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The Organizing Committee for EXPO 2012 Yeosu Korea
110-793 4F #75 Yulgokno Jongno-gu Seoul, KoreaT.82-2-740-4805 F.82-2-740-4789 www.expo2012.or.kr
Carbon Neutral Accreditation Mark
: This mark is given to corporations and individuals participating in greenhouse gas reduction programs through energy-saving activities, as well as events having net zero carbon footprints.
This brochure was produced in an environmentally responsible manner using soy ink, FSC-certied paper, and thread for binding instead of adhesives.
 
Building a brighter future for humankind
The Living Ocean and Coast 
CONTENTS 02 OVERVIEW
World Expositions: for the progress of humanity
04 THEME AND VISION
The Living Ocean and Coast;
conservation and Green Growth
06 CONCEPT
The Ocean and Humanity in 2050
08 EXPO SITE
A blueprint for the green future
10 YEOSU DECLARATION & PROJECT
A call for global cooperation
12 KOREA
Enthusiasm for success
14 YEOSU
The charming host of Expo 2012
16 KOREA’S SOUTH COAST
An abundance of natural and historic wonders
18 EMBLEM AND MASCOTS
Yeony and Suny welcome you to Yeosu
 
Key Facts
Theme
The Living Ocean and Coast 
Period
May 12 - August 12, 2012 (93 days)
Venue
Yeosu, Korea (covering 1.74 million
m
2
 with the exhibition site of 250,000
m
2
)
Expected Participants
More than 100 countries, international organizations and global corporations
Theme Development
The Living Ocean and Coast 
 promotes the coexistence of the ocean and humankind through preserving marine ecosystems, thus nurturing the Blue Economy
*
, the green growth of the ocean
*
The term
Blue Economy 
 refers to the new economic system that can create an ecologically and economically sustainable future with the ocean.
Exhibition Items
The exhibitions will feature creative, technological, and artistic interpretations of the interactionbetween the ocean and humankind for the year 2050
OVERVIEW
 
World Expositions: for the progress of humanityExpo 2012 Yeosu Korea: Opening the future for humankind
Oceans cover some 70 percent of the Earth's surface and are home to 90 percent of the world's species. The sea is also the balancer of our ecosystems, producing 75 percent of the Earth's oxygen and absorbing 50 percent of the carbon dioxide in the atmosphere.Expo 2012 Yeosu Korea is dedicated to the planet's health and the well-being of humanity by suggesting ways
to nd the engine of future growth in the sea as well as paths for the preservation of marine ecosystems.
BIE
Following a series of highly successful exhibitions after London’s Crystal Palace Exhibition in 1851, it became necessary to create an international organization responsible for supporting and regulating World Expos. To this end, the Bureau of International Exhibitions (BIE: Bureau des International Expositions) was established in 1928. There are currently 156 member countries of the BIE.
For more than 150 years, International Expositions have contributed to improving the quality of human life by showcasing innovations and inventions that have introduced new epochs; the steam engine, telephone, automobile, Eiffel Tower, and TV all debuted at World Expos. The World Expo now shoulders the new mission of presenting ideas, stimulating creativity and encouraging cooperation to tackle the universal challenges facing humanity.
Legacies of the World Expositions
Telephone
Philadelphia,1876
Automobile
Antwerp,1885
The Eiffel Tower
Paris,1889
Steam Engine
London,1851
Phonograph
Paris,1878
Television
New York,1939
Airplane
St.Louis,1904
Frozen Mammoth
Aichi,2005
(c) Korea Tourism Organization

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