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Handy Type Index

AMERICAN TYPE FOUNDERS atf
i

This

Handy Index
TABLE3

all ATF faces currently manuMost of them are immediately available

ATF Type Dealer. This catalog also
and

shows one-line samples of

factured for stock.

OF
CONTENTS

from your authorized

gives information on sorts, spaces and quads, leads

slugs, etc.

For quick reference, see table of contents on

this page.

easy to order any of the type faces or accessories

It's

1 P

shown. Simply indicate your requirements on an order

blank, as furnished

use your

your

by your

own purchase order

ATF type

dealer, or,

if

you

prefer,

or letterhead and mail

most cases, he
shipment from his comprehensive stock.
dealer. In

will

it

to

make prompt

How to use this

Handy Type Index
To help you choose

the style and quantity of the face

you need, just refer to the alphabetical listing of type
faces. There you will find, accompanying each sample
line, all you need to know about sizes made, number of

characters in the font, etc. Here

is

an example of one of

the entries with an explanation of the designations used:

Bernhard Gothic Medium 525

i8 P t.show

PACK MY BOX WITH

Pack my box with

five

Accented Letters, Spanish

13

Adcuts and Logotypes

13

Alphabetical Listing
of Faces

FIVE D|

3 to

Font Scheme Table

dozen jug 23

General Information

Name and Number

full

name and

and widths

Matrix Engraving

13

Sorts

13

Spaces and Quads

12

of Face

number (Bernhard Gothic Medium

525) should be stated, as in some cases several weights

The

14

1 1

face

e available.

of the sa

Alignment Position
The

vertical rule in

cates the exact

body

each specimen line graphically indisize of the type.

see the placement of the face

This enables you to

Fonting schemes for every size are also shown. These

schemes indicate the quantity of every character contained

Type Sizes
The point

sizes given refer to the

with which the various

body

pt,

30

pt,

some cases, different face sizes are available on the

same body size, as in the Copperplate Gothics. For instance, 6 pt No. 1, 6 pt No. 2, 6 pt No. 3, etc. Sizes printed
18/24 or 120/96 should be read "18 point face on 24 pt
body," or "120 point face on 96 point body."
In

letters of the

alphabet are used.

Medium shows
To determine the

In our example, 6 pt Bernhard Gothic

size of the type.

These are usually simple designations, such as 24

etc.

Contents of a Font

on the type body and the

alignment position.

scheme

of

26A, 58a, 21 figures

1.

quantity of the other characters contained in the font,

on page 14. For the caps, simply follow

the column headed 26. Do the same with the column
headed 58 and 21 on the proper "Lowercase" and "Figrefer to the table

down

ures" tables.

16

Alternate Gothic No.

PACK MY BOX WITH

Pack my box with

FIVE

five

Bank

|y.4?

dozen jugs J1234567890

P. T.

PACK MY BOX WITH

Pack my box with

FIVE

five

DOZEN JUGS A
|

Barnum 944

PACK MY BOX WITH F|

Pack my Tjoz with five |1234

dozen jugs |1 2345

Baskerville

Alternate Gothic No.

my box

Roman

15

' p'

*>< 2 sh

w"

PACK MY BOX WITH

3-8

PACK MY BOX WITH

Pack

1540

27

Alternate Gothic No.

Script

DOZEN JUGS ABODE

FIVE

DOZEN

JU|

FIVE|
Pack my box with five dozen 123
1

with five dozen ju|123

Bern hard Fashion 527

i8 P t. shown

PACK MY BOX WITP

American Typewriter

11

10 P t. shown

Pack

mLj box wrbli five

HI

Jo7en jug?|l2345

PACK MY BOX WITH FIVE DOZEN JUGS|ABCDEFG

Pack my box with five dozen jugs|1234567

Bernhard Gothic Heavy 530

Americana 725

Pack my box with five

FIV
1

PACK MY BOX WITH

|

123

FIVE D|
Pack my box with five dozen j 23
1

Bernhard Gothic Light 528

Bank Gothic Light 532

woshown

PACK MY BDXI123
is 20 shown

PACK MY BDXI123

upt.*ow.

PACK MY BOX WITH FIVE DOZ|

Pack

my box with five dozen ju| 234

1

Bernhard Gothic Medium 525

Bank Gothic Medium 533

is P i. shown

is P t. shown

PACK MY BOX WITH

PACK MY BOX WITH

Pack my box with

For best service contact your ATf type dealer

five

is P t. shown

FIVE D|

dozen jug 23
1 1

Bernhard Gothic Med.

Italic

537

PACK MY BOX WITH

Pack

my box with

five

is p'

FIVE D\

dozen ju\l23

Bodoni Open 544

is Pi. shown

PACK MY BOX WITH FIVE

Pack niy box with

five

Boxhead Gothics 38
Bernhard Modern Roman 668

is

pt.

PACK MY BOX WITH FIVE DO

21A 50a

19-1

14pt

15A 34a

10-1

36pl

12pl

ISA 40a

12-1

24pt

7A 15

7-1

72pt

Bernhard Tango 582

4-1

3-1

five |

with five dozen ji<gs|/234

Bodoni 22

is P t. shown

PACK MY BOX WITH FIVE D|

Pack my box with five dozen|1234

Bodoni Bold 24

ia P t. shown

PACK MY BOX WITH FIVE D|

Pack my box with five doze 123
1

Bodoni Book 27

ia P t. shown

PACK MY BOX WITH FIVE D0ZE|

Pack
10p.

my box with

22A4417-1

Bodoni

Italic

Up!

23

shown

Brush 689

Pact

is P t. shown

7/fy

Sox 7Vct6 ?we Z>o^c\t23

is P > shown

vmgk mr box with

Vach my box

5A 10a

3A

shown

Pack my box with five dozen jugs [123

8pt

D|

dozen 1234

five

dozen jug|123

17A 35 110

24p!

^A

15a

Card Light Litho 45

22 shown

PACK MY BOX WITH FIVE DOZ|l23

Caslon No. 540-233

PACK MY BOX WITH

Pack

my box with

five

Caslon Bold 817

s P .. show

FIV|

doze|123

is P .. shown

PACK MY BOX WITH FI|

Pack my box with five 123
1

Caslon Bold Condensed 818

is P t. shown

PACK MY BOX WITH FIVE D0Z|

Pack

my box with five dozen ju|123

7-1

is pt shown
.

Caslon

Italic

No. 540-234

is

,.

shown

PACK MY BOX WITH FIVE DO\

PACK MY BOX WITH F\

Pack my box with five dozen ju\123

Pack my box withfive dozen \1234

Tor best service

c<

your ATf type dealer

Caslon Oldstyle No.

471-50

is P .. shown

PACK MY BOX WITH FIVE DO|

Pack

my

box with

dozen juli 23

five

Caslon Openface 1571

is P t. shown

PACK MY BOX WITH

Pack

F|

imy Ibox wila five Jozen|123

Century Bold 55

is P t. shown

Century Oldstyle 61

is P i.

shown

PACK MY BOX WITH FIVE|

Pack my box with five doz|1234
Century Oldstyle Bold 63

s P ..

shown

PACK MY BOX WITH FI|

Pack my box with five 123
1

Century Oldstyle

Italic

62

12 P t shown

PACK MY BOX WITH FIVE|

PA CK MY BOX WITH FIVE DOZEN JUG\

Pack my box with five doz|123

Pack

my

box with five dozen jugs\1234567890

Century Schoolbook 454

Century Bold Condensed 56

is p)

shown

is P t.

shown

PACK MY BOX WITH FIVE|

Pack my box with five doz|123

PACK MY BOX WITH FIVE DOZEN JUGS|

Pack my box with

five

dozen jugs 123456

10pt
12pt

19A 38o
16A 32o

17-1

24p!

7A 12

48.!

7-1

3A

3-1

13-1

Century Schoolbook Bold 479

18

showr

12 P t. shown

PACKMYBOX WITH FIV|

PACK MY BOX WITH FIVE DOZEN JUGS|

Pack my box with five|1234

Century Catalogue 444

Pack
10pt

my box

with

20A43ol7-l

five

12ot

dozen jugs| 1234567890

17A 37=

13-1

Century Schoolbook

Century Expanded 59

is P t. shown

PACK MY BOX WITH FIVE|

my box with five doz|123

Pack

Italic

60

is P t. shown

PACKMYBOXWITHFIV\
Pack my box with five doze\123

r~

465

is

pt.

shown

Pack my box with five doz\123

Cheltenham Bold 67

Century Expanded

Italic

PACKMYBOX WITHFIV\

8 pt shown
.

PACK MY BOX WITH FIVE|

Pack my box with five doz|123

For best service contact your ATI type dealer

Copperplate Goth. Hvy. Cond.

Cheltenham Bold Condensed 68

PACK MY BOX WITH FIVE D0ZEN|

Pack my box with five dozen jug|1234

29

18.20 shown

PACK MY BOX WITHI123

Copperplate Goth. Hvy. Extend. 135

is so shown

PACK MV BI1 23

Cheltenham Bold Extra Cond. 70

PACK MY BOX WITH FIVE DOZEN JUGS|ABC

Pack

my box with

five

dozen jugs|123456789

Copperplate Gothic Light 128

is 10 shown

PACKMYBOXI1234
Civilite

482

is P >. lto ,

Copperplate Gothic

Lt.

Cond. 131

is 40 shown

PACKMYBOXWITHI123
98

Cloister Black

is P .. shewn

$ait 0iV poxWtfjJf foe |123

Commercial Script 107

Copperplate Goth.

Lt.

Extend. 134

PACK MY

is 70 shown

BI123

is P t. shown

^acA Ufy fficx WtY/i &ive Qc%e -J23

\

18pt.shown

Cooper Black

590

is B>. shown

PACK MY BOX WITH F|

Pack

PACK MY BOX WITH|

Pack my box with 1234
1

my box with 1234

1

Craw Clarendon Book 712

Cooper Black

Italic

1592

is P t shown

PACK MY BOX WITH FJ\

Pack my box with jive\l23

Pack my box with fiv|123

Craw Clarendon Condensed 717

Copperplate Gothic Heavy 130

is 30

is P t.,hon

PACK MY BOX WITH F|

i8 P t. shown

shown

PACKMYBOXI1234

PACK MY BOX WITH FIVE D0ZE|

Pack my box with five dozen 123
1

For best service contact your ATF type dealer

Craw Modern 714

'

sh "
p-

PACK MY BOX WIT|

18 - 1 snown

Engravers Text 541

Pack I3 Box all Tmt loscn Jugs|12S4

Pack ray box wit|123

Franklin Gothic 162

Dom

1S p* sh wn

Casual 696

PACK MY BOX WITH FIVE DOZEN JUGS|AB

Pack

my box with

E-13/B Type

five dozen jugs

ispt.shown

PACK MY BOX WITH FIV|

Pack my box with five) 123

1234567890

Franklin Gothic Condensed 163

Magnetic Ink Character Recognition

PACK MY BOX WITH FIVE D0Z|

Pack my box with five doze|123
Elite

Underwood Typewriter 205

,0

p- sh "

PACK MY BOX WITH FIVE DOZEN JUGS|ABCDEFG

Pack my 'box with five dozen jugs 1234567
1

" **

Franklin Gothic Extra Cond. 165

PACK MY BOX WITH

Pack

Engravers Old English 148

my box with

FIVE

five

DOZEN JUGS)

dozen jugs|1234

is P t. shown

Park iHy Inx Utth M'xm In2f|123

Garamond 459

ispt.shown

PACK MY BOX WITH FIVE DO|

Pack my box with five dozen jugs|l23
Engravers

Roman 1 627

12-43 shown

PACK MY BOX WIT

123

Garamond Bold 474

Engravers Shaded 151

PACK

;m VI

s pt

shown

shown

PACK MY BOX WITH FIVE D|

i^B

Pack my box with five dozen|l234

8-1

For best service contact your ATf type dealer

Garamond

Italic

460

is P t. shown

Goudy

Oldstyle 178

is P t..how

PACK MY BOX WITH FIVE D0Z\

PACK MY BOX WITH

Pack my box with five dozen jngs\l234367

Pack my box with five dozen 123

Gothic Condensed No.

529-268

is P t. shown

FIVE|
1

Headline Gothic 650

PACK MYBOX WITH FIVE DOZEN JUGS|ABCDEFGHI

Pack my box with five dozen jugs

Gothic No.

234567890|ab

544-263

i8 P t. shown

PACK MY BOX WITH FIVE|

Pack my box with five do|123

PACKMYB0XWITHI1234
Heritage 702

Pack

is P t. shown

My Box Witfi. 3ive Boyn $ugs\ 123456

Huxley Vertical 596

Gothic No.

545-264

PACK MY BOX WITH

Fl|

Pack my box with five|123

Kaufmann Bold 657

Pack
Gothic Outline Title No.

61-1676

My Bo*.

Pack

179

Script

652

is P. shown

Mf <vc Wiik Vum* Jxppn $u\/23

Keynote 579

Pack
Italic

Qiue. 2>Of4i\/23

is pt .shown

PACK MY BOX WITH FIV|

Pack my box with five doz|123
Goudy

is P t. shown

With

is P t. shown

Kaufmann

Goudy Bold 446

is P t shown

is P . shown

TUxf

24 P .. shown

8ex

Witlt fioe

Dczen\l23

is P t. shown

PACK MYBOX WITH FIVE D\

Liberty 511

Pack my box with five dozen jugs\i23

for best service contact your ATF type dealer

is P . shown

Lightline Gothic

222

is P t.

News

*.

Lightline Title Gothic

480

12-8

Gothic 338

FIVE D0Z|

my box with five doze|123

Pack

shown

News

PACK MY BOX WITH FIVE DOZEN 1123

Gothic Bold 715

PACK MY BOX WITH

Pack

Lydian666

' P > shown

PACK MY BOX WITH

PACK MY BOX WITH FIVE DOZ|

Pack my box with five dozen|123

my box with

FIVE D|
d|123

five

is P t. shown

PACK MY BOX WITH FIVE DOZ|

Pack my box with five dozen 123
1

News

Gothic Condensed 339

PACK MY BOX WITH

Lydian Bold 673

Pack

is P .sh.wn

my

box with

FIVE

five

DOZEN JUGS|

dozen jugs|1234

PACK MY BOX WITH FIVE DOZ|

my box with five dozen 123

Pack

News
Lydian Cursive 682

Pack

Lydian

'8/24

My &m With Tive 'Dozen

Italic

667

,8

pl .

Gothic Condensed Bold 724

PACK MY BOX WITH

shown

Pack my box with

1234

News

71

dozen

p|

Gothic Extra Cond. 340

PACK MY BOX WITH

Pack my box with

Hill

five

is P t. shown

DOZEN JUG|
12345

<* * h "

PACK MY BOX W/TH FIVE D0ZEN|

Pack my box with five dozen|l23456
Murray

FIVE

FIVE

five

l8 p'

9acl2cii(j cBoyqAy it(i9:^|1234

,

Optical Character Recognition

Murray

Hill

Bold 713

iy P e

ABCDEFGHIJKLriNOPQRSTUVIilXYZ

24 P , shown

Q13345b?S t
.

:t

=+

your ATF type dealer

""

dozen jugs 1 1 234567890 1 abcdefghijklm

24 P t shown

*h

DOZEN JUGS|ABCDEFGHIJKLMNOPQ

/$*"&! -C>*/.? PVH

1

Onyx 661

i8 P t.,how

PACK MY BOX WITH FIVE DOZEN JUGS|ABC

Pack my box with

Remington No. 2 Typewriter 297

12

pt.

shown

PACK MY BOX WITH FIVE DOZEN JUGS|A

Pack my box with five dozen jugs|l23

dozen jugs 123456789

five

Royal Script 304

Park Avenue 577

is P t. shown

<Pa jy[ij Box <Wikk <3ivE ^boz^n

1234

Spartan Black 683

i8 P t..how

PACK MY BOX WITH FIVE DO|

Pack my box with five do|l 23
PACK
Pack

my
my

BOX

UJITH flV

box with

five

D0ZR JU6S|i

dozen jugs 1 1 234567890

Spartan Black Condensed 687

PACK
Bold

Italic

570

is P t.

shown

Pack

MY BOX WITH

FIVE

is P t. shown

DOZEN JUGS|

my box with five dozen jugs

12345

^ackJHy^ox^ith mveWo\l23

Spartan Book 707

,8

PACK MY BOX WITH

Piranesi Italic

547

'8 P t.

shown

Pack

my box

with five

p'-

shown

FIVE DOZE|

dozen

ju|l23

gackJHy BoxWttk $ive S)ozen #ug\i* 3

Spartan Heavy 685

18 P t. shown

PACK MY BOX WITH

Pack my box with five

''"""

FIVE DO|

doze|l23

PACK MY BOX WITH FIYEI12345

Spartan Medium 680
Raleigh Cursive 531

is P t. shown

,e p'- sh wn

PACK MY BOX WITH FIVE DOZE|

Pack my box with five dozen |1234

Tack Jtfy $ox QYitk give CDozen Ju\tz3

for best service contact your ATF type dealer

Spartan

PACK
Pack

Medium Condensed 706

MY BOX WITH

my box with

FIVE

five

18-1

is P t. shown

DOZEN JUGS|AB

dozen jugs|l234567

PACK MY BOX WITH

Pack my kox witk

Typo
Spartan

Medium

Italic

681

is

pt.

shown

Script

five

FIVE

shown

DOZEN JUG|

dozen jugs|l23 1567890

399

is P t. shown

iftdJiy itfo* 1l#Aftec 9crl J,7\/234567890

PACK MY BOX WITH FIVE DOZE\

Pack my box wiih five dozen 1234
\

Stymie Bold 551

pt.

shown

is

pt.

shown

is P t. shown

PACK MY BOX WITH FI|

Pack my box with five|123

Typo Upright 404

2oc

Stymie Light 553

is P .

Medium 552

is

pt.

is-i

xXUi See 9o-f n #g,|l23678

18 P t. shown

PACK MY BOX WITH HVE D|

Pack

my box until five dozen jugs

1234

shown

Wedding Text 414

hjC

Whedons

mm w w mm

Pack mvLox witk

[peto

dozen jugs|l234567890

^ozm|u|l23

Gothic Outline 722

PACK MY BOX WITH FIVE DOZEN JUG|

five

shown

PACK MY BOX WITH FIVE|

Pack my box with five|1234

Typo Roman 509

9)ljj <& Q

shown

PACK MY BOX WITH FIVE D|

Pack my box with five do|123

Stymie

18

m|

ifoh

is

pt.

mm

shown

u\

ta rfdo fc tam 1 HI

For best service contact your ATF type dealer

Spacing
Material

Copper and Brass Thin Spaces

Set Widths of Spaces

and Quads

in Points

Half point Copper and one point Brass Thin Spacs

2 ounce packages of one body size, either Copper or Bi
Sizes available: 6, 8, 10, 12, 14, 18, 24, 30, 36, 42, 48,

SPACES
are non-printing types less than one

width. Thickness

number

em

in set

commonly designated by

the

add up to approximately
n, 4-to-em, and 3-to-em. ATF
Foundry Spaces a re graduated o n the point-set
system to quarter points. 10 point 3-to-em Spaces
are 3V2 points set 14 point 3-to em Spaces are
5 points

of pieces that

set.

2-to-em

is

called

2V4

4V4

2V4

EN SPACE.

QUADS
10

15

30

11

14

21

42

15

20

30

are cast em-set, tw -em or three-en i. Sizes smaller

than 14 point con ain

all

three;

14 point to 24

point do not contai n three-em Quads. Larger sizes

are

em Quad,

12

For best service contact your ATF type dealer

9
10

13V4

15

Spanish

Accented Letters...

I,

Copperplate Gothic

10, 12, 14, 18 ar

Lig

C.pp.^Got.cH.

Sorts of Typecast Products in Foundry Lines

All

information given in this schedule applies to items in our current line as well as to inactive items.

What is a Foundry
A

The
width.

What may be Ordered as Sorts?

Line?

"Foundry Line" comprises

matrix, as can be placed in a

as

many

36 pica

type, cast

from one

line (see illustration

cut shown has a 42 point body and a 52 point set

One 36 pica foundry line
432 points. Therefore,

one line would contain 432

Why a 36 Pica

=
8 type.

^-52

Any

item, active or inactive, that can be cast by

methods and for which we have matrices

36 pica

line is the

normal

our possession.

Foundry

lines are cast as

reaches the foundry,

soon as possible after the order

provided matrices are available.

Since sorts are always cast to special order only, immedi-

Line?

ate delivery cannot be expected.

in

Delivery

foundry's standard production unit.

Ask your

ATF type dealer

for current delivery information on sorts.

made up to the 36 pica measure. However,

one line will contain only one kind of letter,

Fonts too, are

in sorts

Sorry, Foundry Lines cast to order

may not be returned for credit.

figure or other character.

Adcuts and Logotypes

What

are they?

Company

or personal signatures, trademarks, emblems,

symbols, designs or similar subjects can be cast in type

in hard, long-wearing, foundry-type metal. These are called
adcuts. Logotypes are combinations of letters, points,
figures, fractions, or words which are cast for convenience
on one body. All are cast on point-system bodies (the same
as fonted type), and supplied in 36-pica foundry lines. And
all

print better, last longer

They

Preparatory
There

and cost

less

also phase with active or inactive

is

than electros!

ATF

faces

where

Work

a charge for tooling

orders, which can be supplied

and preparation on initial

by your Authorized Dealer.

Tooling for more elaborate designs, intricate

detail,

shading, mortising, or other special treatment

subject

to prior quotation

by ATF.

For best service contact your ATF type dealer

is

Approximate Quantity of Each Character

Use "A" schemes given as key to

in

ATF Type Fonts

this table

for best service contact your ATF type dealer

THE

ANATOMY OF

ATF TYPE

jk Serif
Counter

ATF Types Offer You

numerous
job.

possibilities to express

Specimen

index of

ATF

lines of

your message

more than 125

in the

type best suited to the

different faces are

shown

in this

new

Types.

Skilled use of these types will add color and interest to any printed piece.

Several of the

new

faces were designed to give display lines a "handlettered"

look at only a fraction of the cost of made-to-order lettering!

Best for Printing

and Reproduction Proofs

As most printers know,

ATF

type

the best quality

is

foundry type available.

Because of a superior metal alloy used in a precision casting operation,

lasts longer

and

prints

more

clearly, with well

ideal not only for printing direct

duction proofs. Yet

ATF

from

type costs

denned

detail.

This makes

it

it

the type, but also for top quality repro-

little,

particularly in the smaller sizes

which many printers use only once and discard, without distribution.

Offer Your Customers a Versatile Type Service

with Only a Modest Investment
If

you are thinking of adding a casting machine, particularly one for display

lines,

consider the advantages of far lower investment and greater flexibility

of a selection of foundry type.

The wide range

of styles and sizes available to

lower cost that makes

it

you as you need them the

possible to discard old faces

your requirements change enable you

to offer the

and add new ones as

most versatile type service

with the smallest investment.

ATF Types are Readily Available

ATF's network of type dealerships throughout

the country insures immediate

availability at convenient locations. In addition, a reserve stock

at the

foundry in Elizabeth,

For quickest

service,

the authorized

ATF

is

maintained

New Jersey.

send your orders for type and foundry products

Type Dealer

in

your

to

area.

One of

the White Consolidated Industries