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Table of Contents
1.0 Introduction............................................................................................................2
2.0 Mega Environment.................................................................................................3
2.1 International Element...........................................................................................3
2.2 Economic Element................................................................................................4
3.0 Task Environment..................................................................................................5
3.1 Customers and Clients..........................................................................................5
3.2 Competitors..........................................................................................................6
4.0 Conclusion...............................................................................................................7
References.....................................................................................................................8
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1.0 Introduction
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Mega environment is part of the external environment which reflects the broad
conditions and trends in the societies within which an organization operates. Mega
environment includes technological, economic, legal-political, socio-cultural and
international elements. In the Walt Disney Company, the two mega environments that
will influence its business functions are International and Economic elements.
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3.2 Competitors
Competitors are organizations or entities which are rivals against one another.
The presence of one or more competitors can affect the prices of goods and services
as the companies attempt to gain a larger market share. There are many other
company which are rivals to Disney such as NBC Universal and Sony Pictures. NBC
Universal is the Disney. NBC Universal is another American mass media company
that provides similar products and services. Similar to Disney, NBC Universal also
owns television stations such as the NBC Universal Television and also a music
industry in the form of Universal Music Group, which is the largest music corporation
in the world. According to (Travel Towards, 2007), NBC Universal also built 6 theme
parks in different regions, known as Universal Studios, which are competing with
Disneylands. Besides that, Disney has another competitor through their Consumer
Products subsidiary in the form of Hasbro, a toy manufacturing company and one of
the largest toymaker in the world. Hasbro competes with Disney through their toys
manufacturing segment. In the corporate world, mergers, acquisitions, and alliances
could be formed among the harshest of competitors. (Wee, 2005, p. 127) For example,
Disney attempts to turn the tide against competitors by acquiring them so that Disney
itself can also gain profit from the acquired company. In 2009, Disney acquired
Marvel Entertainment, a comic book publisher and movie studio, a competitor to
Disney, now becoming one of Disneys biggest source of income and also Disney
managed to reach out to a wider audience base. Through this acquisition, Disney has
become more aggressive than its rivals about growth. (The New York Times,
2009)This shows how Disney manage to transform a competitor into a huge source of
income.
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4.0 Conclusion
(1500 words)
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References
Branson, R., 2012. Like A Virgin: Secrets They won't Teach you at Business
School. 1st ed. London, Great Britain: Virgin Books.
Brooks, I. & Weatherston, J., 2000. The Business Environment. 3rd ed.
Harlow, Essex: Person Education Limited.
Hill, C. W., 2009. The Strategy and Structure of International Business. In:
International Business. 7th ed. New York: McGraw Hill Irwin, p. 420.
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The New York Times, 2009. Disney Swoops Into Action, Buying Marvel for $4
Billion. [Online]
Available at:
http://www.nytimes.com/2009/09/01/business/media/01disney.html?_r=0
[Accessed 20 March 2014].
Travel Towards, 2007. Universal Studios Theme Parks Around the World.
[Online]
Available at: http://traveltowards.com/universal-studios-theme-parks-aroundthe-world/
[Accessed 2 April 2014].
Wee, C.-H., 2005. The Root of SWOT Analysis: Knowing Inside from
Outside. In: Sun Zi Bingfa: Selected Insights and Applications. Jurong,
Singapore: Prentice Hall, p. 127.
Worthington, I. & Britton, C., 2000. People. In: The Business Environment.
3rd ed. Harlow, Essex: Pearson Education Limited, p. 120.
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