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al
Summar
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Experience
& Skills
Employme
nt
History
2014)
SEO Coordinator / E-mail Marketing Specialist
Duties (SEO Coordinator): Optimizing company websites according to
accepted SEO best practices, Keyword & Link Analysis, Data Manipulation
(Excel, VBA), Dashboard creation, Marketing Outreach & Ad-hoc reporting
Duties (Email Marketing): Design of Marketing Outreach & Triggered Email
templates, Acquisition Strategies, Deployment, Analytics, Reporting,
Workflows & Last Touch Concepts
Tech. Employed: C#.NET, VBA, HTML, CSS, JavaScript, Bronto,
Dreamweaver, Screaming Frog SEO Spider, SSRS, Yahoo! Small Business
Platform, MajesticSEO, Fresh Web Explorer
Notes: I developed a VBA powered Excel Dashboard that saved
~$100,000/yr. by avoiding Google Analytics Data Sampling, A Product
Description Generator that completed a 3 month (3 employee) manual
process in roughly 30 seconds, A PLA (Paid Listing Ad) Generator which
also automated a multiple month manual (error prone) process in a few
seconds, a Report Repository Program (FTP-based) for automated
sharing of company reports across departments (coded in C#).
Education