Bower Birds

Typography VPA105

Jyles Lulham

This font used as the title of Avatar: The

Last Airbender, a popular TV series shown
on Nickelodeon. The A used is a decorative
font-type which promotes a hand-painted
feel. The shape of the font is bold and creates a strong feel which would be appropriate
for a title. Its very decorative and doesnt fit
Dove skin care uses Civita Light Italic to creat its logo. The D is
quite fluent and curvy. It reflects the product itself which specialises in products to make your skin smooth. The font is able to give
this smooth feel through the use of large bowls and open counterspace.

The Coca Cola logo has become one of the most

recognised and successfullogos in the world. It
uses a very decorative fonttype which incorporates
swashs and long bodies to create a script font.
Nurofen uses a very round Sans Serif font with a sharp
apex on the N. The use of smooth shoulders and sharp
foot creates a unique feel to the font-type. The font is bold
which is complimented by the bright red to create a logo
which will grab peoples attention.

Smiths chips use a strong sherif typeface with subtle spurs on

each of the ends. This font uses a strongs and straight styl with
little curves even in the S. The design of this typeface makes it
perfect for the front of packaging and should successfully capture customers attention.

The Astro logo uses a

futuristic decorative font
to stylise its design and
create a modern and
sophisticated feel. Using
a mix of smooth and sharp
shoulders and slanting the
majority of the
typeface to the right the
font moves your eyes from
left to right.

The font used in the Deadpool movie

logo uses a blocky decorative typeface.
It uses very large and thick strokes
which create the boldness and hard
edges. There is very little counterspace
and the designer has since added a 3D
effect to create depth within the image.

The Vaio logo used on Sony laptops uses

a very smooth and fluent typeface. The
decorative style uses long curves on the
shoulders and a unique crossbar within the A. The font breaks traditional styles
to create a futuristic environment which
compliments the metallic finish the designer has given it.
Curbcandy uses a bubble-like typface to convey its product. The decoractice font uses smooth
edges the entire way
around. The designer has
helped convey the candy
message by adding highlights to the font.

One of the most iconic fonts in the

world comes from one of the most
icon televisions shows. The Simpsons
use a hand-written font to convey
their message that this family isnt
organised. The font uses rough strokes
with very little work done to shape or
design of the font itself. I find it ironic in a sense that one of the most icon
use of typography is one of the easiest
to create.