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innovation.
CHRISTIAN D SHAEFER, Director, Product Development
Financial Services Industry ,Frankfurt, Germany
This is a useful source for professionals looking for recent views on innovation.
KIRANKUMAR S. MOMAYA, Professor, Management of
Im quite certain that the book will turn out to be a great piece for readers ranging
from CXO level executives to Business Managers and Business management students,
who can pick up the insights to drive innovation leading to disproportionate enterprise
value creation.
AMIT DAS, Director, Human Resources,
Bennett Coleman & Company Ltd (Times of India group)
This book is innovative in its own right. If you want to read the next disruptive business
book on innovation that is easily applicable, Monetising Innovation is a must read.
ANTHONY MARSALA, Chief Operating Officer
Madison Street Capital, Chicago, US
Gautam Borahs book Monetising Innovation needs to be on the reading list of every
executive that take innovation seriously.
LIEBWIN VAN LIL, Chief Financial Officer, Ascometal, Paris, France
Monetising Innovation is your perfect resource to understanding, building and
implementing your innovation strategy.
YELENA PARKER, Author of Moving Without Shaking,
award-winning book for expats and global nomads,
Director, Strategic Accounts, Telesign, London
www.bloomsbury.com
ISBN 978-93-84898-35-9
MONETISING INNOVATION
M NETISING
gautam borah
INNOVATION
ICaM A STRUCTURED
APPROACH
gautam borah
Foreword by
MARC J VENTRESCA
`399