Market analysis

for the product/service. on the Romanian market

1.

Market capacity - Delia

the number of potential consumers/users in 2014 (in order to determine the potential market)

the number of effective consumers/users in 2014 (in order to determine the effective market)

sales volume and sales value for the product/service by geographical regions / administrative-territorial divisions / development regions (only one
criteria will be used) in 2014

structure of the sales volume and value in 2014, by territorial areas and interpretation of the situation

2.

Market evolution - Bogdan

the following indicator will be taken into consideration: the average variation rhythm of the sales value of the product(service) during the period 20112014; to determine it use the following formula:

n 1

Y
Y

Y
Y

1 *100 , where:

n- the sales volume in the year 2014;

1- the sales volume in 2011;

n - the number of years taken into consideration

the evolution trend of the analyzed market (strong growth, growth, no change, decrease, strong decrease), taking into consideration the average
variation rhythm and the sales volume of the product(service) during the analyzed period
how can be explained the evolution of the market in the year 2014 over the previous year taking into consideration the specific evolution of the
number of consumers(users) of the product(service) and the intensity of the consumption of the product(service)
in 2014 the product(service) market have developed :

extensively ( how much);

intensively (how much);

crossed ( extensively and intensively, how much).

3.

Market structure - Elena

Main customer segments of the product/service market

Segments will be defined based on the following criteria: socio-demographic, economic, psychographic and behavioral. These
segmentation criteria are for orientation purposes only. If other criteria apply, please specify them.

The use of all the above mentioned criteria is not compulsory.

Main characteristics of the buying and consumption behavior of each customer segment

4.

Product/service supply Tom

The main suppliers (producers and distributors) of the product(services) on the analyzed market
- who are they, what are their sales and the market shares for 2014, short presentation of marketing strategy

Marketing channels for the product/service ..

5.

share of each type of channel in the overall sales volume and value

Imports and exports - Viorel

6.
-

types of channels (in terms of length, width), main types of operators within each channel

the following indicators will be taken into consideration:

total volume of imports for the product(service) in 2014

dynamics of imports during the period 2011-2014 ( same formula used before)

major 5 import markets for the product (service) in 2014

total volume of exports for the product(service) in 2014

dynamics of exports during the period 2011-2014 ( same formula used before);

major 5 export markets for the product (service) in 2014

if there were no imports or exports for the market you have chosen please specify

Prices and tariffs The Whole Team

the following indicators will be taken into consideration:

7.

o the average selling price in 2014;

o the interval of variation of the average selling price, minimal and maximal price in 2014;
o average price dynamics during 2011-2014 in comparable prices
Conclusions - Andrei

Bibliography