Internet Commerce and Consumers Semester 2 2015 Bentley Campus INT

Faculty of Humanities
Department of Internet Studies
Unit Outline
NETS5006 Internet Commerce and Consumers

Semester 2, 2015
Unit study package code:
NETS5006
Mode of study:
Internal
Tuition pattern summary:
This unit does not have a fieldwork component.
Credit Value:
25.0
Pre-requisite units:
Nil
Co-requisite units:
Nil
306026 (v.0) Internet Commerce and Consumers 205 or any previous version
Anti-requisite units:
AND
NETS2003 (v.0) Internet Commerce and Consumers or any previous version
Result type:
Grade/Mark
Approved incidental fees:
Information about approved incidental fees can be obtained from our website. Visit
fees.curtin.edu.au/incidental_fees.cfm for details.
Unit coordinator:
Title:
Name:
Phone:
Email:
Building:
Room:
Dr
Elaine Tay
Skype etaywork
e.tay@curtin.edu.au
208
303
Teaching Staff:
Name:
Phone:
Email:
Building:
Room:
Matt Giles
Skype mattgilescurtin
M.Giles@curtin.edu.au
209
Please email me to arrange a consultation
time
Administrative contact:
Name:
Phone:
Email:
Julie Kivuyo
+618 9266 1128
HUMMCCATeachingSupport@curtin.edu.au
208
421
Building:
Room:
Learning Management System:
Blackboard (lms.curtin.edu.au)

Bentley Campus
23 Jul 2015
Department of Internet Studies, Faculty of Humanities
Page: 1 of 11
CRICOS Provider Code 00301J
The only authoritative version of this Unit Outline is to be found online in OASIS
Acknowledgement of Country
We respectfully acknowledge the Indigenous Elders, custodians, their descendants and kin of this land past and present.
Syllabus
To be an Internet user is, essentially, to be part of the economics of the Internet, through innumerable commercial transactions and
by being part of audiences sold for advertising. In this unit, you will come to understand the dynamics of Internet commence,
including the 'free' services that are part of the attention economy; you will also analyse the importance for the Internet of an
alternative economic forms, for instance - the gift economy. Ultimately, you will understand how the Internet might, within
capitalism,be associated with economic rewards and risks; and how developments on the Internet have altered business practices and
approaches.
Introduction
How have Internet developments changed the way business is conducted and business perspectives? This is the central driving
question of the unit but should also be rephrased to allow us to contemplate ongoing events and changes: what are the relationships
between Internet and business and how is the Internet reshaping business?
As everyday Internet users, many people are already part of the Internet business world, from the moment they pay for their Internet
access, or have it paid for by a business or institution, as social network site members, and potential consumers of advertising and
unwitting (or not!) providers of market information, or contributing to the revenue of a business by providing free content, or
entering into online transactions of goods and services... you get the picture! Even more so the potential jobs and opportunities that
lead to people taking up study such as this.
Yet, exactly how does the Internet and business 'work'? What is driving most businesses, and how do we begin to understand the
changing environment of the Internet? This page sets out the 'how' of studying the Internet in economic terms, the way the unit is
organised, the things you should do as a student (which are both different and similar to other units you may have experienced) as
well as the assessment that, we hope, will help drive your learning.

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Unit Learning Outcomes

All graduates of Curtin University achieve a set of nine graduate attributes during their course of study. These tell an employer that,
through your studies, you have acquired discipline knowledge and a range of other skills and attributes which employers say would
be useful in a professional setting. Each unit in your course addresses the graduate attributes through a clearly identified set of
learning outcomes. They form a vital part in the process referred to as assurance of learning. The learning outcomes tell you what
you are expected to know, understand or be able to do in order to be successful in this unit. Each assessment for this unit is carefully
designed to test your achievement of one or more of the unit learning outcomes. On successfully completing all of the assessments
you will have achieved all of these learning outcomes.
Your course has been designed so that on graduating we can say you will have achieved all of Curtin's Graduate Attributes through
the assurance of learning process in each unit.
Graduate Attributes
addressed
On successful completion of this unit students can:

1 Demonstrate understanding of the principles and practices which sustain Internet commerce
2 Analyse specific commercial events and occurrences to explain the nature of Internet economics
3 Demonstrate understanding of the way in which capitalism dominates the social and technological
workings of the Internet in global society
4 Assess critically the culture and practices of 'free' online labour, goods and services associated with
Internet
5 Demonstrate advanced understanding of the commercial and consumer uses of the internet
Curtin's Graduate Attributes

Apply discipline knowledge
Thinking skills
Information skills
(use analytical skills to solve problems)
(confidence to investigate new ideas)
Communication skills
Technology skills
International perspective
Cultural understanding
(value the perspectives of others)
(value the perspectives of others)
Learning how to learn

(apply principles learnt to new situations)
(confidence to tackle unfamiliar problems)
Professional Skills
(work independently and as a team)
(plan own work)
Find out more about Curtin's Graduate attributes at the Office of Teaching & Learning website: ctl.curtin.edu.au

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Learning Activities
This unit involves team work and most of what you do will have some connection to the team which you will join or be part of from
the first week. It is also structured by your assignments, and is a unit that involves a strong (and necessary) focus on writing, working
and publishing online. Hey, it's internet communications after all!
We structure this unit around the assignments because they are the best way of allowing you to work flexibly across the semester,
guided not by 'classes' but the needs of the learning experience. Classes (and online interactions for students studying off-campus) are
very important but they do not drive the learning process. You don't learn something by turning up to class, sitting and listening and
then switching off until the same time next week. If you do this, the chances of passing are very slim. You should, as instructed by your
tutor, use the study material we provide as a part of the overall learning process. From the beginning, most of your study is
structured around your team work assignment (Assignments 2 and 3) and, to a lesser extent, the software review (Assignment 1)
which is done individually, but as part of the team-building process. This will be followed by the final assignment, which is completely
individual.
We use teams because, in almost every professional context, no one works alone - you are always interacting with and coordinating
with others. Yes, that can be hard at university when (it is true) some students are much less committed than others, and often let
down a team. But, to be frank, this also happens every day in 'the real world'. We have designed the unit to get the MOST out of a
team approach, while also protecting good students from weaker ones in terms of overall results. But, you know, we like to think
everyone in this unit is a good student... get committed, do the work, and be part of the team. Everyone wins.
Finally, we use the Internet because, well, what else would we use? Sure, there are classes (and/or online discussions) but we also
want you creating content and practising important skills related to online communication.
Therefore, whether you are studying on campus or off campus, you will all be using two key websites - the content / curriculum /
instructions (which we have to provide through Blackboard) AND the workspace / discussion site / publication place, through a closed
wiki.
Learning Resources
Essential texts
The required textbook(s) for this unit are:
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Blackboard has the instructions, readings and other materials to support your learning. It is also the site for online discussions
and bulletins and it is mandatory to keep yourself updated on developments in the unit by checking Blackboard regularly.
Online resources
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Blackboard has the instructions, readings and other materials to support your learning. It is also the site for online discussions
and bulletins and it is mandatory to keep yourself updated on developments in the unit by checking Blackboard regularly.
(http://lms.curtin.edu.au)

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23 Jul 2015
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Assessment
Assessment schedule
Task
Value %
Short Questions and Answers
20 percent
Week: 3
Day: Friday 21 August
Time: 5 PM
1,2
Project Plan
10 percent
Week: 6
Day: Friday 11
September
Time: 5 PM
1,2
Report and Project Diary
35 percent
Week: 10
1,2,3,4
Day: Friday 16 October
Time: 5 pm
Essay
35 percent
Week: 14
Day: Monday 2
November
Time: 5 PM
Unit Learning
Outcome(s)
Assessed
Date Due
3,4
Detailed information on assessment tasks

1. Please refer to the unit material in Blackboard for all requirements on the Short Questions and Answers assignment
2. Please refer to the unit material in Blackboard for all requirements on the Project Plan assignment
3. Please refer to the unit material in Blackboard for all requirements on the Team Report assignment
4. Please refer to the unit material in Blackboard for all requirements on the Essay assignment
Pass requirements
You will pass the unit as long as you submit all assignments and obtain a grade of 50% or more overall in the unit. You are not
permitted to resubmit assignments once already submitted. More importantly, passing this unit involves working consistently,
focusing on understanding what tasks you need to do, then completing them.
Fair assessment through moderation

Moderation describes a quality assurance process to ensure that assessments are appropriate to the learning outcomes, and that
student work is evaluated consistently by assessors. Minimum standards for the moderation of assessment are described in the
Assessment and Student Progression Manual, available from policies.curtin.edu.au/policies/teachingandlearning.cfm
Late assessment policy

This ensures that the requirements for submission of assignments and other work to be assessed are fair, transparent, equitable, and
that penalties are consistently applied.
1.
2.
All assessments students are required to submit will have a due date and time specified on this Unit Outline.
Students will be penalised by a deduction of ten percent per calendar day for a late assessment submission (eg a mark
equivalent to 10% of the total allocated for the assessment will be deducted from the marked value for every day that the
assessment is late). This means that an assessment worth 20 marks will have two marks deducted per calendar day late. Hence
if it was handed in three calendar days late and given a mark of 16/20, the student would receive 10/20. An assessment more
than seven calendar days overdue will not be marked and will receive a mark of 0.
Assessment extension
A student unable to complete an assessment task by/on the original published date/time (eg examinations, tests) or due date/time
(eg assignments) must apply for an assessment extension using the Assessment Extension form (available from the Forms page at
students.curtin.edu.au/administration/) as prescribed by the Academic Registrar. It is the responsibility of the student to demonstrate
and provide evidence for exceptional circumstances beyond the student's control that prevent them from completing/submitting the
assessment task.
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The student will be expected to lodge the form and supporting documentation with the unit coordinator before the assessment
date/time or due date/time. An application may be accepted up to five working days after the date or due date of the assessment
task where the student is able to provide an acceptable explanation as to why he or she was not able to submit the application prior
to the assessment date. An application for an assessment extension will not be accepted after the date of the Board of Examiners'
meeting.
Deferred assessments
If your results show that you have been granted a deferred assessment you should immediately check your OASIS email for details.
Supplementary assessments
Supplementary assessments are not available in this unit.
Referencing style
The referencing style for this unit is APA 6th Ed.
More information can be found on this style from the Library web site: library.curtin.edu.au.
Academic Integrity (including plagiarism and cheating)

Any conduct by a student that is dishonest or unfair in connection with any academic work is considered to be academic misconduct.
Plagiarism and cheating are serious offences that will be investigated and may result in penalties such as reduced or zero grades,
annulled units or even termination from the course.
Plagiarism occurs when work or property of another person is presented as one's own, without appropriate acknowledgement or
referencing. Submitting work which has been produced by someone else (e.g. allowing or contracting another person to do the work
for which you claim authorship) is also plagiarism. Submitted work is subjected to a plagiarism detection process, which may include
the use of text matching systems or interviews with students to determine authorship.
Cheating includes (but is not limited to) asking or paying someone to complete an assessment task for you or any use of
unauthorised materials or assistance during an examination or test.
For more information, including student guidelines for avoiding plagiarism, refer to the Academic Integrity tab in Blackboard or
academicintegrity.curtin.edu.au.
Information and Communications Technology (ICT) Expectations

Curtin students are expected to have reliable internet access in order to connect to OASIS email and learning systems such as
Blackboard and Library Services.
You may also require a computer or mobile device for preparing and submitting your work.
For general ICT assistance, in the first instance please contact OASIS Student Support:
oasisapps.curtin.edu.au/help/general/support.cfm
For specific assistance with any of the items listed below, please contact The Learning Centre:
life.curtin.edu.au/learning-support/learning_centre.htm
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Using Blackboard, the I Drive and Back-Up files

Introduction to PowerPoint, Word and Excel

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Additional information
Clarification on Late Submission Policy
Late submissions are accepted for assignments in this unit; however, it is faculty policy that they are penalised 10% of the available
marks for each day after the designated submission date. Assignments handed in more than one week late will not be assessed, and
a mark of 0 will be given. Note that you must attempt all assignments in order to be eligible to pass this unit, so each submission is
important (even if you receive 0 for one of them).
If you are unable to complete an assignment by the due date, you should, as soon as possible, AND BEFORE THE ASSIGNMENT DUE
DATE, apply for an extension to the unit controller. Avoid doing this during the weekend just before the assignment is due, as you
should leave at least one business day for your unit controller to read your email and respond.
Extensions are given at the discretion of the unit controller, and are normally granted only for reasons of serious and substantial
impediment to a student's work. Documentary evidence (such as a doctor's certificate) may be required.
Enrolment
It is your responsibility to ensure that your enrolment is correct - you can check your enrolment through the eStudent option on
OASIS, where you can also print an Enrolment Advice.
Student Rights and Responsibilities

It is the responsibility of every student to be aware of all relevant legislation, policies and procedures relating to their rights and
responsibilities as a student. These include:
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the Student Charter

the University's Guiding Ethical Principles
the University's policy and statements on plagiarism and academic integrity
copyright principles and responsibilities
the University's policies on appropriate use of software and computer facilities
Information on all these things is available through the University's "Student Rights and Responsibilities" website at:
students.curtin.edu.au/rights.
Student Equity
There are a number of factors that might disadvantage some students from participating in their studies or assessments to the best
of their ability, under standard conditions. These factors may include a disability or medical condition (e.g. mental illness, chronic
illness, physical or sensory disability, learning disability), significant family responsibilities, pregnancy, religious practices, living in a
remote location or another reason. If you believe you may be unfairly disadvantaged on these or other grounds please contact
Student Equity at eesj@curtin.edu.au or go to http://eesj.curtin.edu.au/student_equity/index.cfm for more information
You can also contact Counselling and Disability services: http://www.disability.curtin.edu.au or the Multi-faith services:
http://life.curtin.edu.au/health-and-wellbeing/about_multifaith_services.htm for further information.
It is important to note that the staff of the university may not be able to meet your needs if they are not informed of your individual
circumstances so please get in touch with the appropriate service if you require assistance. For general wellbeing concerns or advice
please contact Curtin's Student Wellbeing Advisory Service at:
http://life.curtin.edu.au/health-and-wellbeing/student_wellbeing_service.htm

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Recent unit changes

Students are encouraged to provide unit feedback through eVALUate, Curtin's online student feedback system. For more information
about eVALUate, please refer to evaluate.curtin.edu.au/info/.
To view previous student feedback about this unit, search for the Unit Summary Report at
https://evaluate.curtin.edu.au/student/unit_search.cfm. See https://evaluate.curtin.edu.au/info/dates.cfm to find
out when you can eVALUate this unit.
Recent changes to this unit include:
In 2015, we have changed assignment 1 from a software review to a short question and answer exercise in order to streamline
assessment with the curriculum and learning for the first part of the unit. We have also changed the publishing outlet of assignment 3.

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Program calendar
Because the Internet business scene changes very fast, please allow for some late adaptations by your instructor to address
contemporary deveolopments. For online-only students, amend 'in-class" suggestions to "discussion board" and/or anyoff-campus
equivalent:
Week
Starting
Focus
Classes and Discussion
Study Package
Assignment
3 August
Get your team

organised, know
what you are
doing
The class this will be an

introduction: teams will be
formed, the unit explained; you
meet your lecturer; questions
answered. The same goes offcampus - use the discussion
forums to say hello and watch
for the lecturer's organisational
messages to make teams. We
will also take a close look at A.1.
Introduction/Overview
andA.1 Instructions
10 August
Writing
Assignment 1 don't leave it!
The class will discuss the basics

of Internet business; make sure
to read the material for this you will need to demonstrate
you are able to apply to real
examples. Get to know your
team members. The class will
also be looking at one basic
economic model, Network
Economy. Off-campus is the
same - using the discussion
forums.
Business Basics;
Network Economy
17 August
Finishing
Assignment 1 has to be in on
time
The final topics for A.1 Attention Economy and

Attention Economy. Also looking
A.2 Instructions
into A.2 - make sure your team
works through the instructions,

including the template and are
on the same page with what you
need to do in the weeks to
come
24 August
Really
understand
internet
commerce
31 August
7 September
Tuition Free Week
Planning
Assignment 2

Bentley Campus
23 Jul 2015
A.1 due
Friday 5 PM
Be very aware now that you are

working in teams - emphasise
team discussion. Work on your
Project Plan (A.2.) - brainstorm
with your team how concepts
and theories from the prevous
topics help inform your
response to A.3 and include in
the plan. Finalise your team
organisation, as per lecturer
discussions and instructions.
Teamwork
Take a breather; catch up with

studies; touchbase with your
team
Team meetings in class; work on

team-based discussion online.
Along with the earlier weeks,
Online Collaborative
Production
A.2 Project
Plan due
Friday 5 PM
Page: 9 of 11
incorporate the learning about

online production from this and
the previous teaching week into
your project plan.
7
14
September
Consolidation
21
September
Review
progress;
incorporate
feedback and
continue
Tuition Free
Week
Now focus is on A.3, particularly

when you receive feedback on
A.2 around week 7. There will be
team meetings in class; work
with your team online, but do
report back on how you're
doing so we can help out. If you
haven't, do start logging your
individual work on the project as
well
Google
Amazon and eBay
Work as determined by your

team schedule
It's all about finishing A.3 now.

While you will be working mainly
with your team on campus and
online, your tutor will be on
hand to answer any questions.
Whether Facebook is useful for
your A.3, as with the other
topics, it's an important example
for the unit and for A.4.
Facebook
Case studies will be discussed in

class and it is very important to
do the readings and activities
for these as well.
28
September
10
5 October
11
12 October
Finalise
Assignment 3
and submit
Don't forget to collate the team

diary from the individual logs, as
well as proofing and tweaking
your final version of the
assignment.
Due Friday 5
PM:
Group -A.3
Report
andDiary
12
19 October
Looking at the
big picture...
Now you can work on the final

module - read and think about
digital capitalism, which will help
pull together everything you
have been learning while
working as a group; online, you
might want to expand your
discussions beyond your team
to include everyone
A.4 instructions
Capitalism
13
26 October
Getting to grips
with Free
Class: this will really focus in on

free and gift economies and
explore them in relation to
capitalism; it's imperative that
you understand these topics
since they are the bedrock of
A.4. Off-campus students should
be reading and discussing. But
ALL students need to be
planning their essay too.
Free and Gift
Go with the plan!

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23 Jul 2015
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14
2 November
Making sense of
it all in your
essay
This will be a key chance for you

to ask questions about your
essay, workshop your argument,
and check that you are on the
right track; off-campus students
should do the same - try to
summarise your essay in 100
words and explain it to fellow
students - share and help. We
can also explore emerging and
current trends we have't already
explored.
A.4 - What's your line?
A.4 Essay due

MONDAY
5pm

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Faculty of Humanities

Department of Internet Studies

NETS5006 Internet Commerce and Consumers

Unit study package code:

Tuition pattern summary:

This unit does not have a fieldwork component.

Approved incidental fees:

NETS5006 Internet Commerce and Consumers

NETS5006 Internet Commerce and Consumers

Unit Learning Outcomes

On successful completion of this unit students can:

Curtin's Graduate Attributes

(use analytical skills to solve problems)

(confidence to investigate new ideas)

(value the perspectives of others)

(value the perspectives of others)

Learning how to learn

NETS5006 Internet Commerce and Consumers

NETS5006 Internet Commerce and Consumers

Short Questions and Answers

Report and Project Diary

Detailed information on assessment tasks

Fair assessment through moderation

Late assessment policy

Academic Integrity (including plagiarism and cheating)

Information and Communications Technology (ICT) Expectations

Using Blackboard, the I Drive and Back-Up files

NETS5006 Internet Commerce and Consumers

Student Rights and Responsibilities

the Student Charter

NETS5006 Internet Commerce and Consumers

Recent unit changes

NETS5006 Internet Commerce and Consumers

Classes and Discussion

Get your team

The class this will be an

The class will discuss the basics

The final topics for A.1 Attention Economy and

works through the instructions,

Tuition Free Week

NETS5006 Internet Commerce and Consumers

Be very aware now that you are

Take a breather; catch up with

Team meetings in class; work on

incorporate the learning about

Now focus is on A.3, particularly

Amazon and eBay

Work as determined by your

It's all about finishing A.3 now.

Case studies will be discussed in

Don't forget to collate the team

Now you can work on the final

Class: this will really focus in on

Free and Gift

Go with the plan!

NETS5006 Internet Commerce and Consumers

This will be a key chance for you

A.4 - What's your line?

A.4 Essay due

NETS5006 Internet Commerce and Consumers

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