JIM SCHROEDER

Buffalo Grove, IL 60089 (847) 431-2090

jim.schroeder@comcast.net www.linkedin.com/in/jimschroeder1

About Me:

Areas of Expertise:

As a highly qualified marketing professional with

20+ years of success in the sales promotion and
field marketing arenas, my passion is to recruit,
train, coach and mentor operations and field
staff. I consider myself a high performing leader
who is a resourceful individual with a true talent
to identify issues and drive them to closure. I
also understand the important balance between
achieving client objectives while considering
executional realities.

Experience working with a wide variety of

executional tactics
Team leadership and the ability to work well
with cross-functional support groups
Ability to influence decision-making
Ability to motivate staff through active
listening and compassion
rd
3 Party sourcing and management
Exceptional writing, communication and
organizational skills

BUSINESS HISTORY & ACCOMPLISHMENTS

PROMOWORKS (A Division of CROSSMARK) Chicago, IL
Director of Field Operations

June 2014 June 2015

Directly managed 3 Regional Operations Managers, 20 Retail Supervisors and 2,700+

Engagement Specialists/Brand Ambassadors
Executed over 132,000 in-store activation/demonstration events on an annual basis
Exceeded 2015 Q1 and Q2 revenue goals by 27%
Collaborated with internal team of 7 Project Administrators and field team of 12 Client Service
Managers to maintain an overall 98% execution and an overall 93% on-target execution
Pioneered a revitalized communication strategy through the implementation of a Field
Advisory Board to provide direct lines of communication with the field and Client Service staff
Worked with Business Analysts to enhance Retail Optimization Matrix tools to track execution
capacity, location execution frequency and field staffing needs
Retailers supported include: A&P, Food4Less, Food Lion, Hannaford, Kroger, Publix, Safeway,
Shaws, ShopRite, SpartanNash, Vons, Wakefern and Walgreens
BDS MARKETING, INC. Irvine, CA
Director of Operations - Senior Operations Strategist

Dec 1999 June 2014

Managed a variety of in-store training, assisted sales and merchandising programs on behalf
of Fortune 500 clients including Q4 Holiday programs with overall budgets of $2mm+
Responsible for providing high level data analytics and tactical program recommendations
through executive summaries, detail reports and quarterly business reviews
Acted as Strategic Consultant for 6 Client Development Leads that resulted in incremental
new business revenue of $30mm+ over a 3-year period
Worked with cross-functional teams to create and finalize all RFP/RFI/RFQ responses which
resulted in the creation of 56 proposal template sections
Developed account management training program and curriculum
Clients include: AliphCOM (Jawbone), Best Buy, Comcast, Dell, FedEx, Hoover, JVC, Motorola,
Oreck, Samsung, Southern California Edison, Toshiba and Walmart
FRANKEL Chicago, IL
Account Supervisor, FAC Services Division

Sept 1996 Dec 1999

Leader of the Marketing Services Division of FAC including new business development,
annual revenue projections, staffing and strategic program implementation
Directly managed a staff of 5 Account Executives and 1 Assistant Account Executive which
resulted in division exceeding FY98 revenue goals by 37%
Established systems and procedures for 33,000+ United States Postal Service locations to
contact FACs POP hotline to order signage and retail product for each of their six drive
period promotions each year
Collaborated with the McDonalds Account Team to create and implement Local Area
Marketing Programs driving 23% incremental revenue in FY99
Clients included: Dryers/Edys, McDonalds, United Airlines and The United States Postal Service

PROMOTIONAL MARKETING, INC. Chicago, IL

Vice President, Operations

June 1994 Sept 1996

Directly managed the Field Promotions Business Unit, including recruiting, training and
developing staff of 5 Account Executives, 3 Account Coordinators and 5 Tour Managers
Acted as primary liaison between clients and agency requiring thorough knowledge of clients
products, as well as the ability to identify and meet marketing objectives
Developed and executed an innovative $3mm Virtual Reality Mobile Marketing Tour for 1800-COLLECT/FOX SPORTS which resulted in clients increased usage and awareness
(Approximately 5mm consumer impressions)
Clients included: Brown-Forman, Coca-Cola USA, FOX Sports, Heublein, MCI and Polar Electro
DANIEL J. EDELMAN INC Chicago, IL
Director of Field Marketing

June 1993 June 1994

Member of in-house PR team reporting directly to Brown-Forman Senior Brand Management

responsible for all on and off-premise activities on behalf of the Southern Comfort brand
(Including merchandising, signage placement, nightclub promotions and interactive
promotional activities)
Strategized with local Brown-Forman representatives/distributors to select targeted onpremise locations and customize local level promotional activities and drink specials
rd
Negotiated and managed 3 Party Model & Talent agencies in 8 key markets and supervised
approximately 100 in-market personnel

SUPERMARKETING, INC. Irvine, CA

Vice President, Operations

May 1992 June 1993

Supervised internal account staff and 750+ in-field staff for all ongoing promotional, in-store
demo and merchandising programs
Accountable for budget control and problem solving in the execution of assigned promotional
programs
Designed and delivered agency credentials presentations to Fortune 500 companies
Clients included: General Mills, Nestle Beverage Company and The Clorox Company
BDS MARKETING, INC. Irvine, CA
Vice President, Operations

Sept 1988 May 1992

Designed, managed and directed integrated programs including field marketing, promotional
media, production and collateral materials
Handled all the day-to-day calendar updates, staffing of events, delivery & tracking of all
event elements and interfaced with clients from initial sales presentations to reporting
Hired, trained and managed a staff of 12 in-house account staff and up to 750 part-time field
personnel
Acted as the sole agency representative for the awarding of 7 Isuzu Troopers for the Pepsi
Prize Patrol Program garnering a variety of media impressions
Clients included: Kraft Foods, McCormick/Schilling, Oscar Mayer, Pepsi Co., RJ Reynolds
Tobacco and The Quaker Oats Company
MULTI-MARKETING, INC. Irvine, CA
Director, Field Marketing Services

Aug 1984 Sept 1988

Developed and executed national/regional promotional programs and special event activities
throughout the U.S. and Canada
Supervised 6 Account Supervisors and 25 Field Marketing Managers
Created and implemented Field Marketing Manager training programs
Led the execution of the Project One Conversion Program for McCormick/Schilling from old
to new packaging as part of a complete merchandising reset in 10,000+ retail locations
Clients included: The American Gourmet Company, Dole Foods, Ethel M. Chocolates, Jacobs
Suchard Canada Inc., McCormick/Schilling, Proctor & Gamble, RJ Reynolds Tobacco
Education:
Carleton University, Ottawa, Ontario CANADA
Bachelor of Arts, Journalism & Mass Communications, 1984