STRATEGIC MANAGEMENT PROJECT

ANALYSIS OF A CLEANING PRODUCT INDUSTRY

By:Name: - Abhishek Arun Dash

Roll No. : - u113065
Section: - B
Project Industry: - Cleaning Products

1. Compare and Contrast the business model of your organization with:

a. An International Organization with a similar Business Model
b. A Domestic Organization with a similar Business Model
c. A Government Organization within the same industry
Answer.
The company selected for the purpose of analysis in the Cleaning Industry sector is Skylab India.
Skylab India is a Chennai based cleaning industry whose business model which has a diverse product
and service portfolio and mainly focuses on indigenous customers. The overall Business model followed
by Skylab is as follows:a. Manufacturer of Cleaning Products:
Unique environment friendly products as needed for the cleaning industry.
b. Laundry Consultancy:
The complete laundry solution (Planning, operation and quality maintaining)
c. Laundry Out-Sourcing
Processing laundry of Hospital, Hotel and Institutions.

Planning
Operation
Quality
Maintaina
nce

Laundry and Product OutSourcing

Laundry
Care
Housekee
ping Care
Kitchen
Care
Personal
Care
Textile
Care

Laundry Consultancy

Manufacturer of Cleaning
Products

The products manufactured by Skylab can be further divided into the following category:
a. Laundry Care
b. Housekeeping Care
c. Kitchen Care
d. Personal Care
e. Textile Care

Processing
for
-Hospitals
-Hotels
Institution
s
Products
for
different
companies
.

a. An International Organization with a similar business model:

The international organization which has part of its business involved in cleaning industry is 3M.
3 M is basically an Innovation Center which mainly focuses on building innovative products to suit
the customers need. Scotch Brite is a 3M product which carter to the need of customers in a
similar segment.

1.
2.
3.
4.

The business model of Scotch Brite also consists of products line as follows:
Utensil Care
Floor Care
Wipes
Other Household

All the products of Scotch Brite actually assist the process of cleaning and are not chemicals
which clean.
Apart from this Scotch Brite do not provide services and consultancy to other industries as done
by Sklylab India.

b. A Domestic Organization with a similar Business Model

There is no particular Domestic Organization which is that extensively involved in Cleaning business. So
an International Company is being considered which has over eight Manufacturing units in India. Reckitt
Benckisers Harpic also works in Cleaning Industry and its model is being considered here. Harpic also
has an array of cleaning product. Instead of basing their products in the lines of location where the
product is used, Harpic divides its products on the basis of its utility and functionality. These are.:
1. Deep Cleaning: These products are used for the sole purpose of cleaning. Example :- Harpic Power
Plus Liquid, Harpic Power plus toilet block, Harpic power plus tablet.
2. Cleans and Disinfects: These cleans and also has the property of disinfecting the contaminated
area. Examples of product in this category are Harpic white and shine toilet bleach and Harpic white
and shine toilet block.
3. Cleans and Prevents: These product apart from cleaning also has the property of preventing future
diseases. Examples: Harpic 100% lime scale remover and Harpic anti lime scale toilet block
4. Cleans and Freshens: These freshen up the ambiance along with its clean properties. Harpic Active
fresh liquid and Harpic all in one toilet block .
Harpic along with making products which cleans also makes product which assists in the process of
cleaning.
Harpic does not have any service assistance and consultancy built into their model.

c. A Government Organization within the same industry

Government Organizations are not usually involved in industry where cleaning products are
manufactured. But ISSA( International Sanitary Supply Association) is an International Organization which
works in similar field. ISSA (The Worldwide Cleaning Industry Association) is an international association.
It has more than 6,000 companies in the professional cleaning industry as its member. Distributors,
manufacturers, manufacturer representatives, building service contractors, in-house cleaning
professionals, and associated service firms are members of ISSA. . ISSA regularly works with more than
85 associations, government agencies, alliances, advocacy groups around the world to promote the value
of institutional and commercial cleaning.
Length and breadth of the cleaning industry is covered by this organization. The main function of this
organization as whole is implementing business tools, encouraging educational products, setting industry
standards, publishing recent trends and happening in the industry, providing legislative and regulatory
services that specifically focus on the professional cleaning industry.

2. Prepare an Activity System Map for both a Low Cost Organization as well a Diversified
Organization operating in the Industry/ Sector selected by you.
Ans. Cleaning Industry is basically a Chemical and Labor based industry. Chemicals

availability and technology know how are important factors which are involved in
producing the cleaning products. The companies which operate at domestic level
have lower supply chain cost. These companies also spend fewer amounts in
advertisements whose cost is finally added to the product. For Low Cost
Organization a B2B company, Clean Chem, is considered. While for a diversified
organization Skylab is considered.
Activity System Diagram for Low Cost Organization

Activity System Diagram for a diverse Organization:

3. Identify the leading Organizations Low Cost Providers as well as the leading Organizations with
Diversified Product/ Service Providers for India and for the 5 Continents. Document the Vision,
Mission, and Objectives of these companies and identify the key attributes of success for each of

these organizations/ industries Is it in line with the various readings shared with you? Evaluate
the Mission statement as per the suggestions given in the website
(http://www.strategicmanagementinsight.com/mission-statements/microsoft-missionstatement.html). Prepare the Strategy Statements in line with the article on 'Developing the
Strategy - Vision, Value Gaps, and Analysis' by Robert Kaplan, David Nortan, and Edward Barrows
and identify the Value Proposition and Strategy Sweet Spots in line with the article on 'Can You
Say What Your Strategy Is' by David Collis and Michael Rukstad
Reference:
i. Reading - Developing the Strategy - Vision, Value Gaps, and Analysis by Robert Kaplan, David
Nortan, and Edward Barrows (Page 3 & 4)
ii. Reading - Can You Say What Your Strategy Is by David Collis and Michael Rukstad - Activity
System Map of Edward Jones's on Page 5 and 7
iii. Various examples of Mission Statements - http://www.missionstatements.com
iv. Example of Evaluation of a Mission Statement
- http://www.strategicmanagementinsight.com/mission-statements/microsoft-missionstatement.html & http://www.strategicmanagementinsight.com/tools/mission-statement.html

Indi
a
Low
cost
Provid
ers

Divers
e
Servic
e
Provid
ers

Company

3M

Reckitt
Benckiser

Mission
Expand
relevance to
our customer
and in
marketplace
by investing is
innovation and
high
performance
Healthier lives
Happier homes
Stronger
business by
taking a
Consumer
centric view of
the world.

Objectives of the
companies

Key success
Factors

Gain Market Share

and accelerate
market penetration
everywhere.

Intensify capabilities
to achieve regional
self-sufficiency , build
high performance and
achieve regional
sufficiency.

Highly Innovative,
Superior level of
Operational
Efficiency

Our purpose is to
make a difference
by giving people
Innovative solutions
for healthier lives
and happier homes.

RB is committed to
developing new and
effective cleaning
solutions and enter
into new developing
markets.

1).RB is one of the

worlds largest
investor in R&D
2)Diverse product
range
3)Well
Segmentation of
Customer Base.

Vision

Evaluation of Mission Statements: 3M

Does it include?
Products/
Customers
Services
Yes

Does it mention values like?

No

Markets

Citizenship

Teamwork

Yes

No

No

Concern
for
Technology

survival

Philosophy

Excellence

Integrity

Yes

Yes

Yes

No

Selfconcept

No
Concern
for
public
image

Employees

No

No

No

Customer or product-oriented?
Customer

Evaluation of Mission Statements: RB

Does it include?
Products/
Customers
Services
Yes

Does it mention values like?

No

Markets

Citizenship

Teamwork

No

Yes

No

Concern
for
Technology

survival

Philosophy

Excellence

Integrity

Yes

Yes

No

No

Selfconcept

No
Concern
for
public
image

Employees

No

No

No

Customer or product-oriented?
Customer

Afri

Company

Mission

Vision

Objectives of the
companies

Key success
Factors

ca
Low
cost
Provide
rs

Nu-Chem

Diverse
Service
Provide
rs

Michem
Cleaning
Supplies

Our mission is
to handle all our
customers with
a professional
attitude at all
times and
ensure an
unsurpassed
service delivery.
To offer our
customer a
complete
solution to
hygiene,
become the
biggest one
stop supplier, to
keep tabs on
the latest in the
international
trends and
technology.

To manufacture and
supply products to
suit everyones
needs

To provide quality
products to Small and
large scale industry as
per their needs.

Become the
biggest one stop
supplier.

To completely satisfy
your cleaning needs
no matter how large,
small, straightforward
or complex.

Evaluation of Mission Statements: Nu-Chem

Does it include?
Products/
Customers
Services
Yes

No

Does it mention values like?

Markets

Citizenship

Teamwork

No

Yes

No

Concern
for
Technology

survival

Philosophy

Excellence

Integrity

No

Yes

No

Yes

Selfconcept

No
Concern
for
public
image

Employees

No

No

No

Customer or product-oriented?
Customer

Competitive
Pricing.
Ability to change
as per markets
need.

1. Vertically
Integrated.
2.Diverse Product
Portfolio
3. Emphasis on
Quality

Evaluation of Mission Statements: Mi-Chem

Does it include?
Products/
Customers
Services
Yes

Does it mention values like?

No

Markets

Citizenship

Teamwork

Yes

No

No

Concern
for
Technology

survival

Philosophy

Excellence

Integrity

Yes

No

No

No

Selfconcept

No
Concern
for
public
image

Employees

No

Yes

No

Customer or product-oriented?
Customer

North
Ameri
ca

Low cost
Providers

Diverse
Service
Providers

Company

Mission

Vision

Objectives of the
companies

THYMOXTechnology

Our aim is to
maintain a close
relationship with endusers and
distributors in order
to meet their
evolving needs.

To be a green
and
sustainable
service leader.

To innovate and move

ahead in the field
green, eco friendly
products.

UL

Our first priority is to

our consumers
then customers,
employees, suppliers
and communities.
When we fulfil our
responsibilities
to them, we believe
that our shareholders
will be rewarded.

Our business
model is
designed to
deliver
sustainable
growth.

To move forward by
creating a synergy
between its brand,
Operation and people.

Key
success
Factors
1.Adapt
and
develop
new
formulatio
ns
2.Perform
screenings
and
efficiency
testings
3.Perform
diagnostic
testings.
1)Huge
Supply
chain
2)Sustain
able
business
Model

Evaluation of Mission Statements: THYMOX- Technology

Does it include?
Products/
Customers
Services
Yes

No

Does it mention values like?

Markets

Citizenship

Teamwork

Yes

Yes

No

Concern
for
Technology

survival

Philosophy

Excellence

Integrity

No
Selfconcept

Yes
Concern
for
public
image

No

No

No

Employees

No

No

No

Customer or product-oriented?
Customer

Evaluation of Mission Statements: UL

Does it include?
Products/
Customers
Services
Yes

No

Does it mention values like?

Markets

Citizenship

Teamwork

Yes

Yes

Yes

Concern
for
Technology

survival

Philosophy

Excellence

Integrity

No

Yes

No

No

Selfconcept

Yes
Concern
for
public
image

Employees

No

Yes

No

Customer or product-oriented?
Customer

ASIA

Company

Mission

Cognis

To deliver better
price and
performance come
before green.

Providing the best

products and service
for our clients

Low cost
Providers

Diverse
Service
Providers

Guangzhou
Junkai
Cleaning(Chi
na)

Objectives of the
companies

Key success
Factors

To be the lowcost leaders.

To give priority to the

cost and performance
of the product.

1.Very strong
patent
position.
2. Efficient
use of the
raw material

To be the
biggest
Manufacturers
and
distributors in
Main Land
China and
Expand to
New Markets.

Development &
distribution of
Household Chemicals
and Household
Cleaning Products.
Established close
business relationships
with partners and
friends from Europe,
America and
Southeast Asia

Vision

Evaluation of Mission Statements: Cognis

Does it include?
Products/
Customers
Services
No

No

Does it mention values like?

Markets

Citizenship

Teamwork

No

No

No

Concern
for
Technology

survival

Philosophy

Excellence

Integrity

No

No

Yes

No

Selfconcept

Yes
Concern
for
public
image

Employees

No

No

No

Customer or product-oriented?
Customer

1. Diverse
Product
range
2.Internation
al Synergy

Evaluation of Mission Statements: Guangzhou Junkai Cleaning

Does it include?
Products/
Customers
Services
Yes

Yes

Does it mention values like?

Markets

Citizenship

Teamwork

Yes

No

No

Concern
for
Technology

survival

Philosophy

Excellence

Integrity

No

No

No

No

Selfconcept

Yes
Concern
for
public
image

Employees

No

No

No

Customer or product-oriented?
Combined

EURO
PE
Low cost
Providers

Diverse
Service
Providers

Company

Mission

Robert-Scott

To flourish in the
sector by high family
value and friendly
customer behavior.

SC Johnson

The best people of all

backgrounds,
Doing their best
work,
Supported by a
culture of inclusion
and fairness,
To drive innovation,
quality, and results

Vision
To be Europe's
leading mop
manufacturer,
and in
cleaning and
support
services
market.
Fundamentall
y, we believe
this world
should be a
better place
for our having
been here.

Objectives of the
companies

Key success
Factors

To excel in the product

and services they
carter to and diversify
its product range.

High Family
Values.
High Customer
Orientation.

To make the world a

better sustainable
place to live in and
look at this as an
opportunity and
obligation.

1)Production of
winning
Products.
2)Produce
lesser waste.
3)Leave back
smaller
footprint
4) Provide
better lives.

Evaluation of Mission Statements: Robert-Scott

Does it include?
Products/
Customers
Services
Yes

No

Does it mention values like?

Markets

Citizenship

Teamwork

No

Yes

No

Concern
for
Technology

survival

Philosophy

Excellence

Integrity

No

No

No

No

Selfconcept

No
Concern
for
public
image

Employees

No

No

No

Customer or product-oriented?
Customer

Evaluation of Mission Statements: THYMOX- Technology

Does it include?
Products/
Customers
Services
Yes

No

Does it mention values like?

Markets

Citizenship

Teamwork

No

Yes

Yes

Concern
for
Technology

survival

Philosophy

Excellence

Integrity

Yes

Yes

Yes

No

Selfconcept

No
Concern
for
public
image

Employees

No

No

Yes

Customer or product-oriented?
Customer

South
Americ
a

Company

Mission

Vision

STEPAN

To produce special
product for special
needs of the
customers.

To expand to
be a leading
global player.

P&G

We will provide
branded products
and services of
superior quality and
value that improve
the lives of the
worlds consumers,
now and for
generations to come.
As a result,
consumers will
reward us with
leadership sales,
profit and value
creation, allowing our
people, our
shareholders and the
communities in
which we live and
work to prosper.

We aim at
increasing
Consumer
Understandin
g, Innovate
and Build
brand to be
one of the
worlds
largest
consumer
packaged
goods
companies.

Low cost
Providers

Diverse
Service
Providers

Evaluation of Mission Statements: STEPAN

Does it include?
Products/
Customers
Services
Yes

Yes

Does it mention values like?

Markets

Citizenship

Teamwork

No

No

No

Concern
for
Technology

survival

Philosophy

Excellence

Integrity

No
Selfconcept

No
Concern
for

No
Employees

No

No

Objectives of the
companies

Key
success
Factors

To innovate and invest

in global research and
acquisition to expand
globally .

1.Global
Research
2.Good
distribution
networks .

Ethically and
Responsibly look for
opportunities of
growth and
development.

1)Better
Customer
Understand
ing
2)Drive
efficiency
and
consumer
value.
3)Brand
building
Initiative
4)Well
managed
channel of
distribution

public
image
No

No

No

Customer or product-oriented?
Customer

Evaluation of Mission Statements: P & G

Does it include?
Products/
Customers
Services
Yes

Yes

Does it mention values like?

Markets

Citizenship

Teamwork

Yes

Yes

Yes

Concern
for
Technology

survival

Philosophy

Excellence

Integrity

No

Yes

No

No

Selfconcept

Yes
Concern
for
public
image

Employees

No

Yes

No

Customer or product-oriented?
Customer

4. Conduct a External as well as Industry Environment Analysis for the industry in which the
company (PESTEL and Porter's 5 Force Analysis) is operating. Identify the strategy of the
company's closest competitor? Who are the complementors (company's offering complementary
products or services) of the organization?
Reference:
i. Reading - The Business Environment of India - A New Mandate for Reform
ii. Reading - The Five Competitive Forces That Shape Strategy by Michael Porter

Ans:
The Industry which is considered for analysis is Cleaning Products.
External Environment (PESTEL) analysis for the industry is as follows:Political:a. The Political Instability in 2013 has resulted is a lower growth rate as
compared to the previous year.
b. The Political Climate existing all over the world, especially Middle East and
Europe has further affected the export potential of the industry. Geo-Political
and Global Economy unrest is considered as a Market Risk.
c. Production of Green, eco-friendly chemical has been supported by
government in several countries. So there has been an increase in
investment in eco-friendly cleaning chemicals.
Economic:a. Devaluation of Indian currency has been a boon in disguise for Indian
producers. The overall export has increased for this industry.
b. economic environment, inflation and competitive intensity continue to pose
challenges
c. Moderate growth while general economic conditions remain difficult
Social:a. In line with the requirements of the 2006 Act, its employees, and social and
community issues are referred to as sustainability matters.
b. Companies have initiated many Corporate Social Activities. For example HUL
has promoted a Section 25 Company Hindustan Unilever Vitality Foundation
now known as Hindustan Unilever Foundation (HUF) to work in the areas of
social, economic and environment development

c. To target the changed demographic and social needs, companies instead of

going by the traditional methods of promoting are now a days using social
media channels.
Technology:a. Improvement in technology has improved the capacity and productivity,
reduced lead time and better backward and forward integration in many
industries. For example HUL has almost increased it production capacity by
almost 50% and reduced lead time by 25%.
b. Progress in technology is giving scope for producing eco-friendly Cleaning
Materials which are cheaper and effective.
c. Companies like SCJhonson are using Green energy (wind energy) to produce
Cleaning products and in turn leaving behind lesser carbon prints.
d. Technology has also helped to reduced wastage of materials.
Environment:a. In order to establish a sustainable model and reduce pollution to the
environment companies are investing in greener products.
b. Companies are helping State and Central government to spread the
awareness of environment pollution and waste management and are duly
acknowledged for that. HUL won the first prize at FICCI Water Awards 2012
under the category of community initiatives by industry for Gundar Basin
Project, a water conservation initiative.
c. A substantial part of our research and development activity takes place in the
areas of polymer and interface chemistry, biotechnology, materials science,
surface treatment, process technology and new packaging.
Legal:a. Various lawsuits and claims regarding product liability, intellectual property,
commercial and other matters; governmental investigations; and other legal
proceedings arise from time to time in the ordinary course of business of
Cleaning Product Industry.
b. Sometime groups needs to pay upfront in order to possesses the patent,
Intellectual Property, personal and supply contracts in new geography as per
the laws of the nation in order to do business. For example:- RB will make an
upfront cash payment of $482m (300m) for a similar purpose.
Industry Analysis(POTERs five force):
a. Present Competitors: There are a number of competitors existing in the
industry ranging from large to small. But if a company targets a particular
geographic locations and produces as per the requirement of that segment ,
it can establish itself in the market.

b. Power of Supplier: As the cost of raw material is not very high , companies
mostly go for vertical integration and become their own suppliers. In case the
raw materials are not available in the locality suppliers have a bigger say.
c. Power of Buyers: As choice available to buyers is very high, the company is
very sensitive to buyers demand. For this reason the company gets into price
wars numerous.
d. Threat of New Entrants: As the technology and raw materials required is
not that costly, so the treat from new entrant is eminent.
e. Threat of Substitutes: A self-cleaning mat or furniture and walls and ceiling
paints which prevents dust can act as substitute. Still cleaning will be
required in many areas , so treat in this case is Medium.

Strategies of some of the competitors are:a. SC Jhonson:- SC Johnsons sustainability compass summarizes our current
environmental and social objectives. We are midway through a five-year
strategy that supports our ongoing,360-degree commitment to creating
winning products, ensuring less waste, reducing our footprint and helping
make life better for families around the globe.
b. Henkel:- New, solvent-free assembly adhesives for craftsmen and consumers
with improved performance capabilities. These products are replacing
solvent-based adhesives as part of Henkel's sustainability strategy.
c. HUL strategy is continue to invest in strengthening the brands and step up
innovations. They are building differentiated capabilities and are driving inmarket execution and operational efficiencies even harder. At the same time,
they are making good progress on their Sustainable Living Plan agenda.
d. Jhonshon and Jhonshons strategy are to create new Johnson & Johnson
Innovation Centers and Bringing To Life the Global Reach with Local Focus.

Complementors of the Industry:The complementors of the Cleaning product industry can be varied.
a.
b.
c.
d.

Any furniture (IKEA), Utensil selling company.

Toilet and bathroom accessories selling company like Parryware.
Any industry where cleaning in required.
Any other chemical which enhances the ambience of the area like room
fresheners (Amway) .
e. Cleaning products like Mop or Scott Brite from 3M also act as Complementary
to the Cleaning Chemicals.

5. Write within 750 words each of the following:

i. Comment on the History, Evolution, Growth Rate, Profitability Rate & Future of the Industry in
which the Organization is operating. How has it been for Organization as well?
ii. Size of the Industry across the world and the country where the organization is operating
iii. Key success factors for any organization operating within the Industry and how is your
organization performing on those criteria.
Ans.
i. Clean has always been an ethical and moral part in human existence and the industry has existed
since time immemorial. Archeologists found soap from as long as 4,800 years ago in what was then
Babylonia. The Romans kept their streets clean by building outhouses directly over a canal. But with the
fall of Roman Empire the facilities of public sanitation reduced causing number of epidemic and health
hazard worldwide. Alexander Cummings paves the way for flush toilets for the general public by patenting
his design. American Joseph Gayetty introduced the first packaged toilet paper in 1857. Toilet paper in
roll form only became common around 1907. During the Industrial Revolution, our growing understanding
of microbiology and disease began a shift in the attitude toward cleaning. Apart from cleaning products
and simple tools like mops and brooms, machines like Vacuum Cleaner came into existence. The home
cleaning industry has since grown to service a far greater population and with more efficiency than ever
before. Company now days use an accessible technology base and a shared economic approach with
their cleaners to offer rates more affordable to a wider audience. Well-paid professional home cleaners
are no longer limited to the very well-to-do households.
(Source: www.franchisehelp.com)
The Evolution can be traced as follows.

Simple tool to
assist
cleaning(Broo
ms, Mop)

Disinfectant(So
aps,detergents
)

Power tools
(Vacuum
Cleaner)

Cleaning as a
service
Industry(Homej
oy)

Often this company is considered under Personal & Household Products Industry. Revenues for
Personal & Household Products Industry grew by 5.07 %. While Green Cleaning Products Market
experienced a Sales Growth of 20% CAGR for 2007-2011.
(Source: PRweb.com)

Profitability of some of the companies operation in this sector is:

a. Reckitt Benckier : around 26 %
b. Hindusthan UniLever Limited: Around 21 %
c.

Johnson and Johnson : Around 12%

Net profitability margin for Personal & Household Products Industry is 13.28 %

Futurea. With customer inclination towards effective, eco-friendly and less labor-intensive products,
manufacturers will have to incorporate radical changes in product design, development and
marketing strategy.
b. New technology will enhance the method of cleaning will reduce the manual help.
c.

Companies may offer Cleaning services as the cost reduces and demand for it increases in the
society.

ii. Size of the Industry across the world and the country where the organization is operating

Size of the Industry across the world

Commercial and residential cleaning business is nearly 49 billion dollar .Demand in the US for industrial
and institutional (I&I) cleaning chemicals will increase 3.7 percent per year to $11 billion in
2016.The global market for industrial and institutional (I&I) cleaning products is projected to exceed $52
billion by the year 2018.
(Source- prnewswire.com)
The Cleaning companies including many key and niche players such as 3M Company, Arrow Magnolia
International, Inc., Avmor, Church & Dwight Co., Inc., The ArmaKleen Company, BASF Care Chemicals,
The Clorox Company, Croda International Plc, Diversey, Inc., DuBois Chemicals, Ecolab, Inc., Ecolab
Japan, Guardian Chemicals, Inc., GOJO Industries, Inc., Henkel AG & Co. KGaA, Kao Corporation,
Kimberly-Clark Corporation, Lion Corporation, Lonza Group Ltd., National Chemical Laboratories, Procter
& Gamble, Reckitt Benckiser, Plc, Spartan Chemical Co., Inc., State Industrial Products Corporation,
Neutron Industries, Stepan Company, The Dow Chemical Company, W.M. Barr & Company, Inc., and Zep
Inc . The industry has its presence all over the world.

(Source: http://www.giiresearch.com/)

Skylab India is an indigenous company and mainly operates in regions of South India.

iii. Key success factors for any organization operating within the Industry and how is your organization
performing on those criteria.
The key success factors in this industry are:
1. Highly Innovative
2. Superior level of Operational Efficiency
3. Well Segmentation of Customer Base
4. Competitive Pricing
5. Well entrenched supply chain
6. Diverse Product Portfolio
7.

Emphasis on Quality

8. Focus on Sustainability and investment in Eco friendly product.

Performance of Sky Lab India on these Factors:

Sl. No.
1
2

Key Success Factor

Highly Innovative
Superior level of Operational Efficiency

Skylab Indias Position

Is Competent and Investing
High

Well Segmentation of Customer Base

No

Competitive Pricing

Yes

Diverse Product Portfolio

Yes

Emphasis on Quality

Yes

Well entrenched supply chain

No

Focus on Sustainability and investment in Eco

friendly product.

No investment has been made in

this direction

Conclusion:In many of the aspects which are required for success in this industry SKYLAB INDIA is competent and
improving. But a futuristic outlook is absent in the industry. So the company needs to invest in ecological
products in order to sustain its product. The company must also look to expand its market base from just
South India.