888.995.

1119
www.bennionmarketing.com
sales@bennionmarketing.com
888.995.1119
SERVICES PACKAGE
www.bennionmarketing.com
BEVERLY HILLS CHICAGO HONOLULU HOUSTON MIAMI NEW YORK SAN FRANCISCO SALT LAKE CITY
 About Us
“The right name is an advertisement in itself.” - Claude Hopkins

bAM! | Bennion Advertising and Marketing was founded in 2004 to deliver one promise, it’s
not the quantity of the work we do that makes us, it’s the quality. And since then we have
grown into a nationwide firm, with offices in many major cities, yet we still develop each
campaign and web project from scratch. We understand that each client is unique, and will
require one-on-one attention throughout their project so they can achieve their unique goals.
Our firm specializes in online marketing services including Analytics, Fax-Thru-Email, Email
Marketing, Search Engine Optimization, Search Engine Marketing, Social Media Optimization and Web Design/Development. We
also offer a variety of other services in both the online and traditional advertising areas. Our traditional advertising services
include branding, corporate identity, print design and more.

Clients

Affiliates & Certifications

Because the online marketing indus-
try is an unregulated field, we believe
it’s important to associate our com-
pany with standards that surpass our
competitors. For years our firm has
been reviewed by the Better Busi-
ness Bureau with no complaints, and in 2009 we
received our official BBB accreditation. By becom-
ing an accredited business, the BBB
has determined that our company
met their standards which include a
commitment to resolve all consumer
complaints and abide by the BBB’s
Code of Advertising. This also means
that we involve the BBB’s Principles
for Trust into all of our day-to-day
business activities, so you can rest as-
sured that we advertise honestly, tell
the truth about our terms and condi-
tions, that we are bring transparent
about our business practices, honor-
ing our promises, and be responsive to
our clients while emboding integrity
when approaching all transactions.

Our team takes our online marketing strate-
gies seriously. That’s why our clients have con-
sistently ranked on the first three positions for
their keyword selections. Our commitment
to continued education and certification continued when all
of our Online Marketing Department received their Google
AdWords Qualified Professional Certifications. Please talk to
your Sales Representative for more information.
As a member of Microsoft’s ad-
Excellence program, we have
proven our skills for SEO & PPC
standards using Microsoft’s adCenter. The strict accreditation
exam covers ad placements, tracking conversisions, keyword
management, ad optimization, content advertising and adCen-
ter Analytics software. As members we were also one of the
first to be introduced to bing!, Microsoft’s evolved Live Search.
Advertising/Branding

BROCHURES CORPORATE IDENTITY ANNUAL REPORT PRINT DESIGN

LOGO DESIGN GRAPHIC DESIGN & ILLUSTRATION CREATIVE DEVELOPMENT

bennion|marketing GM-ASEP CORPORATE IDENTITY PACKAGE

As one of our largest clients GM-ASEP demands quality

services at good prices. And when they moved to bAM!
they saved over 50% per year in design fee’s alone.

SERVICES PERFORMED
CORPORATE IDENTITY PACKAGE
Brochures, Corporate Identity, Hosting, Marketing Research (Inc.
Focus Groups & Online Survey’s, Print Design & Web Design

Signature Group was awarded the title of “Utah’s Fastest

Growing Company” in 2007, and they gave the credit to
their advertising and marketing solutions.

SERVICES PERFORMED
Brochures, Corporate Identity, IT Services, Marketing Research,
Logo Design, Print Design, Web Design & Development

EI is a nationwide company that offers businesses of all

sizes sales and support for Enterprise Class server solu-
tions.

SERVICES PERFORMED
Logo Design, Web Design & Development

888.995.1119
www.bennionmarketing.com
BEVERLY HILLS CHICAGO HONOLULU HOUSTON MIAMI NEW YORK SAN FRANCISCO SALT LAKE CITY
 Marketing Research
Research conducted by bAM! undergoes an extensive dissertation by numerous qualified professionals, specializing in each
of the many specific needs of marketing. We do this through a variety of qualitative and quantitative research studies that are
designed and prepared FIRST, so that you, can ensure the data will reflect the questions you wish to answer.

Unlike others firms providing Marketing Research, Bennion Advertising and Marketing prefers to continually update our clients
periodcly with detailed reports and teleconferencing to ensure the research is moving along at the right direction and speed.
As an added convenience to our clients, we also maintains a database that tracks client information, e-mail, notes, progress
time line and tasks throughout the research project.

Are you thinking of expanding your business? Are you looking into the possibility of new locations or selling your product(s)
online? By developing a Marketing Research campaign with us, we can help you feel more confident about your future deci-
sions.

Research conducted for Wyeth, now a subsidiary of Pfizer, another bAM! client, included statistical analysis of
test data gathered for various products being introduced into the OTC market. This research was conducted in
conjunction with the research facility collecting actual data. We used statistical software to determine the effec-
tiveness of the price points and tester satisfaction that these various products fell into. This research was com-
pleted during the final stages of product testing. These products were available in most markets shortly thereafter.
Our researchers utilized existing data, both qualitative and quantitative for Wyeth to ascertain findings. Ongoing
research continues as part of Pfizer’s’ Post Marketing Commitments program.

Proctor and Gamble inquired about our marketing services due to a desire to increase consumer product offerings
around Utah. By conducting research based on brand catagories, current offerings and product popularity, we were
able to distinguish numerous areas where P&G’s current offerings within the distribution area failed to capitalize on
openings within each specific market segment. And where the barriers to entry were low in each category. P&G was
then able to increase product distribution within the area and compete directly with local brand offerings such as
Kirkland Signature and Kroger. Product sampling, historical data, in-store surveys and ethnographic research were
conducted to discern adequate data.

General Motors Automotive Service Education Program (GM-ASEP), an affiliate of General Motors, requested de-
mographic and psycho graphic information on individuals likely to enroll in the automotive technician program. By
gaining additional insight into these individuals, GM-ASEP hopes to target additional individuals by highlighting
the unique differences that the GM-ASEP program offers over others in the same field. Market Research gathered for
the GM project included ethnographic research, open forums, online surveys and field surveys. This data also assisted
bAM! in creating advertising, multimedia and web-based content.
Search Engine Optimization
Search Engine Optimization (SEO) is a series of steps that include the analysis and understanding of your business and industry,
the analysis of your competitions web site and possible SEO campaigns, keyword research, selection and implementation, link
building, directory and search engine submission, and detailed monitoring and reporting, while repeating these steps throughout
the life of the SEO campaign so you stay at the top of the ranks.

Each part of the SEO process plays a vital role to your overall campaign, although the most important part is RESULTS!! We
know choosing an SEO provider can be a tedious process, and that’s why we are here to help.

Project Tracking
Our committment to our clients satisfaction is very evident by the amount of data our clients recieve from their traditional and
online marketing campaigns. And that’s why we have introduced our new Paperless Project Tracking
software. A system that updates you weekly about where your project is, Submission
and where it is going next. Please talk to your Sales Representative for Layout Analysis
more information. Monthly Submissions
Links Analytics
Accessibility Search Engine Queries
White Hat Tactics Content Advertising
Comments
Domain Reporting

bAM! has also committed to only using Articles DNS

Contests Hosting
White Hat SEO tactics, which means Blogs
Social Media Geo-Location
Comments
that your results will last for a longer Images and Media
Reciprocal Links Structure Design
time compared to Black Hat SEO tech- Press Releases Usability
Resource Links
Memberships URL
niques that normally anticipate that RSS Feeds
Partners/Suppliers
Testimonials Web Standards
their sites might eventually be banned News
Translations
once the search engines discover what Widgets and Tools
tools are being used. Titles

SEO PACKAGES
BASIC ADVANCED SURPASS CORPORATE

Up-to 10 Keywords Up-to 25 Keywords Up-to 50 Keywords Custom Estimate Only

$5,000+/mo Accounts

Social Media Optimization

Social Media Optimization (SMO) is a
set of methods used for generation pub-
licity through social medial outlets and
online community web sites including,
but not limited to MySpace, Facebook,
Flickr, LinkedIn, & Twitter. SMO is re-
lated to Search Engine Marketing, but
differs in several ways. In SMO the pri-
mary focus is driving traffic from other In a similar way the engagement with
sources, whereas SEM is developed blogs achieves the same by sharing
to return business inquiries and leads. content through the use of RSS feeds.
SMO is also in many ways connected as
a technique to viral marketing, where
word of mouth is created through the
use of networking in social bookmark-
ing, photo and video sharing web sites.

888.995.1119
www.bennionmarketing.com
BEVERLY HILLS CHICAGO HONOLULU HOUSTON MIAMI NEW YORK SAN FRANCISCO SALT LAKE CITY
 Search Engine Marketing
Search Engine Marketing (SEM) is a form of Internet marketing that calls to
advance web sites by increasing their visibility in Search Engine Result Pages
(SERPs) through the use of paid placement, contextual advertising, and paid
inclusion.

Paid Placement (Pay-Per-Click or PPC)

PPC is used on advertising networks and content sites where the advertisers
pay their engine only when their ad is clicked. Web sites that utilize PPC ads
will display an advertisement when a keyword query matches an advertiser’s
keyword list. Such advertisements are called sponsored ads or sponsored
links and appear adjacent to or above organic results on search engine results
pages. Although many PPC providers exist, Google AdWords, Yahoo! Search
Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model.

Contextual Advertising
Contextual Advertising is a form of targeted advertising that appears on web sites or other media, such as mobile browsers.
The advertisements are selected and served by the automated systems based on the content displayed to the end-user.

Paid Inclusions
Paid Inclusion is a product where the search engine company charges fees related to the inclusion of websites in their search
index. Typically you will pay an annual subscription fee for each webpage, which will then be automatically catalogued on a
regular basis. Paid Inlucsion is an SEM method in itself, but also is a tool of SEO. Ask your Sales Representative for more in-
formation.

Analytics Tracking
In today’s world, the web is the right place to spend marketing dollars because of it’s higher returns; due to unparalleled
tracking abilities. We are able to view the date, location, time and what your prospective clients are looking for in a matter of
minutes.We also work with the top analytic providers including Google Analytics, Microsoft AdCenter, Omniture SiteCayalyst,
Yahoo! Web Analytics while using our own analytic technology to yield the best information possible.
Web Design
Whether you’re a small business or a large corporation, a custom web site from bAM! will command attention because of it’s
stunning design and robust tools that combine everything your business needs to present on the web.

Easy to use Content Management System - Adobe InContext Editing

The Adobe InContext Editing System makes editing web content easy for clients, designers and content editors
alike - no software installation or training needed. The system also makes it simple for the client to add or
changes images, background color or even CSS styles, all while preserving the overall design elements.

Quality Matters
Some companies advertise they can sell you a cheap $399 web site, that can be up and online within a matter of days.Yet, those
companies fail to provide you with the whole scope of the online marketing and web design process. Before choosing a web
developer, consider the fact that a high-quality web site can increase your revenue, profit, and grow your business.

Accessibility
To be accessible web pages must conform to certain accessibility principles established by the W3C. bAM! uses semantic
markup while designing our pages. We also develop each site with the latest technologies including XHTML, XML, CSS, JavaS-
cript, PHP, ASP and MySQL to make sure your site is always functioning at it’s best.

Free Website & Email Hosting

bAM! Online Hosting originated in 2008 to exclusively host our clients. And since then, our systems have had a 99.9% uptime!
Our hosting network also features the best-of-breed routers, firewalls and servers, as well as FREE Setup and 24x7 Email and
Technical Support both online and over the phone.

The Web Design Process

The web design process diagram was developed to help clients understand the scope of the web project, and how our company
crafts each site.
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888.995.1119
www.bennionmarketing.com
BEVERLY HILLS CHICAGO HONOLULU HOUSTON MIAMI NEW YORK SAN FRANCISCO SALT LAKE CITY
 888.995.1119
www.bennionmarketing.com
BEVERLY HILLS CHICAGO HONOLULU HOUSTON MIAMI NEW YORK SAN FRANCISCO SALT LAKE CITY
© Copyright 2009 Bennion Marketing, LLC