Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
1 Chapter
Introduction
48
The primary purpose of this report is to get an idea about the General Banking of Jamuna
Bank Ltd. a second generation Bank of the country and make an industry analysis on the
banking sector of Bangladesh. Banks are the profit-earning concern. The word bank refers to
the financial institution deals with money transaction. Banks collect deposit at the lowest
possible cost and provide loans and advance at higher cost. The difference between two is the
profit for the bank. The revenue earning sources of the bank are mainly loans and advance.
The credit facility can be of two types: funded or non-funded.
The bank is gaining popularity due to its improved quality of services, reliability, product
variety, versatility, and flexibility. The branch performs all major general banking activities
and it is one of the three foreign exchange services providing branches of Jamuna Bank Ltd.
Funded credit can be expensive for the banks as the bank has to pay interest.
Non-funded includes letter of credit, which is the main source of income for the foreign
exchange business.
This report is an attempt to reflect the position of the Jamuna Bank Ltd. in the banking
industry procedures, policies and activities with emphasis on foreign exchange business.
against management expectations. A commitment to takes pride foe bringing women into the
banking profession in a significant number for gender equality. At present, 32% of JBLs
employees are women that will rise to 45% over the next five years.
Cash Department.
Clearing Department.
Local Remittance.
Locker Service
48
But special emphasis is given on the credit activities of the Jamuna Bank Ltd Narayanganj
Branch. Bank should review their periodically statement and compare their performance with
its competitors to build strong and sound banking institution.
48
Primary data
How I used those sources for collecting information are briefly discussed bellows:
The primary sources are as follows:
Face-to-face Conversation with the respective officers, executives & also with the staff of the
Branch.
Informal conversion with the clients.
Secondary Data
Sources of secondary data are showing below by the following table for easy and quick
understanding.
Sources
Annual Report Of 2013
Internet
Text book
Validity
Moderate
Reliability
High
High
High
High
High
Table: Sources of Secondary Information
Practicality
High
High
High
Data collection
Primary data were collected through physical inspection. All the process and procedure which
saw and I learn by my observation is the primary data. Secondary data are collected from the
various relevant books, Bangladesh banks articles, websites etc.
Data analysis
Then I classify, analyze and interpret the data
Develop a report
On the basis of the information and my observation the report is made.
48
Limited. Fourth section Discuss about the Knowledge which obtains through the internship
period, the last parts talk about the analysis of whole report, the completion of the
recommendation and conclusion part.
48
2nd Chapter
Profile of Jamuna Bank Ltd
48
Location
Reg. Number
: C-42780(2139)/2001
Managing change
Jamuna Bank Limited (JBL) is a Banking Company registered under the Companies Act,
1994 of Bangladesh with its Head Office currently at Chini Shilpa Bhaban, 3, Dilkusha C/A,
Dhaka-1000, Bangladesh. The Bank started its operation from 3rd June 2001.
The Bank provides all types of support to trade, commerce, industry and overall business of
the country. JBL's finances are also available for the entrepreneurs to set up promising new
ventures and BMRE of existing industrial units. Jamuna Bank Ltd., the only Bengali named
3rd generation private commercial bank, was established by a group of local entrepreneurs
who are well reputed in the field of trade, commerce, industry and business of the country.
The Bank offers both conventional and Islamic banking through designated branches. The
Bank is being managed and operated by a group of highly educated and professional team
with diversified experience in finance and banking. The Management of the bank constantly
focuses on understanding and anticipating customers' needs. Since the need of customers is
changing day by day with the changes of time, the bank endeavors its best to device strategies
and introduce new products to cope with the change. Jamuna Bank Ltd. has already achieved
tremendous progress within its past 10 years of operation. The bank has already built up
reputation as one of quality service providers of the country.
At present the Bank has real-time Online banking branches (of both Urban and Rural areas)
network throughout the country having smart IT-backbone. Besides traditional delivery
points, the bank has ATMs of its own, sharing with other partner banks and consortium
throughout the country.
48
The operation hour of the Bank is 10:00 A.M. To 6:00 P.M. from Sunday to Thursday with
transaction hour from 10:00 A.M. to 4:00 P.M. The Bank remains closed on Friday, Saturday
and government holiday.
48
To become a leading banking institution and to play a vital role in the development of the
country.
MISSION
48
The Bank is committed to satisfying diverse needs of its customers through an array of
products at a competitive price by using appropriate technology and providing timely service
so that a sustainable growth, reasonable return and contribution to the development of the
country can be ensured with a motivated and professional work-force.
STRATEGIES
To manage and operate the Bank in the most efficient manner to enhance financial
performance and to control cost of fund
To strive for customer satisfaction through quality control and delivery of timely
services
To identify customers' credit and other banking needs and monitor their perception
towards our performance in meeting those requirements.
To review and update policies, procedures and practices to enhance the ability to
extend better service to customers.
To train and develop all employees and provide them adequate resources so that
customers' needs can be reasonably addressed.
Corporate Slogan
Sponsors
The sponsors of Jamuna Bank Limited are highly successful leading entrepreneurs of the
country having stakes in different segments of the national economy. They are eminent
industrialists & businessmen having wide business reputation both at home & abroad.
48
Management
JBL is managed by highly professional people. The present Managing Director of the Bank is
a forward-looking senior banker having decades of experience and multi discipline
knowledge to his credit both at home and abroad. He is supported by an educated and skilled
professional team with diversified experience in finance and banking. The Management of
the Bank constantly focuses on the understanding and anticipating customers needs and offer
solution thereof. Jamuna Bank Limited has already achieved tremendous progress within a
short period of its operation. The bank is already ranked as one of the quality service
providers & known for its reputation.
Customer Focus
Integrity
Quality
Teamwork
Respect for the individual
Harmony
Fairness&Courtesy
Chairman
Advisor
Managing Director
Deputy Managing Director
48
Assistant
Vice
President
Senior
First
Executive
Executive
Executive
Officer
officer
officer
officer
Senior
First
Assistant
Assistant
Vice
Vice
President
President
Board of Director
First Officer
48
Assistant Officer
Date
Events
March 28 , 2004
2010
2011
2013
2013
2012
2011
2010
2009
Authorized capital
10000
10000
10000
10000
4000
Paid up capital
4487.54
4487.54
3648.40
2230.09
1621.88
Retained 4393.40
3837.29
3633.11
4178.10
2359.00
Reserve
surplus
and
48
Table 3: AT A GALANCE
NAME
JAMUNA BANK
CORPORATE SLOGAN
48
DATE OF INCORPORATION
COMMENCEMENT OF BANKING
BUSINESS.
HEAD OFFICE
OFFICIAL LOGO
MR SHAHEEN MAHMUD
NUMBER OF BRANCHES
98
08
02
NUMBER OF EMPLOYES
2500
SERVICE PROVIDED
AUTHORIZED CAPITAL
Paid up Capital
Tk.400 Million
48
Number of Promoters
20
Number of Directors
19
01
Swift Code
JAMUBDDH
jamunabank@jamunabank.com
WEBSITE
www.jamunabankbd.com
There are 98 branches all over the country, among them 51 branches in Dhaka zone, 21
branches in Chittagong zone, 14 branches in Rajshahi zone, 5 branches in Sylhet zone, 6
branches in Khulna zone and 1 branch in Barisal zone.
Table 4: Branches of JBL
Zone
Number of Branches
Dhaka
51
Chittagong
21
Rajshahi
14
Sylhet
05
Khulna
06
Barisal
01
48
Total
98
Branches of JBL
Figure3:Branches of JBL
JBL believes in team work. They ensure work under highly motivated team spirit and
fellowship bond. They provide a healthy workplace for their employees. From start till now
the number of employee of the bank are increasing day by day. For example in 2010 the
number of Employees was 1511, which increased to 1786 in the year of 2011 and in the year
of 2013 the number of employees was 2206.
2013
2012
Gross Revenue
14387.85
13072.60
Operating Income
5635.66
5285.12
2284.89
2080.52
1135.19
1042.05
Total Capital
9259.80
8605.28
Shareholders Equity
8880.94
8324.28
Deposits
97485.61
79623.13
Investment
31392.20
39118.93
48
67669.38
54887.03
2195.05
2082.03
Total Assets
115681.64
109678.51
117001.80
126549.30
1.01
1.06
7.59
9.73
13.20
13.35
56.47
57.98
11.10
12.21
525347
450918
24654
20607
No. of Employees
2206
2006
91
83
140
100
rd
3 Chapter
Activities of Jamuna Bank Ltd
48
48
true and perfect information .there are formats of making documents in the
computer .the authorized person just changes the numbers & other required things from the
format and prepares documents for the customers.
48
1)
2)
3)
4)
5)
6)
Account openings
Demand draft Issue (DD)
Telephonic Transfer
Signature scanning
Pay order issue
Account enquiry
The main activates of this section are to open different types of account on the request of
client. From this section I had performed about how to open different types of account like
savings
Account, current account, and different types of schemes. I had also performed about how to
prepare a salary sheet.
Besides, from this section I had also performed about how to make a customer IC and ID
number by using Banks Software, how to scan link and authorize photo and signature. in this
section I also knew how to issue add authorized and delivered check book . I also got an idea
about how to close an account.
This branch mainly deals with CD, SD, and FDR. I have got a clear idea about the local
remittance system of the branch. I had to write voucher of pay order. DD & TT and transfer it
to the register book. I saw that, it was very essential for every DD, TT& PO to match the test
number .if the test number didnt matches, the authority will cancel that. There is one
responsible officer who deals with the daily voucher. End of the day the officers need to
receive all the vouchers from every section to keep all the vouchers together. I got the
opportunity to become familiar with these facts.
48
th
4 Chapter
General Banking Activities of Jamuna
Bank Ltd
48
48
DESK/ACCOUNTS
CASH SECTION
IT SECTION
CLEARING SECTION
ACCOUNTS SECTION
OPENING
SECTION
Accepting of Deposit
Opening of Account
Accepting of deposit
Opening of account
Check book issue
Transfer of account
Closing of account
48
Transfer of Account
Closing of Account
2. He/She is
required to fill up
the specimen
signature card
3. For individual
introduction is needed by
an account holder
7. ACCOUNT IS
OPENED.
48
noted on the
relevant signature card boldly duly authenticated by the a/c holder should be obtained;
i) The required Account Number for the new Account from the Account Opening Register
should be obtained;
j) Obtain the signature and a/c number of the Introducer on the advice of new accountant the
place meant for the purpose and gets the signature properly verified by an Authorized official
of the Bank;
k) The Deposit slip properly filled in and signed by the customer;
l) Then the new a/c number should be written at the appropriate place of the Deposit slip and
mark new Account on both the copies of the deposit slip and request the customer to deposit
the money at the cash counter;
m) Place the signature cards, Advice of new account, a copy of Deposit slip, photographs and
other necessary papers/documents etc. in a file;
n) Obtain approval of the Authorized officer for opening the new account on all relevant
papers. While giving approval for opening an account the Authorized official should be
satisfied about the Introducer;
o) The Authorized officer on the advice of new A/c and on the specimen signature cards
should also attest the signature of the new a/c holder;
48
p) After approval of the opening of the a/c, get the Chequebook requisition slip signed by the
customer;
q) Deliver the cheque book to the customer after properly marking the Account number name
and place of the branch on each leaf of the checkbook;
r) On completion of account opening open a file for the new a/c holder and file all relevant
papers forms etc.
Application form for current/saving account:
Following are the contents of the application form for opening Savings/current A/C
Present address
Permanent address
Occupation
Nationality
Phone No.
Nominee
Specimen Signature
Introducers Name
Introducers Signature
Ammount deposited
Classification of customers:
a)
b)
c)
2.
3.
4.
5.
6.
48
7.
Letter of mandate authorizing another person/s to operate the A/c on behalf of the
48
Photograph(s) of signatories.
Transaction Profile.
*KYC Form
The provisions commonly known as the Foreign Account Tax Compliance Act (FATCA)
became law in March 2010. It applies from December 2014 for opening any account.
FATCA targets tax non-compliance by U.S. taxpayers with foreign accounts
FATCA focuses on reporting:
By U.S. taxpayers about certain foreign financial accounts and offshore assets
By foreign financial institutions about financial accounts held by U.S.
taxpayers or foreign entities in which U.S. taxpayers hold a substantial
ownership interest
The objective of FATCA is the reporting of foreign financial assets; withholding is the
cost of not reporting.
signature of the account holder personally or to his duly authorized representative against
proper acknowledgment.
REQUISITION SLIP
FILLED PROPERLY
ALONG WITH THE
CHEQUE BOOK
NUMBER.
BANKER
VERIFIES THE
SLIP
BANKER ISSUES
NEW CHEQUE BOOK
IF EVERY THING IN
THE RIGHT FROM
48
closing balance. This closing balance is then added to the vault. And this is the final cash
balance figure for the bank at the end of any particular day. Cash department in the Jamuna
Bank, Narayanganj Branch is authorized dealer of foreign currency, so it can deal with
buying and selling of foreign currency.
Functions of Cash Department
Cash payment is made only against cheque
Cash Payment
Cash Receipt
Types
Explanation
Clearing Process
48
Inward
Clearing
Cheque
Cheques
from
(Outward
Bills
for
Collection)
branch
of
Narayanganj
Clearing
Clearing
Cheque
------------Dr.
OBC
Outward
received
within
4.8 Remittance
Remittance is the main part of general banking. The banks receipt and disburse various types
of bills through remittance within the country. Remittance is another important sector of
Jamuna Bank Limited from where it earns a lot of foreign exchange every year. Remittance
means to send or transfer money from one place to another. Against this bank charges some
commission from the client. Moreover bank charges commission on the basis of the bills
48
amount. Mainly there are two types of remittances they are Inward remittance and Outward
remittance.
a. Inward Remittance:
Inward remittance deals with funds from overseas. It can be
i. Cash remittance through TT (Telegraphic Transfer)
ii. Remittance due to export
b. Outward Remittance:
Outward remittance is fund remitted to overseas on behalf of performed in the Following
way:
i. Telegraphic Transfer
ii. Demand Draft (DD)
iii. Mail Transfer
iv. Remittance due to import.
Types of Remittance are:
PO (Pay Order)
TT (Telegraphic Transfer)
DD (Demand Draft)
IBC (Inward Bills for Collection)
OBC (Outward Bills for Transfer)
MONEY TRANSACTION:
Sending/Transfer money from one place to another place for the customer is another
important service of banks. And this service is an important part of countrys payment
system. For this service, people, especially businessmen can transfer funds from one place to
another place very quickly.
Demand Draft
Pay Order
Online Transaction
48
recording may hamper public confidence and the bank has to suffer a lot otherwise. Improper
recording of transactions will lead to the mismatch in the debit side and in the credit side. To
avoid these mishaps, the bank provides a separate department; whose function is to check the
mistakes in passing vouchers or wrong entries or fraud or forgery. This department is called
as Accounts Department.
Daily Task:
The routine daily tasks of the Accounts Department are as follows, Recording the transactions in the cashbook.
Recording the transactions in general and subsidiary ledger.
Preparing the daily position of the branch comprising of deposit and cash.
Preparing the daily Statement of Affairs showing all the assets and liability of the
branch as per General Ledger and Subsidiary Ledger separately.
Making payment of all the expenses of the branch.
Recording inter branch fund transfer and providing accounting treatment in this
regard.
Checking whether all the vouchers are correctly passed to ensure the conformity with
the Activity Report; if otherwise making it correct by calling the respective official
to rectify the voucher.
Recording of the vouchers in the Voucher Register.
Packing of the correct vouchers according to the debit voucher and the credit voucher.
Periodical Task:
Preparing the monthly salary statements for the employees.
Publishing the basic data of the branch.
Preparing the weekly position for the branch which is sent to the Head Office to
maintain Cash Reserve Requirement (C.R.R)
Preparing the monthly position for the branch which is sent to the Head Office to
maintain Statutory Liquidity Requirement (S.L.R)
Preparing the weekly position for the branch comprising of the breakup of sector wise
deposit, credit etc.
Preparing the weekly position for the branch comprising of denomination wise
statement of cash in tills.
48
Preparing the budget for the branch by fixing the target regarding profit and deposit so
as to take necessary steps to generate and mobilize deposit.
Preparing an Extract which is a summary of all the transactions of the Head Office account
with the branch to reconcile all the transactions held among the accounts of all the branches.
48
th
5 Chapter
Human Resource Department
Policy
48
48
th
6 Chapter
Findings & Recommendation
6.1 Findings
Management of the Bank is to work for creation of conceptual framework covering core
elements of developed Model Marketing Plan (MMP) of Jamuna Bank Limited to face
the competition and changes in the banking industry into the new millennium for sustained
growth of business / profitability of the bank. To accomplish the tasks of formulation of
MMP focus should be made on the following issues are the findings of this report.
48
Major Findings
Business philosophy that identifies current and future opportunities, defines magnitude and
quantum, determines target markets and cluster, and decides on products, services and
programmers to secure entry to markets for economic and financial gains were made. The
aim of planned marketing efforts is to understand customers and to ensure that offered
products and services adapt to targeted customers needs perfectly. The marketing plan to be
designed to perform tasks of stimulating demands for Banks products and services to
influence the level timing and composition of demand help customers consummate their
business objectives.
Executives and officers working at various levels in the Bank to be groomed with clear
understanding of the entire range of products and banking services ensuring quality of
services help accomplish set target of customers satisfaction. The techniques those to be
pursued for transforming of strategies into action through Model Marketing Plan (MMP)
to achieving the goal of higher customer satisfaction along with sustained growth of
profitability for the Bank are :
Proper grooming of employees through classroom and hands on training.
Receive the customers with smile
Improve office atmosphere to give customer friendly feeling
Provide intimate attention to your customers needs
Customers convenience will receive priority
Evaluate customers needs in proper perspective and shortcomings be explained
logically.
Time consumed in servicing customers is minimized.
Deeply familiarize customers with benefits of offered financial services.
Use modern tools and techniques and evaluate customers credit needs professionally.
Decision making process should be free of ambiguity and be time conscious.
Alternative solutions should be explored and evaluated.
Develop communication skills.
Develop effective management information systems (MIS).
Diagnose macro and micro environment niches and explore the prospects.
Help new entrepreneurs to formulate business plans.
Fresh entrepreneurs should be provided with counseling.
48
6.2 Recommendation
Improvement of the HRD
The HR department of the bank is one of the weakest areas and many of the human resource
development policies and practices are not being followed or implemented. Though, there has
been performance appraisal for the employees but still it is lying idle and no action has been
taken. The management should immediately apply the performance appraisal system and take
appropriate actions on the basis of that appraisal. All sorts of promotions or other benefits
should be based on the report of the performance appraisal. The traditional method of
48
considering years of work experience as the criteria should be changed and rather the new
method of looking at the output, productivity and quality of the work should be considered.
The HR wing has to be more active rather than maintaining administrative duties. Other than
the head of this division, the staffs in this wing are incompetent for this position. More
qualified and skilled HR professional should be recruited for this department for the future
growth of the HR in JBL. The HR department should be gradually extended at the branch
level as the bank is expanding so that each branch has a HR official.
Better recruitment
JBL must pursue a strong and an effective recruitment system so that the right people are
recruited at the right job. As already mentioned earlier, other than the Probationary Officers
and Management Trainees there are major flaws in the recruitment of the staffs from other
banks during the embryonic stage. But now as the bank is expanding, it must focus on
attracting, getting and retaining qualified personnel for filling up its positions. It is worth
spending more on attracting qualified human resources rather than getting the wrong people
in the wrong positions.
Stop Reference Appointment
JBL management and particularly the Board of Directors must change the system of
appointing people by giving their reference. It has been deeply observed that most of the
reference appointees are not up to the standard and have a poor performance. For the sake of
the banks future and further strengthening the quality of work force, this tendency to appoint
people on reference must be stopped. It may not be absolutely possible to eliminate the
reference appointment system as it is a local private company., but still the tendency can be
reduced to a certain extent if bold steps are undertaken by the management and the Board of
Directors.
Improvement of quality of service
Like in many other emerging market economies, commercial banks in the Bangladesh
economy are to face an increasing competition for their business in the coming days. Their
business will no longer remain easy as they had earlier. The real change in the banking
business has started to come with the govt.s decision to allow the business in the private
sector in the middle of the eighties.
Branch Expansion
For expanding geographically the bank should open up new branches in strategically
important places. The bank can open branch in Mirpur 1, Malibag, Rampur, Noakhali,
48
Jatrbari, Sonargaon, Savar, Barisal, Bogura, and Dianajpur. Some of its rivals already entered
in some of these regions and some are on the way, so the bank should expand in these regions
without making any delay. Before entering into a new market the bank should do extensive
market research.
Delegation of authority
As a part of introducing participate management system in the organization, there should be
gradual delegation of authority in order to develop future leaders with in the organization.
Authority should be delegated gradually to a certain extent at the branch level for speedy
disposal of financial matters and providing faster services. Moreover, in a decentralized
organization there will be both top down and bottom up communication and therefore the
communication channel within the company becomes stronger. The top management also
comes to know better ideas from the lower level and many ideas from there can be
implemented for the development of the bank.
Promotional Decision
Promotional forms an important component of any marketing campaign. The intangible
dominant product services are no easily advertised. The intangible is difficult to depict in
advertising whether the media is print, TV or radio. Services advertising should thus
emphasize tangible cues that will help the customers understand and evaluation the service.
The following tips may be taken in this connection. They introduce other promotional items
these are EID card, New Year card for the entire customer. And other type of special gift like
moneybag, wall clock, pen for only special clients.
Organization Advertising
The branch can use advertising to promote principally the name of organization and keep it in
the forefront of customers consciousness, without referring in depth to any particular service.
The bank can use the type of advertisement by creating its name, which is designed to
distinguish itself in the mind of the customer from its competitors and refer it, more
attractive.
Service Awareness
There is a considerable degree of ignorance as to the range of specific services offered by the
bank. For this reason the brand should pursue advertising strategy aimed at rising the general
level of awareness of the range of services available giving some easy understandable details
or the particular item.
48
Service advertising
Can advertise its specific services either to promote and establish new products for to
maintain the success of existing ones. Set Advertisement of established services such as MSS
(Monthly Saving Scheme). SSS (Super Saving Scheme) etc. can be undertaken in response to
the growth of competition from other banks and financial institutions.
Service Differentiation
Benefit to customers-customers is the ultimate beneficiaries of the services. So there may be
some service which the customers are aware of but do not know their actual benefits. So the
branch can put its advertising effort to arouse the need in respect of particular service.
48
th
7 Chapter
Conclusion
7.1 CONCLUSION
Modern Commercial Banking is challenging business. The rewards are modest; the penalties
for bad looking are enormous. Commercial Banks are great monetary institutions, important
to the general welfare of the economy more than many other financial institutions.
There is a great supportive role of banking system in human society. If is vitally important for
a country to ensure quality banking service for flourishing the economic sector and enhancing
the overall business and manufacturing environment of the country that will ultimately
accelerate the national growth wheel
Modern Commercial Banking is challenging business. The rewards are modest; the penalties
for bad looking are enormous. Commercial Banks are great monetary institutions, important
to the general welfare of the economy more than many other financial institutions.
48
Jamuna Bank Ltd is an emerging bank. The bank has only completed seven years of banking
services. All the initial stages of business, every institution has to go through the difficult path
of survival. To achieve the confidence of the customers, the bank must execute some
improvements in its marketing and operational areas-JBL should try to win customers with
user friendly modern technologies. The bank should redesign all sorts of banking procedures
to be more user-friendly, attractive and impressive.
Jamuna Bank Limited started with a vision to be the most efficient financial intermediary in
the country and it believes that the day is not far off when it will reach its desired goal. JBL
looks forward to a new horizon with a distinctive mission to become a highly competitive
modern and transparent institution comparable to any of its kind at home and abroad.
7.2 Bibliography
Jamuna Bank Limited home page 2013,viewed 12th September 2013,<http://
www.jamunabankltd.com>
History of banking from world perspective. Available at
http://en.wikipedia.org/wiki/History_of_banking
Annual Report of Jamuna Bank Limited (2013)
www.wikipedia.org.
The official web site of Jamuna Bank Limited
www.bangladesh-bank.org.
www.thefinancialexpress-bd.com.
Jamuna Bank Ltd Branch Manual 2013.
Statement of Principal Branch, Jamuna Bank Limited.
Bangladesh association of bank (2010-2011-2012)performance highlights of members
bank, yearly published.
48
Bedi, H.L. Practical Banking Advances UBS publishers distribution Ltd.new Delhi.
Hai, M. Enamul, Bank Management Jane publishers, January 1996.
Edward w.reed and edward K Gill Coomercial Banking prentice Hall, Nercy, 1989.
7.3 Appendix
Customer Satisfaction: A Study on Jamuna Bank Limited.
Dear Respondent,
I, the student of Business Administration of SEU University Bangladesh, am going to
conduct a research entitled Customer Satisfaction: A Study on Jamuna Bank
Limited. For this regard your kind cooperation is highly appreciated.
Please read the following question carefully and answer it.
QUESTIONNAIRE
Identification of satisfaction level of customer of Jamuna Bank Limited
1. Name
2. Age limit 21-30 30-40 41-50 Above 50
3. Education:
a) SSC b) HSC
c) Graduate
d) Post Graduate
e) Others
4. Profession:
a) Private Service
b) Govt. Service
e) Housewife f) Others....
5. Income Range (monthly BDT):
48
c) Business
d) Student
a) Below 10,000
b) 10,000-20,000
c) 21,000-30,000
d) Above 30,000
b)
Moderately c) Agree
d)
Moderately e)
Strongly
Agree
Agree
Disagree
Disagree
8. Jamuna Bank Limited shows a sincere attention in solving your problem.
a) Strongly
b)
Moderately c) Agree
d)
Moderately e)
Strongly
Agree
Agree
Disagree
Disagree
9. The bank charges reasonable service fees for the service they perform.
a) Strongly
b)
Moderately c) Agree
Agree
Agree
d)
Moderately e)
Disagree
Strongly
Disagree
Responsiveness
10. The employees in the bank give you prompt service.
a) Strongly
b)
Moderately c) Agree
Agree
Agree
d)
Moderately e)
Disagree
Strongly
Disagree
b)
Moderately c) Agree
Agree
Agree
d)
Moderately e)
Disagree
Strongly
Disagree
Assurance
12. The behavior of employees of Jamuna Bank Limited generates confidence in you about
service quality.
a) Strongly
b)
Moderately c) Agree
d)
Moderately e)
Agree
Agree
Disagree
13. Employees of the bank are always courteous with you.
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Strongly
Disagree
a) Strongly
b)
Moderately c) Agree
d)
Moderately e)
Agree
Agree
Disagree
14. Employees of the bank have the knowledge to answer your queries.
a) Strongly
b)
Moderately c) Agree
Agree
Agree
d)
Disagree
Moderately e)
Disagree
Strongly
Strongly
Disagree
Empathy
15. Jamuna Bank Limited shows attention to you individually.
a) Strongly
b)
Moderately c) Agree
d)
Moderately e)
Agree
Agree
Disagree
16. The employees of the bank understand your specific needs.
a) Strongly
b)
Moderately c) Agree
Agree
Agree
d)
Disagree
Moderately e)
Disagree
Strongly
Strongly
Disagree
Tangibles
17. Jamuna Bank Limited has modern equipment.
a) Strongly
b)
Moderately c) Agree
d)
Moderately e)
Agree
Agree
Disagree
18. The Banks physical facilities are visually appealing.
a) Strongly
b)
Moderately c) Agree
d)
a) Strongly
b)
Moderately c) Agree
Agree
Agree
d)
Disagree
Moderately e)
Agree
Agree
Disagree
19. Employees of Jamuna Bank Limited appear smart.
Strongly
Disagree
Moderately e)
Disagree
Strongly
Strongly
Disagree
20 Comment.
Thank you for your kind cooperation.
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