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Johnson &
Johnson
India
1) Baby Care
Products
&
2) Health Care
Products
________________________________________________________________________
Submitted By:
Priya Pandey
Shri Shikshayatan College
Department: BBA 2nd Year
Roll no:
Registration no:
_______________________________________________________________
FROM
THE DESK
ACKNOWLEDGEMENT
Of the many people who have been enormously helpful in the preparation of this
report on
,I am specially grateful to the owners
of all medicinal , cosmetic, grocery shops situated in and around Kolkata who have
provided me with invaluable experimental and experiential feedback to this research.
I would particularly like to thank my teachers for their continued support,
encouragement. I am grateful to Mrs.J.Dasgupta for highly constructive feedback,
suggestions and comments.
To all the people who had been generous with their time, their support and
encouragement, I would like to thank them.
OBJECTIVE
India
& Johnson
Comparison of
basic objective of the company.
The detailed study of its Baby Care Products and Health Care Products is also done.
SWOT analysis is also given in order to find out the strength, weakness,
opportunities and threats.
Company Structure, Management Approach, Approach towards Consumers is also
highlighted.
METHODOLOGY
Johnson
Johnson &
like Medicine Shops, cosmetic shops etc .The secondary data has been
collected from magazines ,newspapers and internet.
HISTORY
Introduction
1886 1926: Johnson & Johnson Founded With Surgical and Wound Care Products
In 1886, the founders Robert Wood Johnson, James Wood Johnson and Edward
Mead Johnson started a small medical products company in New Brunswick, New
Jersey. They made the first-ever commercial sterile surgical dressings, which helped
save the lives of patients.
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Headquarters
Product Background
Every day, millions of people around the world enjoy the benefits of products from
the
our family is one of them.
According to companys saying -Your familys health and well-being is our passion,
thats why the Johnson & Johnson companies offer the worlds broadest range of
health care products. Whether we have a skin blemish or sniffles or a serious
medical condition, the health professionals we trust can turn to Johnson & Johnson
companies products for comfort and care.
In our home, products from Johnson & Johnson consumer health companies brighten
our smile, add luster to our hair and ease that nagging headache. Consumers can
rely on Johnson & Johnson to help keep baby fresh, sooth an irritating itch, or relieve
an aching muscle.
In operating rooms and laboratories, doctors and nurses, too, rely on products from
Johnson & Johnson medical technology companies. They use these products to
perform hip replacements, implant coronary stents, and run tests for metastatic
breast cancer that give people hope for a longer, more active life. These products
help people conquer life-threatening obesity, ward off colon cancer, and control
their diabetes. The list goes on.
These prescription medicines treat a wide array of conditions, ranging from migraines
and rheumatoid arthritis to cancer and serious infections.
Whatever our familys health care needs, the Johnson & Johnson Family of
Companies is at our side.
Major Brands:
Pharmaceutical:
Pharmaceutical segment includes products
in the following therapeutic areas:
Anti-Fungal
Anti-Infective
Cardiovascular
Contraceptive
Dermatology
Gastrointestinal and many more.
Business Overview:
Johnson & Johnson has interests in a broad spectrum of the health care market, and
takes a decentralized approach to managing its 250 operating companies and
franchises. In the company's continuing effort to diversify its business and increase
profits, Johnson & Johnson is constantly acquiring new companies, including 8 in the
last year alone. In 2009, worldwide sales totalled $61.9 billion, making Johnson &
Johnson the second largest manufacturer of health care products, behind Pfizer.
Johnson & Johnson's 2009 second quarter net income fell by 3.5% to $3.21 billion
compared to $3.33 billion a year ago. Quarterly sales fell by 7.4 percent to $15.24
billion, down from $16.45 billion the year before but above expectations of $15
billion. The decline is partially attributable to two major patent expiries (Risperdal
and Topamax), as well as a decline 4.5% in consumer products revenue. [1]
Johnson & Johnson's 2009 struggle continued in Q3, as sales ($15.1 billion)
decreased 5.3% from Q3 2008.[2] J&J's poor domestic performance (8.1% sales
decline) was the reason for the sales decline, as the firm is still trying to handle
"tough economic conditions."[2]. JNJ is optimistic for the rest of it's fiscal year,
however, as it made two acquisitions and had four new drugs become FDA approved.[2]
In Q4 of 2009, Johnson & Johnson reported total sales of $16.55 billion, a growth of
9% over the same quarter of 2008. Net earnings, however, only amounted to $2.2
billion, a decrease of 18.8%. The profits decrease was largely due to a $850 million
restructuring charge that the company took. Earnings generally beat analyst
estimates for the quarter. J&J also announced its 2010 projections, which forecast
earnings growth of 7%, a modest projection relative to analyst estimates.
COMPETITION
INDIAN Competitors:
Colgate Palmolive -Colgate
Gillette -Oral B
Ponds-face wash etc.
Dabur- Laal Tail(oil)
J&J India is at the leading edge of global product launches. In some cases J&J India
has launched new products in India even before in the US (for example, the cipher
stent). Indian doctors ability to quickly learn and apply new techniques provides
the Company with quick feedback and faster launches .
The Indian R&D and testing centres provide services to J&J worldwide. Jansen
Cilag (the pharma division of J&J) has a stability centre in India. Indian managers
are constantly promoted to overseas operations. An Indian team is also managing the
supply chain planning for the Asia-Pacific region.
J&J India is manufacturing baby soaps for other countries. Some speciality soaps
for the US too are manufactured in India.
JNJ
LLY
NVS
PG
Industry
Market Cap:
174.22B
38.20B
107.67B
173.69B
133.38M
Employ ees:
115,500
40,360
99,834
135,000
181
9.00%
14.00%
27.40%
6.40%
14.60%
Revenue (ttm):
61.90B
21.84B
45.08B
79.12B
31.21M
70.38%
80.55%
72.87%
52.38%
72.87%
EBITDA (ttm):
19.55B
7.67B
12.54B
19.89B
-1.91M
27.10%
29.17%
22.80%
21.22%
12.81%
12.27B
4.33B
8.40B
11.34B
N/A
EPS (ttm):
4.398
3.941
3.69
4.198
N/A
PE (ttm):
14.40
8.78
12.75
14.37
13.79
PEG (ttm):
1.93
N/A
1.92
1.65
1.92
PS (ttm):
2.79
1.70
2.33
2.18
3.63
Company
Symbol
Price
Change
Market Cap
P/E
WPI
41.99
-0.90%
5.19B
21.49
KG
9.59
3.56%
2.38B
25.85
Mylan, Inc.
MYL
21.34
-0.14%
6.59B
69.97
Pfizer Inc.
PFE
16.46
-1.67%
132.84B
13.43
JNJ
63.31
-0.14%
174.22B
14.40
GlaxoSmithKline plc
GSK
34.20
-2.01%
86.83B
10.52
Sanofi-Aventis
SNY
30.90
-2.74%
80.91B
N/A
Novartis AG
NVS
47.06
-2.59%
107.67B
12.75
RHHBY.PK
36.54
-0.25%
N/A
N/A
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ADVERTISEMENT
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MILESTONES
2000: Introduced the first blood screening kit for HCV antigen.
1999: Introduced the first fully automated blood and Plasma screening system .
1997: Introduced the first fully automated blood banking system in Europe.
1996: Introduced the first test kit to screen blood for antigens to HIV-1, the virus
that is responsible for the vast majority of AIDS cases in the U.S.
1989: Introduced the first test kit for the detection of Antibodies to hepatitis
Geographical Distribution:
Geographic Area
No. of Facilities
Square Feet
United States
63
Europe
37
Western Hemisphere
16
(Excluding USA)
Africa, Asia and Pacific 32
Worldwide Total
148
(in thousands)
7,448
8,667
3,026
3,429
22,590
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Care
Products come in many forms. Here is the portfolio of the company for baby product
types.
Watch out, here comes rubber ducky! Bath time offers a wonderful opportunity for
bonding with your baby, and the right baby washes can make baby bathtime even
more special. JOHNSON'S offers mild, gentle baby products containing NO MORE
TEARS formula just for babies, which are mild to the skin and as gentle to the eyes
as pure water.
BATH, is clinically proven to help babies fall asleep easier and sleep through the
night better.
JOHNSON'S BEDTIME WASHCLOTHS
Contains the JOHNSON'S BEDTIME BATH gentle cleaners easy to use cloth. A
nightly 3-step routine, including a warm bath with this disposable cloth, clinically
proven to help babies fall asleep easier and sleep through the night better. Each
disposable cloth has a unique textured pattern for improved, convenient cleansing.
Cotton Products:
Baby soft skin deserves baby soft cotton. JOHNSON'S cotton products are great
for baby care and applying ointments, cleansing around newborn's eyes, keeping your
baby's ears clean, keeping the umbilical cord area clean, and more. They're also great
for grown ups. JOHNSON'S cotton product is also used to apply makeup, astringents,
and lotions, or to remove makeup and nail polish. JOHNSON'S 100 percent pure,
high-quality cotton has just the right combination of softness and strength.
DESITIN diaper rash treatments are the #1 choice of both pediatricians and moms,
offering a range of products to help meet your treatment and protection needs.
forming a protective barrier to help heal and soothe diaper rash discomfort.
There's no stronger treatment available without a prescription.
DESITIN Multi-Purpose Ointment
Baby's skin is different from yours-it's thinner, more susceptible to irritants, and
can lose moisture more quickly. JOHNSON'S baby lotions and creams are specially
made for baby's unique skin, providing essential moisture to help keep skin soft,
supple, and healthy.
1) Gentlest moisturizers:
Baby Oils:
JOHNSON'S baby oils, with their clinically proven mild formulas, help lock in
moisture with the smooth, silky feel that only an oil can provide. Plus, these easy-tospread moisturizers provide a unique opportunity for you to bond with your baby when
you use them for infant or baby massage. JOHNSON'S Baby Oil is also great for
adult skin, locking in up to 10 times more moisture on wet skin than an ordinary lotion
can on dry skin, leaving skin feeling baby soft.
Baby Powders:
JOHNSON'S baby powders help keep skin feeling soft and comfortable and dry
while helping to eliminate friction which can irritate skin. They have a classic scent of
JOHNSON'S Baby Powder, or the fresh scents of JOHNSON'S Baby Powder
Comforting Vanilla & Jasmine.
1) Classic shampoo:
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Wound Care:
Johnsonplast:
JOHNSONPLAST is a non-medicated adhesive tape plaster used to stick surgical
dressings on boils, burns and large wounds that cannot be covered by medicated
Savlon:
SAVLON antiseptic helps heal without hurting. It contains a powerful combination of
chlorhexidine gluconate and cetrimide, which together not only kill germs but also
prevent their re-growth.
Band-Aid:
BAND-AID is the worlds first medicated dressing. It contains Benzakonium Chloride,
which kills prevents re-growth of germs, acts as a cleansing agent and is gentle on
the skin. BAND-AID is the only sterilized medicated dressing in India and has a
delnet to prevent the medicated pad from sticking to the wound. It is available in
regular and wash proof forms.
Adult Toiletries:
Skincare Products:
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VISION STATEMENT
Their vision is to deliver solid results, which make the India unit stand out. Build an
outstanding bench strength, which is sought after across the world. And contribute
back to our country. Johnson & Johnson comes into the lives of many consumers at
the most delicate and joyful moments in their liveswhen they give a birth.
Unfortunately in India, many of these moments turn into tragic moments. Our Infant
Mortality Rate is one of the highest for the level of technological and economical
development of our country. Swami Raote, MD, Johnson & Johnson Consumer, India
Says he would like their company to work with medical professionals and Government
infrastructure to upskill the health care workers and reduce infant mortality. That
would be the best way of thanking consumers for placing trust in the company for
over 50 year
COMPANY INITIATIVE
MANAGEMENT APPROACH
the needs and well-being of the people they serve first. It also speaks of the
responsibilities they have towards their employees, to the communities in which they
live and work and the world community, and to the shareholders. They believe Our
Credo is a blueprint for long-term growth and sustainability thats as relevant today
as when it was written.
CITIZENSHIP
place through everything they dothe products they discover and develop, the
positions they take on public policy issues, the way they run othei business every day,
and the programs and alliances they build and join. Approach to corporate citizenship
defines who they are and how they aspire to act in the world.
Access to Medicines
Hundreds of Johnson & Johnson medicines are available free or at low cost to
patients, helping to improve and save lives.
CORPORATE GOVERNANCE
The values embodied in Our Credo guide the actions of the people of the Johnson &
Johnson Family of Companies at all levels and in all parts of the world. They have
done so for more than 60 years. These Credo values extend to their accounting and
financial reporting responsibilities. Management is responsible for timely, accurate,
reliable and objective financial statements and related information. As such:
1.
They maintain a well-designed system of internal
accounting controls.
2.
They encourage strong and effective corporate
governance from our Board of
Directors.
3.
They continuously review our business results and
strategic choices.
4.
They focus on financial stewardship.
Johnson & Johnson Limited India has been ranked as the Best Company
to Work for amongst Healthcare companies in India and as one of the top 10 MNCs in
India. The Company got an overall ranking of 22 in a study by the Great Places to
Work Institute in partnership with The Economic Times, India's No 1 business daily.
This was the biggest study of 2009 and more than 373 companies participated in it.
Only 50 made it to the Best Companies to Work For list, making it one of the
toughest contests of this kind globally. This is a tribute to all J&J India Employees
and stands testimony to the strong CREDO culture and HR programs. Around 360
employees participated in the Survey conducted by the Great Places to Work
Institute.
newest goals: Healthy Planet 2010. In developing them, they sought counsel from
many stakeholders, including government officials, environmental groups, other
companies and academic thought leaders. They are confident that Healthy Planet
2010 goals will help safeguard the health of our planet.
develop the opportunities associated with those changes and they capitalize on the
unique, broadly-based, decentralized approach of Johnson & Johnson."
Each of the new organizations and appointments become effective, January 1, 2008.
"Much of the change in health care reflects the coming together of parts of the
system that were at one time separate," Mr. Weldon said. "The very solutions that
the health care system most needs those coming from the convergence of science,
technology and services are the ones we are most capable of providing. We have the
know-how across our pharmaceutical, biologics, devices, diagnostics and consumer
businesses to bring completely new solutions to market. And we believe we can
accelerate growth through a dedicated focus on the intersection of our existing
capabilities, customer needs and emerging trends."
Johnson & Johnson's Consumer businesses are not directly impacted by today's
announcements. Under the guidance of Colleen Goggins, Worldwide Chairman, Johnson
& Johnson Consumer Group, the integration of the Pfizer Consumer Healthcare
business continues to track ahead of the original acquisition plan.
Johnson & Johnson is the world's most comprehensive and broadly-based
manufacturer of health care products, as well as a provider of related services, for
the consumer, pharmaceutical, and medical devices and diagnostics markets. The
more than 250 Johnson & Johnson operating companies employ approximately
120,000 men and women in 57 countries and sell products throughout the world.
GLOBAL RECOGNITION
FREQUENT CONCERNS
Baby Allergies
Baby Acne
Baby Bronchitis
Burns
Baby Colic
Cradle Cap
Diaper Rash
Baby Eczema
Stomach-aches
Any brand is a set of perceptions and images that represent a company, product or
service. While many people refer to a brand as a logo, tag line or audio jingle, a brand
is actually much larger. A brand is the essence or promise of what will be delivered or
experienced.
Importantly, brands enable a buyer to easily identify the offerings of a particular
company. Brands are generally developed over time through:
Advertisements containing consistent messaging
Recommendations from friends, family members or colleagues
Interactions with a company and its representatives
Real-life experiences using a product or service (generally considered the most
important element of establishing a brand)
Once developed, brands provide an umbrella under which many different products can
be offered--providing a company tremendous economic leverage and strategic
advantage in generating awareness of their offerings in the marketplace.
Johnson & Johnson Brand is the world's most comprehensive and broadly-based
manufacturer of health care products as well as a provider of related services for
the consumer. Thousands of products across a wide range of categories are
constantly innovated, manufactured and marketed to help families all over the world
lead healthy, happy lives.
OLYMPIC SPONSERSHIP
_________________________________________________________________________
SOCIAL RESPONSIBILITIES
Earthquake in Pakistan
Hurricane Katrina
HIV/AIDS
International Disaster Relief
Organization Mumbai Floods
_________________________________________________________________________
WHAT IS PUBLIC
RELATIONS?
The public often think of PR as a glamorous job. Public relations people seem to have
been tarred with the image of constant partying and networking to find new contacts. The
reality is usually long hours and hard work for anyone involved in public relations.
________________________________________________________________________
WHAT IS BRAND
PUBLICITY?
Brand publicity:
Publicity is the attempt to manage the public's perception . The subjects of publicity
include people (for example, politicians and performing artists), goods and services,
organizations of all kinds, and works of art or entertainment.
From a marketing perspective, publicity is one component of promotion which is one
component of marketing. The other elements of the promotional
mix are advertising, sales promotion, and personal selling. Promotion But the publicist
cannot wait around for the news to present opportunities. Johnson and Johnson must
also try to create their own news. Examples of this include:
Art exhibitions
Event sponsorship
Dasavataram
Robot
Anniyan
Announce an appointment
Stage a debate
Issue a commendation
The advantages of publicity are low cost, and credibility (particularly if the publicity
is aired in between news stories like on evening TV news casts). New technologies
such as weblogs, web cameras, web affiliates, and convergence (phone-camera posting
of pictures and videos to websites) are changing the cost-structure. The
disadvantages are lack of control over how your releases will be used, and frustration
over the low percentage of releases that are taken up by the media. Publicity draws
on several key themes including birth, love, and death. These are of particular
interest because they are themes in human lives which feature heavily throughout
life. In television serials several couples have emerged during crucial ratings and
important publicity times, as a way to make constant headlines. Also known as
a publicity stunt, the pairings may or may not be according to the fact.
_______________________________________________________________
__________________________________________________________________________________________________
SWOT ANALYSIS
Sales in India have grown by 14% indicating a strong position for the global group.
The business model adapted by Johnson and Johnson fundamentally uses the
adaptation of entrepreneurial values in order to retain an edge within the market
place.
Working with intensive scientific notions Johnson and Johnson utilise a varied
expanse of problem solving techniques in order to challenge the standard practice
and capitalise on growth through emerging markets which enables associated
growth.
Weaknesses
Challenges have been faced within Johnson and Johnson where a reduction in the
market demand for key products has been identified; some of these products
were branded and have been replaced by generic programmes at the end of patent
time lines.
Internal weakness across the industry and not isolated to Johnson and Johnson
would be the level of theft and counterfeiting of drugs managed through internal
personnel.
Opportunity
Threats
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STRENGTHS AND
WEAKNESS
STARS: Baby soap, Baby hair oil, Baby oil, Baby shampoo
_________________________________________________________________________
FUTURE PLANS
J&J Corporation has a very good perception of India. This has been supported by
good results in the country. The outlook is bullish, and is supported by a high level of
confidence in the Indian management team and more investments likely in the coming
years. Double-digit growth is forecast for the India operations. India would be a key
growth driver for J&J worldwide. J&J is also exploring the opportunities for setting
up BPO operations in the country.
_______________________________________________________________
SUBSIDIARY HOLDINGS
Johnson & Johnson is a highly diversified company with at least 230 subsidiaries,
which it refers
to as the "Johnson & Johnson Family of Companies". Some of these subsidiaries
include:
ALZA Corporation
Baby Centre, L.L.C.
Johnson & Johnson, Group of Consumer Companies, Inc.
Johnson & Johnson Health Care Systems Inc.
Johnson & Johnson - Merck Consumer Pharmaceuticals Co.
Johnson & Johnson Pharmaceutical Research & Development, L.L.C.
Pfizer Consumer
_______________________________________________________________
CONCLUSION
The
company is so omnipresent in the market
that without it even the world of the baby products and health care product sounds
incomplete. They believe their first responsibility is to the doctors, nurses and
patients, to mothers and fathers and all others who use Johnson and Johnson
products and services. In meeting their needs everything they do are in high quality.
In India when we talk about baby products Johnson and Johnson products is what
comes first in our mind. Everything related to the brand, be its advertisements,
products, after sale services are all example of perfect excellence. The company has
rooted itself in India much stronger than it did when it first entered the Indian
Market. Every time they make an advertisement they make it sure that it leaves a
long lasting impact on the users, and the company is always successful in doing so. The
taglines of the company always leave a lasting impression on the viewers. The
sequences they show are so similar to our daily lives that people can easily connect to
it. The catchy slogans have always helped the company to enhance it brand quality and
brand loyalty. Johnson and Johnson deal with all kind of baby care products, cosmetic
products etc. The marketing strategy of such a global company is real vast and global
in nature. The company very well knows that different countries have different
people who again have different set of minds, so they built marketing strategies
based on the people they deal with. The company for several years has been the
favourite amongst nursing mothers and now is continuing its position amongst the
mothers. The main area of concern is cosmetic products, health care products and
oral care products though the company is ace in manufacturing and trading its
products, cosmetics, oral and health care products have constantly failed to find
consumers in India.
The company has been taking several steps to enhance its sales of cosmetics and
health care products. The sales report of the company has shown increase in the
sales of such products though not in vast quantity. The company still is struggling to
set its base in India for its health care, oral and cosmetic products. Johnson and
Johnson has successfully transformed its brand image globally amongst different
types of people by convincing people that the service they provide is best and
superior than any of their present competitors. This has led to a major thrust in
increasing the number of distributors and retailers across the country with the
result that Johnson and Johnson products are available in every medicine, cosmetics
and grocery shops of India.
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BIBLIOGRAPHY