TABLE OF CONTENTS

1.PREFACE
2.EXECUTIVE SUMMARY
3.INTRODUCTION
4.SCOPE & IMPORTANCE
5.COMPANY PROFILE MARUTI SUZUKI
6.RESEARCH METHODOLOGY
7. ANALYSIS AND INTERPRETATION
8. CONCLUSION
9.

SUGGESTIONS

10.

LIMITATIONS

11.

BIBLIOGRAPHY

12.

ANNEXURE

QUESTIONNAIRE

INTRODUCTION
This project is based on the survey, which was done in the Bareillycity. The
main aim of the survey to find out the consumer feedback and consumer
perception toward ZEN Estilo. The consumers satisfaction or dissatisfaction with
the product will influence subsequent behavior. If the consumer is satisfied, he or
she will exhibit a higher probability of purchasing the product again. Data on
automobile brand choice show a high correlation between being highly satisfied
with the last brand bought and intention to rebuy the brand. After purchasing the
product, the consumer will experience some level of satisfaction or
dissatisfaction. The marketers job not end when the product is brought.
Marketers must monitor post purchase satisfaction, post purchase actions and
post purchase product rate.
Maruti Suzuki is one of India's leading automobile manufacturers and the
market leader in the car segment, both in terms of volume of vehicles sold and
revenue earned. Until recently, 18.28% of the company was owned by the Indian
government, and 54.2% by Suzuki of Japan. The Indian government held an
initial public offering of 25% of the company in June 2003. As of May 10, 2007,
Govt. of India sold its complete share to Indian financial institutions. With this,
Govt. of India no longer has stake in Maruti Udyog.
Maruti Udyog Limited (MUL) was established in February 1981, though the
actual production commenced in 1983 with the Maruti 800, based on the Suzuki

Alto keicar which at the time was the only modern car available in India, its' only
competitors- the Hindustan Ambassador and Premier Padmini were both around
25 years out of date at that point. Through 2004, Maruti has produced over 5
Million vehicles. Marutis are sold in India and various several other countries,
depending upon export orders. Cars similar to Marutis (but not manufactured by
Maruti Udyog) are sold by Suzuki in Pakistan and other South Asian countries.

OBJECTIVES OF THE PROJECT

To study the consumer perception and their feedback towards ZEN ESTILO.
To find out the satisfaction level of Customer of various models of Maruti
Suzuki with special reference to ZEN Estilo.
To study the position of various models of ZEN Estilo in Indian Market.
To find out the satisfaction of customer of their service centre.
To find out the preference of customer about their next planning about the
purchasing of Small Car.

SCOPE & IMPORTANCE

The lifestyle of any individual has been changing due to the innovation of
latest technology and new products. A number of secondary needs have been also
generated. The automobile products (Cars) have been playing an important role
for fulfilling such needs. The scope of such products is so wide due to the
dependence of human activities on such products somehow.
Four-wheel drive, 4WD, 4x4 ("four by four"), or AWD ("all wheel drive") is a
four-wheeled vehicle with a drive train that allows all four wheels to receive
torque from the engine simultaneously. While many people associate the term
with off-road vehicles and Sport utility vehicles, powering all four wheels
provides better control in normal road cars on many surfaces, and is an important
part in the sport of rallying.
In abbreviations such as 4x4, the first figure is normally taken as the total
number of wheels and the second is normally taken as the number of powered
wheels (the numbers are actually axle-ends to allow for more than one wheel on
each end of an axle). 4x2 means a four-wheel vehicle in which engine power is
transmitted to only two axle-ends: the front two in front-wheel drive or the rear
two in rear-wheel drive. The term four-wheel drive typically describes truck-like
vehicles that may allow the driver to manually switch (sometimes with an
automatic option) between two-wheel drive mode (if available) for streets and
four-wheel drive mode for low traction conditions such as ice, mud, snow,

slippery surfaces, or loose gravel.

All-wheel drive (AWD) is often used to

describe a "full time" 4WD that may be used on dry pavement without damaging
the differentials, although the term may be abused when marketing a vehicle.
AWD can be used on dry pavement because it employs a center differential,
which allows each axle to rotate at a different speed. This eliminates driveline
binding, wheel hop, and other driveline issues associated with the use of 4WD on
dry pavement. For vehicles with more than four wheels, AWD means all wheels
drive the vehicle, to varying degrees of engagement, while 4WD means only four
of the wheels drive the vehicle continuously. For example, an AWD vehicle with
six wheels is often described as a 6x6, the M35 2-1/2 ton cargo truck being one of
the best-known examples (dual wheels on the rear axles are not counted as
additional drive wheels).

Maruti Suzuki

COMPANY PROFILE
Maruti Suzuki India Limited is a publicly listed automaker in India. It is a
leading four-wheeler automobile manufacturer in South Asia. Suzuki Motor
Corporation of Japan holds a majority stake in the company. It was the first
company in India to mass-produce and sell more than a million cars. It is largely
credited for having brought in an automobile revolution to India. It is the market
leader in India. On 17 September 2007, Maruti Udyog was renamed to Maruti
Suzuki India Limited. The company's headquarters remain in Gurgaon, near
Delhi.

PROFILE

Maruti Suzuki is one of India's leading automobile manufacturers and the

market leader in the car segment, both in terms of volume of vehicles sold and
revenue earned. Until recently, 18.28% of the company was owned by the Indian

government, and 54.2% by Suzuki of Japan. The Indian government held an

initial public offering of 25% of the company in June 2003. As of May 10, 2007,
Govt. of India sold its complete share to Indian financial institutions. With this,
Govt. of India no longer has stake in Maruti Udyog.
Maruti Udyog Limited (MUL) was established in February 1981, though the
actual production commenced in 1983 with the Maruti 800, based on the Suzuki
Alto keicar which at the time was the only modern car available in India, its' only
competitors- the Hindustan Ambassador and Premier Padmini were both around
25 years out of date at that point. Through 2004, Maruti has produced over 5
Million vehicles. Marutis are sold in India and various several other countries,
depending upon export orders. Cars similar to Marutis (but not manufactured by
Maruti Udyog) are sold by Suzuki in Pakistan and other South Asian countries.
The company annually exports more than 30,000 cars and has an extremely
large domestic market in India selling over 500,000 cars annually. Maruti 800, till
2004, was the India's largest selling compact car ever since it was launched in
1983. More than a million units of this car have been sold worldwide so far.
Currently, Maruti Alto tops the sales charts.
Due to the large number of Maruti 800s sold in the Indian market, the term
"Maruti" is commonly used to refer to this compact car model. Till recently the
term "Maruti", in popular Indian culture, was associated to the Maruti 800 model.
Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation of
Japan, has been the leader of the Indian car market for over two decades.

Its manufacturing facilities are located at two facilities Gurgaon and Manesar
south of New Delhi. Marutis Gurgaon facility has an installed capacity of
350,000 units per annum. The Manesar facilities, launched in February 2007
comprise a vehicle assembly plant with a capacity of 100,000 units per year and a
Diesel Engine plant with an annual capacity of 100,000 engines and
transmissions. Manesar and Gurgaon facilities have a combined capability to
produce over 700,000 units annually.
More than half the cars sold in India are Maruti cars. The company is a
subsidiary of Suzuki Motor Corporation, Japan, which owns 54.2 per cent of
Maruti. The rest is owned by the public and financial institutions. It is listed on
the Bombay Stock Exchange and National Stock Exchange in India.
During 2007-08, Maruti Suzuki sold 764,842 cars, of which 53,024 were
exported. In all, over six million Maruti cars are on Indian roads since the first car
was rolled out on December 14, 1983.
Maruti Suzuki offers 10 models, ranging from the peoples car, Maruti 800, for
less than Rs 200,000 ($ 5000) ex-showroom to the premium sedan SX 4 and
luxury SUV, Grand Vitara.
Suzuki Motor Corporation, the parent company, is a global leader in mini and
compact cars for three decades. Suzukis technical superiority lies in its ability to
pack power and performance into a compact, lightweight engine that is clean and
fuel efficient.

Maruti is clearly an employer of choice for automotive engineers and young

managers from across the country. Nearly 75,000 people are employed directly
by Maruti and its partners.
The company vouches for customer satisfaction. For its sincere efforts it has
been rated (by customers)first in customer satisfaction among all car makers in
India for seven years in a row in annual survey by J D Power Asia Pacific.
Maruti Suzuki was born as a government company, with Suzuki as a minor
partner, to make a peoples car for middle class India. Over the years, the product
range has widened, ownership has changed hands and the customer has evolved.
What remains unchanged, then and now, is Marutis mission to motorise India.

Partner for the Joint Venture

Pressure started mounting on Indira and Sanjay Gandhi to share the details of
the progress on the Maruti Project. Since country's resources were made available
by mother to her son's pet project. A delegation of Indian technocrats was
assigned to hunt a collaborator for the project. Initial rounds of discussion were
held with the giants of the automobile industry in Japan including Toyota, Nissan
and Honda. Suzuki Motor Corporation was at that time a small player in the four
wheeler automobile sector and had major share in the two wheeler segment.
Suzuki's bid was considered negligible.
In the initial rounds of discussion the giants had their bosses present and in the
later rounds related to the technical discussions executives of these automobile
giants were present. Osamu Suzuki, Chairman and CEO of the company ensured

that he was present in all the rounds of discussion. Osamu in an article writes that
it subtly massaged their (Indian delegation) egos and also convinced them about
the sincerity of Suzuki's bid. In the initial days Suzuki took all steps to ensure the
government about its sincerity on the project. Suzuki in return received a lot of
help from the government in such matters as import clearances for manufacturing
equipment (against the wishes of the Indian machine tool industry then and its
own socialistic ideology), land purchase at government prices for setting up the
factory Gurgaon and reduced or removal of excise tariffs. This helped Suzuki
conscientiously nurse Maruti through its infancy to become one of its flagship
ventures.

Joint venture related issues

Relationship between the Government of India, under the United Front (India)
coalition and Suzuki Motor Corporation over the joint venture was a point of
heated debate in the Indian media till Suzuki Motor Corporation gained the
controlling stake. This highly profitable joint venture that had a near monopolistic
trade in the Indian automobile market and the nature of the partnership built up
till then was the underlying reason for most issues. The success of the joint
venture led Suzuki to increase its equity from 26% to 40% in 1987, and further to
50% in 1992. In 1982 both the venture partners had entered into an agreement to
nominate their candidate for the post of Managing Director and every Managing
Director will have a tenure of five years.

Initially R.C.Bhargava, was the managing director of the company since the
inception of the joint venture. Till today he is regarded as instrumental for the
success of Maruti Udyog. Joining in 1982 he held several key positions in the
company before heading the company as Managing Director. Currently he is on
the Board of Directors. After completing his five year tenure, Mr. Bhargava later
assumed the office of Part-Time Chairman. The Government nominated Mr.
S.S.L.N. Bhaskarudu as the Manging Director on August 27, 1997. Mr.
Bhaskarudu had joined Maruti in 1983 after spending 21 years in the Public
sector undertaking Bharat Heavy Electricals Limited as General Manager. Later
in 1987 he was promoted as Chief General Manager, 1998 as Director,
Productions and Projects, 1989 Director, Materials and in 1993 as Joint
Managing Director.
The Suzuki Motor Corporation didn't attend the Annual General Meeting of the
Board with the reason of it being called on a short notice. [6] Later Suzuki Motor
Corporation went on record to state that Mr. Bhaskarudu was "incompetent" and
wanted someone else. However, the Ministry of Industries, Government of India
refuted the charges. Media stated from the Maruti sources that Bhaskarudu was
interested to indigenise most of components for the models including gear boxes
especially for Maruti 800. Suzuki also felt that Bhaskarudu was a proxy for the
Government and would not let it increase its stake in the venture. If Maruti would
have been able to indigenize gear boxes then Maruti would have been able to

manufacture all the models without the technical assistance from Suzuki. Till
today the issue of localization of gear boxes is highlighted in the press.
The relation strained when Suzuki Motor Corporation moved to Delhi High
Court to bring a stay order against the appointment of Mr. Bhaskarudu. The issue
was resolved in an out-of-court settlement and both the parties agreed that R S
S L N Bhaskarudu would serve up to December 31, 1999, and from January 1,
2000, Jagdish Khattar, Executive Director of Maruti Udyog Limited would
assume charges as the Managing Director. Many politicians believed, and had
stated in parliament that the Suzuki Motor Corporation is unwilling to localize
manufacturing and reduce imports. This remains true, even today the gear boxes
are still imported from Japan and are assembled at the Gurgaon facility.

Maruti Zen Estilo Cars

1:-

Maruti Zen Estilo LXI BS IVaruti Zen

Estilo LX BS IV
.
Maruti Zen Estilo LX BS IV price in Bareilly

Rs 3, 36,102

Average (kmpl)

City 14.5 | Highway 18.2

Petrol Engine

998 cc

2:-

Maruti Zen Estilo LXI BS IV

Maruti Zen Estilo LX BS IV price in Bareilly

Rs 3,67,543

Average (kmpl)

City 14.5 | Highway 18.2

Petrol Engine

998 cc

3:-

Maruti Zen Estilo VXI BS IV

Maruti Zen Estilo VXI BS IV price in BareillyRs 3,94,532
Average (kmpl)
Petrol Engine

City 14.5 | Highway 18.2

998 cc

4:-

Maruti Zen Estilo LXI Green (CNG)

Maruti Zen Estilo LXI Green (CNG) price in Bareilly

Rs 4, 20,483

Average (km/kg)

City 20.5 | Highway 26.3

CNG Engine

998 cc

5:-

Maruti Zen Estilo VXI BS IV W/ ABS

Maruti Zen Estilo VXI BS IV W/ ABS price in Bareilly
Average (kmpl)

City 14.5 | Highway 18.2

Petrol Engine

998 cc

Rs 4, 24,685

Maruti Zen Estilo Models

Maruti Zen Estilo LX

This is the base variant of Zen Estilo that comes

with standard features including rear door child
lock, remote fuel lid opener, paddle type ORVMs,
centre console with cup holders, new standard seat
fabric, front and rear seat adjustable head
restraints, steering lock, iCATs and bench type rear
seat.

Maruti Zen Estilo LXI

This BS IV compliant Zen Estilo variant is

equipped with all the features of the base variant
along with power steering, power lock and key
lock backdoor opener, front power window, central
door locks, back door with body colored outside
handle and body colour bumper.

Maruti Zen Estilo VXI

This top-end Zen Estilo variant sports all the

advanced features such as front and rear fog lamps,
back door defogger, rear window wiper and
washer, security system, body side moulding, full
wheel cap, all body coloured door handles, rear
luggage shelf, tachometer, accessory socket, front
and rear power windows, remote keyless entry,
internally adjustable electrical type ORVMs.

Driver side SRS airbag and ABS are optional

safety features that can be availed in the Zen Estilo
Maruti Zen Estilo VXI W/ ABS
VXI variant. Rest of the features remain same as
the Zen Estilo VXI

This newly launched CNG variant of Estilo has

compressed gas as its fuel type. With the i-GPI
Maruti Zen Estilo LXI Green (CNG)
technology, the car ensures greater mileage at
lower per kilometer cost. Other features and
components are kept same as in the LXI variant.

RESEARCH METHODOLOGY
DEFINITION OF RESEARCH
Research is defined as human activity based on intellectual application in the
investigation of matter. The primary purpose for applied research is discovering,
interpreting, and the development of methods and systems for the advancement
of human knowledge on a wide variety of scientific matters of our world and the
universe. Research can use the scientific method, but need not do so.
Scientific research relies on the application of the scientific method, a
harnessing of curiosity. This research provides scientific information and theories
for the explanation of the nature and the properties of the world around us. It
makes practical applications possible. Scientific research is funded by public
authorities, by charitable organisations and by private groups, including many
companies. Scientific research can be subdivided into different classifications
according to their academic and application disciplines.

TYPES OF RESEARCH
Qualitative research:- Qualitative research allows you to explore perceptions,
attitudes and motivations and to understand how they are formed. It provides
depth of information which can be used in its own right or to determine what
attributes will subsequently be measured in quantitative studies. Verbatim quotes
are used in reports to illustrate points and this brings the subject to life for the
reader. However, it relies heavily on the skills of the moderator, is inevitably
subjective

and

samples

are

small.

Techniques

include

group

discussions/workshop sessions, paired interviews, individual in-depth interviews

and mystery shopping (where the researcher plays the role of a potential student,
etc in order to replicate the overall experience).
Quantitative research:- Quantitative research is descriptive and provides hard
data on the numbers of people exhibiting certain behaviours, attitudes, etc. It
provides information in breadth and allows you to sample large numbers of the
population.
It is, however, structured and does not yield the reasons behind behaviour or
why people hold certain attitudes. Techniques commonly used in HE/FE include
postal surveys (particularly appropriate in the case of student populations where
name and address information is available), telephone surveys (appropriate for
surveys of employers), on-line or web-based surveys (very cost-effective for
reaching audiences where e-mail penetration is high, such as students and

university/college staff) and mystery shopping (in this case to test quantifiable
aspects of the service).
RESEARCH DESIGN
Plan outlining how information is to be gathered for an assessment or
evaluation that includes identifying the data gathering method(s) , the instruments
to be used/created, how the instruments will be administered, and how the
information will be organized and analyzed.
TYPES OF RESEARCH DESIGN
1. Philosophical/discursive
This may cover a variety of approaches, but will draw primarily on existing
literature, rather than new empirical data. A discursive study could examine a
particular issue, perhaps from an alternative perspective (eg feminist).
Alternatively, it might put forward a particular argument or examine a
methodological issue.
2. Literature review
This may be an attempt to summarise or comment on what is already known
about a particular topic. By collecting different sources together, synthesising and
analysing critically, it essentially creates new knowledge or perspectives. There
are a number of different forms a literature review might take.

3. Case study
This will involve collecting empirical data, generally from only one or a small
number of cases.

It usually provides rich detail about those cases, of a

predominantly qualitative nature. There are a number of different approaches to

case study work (eg ethnographic, hermeneutic, ethogenic, etc) and the principles
and methods followed should be made clear.
4. Survey
Where an empirical study involves collecting information from a larger number
of cases, perhaps using questionnaires, it is usually described as a survey.
Alternatively, a survey might make use of already available data, collected for
another purpose. A survey may be cross-sectional (data collected at one time) or
longitudinal (collected over a period). Because of the larger number of cases, a
survey will generally involve some quantitative analysis.
5. Evaluation
This might be an evaluation of a curriculum innovation or organisational
change. An evaluation can be formative (designed to inform the process of
development) or summative (to judge the effects). Often an evaluation will have
elements of both. If an evaluation relates to a situation in which the researcher is
also a participant it may be described as action research. Evaluations will often
make use of case study and survey methods and a summative evaluation will
ideally also use experimental methods.

6. Experiment
This involves the deliberate manipulation of an intervention in order to
determine its effects. The intervention might involve individual pupils, teachers,
schools or some other unit. Again, if the researcher is also a participant (e.g. a
teacher) this could be described as action research.

DATA COLLECTION
Data collection is a term used to describe a process of preparing and collecting
data - for example as part of a process improvement or similar project. A method
of data collection in which the situation of interest is watched and the relevant
facts, actions and behaviors are recorded.

PRIMARY DATA COLLECTION METHODS

In primary data collection, you collect the data yourself using methods such
as interviews and questionnaires. The key point here is that the data you collect is
unique to you and your research and, until you publish, no one else has access to
it.

SECONDARY DATA COLLECTION METHODS

All methods of data collection can supply quantitative data (numbers, statistics
or financial) or qualitative data (usually words or text). Quantitative data may
often be presented in tabular or graphical form. Secondary data is data that has
already been collected by someone else for a different purpose to yours
.
SAMPLING PLAN
SAMPLE SIZE

50

SAMPLING UNIT

Customers

SAMPLE PROCEDURE

Simple Random Sampling

SAMPLING METHOD

Personal Interview

Type of Research
Survey Area
Survey Duration

:Exploratory
:

Bareilly City
:

45 Days

HYPOTHESIS
A hypothesis consists either of a suggested explanation for an observable
phenomenon or of a reasoned proposal predicting a possible causal correlation
among multiple phenomena.

NULL HYPOTHESIS

The Null hypothesis of this project report is that there is no significant

difference in the performance and customers satisfaction level of models Zen
Estilo.

ALTERNATE HYPOTHESIS

The Alternate hypothesis of this project report is that there is a significant

difference in the performance and customers satisfaction level of models Zen
Estilo.

ANALYSIS & INTERPRETATION

Q-1 Do you heard all about Maruti Suzuki?

Table No. 1

S. No.
a.
Yes
b.
No

Options

Graph No. 1

INTERPRETATION:-

Percentage
95%
5%

Asking about the awareness of Maruti Suzuki then

As the graph show that 95% respondents are heard about Maruti Suzuki and
remaining
5% respondents are unaware about Maruti Suzuki.

Q-2 Are you aware about the product of the Maruti Suzuki?

Table No. 2

S. No.
a.
Yes
b.
No

Options

Percentage
90%
10%

Graph No. 2

INTERPRETATION:Asking about the awareness of products of Maruti Suzuki then

As the graph show that 90% respondents are heard about the products of Maruti
Suzuki and remaining
10% respondents are unaware about the products of Maruti Suzuki.

Q-3 Which one Maruti product you like most?

Table No. 3

S. No.
a.
b.
c.
d.

Options
Maruti Alto
Zen Estilo
Maruti A-Star
Maruti Wagon-R

Percentage
30%
40%
20%
10%

Graph No. 3

INTERPRETATION:Asking about preference of specific products of Maruti Suzuki then

As the graph show that
30% respondents prefer Maruti Alto,
40% respondents prefer Maruti Estilo,

20% respondents prefer Maruti A-Star and remaining

10% respondents prefer Maruti Wagon-R.

Q- 4 Why do you like that particular product?

Table No. 4

S. No.
a.
Look

Options

Percentage
40%

b.
c.
d.

Availability of service center

Product quality
Price

20%
20%
20%

Graph No. 4

INTERPRETATION:Asking about the reason for preference of a particular model of Maruti

Suzuki then, As the graph show that
40% respondents say look,
20% respondents say Availability of service center,
20% respondents say Product quality and remaining
20% respondents say prices.

Q-5 Do you known about Zen estilo?

Table No. 5

S. No.
a.
Yes
b.
No

Options

Percentage
70%
30%

Graph No. 5

INTERPRETATION:Asking about the awareness of Zen Estilo then, As the graph show that
70% respondents are aware and remaining
30% respondents are not aware about Zen Estilo.

Q-6 If you know from where you get information about Zen estilo?

Table No. 6

S. No.
a.
b.
c.
d.

Options
Friend
Advertising media
Print media
Any other

Graph No. 6

Percentage
30%
50%
10%
10%

INTERPRETATION:Asking about the source of information about Zen Estilo then, As the graph
show that
30% respondents know by friends,
50% respondents know by advertising media,
10% respondents know by print media and remaining
10% respondents know by any other sources.

Q-7 Are you using Zen estilo?

Table No. 7

S. No.
a.
Yes
b.
No

Options

Graph No. 7

Percentage
60%
40%

INTERPRETATION:Asking about the availability of Zen Estilo then, As the graph show that
60% respondents have Zen Estilo and remaining
40% respondents do not have Zen Estilo.

Q-8 Which variant you using?

Table No. 8

S. No.
a.
b.
c.
d.

Options
Estilo Lx
Estilo Lxi
Estilo Vxi
Estilo Vxi (ABS)

Graph No. 8

Percentage
40%
30%
20%
10%

INTERPRETATION:Asking about the availability of variant of Zen Estilo then, As the graph show
that
60% respondents have Zen Estilo and remaining
40% respondents do not have Zen Estilo.

Q-9 Are you satisfied with the services of Akanksha Automobile P Ltd.?

Table No. 9

S. No.
a.
b.
c.
d.

Options
Fair
Good
Best
Any Other

Graph No. 9

Percentage
30%
40%
20%
10%

INTERPRETATION:Asking about the satisfaction level with the services of Akanksha Automobile
P Ltd then, As the graph show that
30% respondents say it is fair,
40% respondents say it is good,
20% respondents say it is best and remaining
10% respondents say any other.

Q-10 Why you prefer it?

Table No. 10

S. No.
a.
b.
c.
d.

Options
Color
Look or feature
Price
Mileage

Graph No. 10

Percentage
40%
20%
30%
10%

INTERPRETATION:Asking about the reason of preference of Zen Estilo then, As the graph show
that
40% respondents say due to its color,
20% respondents say due to its look or feature,
30% respondents say due to its price and remaining
10% respondents say due to its Mileage.

Q-11 What feature you like most in the Zen Estilo?

Table No. 11

S. No.
a.
b.
c.
d.
e.

Options
Interior
Exterior
Safety
Economical
Any Other

Graph No. 11

Percentage
20%
10%
30%
20%
20%

Q-16 Whats the Problem You are Facing in Estilo?

Table No. 16

S. No.
a.
b.
c.
d.

Options
Mileage Problem
Pick-up Problem
After Sales Services
After Sales Maintenance

Graph No. 16

Percentage
50%
20%
20%
10%

INTERPRETATION:Asking about the problem which the respondents face in Zen Estilo then, As
the graph show that
50% respondents say it is mileage problem,
20% respondents say it is pick-up problem,
20% respondents say it is after sales service and remaining
10% respondents say it is after sales maintenance.

Q-17 Which competitor companys product you like?

Table No. 17

S. No.
a.
b.
c.
d.

Options
Tata automobile
Hyundai automobile
GM Motors
Mahindra automobile

Graph No. 17

Percentage
35%
30%
20%
15%

INTERPRETATION:Asking about the preference of respondents of other companies then, As the

graph show that
35% respondents say it is Tata Automobile,
30% respondents say it is Hyundai automobile,
20% respondents say it is GM Motors and remaining
15% respondents say it is Mahindra automobile.

FINDINGS
Almost all the surveyed respondents heard about Maruti Suzuki.
Almost all the surveyed respondents are also aware about the product of the
Maruti Suzuki.
Zen Estilo is the most preferable model of Maruti Suzuki in comparison to
others models.
Maximum numbers of respondents like Zen Estilo due to its look.
Maximum numbers of respondents known about Zen estilo.
More numbers of respondents know about Zen Estilo by advertising media.
Maximum numbers of respondents have Estilo Lx version of Zen Estilo.
Maximum numbers of respondents are satisfied with the services of
Akanksha Automobile P Ltd.

 More numbers of respondents prefer Zen Estilo due to its color.

The feature which the maximum numbers of respondents like most in the Zen
Estilo is its safety.
Zen Estilo provides a requisite social status.
Maximum numbers of respondents give rank to Zen estilo is very good.
The type changes which the maximum numbers of respondents suggest in
Zen Estilo is its exterior.
The Problem which the maximum numbers of respondents are Facing in
Estilo is Mileage problem.
The competitor companys product which the maximum numbers of
respondents like is Hyundai automobile.

CONCLUSION
This project is based on the survey, which was done in the Bareillycity. The
main aim of the survey to find out the consumer feedback and consumer
perception toward ZEN Estilo. The Indian automobile Industry has a mix of
large domestic private players such as Tata, Mahindra, Ashok Leyland, Bajaj,
Hero Honda and major international players including GM, Ford, Daimler
Chrysler, Toyota, Suzuki, Honda, Hyundai and Volvo. Small cars are classified
according to the price range which varies from 1 to 3 lakhs. It has the capacity to
carry 4 passengers- 2 adults, 2 children. These are basically entry level cars
which are preferred by service group and middle income group. The concluding
points of this project reports are as follows:
Maruti Suzuki is the most popular company in automobile industry of India.

 All models of Maruti Suzuki are most popular and aware among all the
respondents and Zen Estilo is the most popular brands among all the models of
Maruti Suzuki and also Zen Estilo is the most preferable brands of Maruti
Suzuki.
Advertising media is the most effective medium for creating awareness.
Zen Estilo provides a requisite social status.
The feature which the maximum numbers of respondents like most in the Zen
Estilo is its safety.
The Problem which the maximum numbers of respondents are Facing in
Estilo is Mileage problem.
Maximum numbers of respondents are satisfied with the services of
Akanksha Automobile P Ltd.
More numbers of respondents prefer Zen Estilo due to its color.
Maximum numbers of respondents give rank to Zen estilo is very good.

SUGGESTIONS
1-

The customer should be well known about the scheme and promotional

strategy offered by the company.

2-

The company should improve after sales services.

3-

The sales person of the company visit regularly to the dealer show room to

check out customer is benefited through the scheme offered by the company or
not.
4-

Most of the dealers do not have the full range of Product. So the company

should give more emphasis on it.

LIMITATIONS
Consumer research has a number of problems. Some of the problems are
uncontrollable and some others are controllable. Some important limitations are
as follows1-

The limitation of time: - Now a days every person is busy, so that they

do not spent their timing in providing the information, because the questionnaire
was lengthy.
2-

Limitation of Skill: - Their are so many peoples who do not understand

the sense of the questions that is why the inadequate information is observed.
3-

Language Problem: - Due to the Questionnaire in English, many

peoples do not understand the English language and the problem arises.

4-

Unawareness of the policies of the Companies: - Generally peoples do

not have the all information about the policies schemes and service of the
companies.
5-

Limitation of Human behavior: - Generally people do not express their

feelings correctly, what they think. In such cases their habit practice preference
cannot be assessed correct.

BIBLIOGRAPHY

1- Kotler, Philip, Marketing Management: Analysis, Planning, Interpretation and

Control, Prentice-Hall of India Pvt. Ltd., New Delhi.
2- Boyd, Harper, H., The Concept of the Marketing Mix, Journal of Advertising
Research.
3- Drucker, Peter, F., Management: Task, Responsibilities, Practices, Harper &
Raw, New York.

Webliography
www.marutiudyogltd.com