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Brand attitudes
Points-of-difference
Customer focuses
Points of reference
Information search
Buyer satisfaction
Purchase decision
Evaluation of alternatives
Segment attractiveness
Needs-based segmentation
Marketing-mix strategy
Consumer retention
Consumer resources
Consumer support
Consumer beliefs
Find the final exam answers here MKT 571 Week 6 Final Exam
5. Which of the following is used to determine a competitive frame of reference
for brands to compete against other brands due to their closeness as
substitutes?
Market membership
Industry membership
Category membership
Product membership
6. When searching for a supplier, which of the following provides the broadest
reach of possible suppliers in todays competitive market environment?
Trade directories
Internet
Business associates
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7. Which of the following do brand mantras attempt to define?
Brand identity
Brand equity
Competitive analysis
Industry analysis
Dimension to
Relationship to
Response to
Value to
Asian American
Hispanic American
African American
Caucasian American
Actionable
Reasonable
Obtainable
Functional
Seven
Nine
Eight
Two
13. Which term describes the diverse needs of many ethnic market segments?
Multidiversity marketing
Multifaceted marketing
Mass marketing
Multicultural marketing
Elimination-by-aspects heuristic
Conjunctive heuristic
Lexicographic heuristic
Indirect heuristic
15. Which of the following tools do marketers use to visually illustrate how
consumers view products or services on multivariables?
Brand cannibalizations
Brand extensions
Perceptual mapping
Point-of-difference
16. Which other factor does an organizations marketing strategy focus on:
segmentation, targeting, and
positioning
perceptual mapping
positive marketing
possession
Brand reference
Points-of-difference
Points-of-parity
Points-of-reference
18. Which other criteria helps make up the three criteria for a successful brand
mantra: inspire, simplify, and
inflate
communicate
infuse
create
Direct
Undifferentiated
Niche
Concentrated
African Americans
Asian Americans
Caucasian Americans
Hispanic Americans
Product demand
Consumer response
Value proposition
Value-added produc
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This article covers the topic for the University Of Phoenix MKT 571 Week 2 Quiz The
author is working in the field of education from last 5 years. This article covers the basic
of MKT 571 Week 2 Quiz from UOP. Other topics in the class are as follows: