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BEAUTIFULINFOGRAPHICS
INYOURMARKETING
Introduction
Infographicsarenothingnew;why,then,doesitseemlikeinthelast5yearsmarketershave
beenusingthemtopromotecontentthatspreadslikewildfire?Well,becauseinfographics
work.Theyregreatasstandaloneblogposts,theydazzlereadersofebooksandcontentall
overtheinternet,andtheyreeasilyshareablebecausethebrainprocessesvisuals60,000x
fasterthantext.Thebrainlovesvisuals,especiallywhentheyreintheformofabeautiful
data-tellingstory.
Asmarketersadopttheinboundmarketingmethodologyofwritingandsharingexceptional
contenttoattractanddelightcustomers,infographicshaveweavedthemselvesintothe
threadsofabusinessscontentstrategy.Sharingthesebeautifuldatapresentationsiseasy;
thechallengingpartishowtocreateyourown,manipulateyourowncompanysdata,and
translatethatintoabeautiful,shareable,informativeandengagingpieceofcontentthatwill
increasetrafficandleadstoyourbusiness.
Inthisebook,VenngageandHubSpothavejoinedforcestoteachyoueverythingyouneed
toknowaboutcreatingvisuallystimulatingandinformativeinfographicstouseinyour
marketingefforts.Youllalsolearnhowandwheretopromoteinfographics,measuretheir
performance,andensureyoureseeingROI.
Table of Contents
2. TimelineInfographics(Time-Oriented)
3. ProcessInfographics
4. InformationalInfographics
5. GeographicInfographics
6. Compare/ContrastInfographics
7. HierarchicalInfographics
8. Research-BasedInfographics
9. InteractiveInfographics
10. WordCloudInfographics
CHAPTER1:DECIDING
WHATDATATO
REPRESENT
The#1mistakemostpeoplemakewhentheywanttocreateinfographicsistousetheirdata
asthestartingpoint.Readersdontexactlycareaboutyourdata,theycareaboutthestory
youaretelling.Creatingagreatinfographicisaboutansweringquestionsandsolving
problemspeoplehave.Usingyourdatatothinkaboutinfographicstorieswillimpedeyouin
theselectionofinterestingtopicsandinevitablybiasyoutowardswhatVenngagecallsa
dataforthesakeofdatainfographic.
Trynottobrainstormwithyourdatafirst.Infact,dotheopposite-takeyourdataandlockit
up.Dontlookatit.Forgetaboutyourdatafornow.Thinkaboutwhatyouwantpeopleto
learnandtakeawayaftertheylookatyourinfographic.
Theinfographicbelowisagreatexampleofhowalargenon-profitorganizationfighting
MalariainAfricawoulduseaninfographictogetthewordoutaboutthedireeffectsof
Malariaandhowtheyareprogressingagainstit.Thedatatheyhaveiswhatyouwould
expect:baselinedataonhowterriblethediseaseis,thefundstheyhaveraised,thenumber
ofmedicationtheyprovidedtochildren,thenumberofdoctorsperpopulationsize,the
numberofMalariacases/deathsandtheirlocationsandsoon.
Letssaywedowhatmostpeopledoandstartwiththisdatasettodesignourinfographic.
Wemightbetemptedtocreateaninfographicwiththefollowingstoryline:Malariakillsalot
people,andoureffortsagainstitisshowinggreatresultsasevidentinournumbersthe
decreaseincases/deaths,theimprovementinthenumberofdoctors,bettertreatment,and
perhapssomeeconomicimpact.
Hereswhatitwouldlooklike.Itsaveryrunofthemilltypeofinfographic.
Thisisnotabadinfographic.Butitsnotgreat.Itsyourbasicdata-driveninfographic.The
problemis,thisinfographictriestoohardtofitallthegreatdatathenon-profithadcollected
anddidnotfocusonwhatthepotentialaudiencewouldbeinterestedinlearning.Agreat
infographicnotonlyanswersquestionsthatpeoplearecuriousabout,itreframestheminan
unconventionalway.Itchallengesusandsparksnewinsightstooldproblems.Itshouldhave
animpact,andleaveyouponderingonyourexistence,notunlikeagoodbookoragood
movie.
So,howwouldwecreatethatinfographiconMalaria?Fortunately,thetalentedpeoplefrom
theGatesFoundationdidexactlythat.Theycreatedaninfographicentitled,Worlds
DeadliestAnimals.Illlettheinfographicspeakforitself.
Inthisinfographic,theresnoquestionthestorybeingtoldisntaboutdata.Itsaboutthe
impactofhowitsrepresentedinastory:theanimalswethinkarekillersarentevencloseto
comparingdeathscausedbymosquitos.
CHAPTER2:HOWTO
VISUALIZEYOURSTORY
Youvegotyourstory.Nowyouhavetochoosethetypeofinfographicyouwanttouse.
Thereareloosely10differenttypesofinfographics(listedbelowwithexamples).Basedoffof
thestoryyouaretelling,oneofthesetypesofinfographicsshouldjumpoutatyouandyoull
knowthatsthetypeofIGthatwillbestrepresentyourstory.Remember:thestorycomes
first,dataalwayscomessecond.
Ifyourestuckontwotypesofinfographicstotellyourstory,gowithasimplerversion.
VenngagesPinterestResearchstudyshowedthatPinterestuserslikedandsharedmore
infographicsthatweresimplerandhadlesscolors.Butwellgettothislater!
Belowarethe10typesofinfographicstohelpyouvisualizeyourstory.
1)STATISTICAL
INFOGRAPHICS
Thisinfographicshowsasummaryoroverviewofdatawithoneormoregraphs,tablesor
lists.
2)TIMELINE
INFOGRAPHICS
Thesetime-orientedinfographicsshowprogressofinformationoverachronologicaltime
period.
3)PROCESS
INFOGRAPHICS
Theseinfographicsdemonstratealinearorbranchingprocess.Theyteachtheworkingsofan
objectorflowchartshowingchoicesinadecisionprocess.
4)INFORMATIONAL
INFOGRAPHICS
Theseinfographicsaremostlikelyaposterthatsummarizestopicwithsomeextrabitsof
information.
5)GEOGRAPHIC
INFOGRAPHICS
Theseinfographicsdisplaydatawithalocationmap.
6)COMPARE/CONTRAST
INFOGRAPHICS
Theseinfographicsillustratenotablesimilaritiesordifferencesasathisversusthat
infographicorasatableorsimplelist.
7)HIERARCHICAL
INFOGRAPHICS
Thistypeofinfographicdemonstratesachartwithlevels.
8)RESEARCH-BASED
INFOGRAPHICS
Theseinfographicsaresimilartostatisticalinfographics,butbasedonresearch.Thesecan
beusedtocompareunlikeitemswithpopularsetsofdata.
9)INTERACTIVE
INFOGRAPHICS
Thistypeofinfographicgivesviewersthecontroltomodifytheinfographicandiswebbased.
10)WORDCLOUD
INFOGRAPHICS
Theseinfographicsdisplayaclusterofwordstoshowassociationsbetweenwordsand
concept.
Afteryouvedecidedonastorytotellandthebesttypeofinfographicthatwillshowcasethat
story,itstimetoturntoyourdatapointsandrepresentingthemincharts.
CHAPTER3:CHOOSING
CHARTSANDFINDING
DATA
Oneofthemostimportantstepsincreatinginfographicsischoosingtherightchartstotell
yourstory.Howdoyoupickthebestchartstorepresentyourdatainauniqueandeyecatchingwaytosuccessfullydeliveryourmessage?Whatarethetechniquesyoucanuseto
visualizeyourinformationsothatyourdataspeaksforitself?Herearesometriedandtrue
tipsfromthefrontlines:
HowtoConveyaSingleImportant
Number
Sometimes,youjustwanttoconveyasingledatapoint.Averyimportantnumber.Like
breaking100mworldrecordin9.2s.Orreachingthe1MusersmilestoneonyournewiPhone
app.Orwinningarecord10thWorldChampionship.
Howtodotellthisstory?ThisisthetimetoemploytheGoBigorGoHometechnique.And
bythatImeangobigwithyourfontsortext.
usuallylookimpressivebythemselves.LikeSlacksinfographicabove,thelabeliswhat
drawsyourattentionasitdominatesoverthelinechart.Hereareotherexamples:
TogetaWowreactionwithonenumberordatapoint,itsoftenbettertotellyouraudiencein
plainlargetext.Thisismoreeffectivethanusingachartbecauseyougetrighttothepoint
andthereisinterpretationneeded.
Similarly,youcanuseaniconchartwhichisjustaniconthathastwodifferentcolortones.
Thepercentageorheightofonecolorrepresentsthepercentageorratio.Allofthesecharts
areavailableintheVenngagesfreeinfographicmaker.
Howto
Compare
Multiple
Numbersor
Things
Themajorityofdatavisualizationdealswithcomparingasetofdatapoints.Therearemany
differentchartsyoucanusetoshowcomparisonsandwhichoneyoupickdependsonyour
goalandwhatyouwanttoemphasize.Letsgooversomeoftheseoptions:
99%ofthetime,youcanuseabarorcolumncharttoshowcomparisonsofdifferentdiscrete
thingsorcategories.Mostmultiplechoicesurveyanswerscanbevisualizedusinga
bar/columnchart.Anythingthatcanbecountedandcategorizedcanbeeasilyvisualized
usingabarorcolumnchart.Forexample,thetotaltwitterfollowersofdifferenthockeyteams,
thetotalsalesofdifferentproductsyousell,thenumberofwindowsineachroom,..etc.
Hereisanexampleofafamousinfographiccomparingdiseasedeathsandfundingthatuses
abubblecharttoshowthecontrastofthehowmuchwedonatevstheactualdiseasesthat
killus:
Hereisanotherexampleusingamodifiedtreemap.Inthiscase,itsshowinghowbigofafine
Pfizerhastopaycomparedtoitsprofits.
HowtoShowTrendsOverTime
Themostcommoncharttodisplaytimeseriesdataisthelinechart.Ifyouhavemanydata
points,thelinechartisthemosteffectivecharttoshowtrendsovertime.
Thetablewilllooklikethis.TheMOM%columnismerelythechangefromthecurrentmonth
vsthepreviousmonth(thequickformulaiscurrent/previous-1)
ThewayIliketodisplaythisistojustoverlaybothchartsontopofeachother.Inthe
examplebelow,IveusedacolumncharttodisplaytheMOM%andalinecharttodisplaythe
monthlywidgetsales.Hereyoucanseethatthemonthovermonthsalesfluctuates
drastically.
Timelinechartsareoneofthemostinterestingchartsaround.Tocreateone,youcanusea
verticallinetocreateacentralcolumnandhorizontallinesasticksforeachtimeperiod.
Thenaddyourowntextandimagestoeachtimeperiod.Likethis:
Youcanalsocreateahorizontaltimelineusingacolumnchartasabase.Simplyaddallthe
timelabelswith0asvaluesandturnontheYaxis.Thenaddyourimagesandtext:
HowtoShowComparisonorShareof
Total
Howdoyoushowtheshareofonevaluecomparedtoallothervalues?Thereare3basic
chartsyoucanuse:
Or a Column/Bar Chart
Theuniversallyusefulcolumnandbarchartisperfectforthisscenario.Youcanstackemor
younot.Infact,notstackingthemimprovesreadabilitywhenthevaluesareclosetoeach
otherasyoucancomparethedimensionseasilywithasingleglance.
HowtoDisplayRankingsorOrder
Themostsimplewayofdisplayingcategoriesthatarerankedororderediswithabarchart
(withthecategoriessorted).Forexample,heresthetop10travelreviewsites:
Youcanalsouseasimplelistortableoracombinationofalistandabarchart,likethe
examplebelowforthetoppayingengineeringmajors:
HowtoEmphasizePatternsor
Relationships
Mostexpertswilltellyoutouseascatterplotoralinechartorsomethingmorecomplexlikea
networkchartorchorddiagramtoshowrelationshipsinyourdata.Mytakeonthisisthat
mostpeoplewillfinditreallydifficulttodiscoverrelationshipsthemselvesinanychart.Your
audiencewilllikelygiveyourchartatwosecondglance,whichisntenoughtimetofigureout
whatyouretryingtosay.Youcannotexpectyouraudiencetointerprettherelationshipsthat
yourchartsareconveying.Unlessitsreallyobvious,whocanreallyrecognizepatterns
lookingatahundredsorthousandsofplotpoints?Myunconventionaladviceisthatthebest
waytoconveyapatternorrelationshipbetweentwovariablesistojustexplainitinplain
language,inalabelorheading.Itworksalotbetter.
Heresanexampleoftwolinechartstoshowgenderandcreditsearnedandgradepoint
averageinmathandscience.Canyoutellmewhattherelationshipisbetweengenderand
performanceinmathandscience?(Keepinmind,thisexampleonlyhas4datapoints.Most
line/scatterplotshavemanymorepoints)
NowlookatthesamechartwiththerelationshipsexplainedinplainEnglishbelow.Isitmuch
clearer?Infact,youshouldjustdisplaythe4datapointsinatableanditwouldntmatter.
Peoplewillreadthetextandthenlookatthecharttoreaffirmwhattheyread,nottheother
wayaround.Frommyexperience,itsbesttojusttellyourreaderswhatthepatternis.
HowtoShowDistribution
Therearetwogeneralwaysofshowingdistribution:Columnchart(oraHistogram)anda
Scatterplot.
points
Ifyouhaverawdatasuchasexacttimeofallsupportcalls,orthenumberofproductsa
personbuysduringtheyear,ortheNPSscorefromhundredsofclients,thenascatterplotto
ploteachdatapointisthebestapproach.
upthenumberofrecordsthatfitintoeachgroup.Youllendupwithacolumnchartlikethe
onebelow:
Aswiththepreviouspointifthereisaclearpatterninthedistribution,youshouldwriteit
downandnotleaveittothereadertointerpret.Forexample,mostsupportcallsoccurlatein
theafternoon.Youshouldaddalabelinplainlanguageforyourreader.Thetext
complementsthecharttogethertoreemphasizethepattern
Insightinplaintext+chartisfarmoreeffectivethanjustdisplayingthechart.
AvoidComplexCharts
Lastly,ifyoureevertemptedtoincorporateaverycomplexchart,orifthemarketingagency
orconsultantyouvehiredtellsyouthatyouneedalargeandcomplexchart,stop.While
largecomplexchartsmaylookcoolorbeautiful,youshouldkeepreadabilityinmind.How
manypeoplecanactuallyunderstandachorddiagramorasunburstchartwiththousandsof
datapoints?
Keepitsimple.Summarizeyourdataintoabitesizethatiseasilyreadable.Sticktostandard
chartsthata6thgraderwillunderstand.(Incidentally,newspaperwritersusuallywriteata
5th-7thgradeliteracylevel.)Unlessyouraudienceareacademicsorresearchers,ourgeneral
recommendationistousestandardchartsandtouselabelstointerpretthechartsasmuch
aspossible.Ruleofthumbifyouneedtozoomintolookatachartanditslegendsmore
thanoncetounderstandwhatsgoingon,itsprobablytoocomplicated.
HowtoGetRelevantDatatoTellYour
Story
Thereare3approachestogettingyourdatatomakeyourinfographic.
1. Yourowndataifyoutookthedatadrivenapproachtoinfographics,youare
probablyusingyourowndata.Evenifyoudidnt,yourorganizationorcompanymay
havedataonthesubjectorstoryyouwanttowriteabout.Askaround.Sendsome
emails.
2. Originalresearch-OC(originalcontent)isking!NothingbeatsOC.Youdontneeda
researchteamoradatascientistforthis.Andunlessyouvegotabigbudgetdont
eventhinkofpayingaresearchormarketingfirmforthis.Youcanrollyourown
surveyresearchwithatoollikesurveymonkeyorGoogleForms.Orwithmanual
codingofdata.Werewritinganarticleabouthowwedoourownresearch.Illadda
linktoithereonceitsdone.
3. Datasourcesthereareplentyofpublicandprivatedatasourcesoutthere.Hereisa
shortlist:
Data.govthisistheUSgovernmentsopendatawebsite.Youcansearchforall
kindsofpublicdatafromhealthcaredatatoeconomicdata.Ittakesabitofdiggingto
getthedatasets,butworthexploring.
UNdataUNdataisinternational/worlddataonavarietyofsubjectssuchas
employment,poverty,population,export/importnumbers,growth,..etc.Thereare34
databasesintotalandyoucanfilterbycountry.
GooglePublicDataGooglehasasearchenginespecificallyforsearchingpublicly
availabledata.Thisisagoodplacetostartasyoucansearchalargeamountof
datasetsinoneplace.
PewResearchData-PewResearchisthinktankthatdoesalotofresearchand
pollingintheareasofpublicinterestsuchasinternet,scienceandtechnologytrends,
globalattitudes,religionandpubliclife,andsocialanddemographictrends.Thisis
oneofmyfavoriteplacestovisit.Theyalsopublishexcellentreportsandmakeall
theirdatasetsavailablefordownload.
WorldBankTheWorldbankhasalotoffinancialandeconomicdata.Greatifyou
wanthighleveldata.
WorldEconomicForumWEforumhasmorenuanceddataonavarietyoftopics.
Theirdataareembeddedintheirreports.
Statistathisisdataaggregatorthathasthousandsofdatasets.Itisapaidservice
thoughyoudogetsomeinterestingdatasetsunavailablepublicly.
Theroughguidehereistofindatleastonedatasetornumberperstorypoint.Attheendof
thisstep,youshouldhaveallthedatayouneedtostartputtingyourinfographictogether.
CHAPTER4:ELEMENTSOF
BEAUTIFULLYDESIGNED
INFOGRAPHICS
Okyouvegotthestory,thetypeofinfographicandthedata.Nowyoucanputthemall
togetherintoanattractivelookinginfographic.Foranon-designer,creatingabeautiful
infographicfromscratchisnoteasy.Howdoyougetbetter?Bylookingandcopyingthebest
infographicsoutthere,andbyusingreadymadetemplates.
CTAtoVenngage,CTAtoHubSpotfreetemplates
ORheresahack:
1. GotoPinterestandsearchforInfographics.
2. GototheTemplatespageofVenngage(youhavetobeloggedin).
3. Pickoneorafewyoulike.Thenusethatasthebasestyle.
4. Createanoutlineoftheinfographicwithallthechartsandelements(onpaper)
5. CreatetheinfographiconatoollikeVenngage(usingtheoutlineandtemplate)
6. Changethecolor,fontsandotherelementstocreateyourownstylederivative.
On color schemes:
Thebestwaytopickagoodcolorschemeistolookatotherinfographicsforinspiration.Orif
youlikeaparticularcolor,youcanuseColorLoverstofindcolorschemesthatmatcha
particularcolor.Itsagreattool.Iuseitallthetime.
On fonts:
Imnotabigfanofusingmanydifferentfonts.Twoisoftenenough.Sticktoonetypeoffont
eitherSansSeriftypesorSeriftypefonts,forconsistency.Whatsthedifference?
AlotofpeoplewilltellyoutouseSansSerif
fontsforamoremoderndigitallookandSerif
fontsformoretraditionalprintlook.Ithinkit
dependsonwhatyouwantandyourstyle.My
go-tofontisHelveticaorArialbutthatis
becauseImaminimalist.ButIrecentlyreadan
articleontheNYTabouthowSansSeriffonts
makesusbelievesomethingistrue.People
trustoldschoolfontsmoreforconveying
information.Gofigure.
On layouts:
Pickalayoutandputeverythingtogether.Stickwithasimplegridforsymmetryandeaseof
reading.Imasticklerforsymmetryandunevenmarginsbothermemorethantheyshould.
Theinfographicshouldbewellbalanced.Ifyousticktoagridsystem,youshouldbefine.If
youvecreatedanoutlineorpickedatemplate,youshouldjustfollowthatlayout.
Oncharttypes(seechapter2forextensivelistofcharttypes)
Mostpeoplehavethetendencytothinkthatdatavisualizationhastobebigandcomplexin
ordertodeliveranimpact.Howmanypeopleactuallyknowhowtointerpretadensenetwork
diagramorsomethinglikeachorddiagram?
On outlines:
Beforeyoudiveintoactuallycreatingtheinfographic,itisagoodideatocreateanoutlineon
paper.Ithelpswithorganizingtheflowofthestory.Heresanexampleofonewerecently
did.(Thisonehasabitmoredetailthantheusualoutline,butyougetthepoint)
Lastly,youuseadigitaltooltogetitalltogether,withaproperheadline,subheadersand
additionalinformationsuchassourcesandacalltoaction.Forexample,fromtheoutline
above,wecreatedthis(clickonittoseethefullinfographic):
CHAPTER5:HOWTO
MARKETYOUR
INFOGRAPHIC
Chancesare,ifyourereadingthis,yourecreatinganinfographictouseonsocialmediaora
marketingcampaign.Ifyourecreatingtheinfographicformarketingpurposes,youvegot
onemorestep,andthatspromotingit.Afterall,thereisnopointcreatingcontentifnoone
seesit,isthere?
Herearesomemethodsonhowtopromoteyourinfographics:
Makeitintoablogpostandshareonallyoursocialchannels
Sendoutanemailnewsletter.Checkouthowtomakeemailsmoreengagingwith
infographicshere.
Askyouradvocatestoshareexplicitly.
PostitonsocialdiscoverysiteslikeStumbledUpon,Reddit,Imgur..etc.
Outreachfindbloggerswhowillbenefitfromsharingyourinfographic.
Ifyourenotabigbrandwithalargefollowing,youllgetlimitedmileageonmostofthese
methodswithoutdeterminedeffortonoutreach.Outreachisanunavoidablenecessity.Its
likecoldcallinganddoortodoorselling.Itworks,butusuallynothowyouwouldexpectitto.
Youhavetostartsmall,atthebottomoftheinfluencerpyramidandworkyourwayup.
VenngageLabsResearchStudy:WhattypesofinfographicsgetmorelikesonPinterest?
WithsomuchcontentonPinterest,howdoyoumakeyourinfographicstandout?Whatare
thecharacteristicsofhighlypinnedandlikedPinterestinfographics?Toanswerthese
questions,Venngagelookedatover200popularPinterestinfographicsandevaluatedthem
basedonaseriesofqualitativeandquantitativecharacteristics.Theresults?A
comprehensiveguidetowhattypesofinfographicsgetmorelikesthanothers.Basedon
theirresearch,6factorswereidentifiedforagreatPinterestinfographic.
Topic
Doesthetopicorsubjectmatterofyourinfographicmatter?Yes,itdoes.OnPinterest,the
toptopicsweretravel,foodandmarketing.ThisisnotreallysurprisingifyouusePinterest
regularly.TravelandfoodimagesdoextremelywellonPinterestgiventhedemographicof
theirusers.Thesethreetopicsperformedalotbetterthanalltheothertopics.
Herearesomeexamplesoftopinfographicsfromthetravel,foodandmarketingcategories:
Mood:Funny,Challenging,orUseful
Oneofthemostimportantaspectsofanycontentisthereactionisgarnersfromitsaudience.
Didthecontentleaveanimpactontheperson,whetheritwasagoodlaughorsomething
usefultheycoulduseinlife?VenngagelookedatoursampleofPinterestinfographicsand
codedeachonewithwhattheythoughtwouldbethereactiontheinfographicproduced.
Theresultsareconsistentwithalotofotherliteratureandresearchoncontent.Thewinners
areinfographicsthatarefunny,challengingorpractical.Theseinfographicshavethehighest
pins.
InformationisFunnyORUsefulORInteresting=HigherPins&Likes
SimplicityofInformation
Oneofthebiggestmisconceptionsoutthereisthatyouneedtohavealotofdataanda
complexinfographicforittobesharedandlikedalot.Venngagesresearchshowsthat
simpleinfographics,suchasinformationalandtextbasedinfographics,performthebest.
Simple=Win.
Theothercharacteristicexaminedwasthedominantstyleoftheinfographic.Venngage
classifiedIGstyleintooneof5stylestextbased,imagebased,illustrationbased,ora
combination.Theresultsshowedtextbasedinfographicsperformedthebest.
SerifFonts
Whilethemajorityofinfographicfontsweresansseriftypes(themoremodernlookingfont),
seriffontsperformbetter.Why?Hereisoneplausiblereason:peoplebelievetextwrittenin
seriffontsmorethanthosewritteninsansserif.Therewasapopularstudyhighlightedbythe
NewYorkTimesabouthowpeopletendtofindstatementswritteninseriffontsmore
credible.
2-3Colors
Colorshaveaneffectonpeople.Marketersknowthisandhavebeenusingittoincrease
salesandconversionsforalongtime.Itturnsoutwhenwelookedatthenumberofcolors
usedintopinfographicsandwhichprimarycolorsaredominant,weseeaverydistinct
pattern.
Lessismore.Infographicswithonly2colorsperformedthemost.Infographicsthathave
morethan5weretheworst.
Longformvs.Shortform
Ifyougrouptheinfographicsbasedontheirlengthtowidthratio(aratioisusedsince
infographicshavevaryingdimensions)andchartthedistribution,youllnoticethatwhile
shorterinfographicsdowell,theonesthatperformedreallywellhadbetween5-9lengthto
widthratio(theinfographicslengthwere5-9timeslongerthatitswidth).Iguessthatis
consistentwithotherlongformcontentsuchasblogarticles.Buttoolongisnotnecessarilya
goodthingasyougobeyondthe9xratio,theperformancedrops.Sodontoverdoit.
CONCLUSION&
ADDITIONALRESOURCES
Infographicsarecertainlyagreatwaytomarketyourbrandandthestoryyourcompanyis
telling.Thisebookisaguidelineforyoutousewhenthinkingaboutorrevampingyour
marketingstrategytoincorporateinfographics-useitasareferenceandinspirationtostart
creatingbeautifulinfographicsandpromotingyourbrandthroughinformational,interesting,
andengagingimagery.
Wehopeyoutakethesebestpractices,tipsandtrickstomakingandusinginfographicsin
yourmarketingtogeneratemoreleads,business,andhappycustomers!
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