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Product
Price
FOOTWEAR
1. A-Trax - 495.00
2. ATLite - 495.00
3. AllTerrain - 595.00
4. Denali - 495.00
5. Donner - 435.00
6. Elbrus - 395.00
7. Everest - 565.00
8. Galera - 695.00
9. HelikonWomen - 1,795.00
10.
Hiker - 595.00
11.
Iraya - 385.00
12.
Isarog - 675.00
13.
Jersey - 375.00
14.
Kibo - 525.00
15.
Makiling - 455.00
16.
Makulot - 445.00
17.
Mesh - 395.00
18.
MeshWomen - 395.00
19.
Patriot - 435.00
20.
RiverCrossing - 645.00
21.
Rookie - 100.00
22.
SD1201 - 675.00
23.
SD1202 - 645.00
24.
SD1203 - 595.00
25.
SH1201 - 1,995.00
26.
SlingConvertible - 545.00
27.
Sniper - 565.00
28.
SP1201 - 745.00
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
42.
43.
44.
SP1203 - 525.00
SP1204 - 595.00
SP1205 - 435.00
SP1301 - 395.00
SP1303 - 545.00
SP1304 - 395.00
SP23 - 495.00
SP24 - 495.00
SPSD26 - 495.00
SP28 - 495.00
SPSP25 - 495.00
SPSP26 - 445.00
Strider - 975.00
Tribal - 525.00
Varsity - 100.00
VarsityAteneo - 100.00
613001_Shorts - 995.00
613002_Shorts - 995.00
613003_Shorts - 995.00
613004_Shorts - 995.00
Arrow - 995.00
BikeShirt - 295.00
7. Cogs - 995.00
8. Derailleur - 995.00
9. GWTPS1 - 595.00
10.
Glacier - 995.00
11.
Headphones - 995.00
12.
IF1205 - 995.00
13.
IF1206 - 795.00
14.
JK1201 - 895.00
15.
JK1202 - 1,995.00
16.
JK1301 - 895.00
17.
Music1 - 295.00
18.
Outdoor - 295.00
19.
Ridge - 995.00
20.
Rockies - 995.00
21.
Rotor - 995.00
22.
SR1201 - 995.00
23.
SR1301 - 995.00
24.
Spikes - 995.00
25.
Spokes - 995.00
26.
Sprocket - 995.00
27.
TFinME - 295.00
28.
Tramper - 995.00
29.
TS1201 - 595.00
30.
TS1202 - 595.00
31.
TS1203 - 575.00
AVERAGE: 1743.54Php
Place
Most of Sandugos branches are situated in Metro Manila. Sandugos
branches either has a store of its own or are placed in sport houses
and department stores. Sandugo also conducts sales in outdoor
sports outlets.
Promotion
Sandugos current means of Advertising are through posters, social
media and good reviews through word-of-mouth from its customers.
The company has not conducted advertisements through broadcast
media.
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PEST Analysis
Political
3C IN MARKETING
Customer
Sandugos customers are basically
mountaineers/hikers/trekkers. Sandugo might have initially only
wished to cater to mountaineers, however, given the limitations,
Sandugo followed the market of other Sandals brands such as Tribu,
Manjaru and Teva. Sandugo eventually released a line of Sandals
and Slippers and garnered a market for it too.
Competition
Sandugo has a number of direct and indirect competitors.
Among Sandugos direct competitors are brands Tribu, Manjaru, Our
Tribe, Merrell and Teva. Sandugo also indirectly competes with sport
AIDA
Attention
Big posters of the product in use; stickers of foot print in malls
leading to the Sandugo store
Interest