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in Chicago

in Chicago

in Chicago
in Chicago
in Chicago
The 2015 NFL Draft was one of the most watched and talked about sports events
The 2015 NFL Draft was one of the most watched and talked about sports events

The 2015 NFL Draft was one of the most watched and talked about sports events of the year. The event helped fill downtown hotel rooms and drove increased traffic to local restaurants and businesses.

Attracting new events and demand generators like the NFL Draft will help Choose Chicago reach the visitation goals set by Mayor Rahm Emanuel.

The results featured in this report are provided by the Sport Industry Research Center at Temple University and Choose Chicago.

Research Center at Temple University and Choose Chicago. “The residents of Chicago showed the true spirit

“The residents of Chicago showed the true spirit of our city by being world-class hosts for the NFL Draft. While the NFL Draft put our skyline in the spotlight, it was Chicagoans who showed why our city is the perfect home for marquee events.”

–MAYOR RAHM EMANUEL

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3 2015 NFL DRAFT IN CHICAGO: BY THE NUMBERS After 50 years in New York City,
3 2015 NFL DRAFT IN CHICAGO: BY THE NUMBERS After 50 years in New York City,

2015 NFL DRAFT IN CHICAGO: BY THE NUMBERS

After 50 years in New York City, the NFL brought the 2015 NFL Draft to Chicago. Held April 30 th through May 2 nd at the Auditorium Theatre at Roosevelt University, the NFL also hosted a reimagined, free fan festival in Grant Park called Draft Town.

free fan festival in Grant Park called Draft Town. 8.8M TV Viewers Watched Round 1 of

8.8M

TV Viewers Watched Round 1 of the Draft

200K
200K

Visitors to Draft Town

Watched Round 1 of the Draft 200K Visitors to Draft Town 4.7M Tweets and 6 t

4.7M

Tweets and 6 th Most Tweeted Sports Program Over the Past 12 months

$81.6M in Total Economic Impact 2,095 Temporary Construction and Labor Jobs 846 New Jobs “Securing
$81.6M in Total Economic Impact 2,095 Temporary Construction and Labor Jobs 846 New Jobs “Securing
$81.6M in Total Economic Impact 2,095 Temporary Construction and Labor Jobs 846 New Jobs “Securing

$81.6M

in Total Economic Impact

$81.6M in Total Economic Impact 2,095 Temporary Construction and Labor Jobs 846 New Jobs “Securing high-profile
$81.6M in Total Economic Impact 2,095 Temporary Construction and Labor Jobs 846 New Jobs “Securing high-profile

2,095

Temporary Construction and Labor Jobs

Economic Impact 2,095 Temporary Construction and Labor Jobs 846 New Jobs “Securing high-profile events such as

846

New Jobs

“Securing high-profile events such as the NFL Draft are central to achieving the goals set forth by Mayor Emanuel, including increasing annual visitation to 55 million visitors by 2020. The national exposure and intent to visit is significant.”

—DESIREE ROGERS, CHAIR, CHOOSE CHICAGO

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5 $456K in City Hotel Tax Revenue Generated $6.5M in Total State and Local Taxes Generated

$456K

in City Hotel Tax Revenue Generated

5 $456K in City Hotel Tax Revenue Generated $6.5M in Total State and Local Taxes Generated

$6.5M

in Total State and Local Taxes Generated

“On behalf of the Chicago Sports Commission and Choose Chicago, we thank the NFL for their partnership and enthusiasm in creating a memorable experience not only for our teams, but for the more than 200,000 fans who experienced a completely reimagined Draft.”

—DON WELSH, PRESIDENT & CEO, CHOOSE CHICAGO

From hospitals to schools, flag football to family football clinics, thousands of local children and

From hospitals to schools, flag football to family football clinics, thousands of local children and their families experienced the excitement of the NFL Draft through a series of free events.

“A big thank you goes to everyone that contributed. You exceeded our expectations and turned Chi-Town into Draft Town for the 200,000 fans who joined in our festivities.”

—ROGER GOODELL, NFL COMMISSIONER

turned Chi-Town into Draft Town for the 200,000 fans who joined in our festivities.” —ROGER GOODELL,

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7 2015 NFL DRAFT IN CHICAGO: BY THE NUMBERS 650+ Volunteers Worked Over 1,300 Shifts Over

2015 NFL DRAFT IN CHICAGO: BY THE NUMBERS

7 2015 NFL DRAFT IN CHICAGO: BY THE NUMBERS 650+ Volunteers Worked Over 1,300 Shifts Over

650+

Volunteers Worked Over 1,300 Shifts Over 3 Days

1,000+

Students from 10 Chicago Public Schools Attended

“Thanks to the Mayor’s commitment, the Chicago Bears’ support, the Park District, Roosevelt University and the support of so many partners, the reimagined Draft was an incredibly successful experience for the city, the NFL and most importantly, the fans.”

—KARA BACHMAN, EXECUTIVE DIRECTOR, CHICAGO SPORTS COMMISSION

36,576 Hotel Room Nights Generated Results indicated that 60% of attendees were male and 60%
36,576 Hotel Room Nights Generated Results indicated that 60% of attendees were male and 60%

36,576

Hotel Room Nights Generated

Results indicated that 60% of attendees were male and 60% had children. Nearly half (49%) of attendees were from outside Chicago.

“In 125 years of operation, an estimated twenty million

people have been through the Auditorium Theatre

at Roosevelt University. Fifty million saw the Theatre

on TV in just three days of the NFL Draft.”

—BRETT BATTERSON, EXECUTIVE DIRECTOR, AUDITORIUM THEATRE

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9 2015 NFL DRAFT IN CHICAGO: BY THE NUMBERS 83% of Attendees Would Recommend Chicago as

2015 NFL DRAFT IN CHICAGO: BY THE NUMBERS

9 2015 NFL DRAFT IN CHICAGO: BY THE NUMBERS 83% of Attendees Would Recommend Chicago as

83%

of Attendees Would Recommend Chicago as a Travel Destination

of Attendees Would Recommend Chicago as a Travel Destination 65% of Attendees Plan to Return to

65%

of Attendees Plan to Return to Chicago for a Vacation in the Next 12 months

“The NFL Draft was a huge success for restaurants in Chicago. We saw increased business during typically slower hours, especially in the time between lunch and dinner. And you can’t beat the star power - a good number of prominent NFL players and coaches dined at our restaurants.”

—PATRICK DOYLE, DIRECTOR OF OPERATIONS, THE GAGE/ACANTO

TOUCHDOWN

With over a hundred downtown hotels and non-stop service from our two international airports, Chicago is the perfect city to welcome NFL teams and fans from across the country.

from our two international airports, Chicago is the perfect city to welcome NFL teams and fans
from our two international airports, Chicago is the perfect city to welcome NFL teams and fans

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2015 NFL DRAFT IN CHICAGO: BY THE NUMBERS

“Just a couple years ago who would have thought that an event of this type would have the type of viewership that it has had? It has grown into a spectacle—probably the biggest event of the offseason—and we’re thrilled that we’re going to have it right here in Chicago.”

—GEORGE MCCASKEY, CHAIRMAN, CHICAGO BEARS

in Chicago.” —GEORGE MCCASKEY, CHAIRMAN, CHICAGO BEARS $114.7M in Established TV and Digital Media Ad Value
in Chicago.” —GEORGE MCCASKEY, CHAIRMAN, CHICAGO BEARS $114.7M in Established TV and Digital Media Ad Value

$114.7M

in Established TV and Digital Media Ad Value

—GEORGE MCCASKEY, CHAIRMAN, CHICAGO BEARS $114.7M in Established TV and Digital Media Ad Value $0 Taxpayer

$0

Taxpayer Dollars Spent

July 2015
July 2015

July 2015

July 2015