BAINE MOSHE

th
3005 125 Avenue S.E. bainemoshe@comcast.net
Mobile: 425-985-4248
Bellevue, Washington 98005 Phone: 425-223-5228

DEMONSTRATED LEADER
Vice President of Sales & Business Development – 20 + Years
Earn respect and client confidence educating and executing strategies that create value.

On-Line Affiliate Marketing  Ad Traffic  Consultative Sales  Catalogue Sales

Implementation of IT and Business Solutions for SMB and Fortune 500 Companies
Expertise: Operational Accountability – Managing Vision & Purpose – Client Relationship Management
Developing Top Performance Sales Teams – New Market Expansion – Building Alliances – Forecasting
Maximizing Revenues – Communicating Strategies – Establishing Standards & Processes – Influencing Decision
Making – Driving Change – Contract Negotiation – Pipeline Management – Analytical & Data-Driven Mindset

Vice President of Sales. OfferFusion. 04/08 – 06/09

(Performance-based on-line advertising, utilizing a pay-for performance model; maximizing
Website and Mailing List earnings potential as an Agent for Advertisers and Publishers.)

Recruited as a VP of Sales to contribute a strong leadership background with full operational responsibility to bring
a dysfunctional group together as one solid team. Created the business plan/strategic vision, set goals/structures
in place for everyday practice and incorporated a renewed focus on professionalism and service excellence.

Attained Results:
 Directed a sales team of 18 in the promotion of company’s Co-registration and Reg Path Development
Software to the SMB and Fortune 500 markets.
 Increased Co-Reg and LEC markets from $50K to $400K per month.
 Took EDU market from zero to $20K a month.
 Drove profitability through optimization of targeting and payouts, initiated campaign ideas, incentives and offers.
 Established procedures to monitor affiliate activity to identify fraud and potential policy/program violations.
 Managed relationships with key affiliates, increased account base with qualified, top-tier clients.
 Generated key performance measures for accurate reporting and adjusted programs accordingly.
 Reshaped/grew purchase ordering and credit processing to ensure alignment with company growth.
 Developed and directed real time tracking processes for live campaigns.
 Negotiated contract terms/conditions, percentage of payouts, with re-evaluation every 15 days.
 Initiated a Client Offering List (for Advertisers and Publishers) on upcoming new products and campaigns.
 Expanded company’s presence through various web and trade show productions.

Vice President. Mobile Penguins. 03/05 – 03/07

(Website advertising, web design/development for e-commerce, helping businesses utilize
the Internet for lead generation and business development using True Optimization approach.)

Brought on board to expand sales providing on-line/software application knowledge. Formed a highly motivated
sales team of ten to transition from SMB relationships to SEO and E-commerce Development for Fortune 500
companies.

Attained Results:
 Built a customer centric reputation allowing for increased pricing structures that returned 40% greater revenues.
 Negotiated solutions and secured contracts with large enterprise companies such as Dover Elevator and Novell
Computer Systems.
 Interfaced with technical specialists, lead development and design personnel.
 Implemented and managed ROI measurements and reporting systems.
 Tracked customer satisfaction levels and quality of services.
Baine Moshe
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Vice President of Business Development. Telstar Software Services. 05/02 – 02/05

(Provide a variety of business and technology solutions.)

Offered: Opportunity Mining – Data Warehouse – Prospecting – Reporting Tools that provided solutions for client
specific requirements. Incorporated change from a focus on SMB to Fortune 500 companies. Worked primarily
across customer client groups within Microsoft.

Attained Results:
 Initiated a wide scope of customer implementation projects ranging in value from $10K to $3.5MM.
 Interfaced with stakeholders, senior project management, developers and integration personnel.
 Expanded business with key accounts such as Nintendo, Boston Scientific, Weyerhaeuser, San Diego
Chargers, Houston Texans, NFL Capinator and the Seattle Seahawks.
 Managed project scope from identification of new business, introductory/consultative services to assisting with
alignment/collaboration efforts throughout the project lifecycle (resolving technical issues, selection of
manpower to participation in project close).
 Key contributor in the development of company’s Sales Force Automation Tool for the SMB markets.
 Achieved over $6MM in new revenues building loyalties and repeat business with a commitment to selling
quality value added services.

Founder. BBD Network Design. 01/92 – 12/02

(Full-service network engineering and infrastructure implementation.)

Achieved rapid growth from start-up with three employees to recruitment of 25 specialists both in the PC and Mac
Divisions; Server, Hub and Wiring Divisions; Software Implementation Division (Novell – NT – IBM platforms). For
ten years provided superior support and the highest level of quality customer service.

Attained Results:
 Resolved customer’s critical issues, drove each project with urgency and diplomacy.
 Managed organizational resources, established reporting systems, sales/marketing strategies.
 Maintained maximum productivity levels, implemented communication tactics, synchronized schedules,
established status meetings and monitored costs.
 Ran 15 projects simultaneously managing end-to-end configuration, setup through to support.
 Secured contracts with The Mariners, Boeing, Eaton Technical College, Microsoft (KidStar Productions), etc.
 Sold the company for a profit in 2002.

Senior Sales Manager. Multiple Zones International, Inc. 01/89 – 11/91

(Catalog and Internet sales of hardware, software, accessories, peripherals – 600+ employees working 3 shifts.)

Started in sales (underwent continuous product training). Through hard work and determination received Top
Sales ranking “Hall of Fame” recipient for Most Dollars Sold (two consecutive years). In 1990 advanced to Senior
Sales Manager (day shift – responsible for call center operations with 500 employees).

Attained Results:
 Directly increased base of business resulting in the launch of Education, Corporate and Federal Divisions
 Hired and trained a dedicated team, maximizing performance levels to meet demands and rapid growth.
 Negotiated and implemented pricing structures, oversaw vendor relations, monitored scope of service,
contract/change management, client training, customer satisfaction.
 Help lead the company through explosive growth and eventual acquisition by a venture capitalist group.

TESTIMONIALS
OfferFusion: Baine consistently worked to strengthen our sales team and brought a much-needed sense of organization and
focus to our staff. With a staff filled with strong personalities, he served as a leveling influence and provided a great core to our
team. He always held the company’s goals in the highest regard.
Abram, Edwards & York, L.L.C.: Baine is a rare find, strong leader and good listener. He understands nuances of business
and sales problems and comes up with the right solution putting him in the upper echelons of business managers.

References by request