Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Children in Media
ID: 1411226
If we desire a society without discrimination, then we must not discriminate against anyone in
the process of building this society. If we desire a society that is democratic, then democracy
must become a means as well as an end.
- Bayard Rustin.
The aim of Media is providing lot of information to the masses in the form of advertisements,
entertainments, and news through different medium like electronic media (TV, films, internet),
and print media (newspaper, magazines, newsletters, brochures, posters, banners, and billboard).
The media providing information that is collected and edited based on the media guiding
principles of accuracy, fairness and balanced representation. Through these medium, the media
shapes the ideas, behavior and concepts of general publics. Media is playing a vital role in
changing behavior and attitudes of people. Nowadays everyone is affecting through media.
However it can be said that level can be differ. We can said that media has power to create
awareness in society. By shaping public opinions, personal perception and personal beliefs,
media influences the process of socialization and shapes ideology and thinking. The battle of
sexes existed ever since the beginning of time - even religion says that a mistake contested by a
man and woman is to be blamed for the creation of the earth. In the nineteenth century, the
central moral challenge was slavery. In the twentieth century, it was the battle against
totalitarianism. We believe that in this century the paramount moral challenge will be the
struggle for gender equality around the world (Kristof, Wudunn: 2012, p5). Even though we
exist in modern times where the world is known to possess a free mind yet gender inequality is
very much visible in across different sector of society especially when it comes to the
professional field of media (IWMF, 2011). Woman and children are always under-represented in
any form of media due to lack of proper media literacy and experiment stereotypical gender
discrimination thoughts during every stage of evolution of media.
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MD. ASHRAFUL ALAM (1411226)
considered and portrayed as more important to women than to men, as a result the traditional
division of labor is shown as typical in marriage. Employed women are shown in traditionally
female occupations as subordinates to men with little status or power. Women in media are more
passive than men and media ignores or distorts womens movement (Rezwan-Ul-Alam, Women
and children in Bangladesh media, class note 29th November, 2014).
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Quality and quantity of children based program are very few in numbers. Building a children
concern media centers can build a strong platform for the children to learn moral and social
ethics which will be highly revenue earning outlet. As a matter of disappointment in Bangladesh
both investors and media policy makers are concerned about this fact. In 2010 UNICEF study
finds that the media allotted very little space and time to children. During the three months
surveyed, the newspapers analyzed here published 2644 child-related stories, and the TV
bulletins aired 127 child-related items. This amounts to only three percent or less of total news
coverage by these outlets. Furthermore, the little coverage that did focus on children was
deficient in many ways. (Rezwan-Ul-Alam, Women and children in Bangladesh media, class
note 29th November, 2014).
Conclusion:
Identifying experts who combine technical knowledge with creativity and experience in proper
use women and childrens media production can be a good solution for this under-representation.
The product of this effort will be communicating with both woman and children and combing
knowledge from the fields of child development and media studies with insights from media
production maintaining proper valuation of human being as citizen of the country to provide
simple information on developmental norms at different stages of a life.
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MD. ASHRAFUL ALAM (1411226)
References
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