Daniel Buchanan

Palm Bay, FL – (321) 574-3267 – dbuchanan10@ymail.com

Proposal Manager and Marketing Specialist

Success-driven and innovative professional with a unique balance of creativity, business
acumen and technical savvy, offering extensive proposal management and marketing
experience. Proven track record of company profitability, marketing plan execution and
partnering across all levels to enhance, shape and articulate presentations and winning
proposals that secure organizations’ success.

Core Competencies
Team Leadership Portfolio Graphic Design Project Planning
Building
Proposal Writing / Marketing Capture Client / Vendor
Editing Strategy Management Alliances

Professional Profile
Direct and decisive with “hands on” management style, motivating teams and gaining buy-in
around exciting visions of success.
Customer focused; provide exceptional experiences by delivering materials and support that
address each client’s unique needs.
Relationship builder; partner across all levels to ensure design objectives and proposal plans
align with overall organizational goals.
Forward thinking problem solver who sees challenging deadlines as opportunities for growth
and to exceed client expectations.
Skilled communicator who creates memorable messages that convey often-complex
information in a clear, benefits-focused manner.

Professional Experience
IBM Corporation – Palm Bay, FL 2000 –
2009
Proposal Manager / Marketing Specialist
Responsible for leading proposal teams to develop successful and winning responses to Requests For
Proposals (RFPs), some valued in the hundreds of millions of dollars and comprising numerous industry
sectors and Government clients; authored executive summaries and section responses; managed review
teams, market research, and the planning, creation and execution of orals presentations at client sites.
• Led an IBM proposal team on multiple winning bids for a State client’s Franchise Tax Board (FTB);
projects included:
o A performance-based, 8 year, $801M contract to implement the new state-wide Child Support
Enforcement (CSE) system.
o A $30M contract to build the FTB’s Integrated Non-Filer Compliance (INC) system, which generated
more than $250M in additional State revenue over 4 fiscal years and achieved 100% ROI in just one
year.
• Accomplished $60 million in savings to existing clients over 5 years by successfully creating, refining
and presenting a highly specialized IT product and service portfolio package.
• Served as Proposal Manager on a multimillion-dollar e-Learning proposal to a leading pharmaceutical
client; earned a citation for formal recognition of outstanding performance for having direct
responsibility for the success of the proposal effort and selection.
• Engineered a pervasive marketing campaign and created a web portal for bid criteria and detail entry
by clients as part of a high profile initiative, which increased the department’s online presence and
contributed to a 36% increase in revenue within its first year.
• Qualified, created performance based promotional presentations and budget models for, and
maintained partnerships with client account teams to achieve department quotas for billable support
hours and encourage future business.
• Formed thriving business vendor alliances that continue to expand as existing products are enhanced
and new products are launched.
• Coordinated with suppliers and performed consistent market pricing comparisons in order to secure
high quality services and reduce costs.
The Coca-Cola Company – Atlanta, GA 1997 –
1999
Graphic Designer / Portfolio Manager
Responsible for serving as Graphic Lead on multimillion-dollar projects for global marketing teams
spanning 70 Coca-Cola brands and contracts; partnered with leadership and practitioners on
copywriting and marketing strategy involving client-facing media and materials, production, delivery
systems and follow-up.
• Created new logo and identity for the Design Services department’s re-branding initiative, which
resulted in a broadened account client base and a 28% annual increase in new project requests.
• Full scale presentation and marketing support for internal and client site meetings: custom template
designs and layouts, integrating imported movies, Photoshop and Illustrator graphics, animation and
motion paths, charts, graphs, and sound.
• Maintained consistently up-to-date competitive, general market and co-tangent trends, provided
analytic strength and conducted qualitative research to make cross functional recommendations to
the business leaders.
• Provided high-resolution scanning services, including a full range of image enhancements and used
digital cameras to capture, refine, apply and repurpose images for use across a diverse range of
media.
• Served as a creative consultant to clients, providing guidance on project schedules, cost management
and packaging concepts.

State of Georgia – Atlanta, GA 1992 –

1997
Document Processing Specialist, Risk Management Division
Responsible for a broad range of document processing duties, from producing multimedia presentations
for audiences of up to 200 to providing proofreading/editing of speech copy, memoranda and
communications for the department director and seven senior managers.
• Initiated and authored a 120-page training manual for the division UI, providing new employees with
clear, step-by-step procedures.
• Provided direction and support in applying digital imaging to a system of workers’ compensation and
liability insurance claims for state employees in 159 counties.
• Supported the department’s “Paperless Office” initiative by performing high-volume scanning
services.

Education
Master of Science, Integrated Marketing Communications, Southern College of Business –
Orlando, FL

Training and Certifications

Foundation for Proposal Development – Shipley Associates
Microsoft Office User Specialist (MOUS), Certified in Word, PowerPoint and Excel
Certified in PowerPoint, Photoshop, Illustrator, Flash and InDesign – Brainbench.com
Certified in Macromedia Flash – Chattahoochee Technical Institute
Certified in Photoshop, HTML and Advanced Mac Operations – New Horizons Learning Center
Certified in Effective Customer Service – Kaset International
The 7 Habits of Highly Successful People – Franklin Covey

Technical Skills
Applications: Microsoft (Word, Excel, PowerPoint, Visio, Outlook, Publisher, SharePoint), Adobe CS3
(Photoshop, Illustrator, Flash, Fireworks, Dreamweaver, Acrobat, Distiller, InDesign), Sony Sound Forge,
Techsmith Camtasia, SAP, Siebel.
Hardware: PC/Mac, Xerox DocuColor, Infoprint 1357, Canon imagePROGRAF, Lexmark Optra S;
Microtek, Sharp, and HP scanners; Applied understanding of binding, drilling, laminating and scoring
equipment for documents.
Compression Formats: MP3, MP4, AVI, WMV and MPEG-2 HD compression formats.
Web Development: CSS, HTML, SEO, SEM PPC, Google Analytics.