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BROOKLYN BREW SHOP AND BROOKLYN BREWERY ANNOUNCE COLLABORATION SORACHI ACE BEER MAKING KIT Launch of
BROOKLYN BREW SHOP AND BROOKLYN BREWERY ANNOUNCE COLLABORATION SORACHI ACE BEER MAKING KIT Launch of

BROOKLYN BREW SHOP AND BROOKLYN BREWERY ANNOUNCE COLLABORATION SORACHI ACE BEER MAKING KIT

Launch of New Beer Making Kit Allows Craft Beer Fans to Brew Sorachi Ace at Home

Brooklyn, NY (August 11, 2015) – Brooklyn Brew Shop’s Erica Shea and Stephen Valand, in partnership with craft-beer experts, Steve Hindy and Garrett Oliver of New York’s renowned Brooklyn Brewery, are thrilled to announce the upcoming launch of a new Sorachi Ace collaboration Beer Making Kit. By joining forces with their favorite hometown brewery to create their latest, beautifully designed and user-friendly brew kit, Shea and Valand will bring a scaled-down version of Brooklyn Brewery’s delicious Sorachi Ace (7.6% ABV) to stovetops around the world. The collaboration will launch with both a reusable beer making kit ($40), which comes with everything one needs to make a gallon of Sorachi Ace, along with an ingredient mix ($15) for more seasoned brewers. The products will make their US debut on Tuesday, September 8, 2015 on Brooklyn Brew Shop’s website, at all Brooklyn Brewery locations and in major retailers across the country. For a full list of stockists, please visit www.brooklynbrewshop.com.

Hindy learned to brew beer amid a six-year-stay in the Middle-East as a foreign correspondent. Upon returning home to Brooklyn in 1984, he began crafting his own beer in Park Slope, eventually enlisting his downstairs neighbor, Tom Porter, to quit his job and establish Brooklyn Brewery with him. Resolved to pay homage to the rich, brewing history of their beloved borough, the two brought on legendary graphic designer Milton Glaser to create their logo and help create the company’s now famous identity. After finding a following and growing steadily, the team brought on Garrett Oliver in 1994 as brewmaster and established their Williamsburg brewhouse, where their team continues to push the boundaries of brewing and educate consumers about craft beer today.

Like the team behind Brooklyn Brewery, Shea and Valand founded Brooklyn Brew Shop with the goal of spreading their passion for craft beer to a wider audience. They designed their popular brew making kits in 2009 with petite New York kitchens in mind; over the past six years, they’ve expanded thoughtfully and are now sold in 14 countries - recently awarded the esteemed an SIAL Innovation Award in Paris. Following well- received collaborations with Evil Twin Brewing and BrewDog, Shea and Valand’s latest partnership with Brooklyn Brewery will provide new and seasoned brewers with a

chance to craft their own one gallon batch of Sorachi Ace - dry, sharp, and crackling with flavor, with hints of lemongrass, verbena, dill and lemon peels.

Stephen Valand and Erica Shea of Brooklyn Brew Shop said, “We couldn’t have hoped for a more natural partnership than with our neighbors and longtime friends at Brooklyn Brewery. We love their history, their devotion to the borough, and are always amazed by how they manage to stay one step ahead of the game and give back to the community in the process. We’re excited to help bring thousands of batches of Sorachi Ace to life in kitchens around the globe.”

Steve Hindy, founder of Brooklyn Brewery, commented: “-----”

For

www.brooklynbrewery.com.

additional

information,

please

visit

www.brooklynbrewshop.com

and

For press inquiries, please contact Rachel Van Dolsen at rvd@rachelvandolsen.com or

914.260.4636.

About Brooklyn Brew Shop Erica Shea and Stephen Valand are the co-owners and co-founders of Brooklyn Brew Shop, and authors of The Brooklyn Brew Shop’s Beer Making Book (2012) and Make Some Beer (2014). Built on the principles that making beer – real beer, from real ingredients – can be simple, tasty and more importantly, fun, Brooklyn Brew Shop sells stylish brewing kits designed especially for spatially-challenged apartments and ingredient mixes for seasonally-inspired beers.

Brooklyn Brew Shop’s kits, mixes and accessories can found in more than 3,000 stores in 14 countries, including Whole Foods, Bed, Bath & Beyond, Nordstrom, and Urban Outfitters. Erica and Stephen have lectured and taught classes for Etsy, Stone Barns Center, Beer Bloggers Conference, South by Southwest Interactive, and the American Museum of Natural History. Both they and their kits have been featured in Food & Wine, The New York Times, Real Simple, Cosmopolitan, Forbes and on the Early Show, Regis & Kelly, ABC, NBC, and Fox.

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