The War on Small Business:

Fighting Back Through Education

Alfredo Ortiz
President and CEO
Job Creators Network

I'm supporting this organization. I think it has better

odds of success than other efforts I've seen for
promoting free enterprise. Also I never thought in my
lifetime, private industry would have found itself in
the defensive position it's in today.
Michael

Mansfield, CEO Mansfield Oil

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Who We Are

Co-founded by entrepreneurs like The Home Depot co-founder Bernie

Marcus, we help job creators across the country to inform and inspire
their employees.

Our goal is to help job creators educate Americas hard working people
on how government policy impacts their pocketbooks and livelihoods.

We are the voice of Americas makers, thinkers and doers that has been
lost in the debate locally and across our nation.

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OUR MISSION
Involve employers in
defending free enterprise
Inform employees how bad
government policies
hurt good people
Inspire and motivate employees to
become more educated citizens
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Getting the Message Out

Three Legged Stool Strategy

E2E
CEOs

Social
Media

Represent different
industry areas
(Fortune 1000,
1000+ Employees)

(<1000 Employees)

(>1000 Employees)

Audiences:
Media & Public
Employees
E2ECEOs

Audiences:
Employees whose
employers have
agreed to E2E

Audiences:
General public
within targeted
states

Air

Ground

Media CEOs

Internet
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JCN CEOs Getting the

Message Out

Job Creators Network CEOs

Dough Haugh, Carlos Gazitua and
Stephen Bienko talk to Fox Business
Network about December's jobs
numbers and what really matters to
job creators across the country.

Job Creators Network CEOs

Heidi Ganahl, Laura Kozelouzek,
and Adam Robinson, discuss the
November jobs report on Fox
Business' "Closing Bell."

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Developing Relevant and Targeted

E2E Content by Industry
Content will show how issues such as minimum wage, NLRB,
ACA impact specific industry, jobs and employees

Healthcare
Richard Jackson
Jackson
Healthcare

Hospitality
Mike Leven
GA Aquarium

Retail
Bernie Marcus
The Home Depot

Energy
Dough Haugh
Mansfield Energy

Technology
Biju Kulathakal
Redbox

Education: Robert Luddy, Captive Aire

Financial
Services
Steven Langman
Rhone Group

Insurance
Steven Bonner
Cancer Treatment
Centers of
America

Restaurants
Andy Puzder
CKE/Hardees

Franchise
Shelley Sun
Bright Star Care

Manufacturing

Education: Robert Luddy, Captive Aire

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E2E Program

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E2E Issue Areas

Civic and
Economic Literacy

Debt & Deficit

Taxes

Education

Healthcare

Energy

Government
Overreach

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E2E Tools

Dedicated employee website

Townhall scripts
Videos
Snapshotz
Workplace posters
Social media (Facebook, Twitter, LinkedIn)
Offline Printables
Spanish Translation
RELATABLE, UNDERSTANDABLE, ACTIONABLE
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Information Station 3.0

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Kitchen Table Economics

Kitchen Table Economics:

New look on InformationStation.org

Blog Posts- News You Can Use

that provides practical information
and resources

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Snapshotz

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Videos

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E2E Proof of Concept

Scott Verner, president & CEO, allowed JCN to poll nearly 300
employees.

The employees were asked their opinions regarding the

Affordable Care Act and other economic issues.

Polling was done anonymously through 3rd Party Research

House Equation Research and Illumina Insights and Strategy.

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E2E Proof of Concept

A baseline poll was conducted in the summer, before employees

were exposed to E2E content.

A final poll was conducted in early November, after roughly half of

the survey respondents had been exposed to E2E content.

MOVING THE DIAL: Respondents in the final survey who had been
exposed to E2E content demonstrated a substantial shift in their
opinions over a wide range of issues.
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E2E: Content Value

The content was rated both interesting

and informative.

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E2E: Moving the Dial and

Changing Attitude

Agree: American families spend less

on energy bills because we can tap
domestic coal, oil and natural gas
resources ...

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E2E: Moving the Dial

A large majority of
employees surveyed voted
in Nov 4 mid term election
(total turnout for all Florida
voters that day was
reportedly just 43
percent)

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E2E: Moving the Dial

Of those who did vote in the

mid term election, more than
one in four reported JCN E2E
materials influenced how
they voted

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E2E: Future Employer

Proof of Concept
Mansfield Oil
600 employees Will replicate the professional survey and
methods used for NIPRO.
Employees will be surveyed before program begins to gain a
baseline understanding of their views and knowledge.

President Dough Haugh will conduct initial town hall for all 600
employees on Feb 27.
Employees will receive survey and then be exposed to JCN
materials, replicating what occurred with NIPRO, with final
survey to measure change of attitude.

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Notable and New JCN Member

Companies
Employers currently on track to implement E2E
include
Las Vegas Sands: Will implement E2E program at Las Vegas
and Pennsylvania locations.
Jackson Healthcare: 75 corporate employees. Will conduct their
own internal survey both after a CEO town hall and then following
exposure to JCN materials. Results will be shared with JCN.
White Castle: Privately held, corporate owned stores. Developing
implementation plan. Launch date 4/1/15.
CKE Hardees: Implementing E2E at corporate headquarters.
CEO Andy Puzder will encourage franchisees in key states to
implement.

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Coalition Partners
Advancing E2E

Over 50 key industry and demographic

associations aggressively partnering with JCN to
push out E2E content
to members.

Over 2.3 million member contacts with potential

employee reach of nearly 60MM

Strong partnerships with associations leads to

strong pipeline for future E2E companies through
CEO contacts and referrals

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Coalitions Will Support E2E Efforts

Targeting Key Demos

JCN continues to build bridges with

specialized business groups connected
to Hispanic, Women and
Entrepreneur organizations.

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National Womens Coalition

Co-Chairs:
Carly Fiorina and Heidi Ganahl
With:
Dawn Sweeney, President National Restaurant Association
Women owned business make up the fastest growing segment of the American economy
JCN's National Women's Coalition (NWC) focuses on giving an added voice to women business leaders
NWC board members will help raise awareness about the impact of government policies through op-eds,
speaking engagements, media interviews, CEO events, recruiting for E2E
Board membership being built and will be formalized by end of 1 st quarter

Announced Partnership with

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Government Overreach:
NLRB Campaign

NLRB Campaign

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Government Overreach:
NLRB Campaign

NLRB General Counsel joint employer ruling on franchised

businesses has the potential to kill a huge job creation system that
has been very successful in America: nearly $1 trillion in GDP and
over 9 million direct jobs and millions more indirect.

Ruling would especially hurt minority and female owned

businesses. (1 in 5 franchised businesses are owned by a
minority.)

JCN commits to campaign to bring light to issue with campaign

that was started in Q4 with January launch date.
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NLRB Campaign Launch

Initial Launch
Campaign began morning after the Presidents SOTU.
Full-page print ads in Roll Call and the Washington, D.C.
edition of the Wall Street Journal.
Commercial shown on all four cable news stations in
Washington, D.C. during morning news programs.

Website and social media outreach.

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NLRB Campaign
DefendMainStreet.com

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NLRB Coverage

Op-eds placed in National Review online, Albuquerque

Journal, Colorado Springs Gazette, Greenville News,
Concord Monitor, Palm Beach Post, Tampa Tribune,
Las Vegas Review Journal

Stories in The Hill, Investors Business Daily, Daily

Caller, and Breitbart.com

Radio interviews in St. Louis

Social media attention from partner organizations, IFA,

NRA, and AAOHA

More than 10,000 people either went to the website or

watched one of our videos

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Franchisee Fridays
Public Rallies at NLRB Regional
Offices
First event on March 6th in Tampa,
with future events planned for
Atlanta, Chicago and Philadelphia
Events include mobile billboards,
radio ads, pickets and a press
conference

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Strong Partnerships

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Strong Partnerships

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Strong Partnerships
JCN is part of the IFAs
Coalition to Save Small
Business

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Attacks
The Left-wing Center for
Media Democracy attacks
JCN and IFA
Coverage by
Daily Caller

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Key Players in the

NLRB Campaign
Michael Lotito

Heidi Ganahl

Founder and CEO of Camp Bow Wow.

Camp Bow Wow boasts more than 150
franchises, and is the largest pet care franchise
in the US.
Camp Bow Wow is one of the largest womanled franchises and an $80 million leader in the
$53 billion United States pet sector.
Ms. Ganahl also heads up Bow Wow Buddies
Foundation, a non-profit organization dedicated
to improving the lives and health of dogs.

Co-Chair of Littlers Workplace Policy institute.

A former chair of the Society of Human Resource
Management (SHRM).
Michel has testified before the U.S. House of
Representatives, the U.S. Senate, the NLRB, and
the EEOC.
Has written numerous articles on issues of
concern, and is a regular media contributor.
He serves as labor counsel to the IFA.

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