DESCRIPTIVE INDEX

FOUNDRY TYPE

ajF

ATF REGIONAL OFFICES

SEPTEMBER 1953

Setter,

more profitable printing from the widest

AMERICAN TYPE FOUNDERS

line of processes

GRAVURE

LETTERPRESS

OFFSET

Approximate Quantity of Each

CAPS

ie f

CAPS

Letter,

According to "A" Schemes,

in

ATF Job Fonts

3Ato33A

34Ato75A

combinations ore included

in

fonts the quantity of

is

reduced

to

same

as g

How to Order Foundry Type

Shown

Information

in

the Index

SPECIMEN LINES

of each type series are set in 18 poii

that size is made. The copy used was chosen because
sentence employs 23 different letters of the alphabet.
if

PROPER
type

J.

OF

S
h fonts in cases. When type
two from the case and com]
width and alignment.

is

itched, s

CODE NUMBER OF

THE SUBSCRIPTION CASTING PLAN

was

instituted in

ALIGNMENT POSITION
plan includes any fonts

made by American Type Founders

"common
specimen

of face on type body

is

shov

line," "art line," or other. The vertical rule in

line graphically indicates relative alignment.

No

assurance of ultimate delivery is possible on subscription orders, which are accepted only with the definite

tion.

enough orders for the

nade, delivered and

;

ir

quantity,

and the Foundry

ake any other size until there

ame item to take all the fonts
for stock. Fonts ordered on subscription order
be returned for credit.

MINIMUM PRODUCTION QUANTITIES

18/24 or 120/96 should be read "18 point face on 24 point

body" or "120 on 96." If you desire a body size that is not
omission indicates that it is no longer put up in

listed, this

be cast to order in foundry lines.

FONTING SCHEMES

are indicated as 6A, 10a, 5-1 (for

example), referring to capitals, lowercase and figures, respectively. For an approximation of the other characters

opposite page. Every package

is

made up

of full six-inch

lines of type. The table shows the minimum quantity of

each character in any font. Letters most likely to be generally useful are added to the scheme to fill out the lines,
instead of putting in a wooden plug. Punctuation marks,
generally called "points," are packaged in both cap and
lowercase fonts. Periods, commas, hyphens and dollar marks
are also included with figures. Special characters such as

marks, cent marks or double letters are not made for every
type series. Some of these are included in fonts of our
newest faces, in very limited quantities, where the scheme
permits. These may be ordered separately in auxiliary fonts
or as sorts in foundry lines.

FONTS STOCKED ONLY AT THE FOUNDRY

are

arked with an asterisk.

ES
ATF'S

NEW ONE-DAY

nade for regular stock in f on

tities of

in table

these ch racters are contained in on

on oppos ite page.

send your orders

Foundry at E

the sorts desirec will be ta

your ATF Regio lal Office o your ATF rep
a supply of order form ATF .500. The form
shows pric s. If the font is
Foundry, sorts will be shi pped the same

in sizes 18/24

and

M- round dot. Such fonts

are not available on square bodies. Angle body fonts contain a sufficient quantity of angle spaces.

TYPEWRITER FACES are now fonted to standard schemes

the

same as other

types.

For printing facsimile typewrit-

Justifiers are spaces used with typewriter type, to

align
letters one above the other. Justifiers must be
precisely the

same setwise thickness as typewriter characters. Justifiers

are put up in packages of approximately one pound and sell
i.

sample
face

is

justifier or ty]
doubtful; other

When

ordering, send

if ic

scify

type for which justifiers

Important Notice
When
first

ters

new

font of type

is

to

be

laid in the case,

a proof of it, to identify strange characand to prove any claim for damaged or misspull

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General Information About Type

proof. The type supplied, if available, will match your sample exactly in face, body, set and alignment. Original nick

patterns may not in all cases be duplicated. Moulds originally used for many old faces were discarded when they

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CHANGED NICK PATTERNS.

simplify production and hold

The Foundry is striving to

down the price of type by

The nick in a piece of type is formed in the mould.

Moulds on foundry casting machines are not readily interchangeable. A separate casting machine must be available
for every nick pattern. Formerly our equipment included
hundreds of machines that came from different foundries.
cable.

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type larger than 18 point,

m
tinguish between nearly
similar faces, such as the Alternate Gothics, or the two 24point sizes of Wedding Text, an extra nick is dressed in by
hand after the type is cast. To provide identifying nicks on
smaller sizes of type, the foundry employs the following

with a single

xxk

necessary

all

6pt

Two
One

3 -nick

combination

-nick combination

8pt.

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Thre

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Thre 2-nick combination

-nick combination
12 pt.

Two

Three 2-nick combination

14 pt.

Three

One

Composite Quantity Fonts

IS NOW SOLD BY THE POUND, either

18 pt.
Two s ingle-nick locations
SPECIAL NICKING AND CUTTING. A s oecial
.

NO TYPE

in

weight fonts or when cast to order. All foundry type, typographic accessories, spaces and quads are priced by the font,
package or 6-inch foundry line.
When weight fonts or quantity fonts are ordered, such
fonts will be made up of job font pad
proportions unless otherwise specified in the order:

3 -nick combination

charg e of

10 cents per n ck per 6' line will apply on

additional nic. s to be placed in type. Thi s rule does
apply on fonts
stock. When type i to be cut c
to a special height, ther
arge of 25 c
per 6" hne, in a ddition t
onts or four
1" plus or minus must be alio
lines.
tolera
for machining
guaranteec
curate as foun
g to normal height,

COMPOSITE QUANTITY FONTS

ACCENTED LETTERS

Welsh

Size

Caps

Lowercase

Figures

It

10

20

lb

12

19%

lb

16
18

24

18"

lb

18y3

lb

23

lb

are not included in fonts made for

domestic use. The very imited demand for accented lei
does not warra
variety of f
and sizes. The e is no comprehensive cata og of avail ble

given in Table E-l of the Price List, specifying each character desired, type face and number, and body size. If matrices are available for everything included in the order, it
will be filled promptly, otherwise the customer will immediately be notified by the Foundry Order Department.

HAND-MADE SCRIPTS ON WING BODIES are Bank

Script, Commercial Script, Royal Script, Typo Script and
Typo Script Extended. These are sold at special prices shown
in Section II of the Price List.

THE
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Beard

Point

ANATOMY OF
-^^PS^JW^B^r Serif

ATF TYPE