Week 2 Tutorial

Language and Communication Practice

Case Study 2.1
Sohail bin salam(30109810)
Refer to page 34 in your textbook communicating as Professionals from Archee et
al. (2013)
Read Case Study 2.1 and do the following:
The writer combines at least 2 different discourses: technical and personal. The
first is impersonal and objective. The second is subjective and colloquial.
1. Analyse the combined discourse.
In this case study the writer has combined two discourses, at first he is using technical
words regarding model of the PC. The terms he is using shows that he want to tell
something extra ordinary with proud but after a while he jumps on using colloquial
informal language. He tells us that this PC is not working/writing properly and he wants
to get rid of this system now and using some humour words he says that he thinks he
should consign it to the scrap heap.
2. Does the combination weaken the letter as a plea for technical
assistance?
I dont think so that the combination has weaken this letter because he is telling all the
faults in it but the colloquial informal terms should have seen avoided as it is something
formal.

Case Study 2.2

Refer to page 36 in your textbook communicating as Professionals from Archee et
al. (2013)
Read Case Study 2.2 and do the following:
1. Consider the speech as an example of effective persuasion. How does the
speaker attempt to win the language game?

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Yes this piece of information is an effective example of persuasion in which the former
prime minister has delivered a speech of apology on behalf of the Australian parliament
in which he is addressing to all the people especially pointing out the indigenous people.
In which he is using different apology terminologies. At first he is apologizing about the
past and at the same time giving them hope of the bright future and also assuring them
that any discrimination will not happen in future. And I think first apologizing and then
big hopes about future is the good strategy of winning the language game.

Case Study 2.3

Refer to page 44 in your textbook communicating as Professionals from Archee et
al. (2013)
Read Case Study 2.3 and do the following:
1. Consider the different connotations of phrases such as climate change
versus global warming and others mentioned in the discussion.
Carbon tax verses carbon pollution reduction scheme, tax versus a levy sounds science
versus junk science, climate versus global warming like.
2. How does the using the language of economics change the way the debate
is framed and the willingness to take action?
Using the language of economics change the meaning of science totally as it is related to
politics and economy. It says that carbon usage should not be banned as it is an essential
component of economy. And any action against it may endanger the economy.
3. Why do you think that the word science has become a dirty work in this
debate? Give reasons.
It has become a dirtier word in this debate as it shares the ideas and views that are
against our environment and dangerous for our upcoming generations. But still these
terms are being practised and given the name science having factual evidence.

Case Study 2.4

Refer to page 46 in your text book communicating as Professionals from Archee
et al. (2013)
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Read Case Study 2.4 and do the following:

1. Which of the war speak terms are still in use?
Some of the war speak terms are still in use for example aircraft, airburst, suppressed,
eliminate and blow away etc.
2. Can you suggest newly coined phrases, contractions and acronyms that
you use in your work or study, and which are widely used or fading out?
Some of the coined phrases, contractions and acronyms that are still used in daily life are
as follow:-

Coined Phrases
Blook = book + blog
Smog = smoke + fog
Motel = motor + hotel
Brunch = breakfast + lunch
Smaze = smoke + haze
Carjacking = car + hijacking.
Acronyms
etc = end of thinking capacity
NEWS = north east west south
i.e. = that is
UNO = United Nation Organization
WWF = World Wildlife Federation
WHO = World Health Organization
Contractions
Will = ll
Dont = do not
Have = ve
Wont = will not

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