HbbTV Country Review

France: Rgis Saint Girons, HTTV

Germany: Klaus iIIgner, IRT
Spain: Xavier Redon,Cellnex
UK: Bob Campbell, Digital TV Labs
Poland: Pawel Tutka, Hybra TV
Nordig : Erick Vold, NRK
Sponsored by:

France
Rgis SAINT GIRONS
CEO HTTV
President French HD Forum
Marketing Co-Chairman HbbTV Association
Rgis Saint Girons is today the CEO of HTTV (High Tech TV), a leading software solution provider for digital TV,
Rgis is also the President of the French HD Forum, as well as the Marketing Vice Chairman of the HbbTV
Association.
He has previously served as Senior Vice President OpenTV for NAGRA, a Kudelski group company. Prior to
NAGRA, Rgis Saint Girons was one of the OpenTV co-founder, a joint-venture between Thomson Consumer
Electronics and Sun Microsystem.

French HD Forum
French Digital TV Association
Broadcasters, Operators,
Manufacturers and Distributors

Focused on Terrestrial
Analog Switch Off
HDTV in 2008
Interactive TV
TNT2.0 for HbbTV 1.5

700MHz release
MPEG2 Switch off in 2016

Ultra HD
3

France
27M Households

TV reception:
- DTT

59%

(DTT main TV 29%)

- IPTV
- Sat-FTV
- Sat-Pay
- Cable

44%
13%
12%
8%

- Operators STB in 70 % HHs

HbbTV Association

Technical profile
- HbbTV 1.0/1.5, TNT 2.0 HbbTV
network(s)
- Terrestrial & Satellite FTV
Penetration and forecasts
- Today:
o Over 6M deployed HbbTV TVs
o Over 1M active HbbTV TVs
- 2015:
o HbbTV in 80% of TV lineup
o above 4M new HbbTV TVs
page 4

HbbTV Services
France Television (5 channels): Start-Over,
Catchup, EPG, Weather, I-Advertising, Live
events
TF1: Pay VoD, I-Advertising, E-Commerce

Fransat :

All DTT HbbTV services

Fransat Connect

NRJ 12: EPG, Catchup, Web radios

M6: EPG, News, I-Advertising, E-Commerce

Satellite

DTT

Arte: EPG, Catchup, Free VoD

"network operator" services:

- EPG
- Catchup TV / VoD
- Radio
- News, Weather, Infotrafic

D8, D16, iTl (Canal+): Catchup, News feed

Gully: Catchup and VOD for Kids
LCP, Senat: T-Government Start- Over
HbbTV Association

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French HbbTV service Video

HbbTV Association

page 6

Germany
Klaus iIIgner
Managing Director IRT
Chairman HbbTV Association
Managing Director of the Institut fr Rundfunktechnik (IRT) in Munich since Nov 2004
HbbTV Association Chairman
Speaker of the Executive Management/Member of some National & International
Committees

Sponsored by:

Germany
38,5 Mio Households
TV reception:
- DTT
- Sat
- Cable
- IPTV
- Pay TV total

HbbTV Association

10,0 %
46,1 %
46,3 %
4,9 %
2,2 %

Technical profile
- mainly HbbTV Version 1.0
- ca. 18% HbbTV Version 1.5
(no HbbTV 1.5 services yet)
Available in all broadcast networks
Satellite, Cable, Terrestrial, IPTV
Penetration and forecasts
- Over 15 Mio HbbTV receivers
- 10 Mio active HbbTV devices
market driven adoption with no strong
moderating organization
page 8

HbbTV Devices Market share

Percentage of
Internet enabled
TV sets
2014 (Q1/Q2)

HbbTV Association

Percentage of
HbbTV enabled
Smart-TV sets
2014 (Q1/Q2)

By End of 2014
>15 Mio HbbTV devices
Connection rate ~75%

page 9

HbbTV Usage
Connected and activated
HbbTV devices in Mio.

2010

HbbTV Association

2011

2012

2013

2014

page 10

Broad Range of Applications

Children / youth

EPG

Catchup / VoD

voting

Timeshift / replay

portals

Gaming
Targeted
advertisement

Shopping /
sales through
HbbTV Association

Second screen

Social networks

Live TV
streams

page 11

Video 1

HbbTV Association

page 12

Video 2

HbbTV Association

page 13

 HbbTV Association

page 14

Spain
Xavier Redon
Cellnex Telecom
HbbTV Steering Board Member

Xavi Redon is Product Manager at Cellnex Telecom, one of the leading independent infrastructure
operators for wireless broadcasting telecommunication in Europe.
Mr. Redon is a Senior Telecommunications Engineer with a degree in Telecommunication's
Direction and Management. He has worked as Project Manager since 1997 in projects like the DTT
Network planning and later on as Product Manager, defining and developing DTT added value
products like the TDT Hbrida (TDT Hbrida is the Spanish umbrella specification based on HbbTV
1.5), TDT SAT (complementary satellite coverage) and Ultra High Definition on DTT.

Spain
18,5 Mio Households
TV share:
DTT
Sat
Cable/IPTV

81 %
3%
15%

Profile
HbbTV 1.5 and 1.1
Target network(s)
Terrestrial
Penetration
EOY14: 3 Mio HbbTV devices
TDT Hibrida is a Spec based on the
Spanish Industry requirements

Source: Kantar Media

HbbTV Association

page 16

HbbTV development in Spain

Consumers

HbbTV
Services

HbbTV Association

Devices

page 17

HbbTV development in Spain

Consumers

HbbTV

34M DTT TV sets

3M
3M HbbTV
HbbTV sets
sets
1M are really connected

Services

Devices

X 1.000

detected TVs
1.200
1.000
800

600
400

1.500 new HbbTV TV sets

detected every day
HbbTV Association

200
-

page 18

Regional National
services services

HbbTV development in Spain

Radio
services

Local
services

Consumers

HbbTV
Services

Devices

Catch up video, synchronized

content and special events apps
HbbTV Association

page 19

Regional National
services services

HbbTV development in Spain

Radio
services

Local
services

Consumers

HbbTV
Services

Devices

Catch up video, synchronized

content and special events apps
HbbTV Association

page 20

HbbTV development in Spain

Users do not see good or bad technology
its all about interesting or non interesting content.
Consumers

HbbTV is a powerful tool for presenting content

interesting or not.

Between 0.5% and 10% of users

press the red button.

HbbTV
Services

HbbTV Association

Devices

page 21

HbbTV development in Spain

Regional National
services services

Users do not see good or bad technology

its all about interesting or non interesting content.
Consumers

Between 0.5% and 10% of daily

users press the red button.

Local
services

HbbTV

34M DTT TV sets

3M HbbTV sets
1M are really connected
detected TVs

Services

X 1.000

Radio
services

Ready to do
more

HbbTV is a powerful tool for presenting content

interesting or not.

Devices

1.200
1.000

Growing
800

600

400

Catch up video, synchronized content

and special events apps
HbbTV Association

1.500 new HbbTV TV sets

detected every day

200
-

page 22

HbbTV elections app in TVC

25th of May Local Elections

Users were able to select the town/city and see real time results

130.000 devices showed the hook

message

10% pressed the red button

(usual usage in this channel is up to 5%)

HbbTV Association

70% pages visited: elections app

30% pages visited: VoD app

page 23

LetsBonus ad. campaign

LetsBonus promotion app displayed in 20 different
local broadcasters during 1 month

HbbTV Association

The hook message has been seen

103.179 times in 52.475 different
devices

Click through rate 2,5%

page 24

 HbbTV Association

page 25

Video 3

HbbTV Association

page 26

Video 4

HbbTV Association

page 27

United Kingdom
Bob Campbel
CTO, Digital TV Labs
HbbTV Steering Board Member
Riconosciuto esperto di media digitali e leader nellesecuzione di test, il dottor Bob
Campbell CTO (Chief Technical Officer) di Digital TV Labs, facente capo al gruppo Eurofins,
responsabile dello sviluppo delle tecnologie per i test di Digital TV Labs tra cui lo strumento
CI + e la suite Ligada HbbTV utilizzata in tutto il mondo.
membro dei comitati di indirizzo e certificazione dellassociazione HbbTV.
Prima di entrare in Digital TV Labs, Bob Campbell ha lavorato in varie societ tra cui IBM e
Invensys Rail ed ha conseguito un dottorato di ricerca presso lUniversit di Bristol.

Digital TV Labs

Media and Device Testing Specialist based in Bristol, UK

Part of Eurofins worldwide group of labs

UKAS accredited Testing Laboratory No.8159 to ISO/IEC

17025:2005

HE-

AAC

Digital TV Labs & HbbTV

Extensive participation in Test development and review

for HbbTV, TNT2, TDT Hibrida, Freeview Play

HbbTV services and tools for broadcasters, operators,

application developers and manufacturers

Active member of HbbTV Steering, Testing and

Certification Groups
HbbTV Association

29

page 29

United Kingdom

Freeview Play is the next evolution of UKs popular DTT service providing
complimentary on-demand content to the core linear service

The Freeview Play platform combines Freeview HD and HbbTV 2.0

Due to launch later this year

BBC iPlayer, ITV Player, All4, Demand5 catch-up TV integrated into

Freeview Play TV guide alongside live television

For more information see http://www.digitaluk.co.uk/industry/news/connected_tv_service

HbbTV Association

page 30

United Kingdom

90m Freeview TVs and boxes sold over last 11 years

Over 10m units Freeview HD sold

High level of consumer trust and awareness

DTT is UKs leading platform used on 11m primary sets

Platform forecast to grow over next 10 years

(source: http://www.digitaluk.co.uk/__data/assets/pdf_file/0006/87612/Overview_Presentation_February_2015.pdf)

HbbTV Association

page 31

United Kingdom

Progress to date:

Technical Specification has undergone a number of iterations informed by

industry contributions

Product rules and guidelines available

Panasonic, Vestel and Humax already signed up

Metadata Delivery Solution in advanced build phase

Test, Compliance and Assurance regime at advanced stage of development

Planning in progress for heavyweight marketing launch campaign

HbbTV Association

page 32

Poland
Pawel Tutka
Hybra TV

He actively participates in the development of the HbbTV and Smart TV market in Poland. He initiated in
Poland the development of the hybrid TV in the HbbTV standard, starting first tests of HbbTV in 2012, in
cooperation with TVP and TVN television companies. He has participated in the development of several
dozen HbbTV application. He is a consultant on numerous projects that are based on HbbTV. In 2000-2005 he
worked in TVN television company, where he was responsible for development of interactive television
based on interaction via SMS Premium messages. In this way, for the TV show "Big Brother, Pawel Tutka
launched the first in Poland competitions and votings that used SMS Premium. When working in TVN, he
carried out more than 500 interactive projects for many international TV formats ("Dancing with the Stars",
"Who Wants to Be a Millionaire?", Miss World contest and a number of Call TV formats).

Poland
Population : 38 485 779
TV reception:
- DTT
- Sat
- Cable (DVB-C)
- Cable (Analog)
- IPTV

Technical profile:
HbbTV 1.1
N/A data
7 212 000
2 150 251
1 300 358
295 980

HbbTV is by default disabled in new Samsung

TV devices offered for sale in Poland.

Target network(s):
- Terrestrial
- Satellite (partly)
- Cable (partly)
Penetration and forecasts:
- HbbTV: deployed devices:
- HbbTV: active unique devices:

N/A
1.3M

Market moderating organization:

TVP uses HbbTV for Ultra HD (4K + HEVC +
MPEG-DASH) tests
HbbTV Association

Unofficially by ARBG via hbbtv.pl and HbbTV

Summit Poland and Pawel Tutka (hybra.tv)
page 34

Poland
HbbTV apps available on TV channels:

TVP

ZPR Media Group:

HbbTV tests / HbbTV signaling available on TV channels in DVB-T:

HbbTV Association

page 35

Poland
HbbTV app from TVP:

HbbTV apps HUB

VOD / micro VOD
TV recommendation system
Virtual TV channels (streaming over HbbTV)
Linear TV channels (streaming over HbbTV)
Regional Warning System (RSO)
E-learning
Sport HbbTV app (Brasil 2014, Sochi 2014, Londyn 2012)
News and weather HbbTV app
Tourist HbbTV app with virtual TV channel and VOD
Video test HbbTV app (4K + HEVC + MPEG-DASH)
Interactive advertising

HbbTV Association

page 36

Polish HbbTV service video

HbbTV Association

page 37

Video 5

HbbTV Association

page 38

Poland
HbbTV apps from ZPR Media Group:

VOD
EPG with Catch up TV
Radio stations (streaming over HbbTV)
Games (sudoku, minesweeper, memory games, checkers)
Weather, event calendar, news, currency exchange rates and stock quotes

HbbTV Association

page 52

Poland
HbbTV apps from ZPR Media Group

Weather

Currency exchange rates and stock quotes

Event calendar

VOD

Radio (streaming)

Radio (streaming) music playlist

HbbTV Association

page 54

Poland
HbbTV app from Stopklatka TV
EPG
Recommended movies with video trailers or a photo gallery
Movie news

HbbTV Association

page 56

HbbTV Country Review

Norway
Erik Vold
Nordig association

Sponsored by:

58

Norway
Erik Vold
Nordig API Chairman

Erik Vold is a senior broadcast and IT engineer (M.Sc.) implementing infrastructure for Hybrid TV
services at NRK, the Norwegian government-owned radio and television public broadcasting company
(largest media organization in Norway).
Currently he his acting as a chairman for the standards group, NorDig API, a subgroup working with
HbbTV. NorDig is specifying a common platform for Digital Television to be used within the Nordic
region (Denmark, Finland, Iceland, Norway, Sweden) and ire.

Nordic region - Norway

Population : 2 235 000 HHS
TV reception:
- DTT : 10%
- Sat : 31%
- Cable/IPTV: 59%
-

Technical profile
HbbTV 1.5

Target network(s):
- Terrestrial
- Cable & IPTV

Pay TV: 37%

HbbTV Association

page 60

Hybrid TV operation NRK

Planning HbbTV services on air in 2016

Developing HbbTV infrastructure from 2014
Waiting for DASH support at CDN (Betatest with Akamai in June 2015)
In close cooperation with TV2 (Technology / strategy) and SVT (player)
Plan to use streamevents
Will start with catch up
Aim for all platforms
Set-top box market

HbbTV Association

page 61

Hybrid TV operation NRK

HbbTV Association

page 62

Hybrid TV operation NRK

HbbTV Association

page 63

Hybrid TV operation NRK

Red button access

HbbTV Association

Streamevent access

page 64

Streamevents relalated content

HbbTV Association

page 65

Nordic region - Denmark

Population : 5.639.719
TV reception:
- DTT :
13.6 %
- Sat :
8.2 %
- Cable: 71.3 %
- IPTV:
2.8%
- Other: 1.9 %
-

Pay TV:

Technical profile
HbbTV 1.1

Target network(s):
- Terrestrial
- Cable
- IPTV

45%

HbbTV Association

page 66

Hybrid TV Operation DR

HbbTV Association

page 67

Hybrid TV Operation DR
270.000 unique HbbTV users
Launch of enhanced catch-up
HbbTV service in June 2015:
-150 channel EPG
-Log in services
-Mobile and Social
-Favourites
-Recomendations
-Continued play
across devices
https://youtu.be/Oi_s4Y90WU0
HbbTV Association

page 68

Nordic region - Sweden

Population : 4.500.000 HHs
TV reception:
- DTT :
25 %
- Sat :
15 %
- Cable: 50 %
- IPTV:
10 %
-

Pay TV:

Technical profile
HbbTV 1.5
- SVT is currently exploring the possibilities to build an
OTT service using HbbTV 1.5 and MPEG-DASH.
- Player development in cooperation with NRK
- Mainly catch-up (Probably something similar to DRs HbbTV)

60 %

HbbTV Association

page 69

Nordic region - Finland

Population : 2.443.000 HHs
TV reception (Received in parallel):
- DTT :
52 %
- Sat :
3%
- Cable: 49 %
- IPTV:
9%
-

Pay TV:

27%

Technical profile
HbbTV 1.1 and 1.5

Target network(s):
- Terrestrial
- Working for must carry of HbbTV
signaling on cable (Ficora)

DIGITA
General platform
for all FTA channels in
terrestial network
Common EPG for
all channels 2013

HbbTV Association

Channel specific
services (news)

page 70

Thank you for your attention!

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HbbTV Association

page 73