeing is among the largest global aircraft manufacturers
(its equal competitor AIRBUS), is the second-largest defence contractor in the world based
on 2013 revenue, and is the largest exporter in the United States by the dollar value.

Diagram 1
The picture is a photo of the founder the Boeing Company William E.
Boeing
(Wikipedia, 2015)

Diagram 2
The picture above is the Replica of the first plane
built by William E. Boeing and his friends know as
the B&W Seaplane
(Wikipedia, 2015)

Diagram 3
The old Boeing Company in
Seattle near the Duwanish
River.
(Bing, n.d.)

2 Vision, mission and goals.

2.1 Vision
Organisational vision is an aspirational description of what an organisation like to
achieve or accomplish in the mid-term or long-term future. The vision is also intended
to serve as a clear guide for choosing current and future course of action.
(BusinessDictionary, 2015)
2.1.1

Boeings vision
People working together as a global enterprise for aerospace industry leadership
(Boeing, 2015)

2.2 Mission
Organisational mission defines an organisations core purpose and focus that normally
remains unchanged over time. A mission is something to be accomplished.
2.2.1

Boeings mission
To ensure that innovative/creative solutions are developed and implemented to
improve the health and safety, employee development, and productivity in the
workplace.
(Boeing, n.d.)

2.3 Goals
Organisational goals are smaller aims/objectives need to be taken by an organisation
in-order to achieve their mission and vision.
2.3.1

Boeings goals
Boeings goals are twofold:
To understand and take advantage of marketplace changes
To reduce waste and increase optimal usage of its resources.
(123HelpMe, 2006)

3 The Functions of Management

For any kind of organisation to run smoothly, it needs to implement core management
concepts. The four function of management are planning, organizing, leading and controlling.
(Pakhare, 2013)For effective and efficient functioning, the companies must be able to
develop and implement management concepts that will lead them to the realization of their
companys vision.

3.1 Planning
Planning involves defining the goals of the organisation first and then determining the
activities and the resource required to achieve them. Planning requires the information
(Example; about completion and methods of production), judgements and decision-making.
(Gaberial, 2003)
3.1.1

Planning in Boeing
The plan to achieve Boeings goal is to implement a three-point transformation

strategy in their commercial airplane segment.

Transforming and simplifying their product offering
:-Boeing is focusing its new plane development efforts on the Boeing 787 Dreamliner,
a super-efficient commercial plane that applies latest aerospace technology. The 787
Dreamliner will be the most advanced and efficient commercial of its class.
Transforming customer relationships to ensure the requirements and deliverance are
met on time
:-Through Boeings new passenger-to-freighter conversion program and the opening
of the Commercial Aviation service Operations Centre, Boeing help their customers to
run their businesses more profitable. Boeing is also able to respond to customer needs
24/7.
Transforming and streamlining their product system
:-The plan is to use disciplined production increase to higher delivery levels over the
next two years.
(123HelpMe, 2006)
This three-point transformation strategy implemented by Boeing in its company will
lead them to the realization of their company vision.

3.2 Organising
Organising involves acquiring the resources needs to achieve its aims. Organisation
also means creating an organisational structure that is suitable for achievement of agreed
goals.
(Gaberial, 2003)
3.2.1

Organising in Boeing
For effective and efficient organisation, Boeing has implemented the matrix

management structure into its organisation. (Ann Blasius, 2008) According to Boeing,
through this type of management, the company is able to combine functional and product
departments in a dual authority system. This configuration helps Boeing to bring together
individuals who report to different parts of the company in order to focus and complete a
specific project.
Dennis Muilenberg
Chairman, President, and
CEO

Michael J. Cave,
Sr. Vice President
Business Development and
Strategy

Tom Downey,
Sr. Vice President
Communications

John Tracy,
Sr. Vice President
Engineering, Operations,
&Technology

James Bell,
Executive Vice President
Chief Financial Officer

Richard Stephens,
Sr. Vice President
Human Resource &
Administration

Wanda Denson-Low
Sr. Vice President
Internal Goverence

Shep Hill,
President
Boeing International

Timothy Keating,
Sr. Vice President
Public Policy

J. Michael Luttig,
Sr. Vice President &
General Counsel

Diagram 4
The organisational chart of The Boeing Company
(Ann Blasius, 2008)

On the other hand, Boeing has organised a good incentive program called Well
Being for their employees. The program is an initiative that aims to help employees achieve
a sense of physical and emotional well-being.
Furthermore, the Boeing Company is going to implement a system called Lean. This
system is known as an employee-driven system where the employees can voice out their
lessons learned and ideas to elevate company efficiencies.
Offering of such reimbursements to the employees, the employees will be glad to see
that the company have appreciated their efforts.

Hence, the employees will be more

motivated to do their jobs and also be more loyal to the company. Boeing has done a good job
in employee benefit optimization which will help them achieve their vision as stated above.

Diagram 5
A screenshot of a small briefing the Lean
system that is going to be implemented by
Boeing.
(Boeing, 2015)

3.3 Leading
Management must provide direction and leadership to motivate staff to perform the
essential task within the required timeframe and with the most efficient use of resources. It is
the managements responsibility to create the right level of communication and cooperation
where everyone is committed to common objectives.

(Gaberial, 2003)

3.3.1

Leading in Boeing
According to Boeing, the company has started a companywide initiative called

leadership Matters. This initiative focuses on enabling a culture of openness and

accountability in order to sustain an ethical and compliant work environment and enhance
business performance. Boeing is intended to
embed ethical decision-making into all aspects
of business, and equip managers and employees
with tools to confidently address ethics-related
matters, and to raise questions without fear of
retaliation.

Diagram 6
The focus of the Leadership Matters
program
(Boeing, 2015)

3.4 Controlling
Controlling is an important function because it helps to check the errors and to take
the corrective action so that deviation from standards are minimized and stated goals of the
organisation are achieved in a desired manner.
(Wikipedia, 2015)

3.4.1

Controlling in Boeing
To ensure control in the Boeing Organisation, the company has implemented a Code

of conduct. Boeing stated that, the Code of Conduct establishes behavioural expectation for
its employees at all levels of the company. Boeing has also indicated that the codes serve as a
foundation for the culture of their workplace and also provides the basis for the way they
conduct their business.

Diagram 7
A screenshot of Boeings Code of conduct
(Boeing, 2015)

4 Stakeholders
A stakeholder is a person, group or organisation that has interest or concern in an
organisation. They are either affected or be affected by the actions, objectives and policies of
the organisation. There are two type of stakeholders, internal stakeholders (people who are
part of the particular organisation) and external stakeholders (people who are not part of the
particular organisation).
(Dictionary, 2015)

4.1 Internal Stakeholders

4.1.1

Employees
Employees are one of the most important assets to a company. They are the people

who manages a companys daily progressions. The employees are key stakeholders which
determine a companys competency and performance. For example, In Boeing, the employees
of the Commercial Aviation Service Operations centre are needed to work around the clock in
order to meet customer needs.
(Ann Blasius, 2008)

4.1.2

Managers
A manager is the person responsible for coordinating and monitoring the work of the

employees to achieve the organisational goals. Managers are also involved in making
organisation-wide decisions. For example, former CEO and Executive Chairman of the
Boeing Company, Mr W. James McNerney, Jr, and the board of managers had introduced the
matrix management structure to enhance the workflow in the company. Hence, the decision
made by the CEO and the board of managers was a relevant decision and has improved the
workflow in the company toward achieving their vision.
(123HelpMe, 2006)

4.2 External Stakeholders

4.2.1

Customers
Customers are the main source of income to a company. The more customers you get,

the more income you will receive and also the more successful you will be in the business
world. Boeing has been in the aircraft industry for almost a century and has met many
customers throughout their journey. Their customers are quite satisfied by their products. To
support this, the Boeing Company and Cathay Pacific Airlines celebrated upon receiving their
50th Boeing 777-300ER. Cathay pacific claims that they have also to receive more planes
from Boeing in this year. This shows the satisfaction of the Boeing product.
(Boeing, 2015)

Diagram 8
The screenshot show the news on Boeing and Cathay Pacific Airlines Celebrating upon their 50th
Boeing aircraft.
(Boeing, 2015)

4.2.2

Suppliers
Suppliers are the party that supplies goods and services needed. A supplier may be

also distinguished from a contractor or a subcontractor who commonly add specialized inputs
and deliverables. Even though Boeing is a large company, it does not make all the parts
required to manufacture their planes. For example Boeing has chosen General electric to
supply them the engine for their 700-300ER and 777X planes.
(Spiderbook, n.d.)

Diagram 9
Screenshot of Boeing And GE (General Electric) supplier information.
(Spiderbook, n.d.)

5 Conclusion
Through this research, we are able to see how has The Boeing Company able to stand tall in
the aircraft business for almost a century by implementing the four functions of management.
Boeing is still at the urge of creating more fleets of aircraft for both the military and the
commercial airline companies to ensure that their vision to become a leading aircraft
enterprise can be achieved.

6 References
123HelpMe, 2006. Boeing"s Goals And Actions. [Online]
Available at: http://www.123helpme.com/boeing-companys-goals-and-actions-view.asp?id=158433
[Accessed 8 August 2015].
Ann Blasius, J. C. J. C. S. a. N. T., 2008. slideshare. [Online]
Available at: http://www.slideshare.net/rscalmo/teamdweek3alltogetherr
[Accessed 5 August 2015].
Available at: http://mw2.google.com/mw-panoramio/photos/medium/2700592.jpg
[Accessed 8 August 2015].
Boeing, 2015. Boeing. [Online]
Available at: http://www.boeing.com/commercial/customers/cathay-pacific-airways/boeing-deliverscathay-pacific-airways-50th-777-300er.page
[Accessed 6 August 2015].
Boeing, 2015. Boeing. [Online]
Available at: http://www.boeing.com/principles/vision.page
[Accessed 2 August 2015].
BoeingFrontiers, 2002-2015. Boeing. [Online]
Available at: http://www.boeing.com/news/frontiers/archive.html
[Accessed 4 August 2015].
Boeing, n.d. IAM/Boeing. [Online]
Available at: http://www.iam-boeing.com/about/mission.cfm
[Accessed 8 August 2015].
BusinessDictionary, 2015. Business Dictionary.com. [Online]
Available at: http://www.businessdictionary.com/definition/vision-statement.html
[Accessed 3 August 2015].
Dictionary, B., 2015. Business Dictionary. [Online]
Available at: http://www.businessdictionary.com/definition/stakeholder.html
[Accessed 8 August 2015].
Gaberial, V., 2003. Management. 3rd ed. Singapore: Peareson education asia Singapore Pte Ltd.
Pakhare, J., 2013. Buzzle. [Online]
Available at: http://www.buzzle.com/articles/management-concepts-the-four-functions-of-

management.html
[Accessed 3 August 2015].
Spiderbook, n.d. Spiderbook. [Online]
Available at: http://spiderbook.com/company/17272/details?
rel=90464&show_current=True&show_others=True&people_page=0&document_page=0&current_ta
b=supporting_documents
[Accessed 6 August 2015].
Wikipedia, 2015. Wikipedia. [Online]
Available at: https://en.wikipedia.org/wiki/Control_(management)
[Accessed 2 August 2015].