PHL banana industry pins hope on chips for revenue

November 12, 2012 3:43pm

Tags: bananas, bananaindustry, bananachips,
by JULIA JASMINE MADRAZO STA. ROMANA
The banana export industry in the Philippines, reeling from China's
strict quarantine measures that has resulted in many rejected
shipments, is pinning its hopes on banana chips good performance in
the world market to rake in the dollars.
According to Trade Undersecretary Merly Cruz, the export value for
banana chips has been rising by 15 percent every year since 2009,
with $36-million reported revenue last year.
Cruz said this is good news since the worldwide snack food market
value is expected to rise up to $300 billion by 2015, with 17 percent of
that coming from the chips and crisps industry.
At present, the Philippines is the only country exporting banana chips.
Cruz said there are 35 banana chip processors all over the country25
in Mindanao, six in Luzon, and four in the Visayas exporting to
countries like Vietnam, USA, Germany, UK and Singapore.
As optimistic as the outlook for this industry is, it has been facing
some serious challenges these past few years that could affect
industry growth, Cruz said during the Mindanao Banana Congress last
November 8 at the SMX Convention Center.
Quoting from the Saba Banana Industry Investment Study launched by
the Department of Trade and Industry, Cruz said these problems
include the unpredictable supply of saba or cardava, lack of
organization between the stakeholders, lack of support and financing,
and the lack of established quality and safety standards.
The unpredictable supply of cardava banana for banana chips is
mainly due to the dwindling land area used for cardava plantations,
Cruz said.
To address this problem, the DTI has been promoting cardava planting
to banana farmers and has started to provide financial and technical
support for cardava farmers and nursery operators.
The DTI, particularly its Regional Operations and Development Group,
which is under Cruz, has also started the call for organization between
the banana chip processors and suppliers to help set up standards for

the industry, initiate market information gathering, strengthen market

promotions, and establish branding.
With these projects at hand, the DTI aims to achieve a 30% growth in
the domestic market and a 20% in the export market per years starting
2013, Cruz said. KBK, GMA News
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Philippines - One of The Top 4 Banana Producers
Bananas are the fourth largest produced fruit crop of the world and
grown by small-scale and large-scale producers alike. At present,
Philippine is one of the world's largest banana producers which ranked
as the fourth after India, Uganda, China. Which had( It has )produced
more than 9.2 million tonnes of bananas, accounting for almost 6
percent of the global production (the latest statistics in 2014). The
country is also the main world exporter of banana chips, which (having
been )exported to 30 countries with US and EU being the major
importers.

Banana Chips in Domestic and international Market Analysis

(Domestic and Export Market of Banana
Chips in Philippines)
More than 31 producers of banana chips in
the Philippines (a total of 41
manufacturers) are mostly found in
Mindanao where banana Cardava is
widespread and adequately available. And
utilized 35% of the Cardava annual
production to processed into banana chips.
In Mindanao, the producers of banana
chips were the important participant in
traditionally local banana markets, and
control it market prices. However during
the recent years, producers of banana
chips cannot readily adjust to the market
prices since their contracts with importers
were made 6 months before. This situation

has been further complicated due to the

ongoing changes of international currency
exchange rate.
One big boast to the export potential of the Philippines is the banana
chips. Cardaba banana is main ingredient which used to processed
banana chips. Cardava banana are mainly production in Mindanao
accounting for about 48% in terms of production and 41% in terms of
area planted. 90 percent of country's banana chips is produced by the
Mindanao. In 2005, amounting to USD 35.5 million of processed
banana chips. In 2008 it amounted to UDS 56.3 billion, and increase of
nearly 10 percent since 2007. It is forecasted that the banana chips
international market can increase around 10%-15% per year. In
Philippines the banana chips of traditional main export markets are
Vietnam, US, China, UK and Germany which accounts for about 64% of
the total banana chip from 2007-2011. In most of these countries,
banana chips as the most marketable product, and have a big market
potential. With increasing consciousness for healthy snack food, food
technologists have suggested that for banana chips to penetrate into
the export market in particular European countries where there are
rigid nutritional requirements, the packaging as well as the nutritional
quality must be improved especially
Banana Chips Processing Equipment Analysis
There are two kind of produced banana chips in
Philippines. On one side is a highly managed
commercial banana chips factory which used
state-of-the-art facility ( Automatic Banana
Chips Production Line). On the other side is
farmer-cooperators adopt semi-auto banana
chips production line which small scale banana
chips production, like husbands produced
quality fresh Cardava banana while their wives
were encouraged to improve the process
techniques of banana chips.

Information: Rising global demand for bananas

May 22, 2014
http://www.mb.com.ph/information-rising-global-demand-forbananas/
Demand also rose from traditional markets Japan and South Korea, and
new markets Indonesia, Pakistan, Jordan, and the rest of the Middle

East. Banana exports to United Arab Emirates jumped to $79 million in

2013 from $42.2 million in 2012. Japan has consistently been the
largest importer of Philippine bananas, accounting for 60% of total
fresh banana exports and 15% of banana chips exports. We are now
seeking to expand our global market, targeting Italy and Spain, as well
as Russia, the Scandinavian countries, Canada, and Southeast Asia.