Portfolio

Krista Gillson

Krista Gillson
649 S 2nd W
#1206
Rexburg, ID 83440
9073651148
gil12008@byui.edu

Contents
Business Card
Brochure
Web Page
Logo
Event Ad
Stationery
Flier
Montage
Photodesign

Business Card

Description:
Business card designed using a personally created logo.

Process:
I used Illustrator to create and design the logo, the card shape, and the
design of the stationery. I placed everything in InDesign after. I started
out with creating the logo, using a series of circles and stars, layered on
top of each other. I chose a fun, playful font for the Lemonade to deliver
the message of the company. I created a cloud shape and cut out an edge
of the card to fit the message. For the stationery, I enlarged the clouds of
the logo and watered the opacity down for a watermark.
Programs:
InDesign, Illustrator
Date:
5/13/15
Course:
COMM 102-01 Visual Media
Instructor:
Corry Kerr
Objectives:
I wanted to create a cohesive branded theme for a company.

Brochure
Description:
A two-sided folding brochure

Process:
I started out my project by selecting the right images that would
create a gestalt whole. I created the front cover of the brochure by
designing and layering wave shapes in Illustrator. For the sand textured
background, I chose a sandy picture. In Photoshop, I used the healing
brush to cover the cup of beer. I created another layer with low opacity
and painted over the sand in a speckled orange brush. (the original
was grayer and didnt fit in as well with the color scheme Id chosen.) I
created the logo in Illustrator. I put the brochure together in InDesign,
placing my images and text together. I formatted the body copy with
the same style in color, font, and paragraph type. I wrapped a paragraph
around the little girl image (which I had clipped out in Photoshop). I
then folded my brochure.
Programs:
InDesign, Illustrator, Photoshop
Date:
7/12/15
Course:
COMM 102-01 Visual Media
Instructor:
Corry Kerr
Objectives:
I wanted to learn how to plan and create a brochure with an effective
design

Web Page

Description:
A webpage designed to showcase a personally designed logo
Process:
I wrote up the content of my webpage in a Word document. I then used
the code to create the format for the webpage in a program called Text
Wrangler. I linked my CSS document and my html document together.
I chose specific fonts that matched my logos. I left aligned my text and
headings. I right aligned my log to create balance on the site. I put
extra padding under my first heading so that it had adequate white
space. I did the same for my logo image. I included a hyperlink to my
website post.
Programs:
Text Wrangler
Date:
6/26/15
Course:
COMM 102-01 Visual Media
Instructor:
Corry Kerr
Objectives:
I wanted to learn how to create a web page by using CSS and HTML.

Logo

Description:
This is a logo designed for a company that distributes a light, refreshing
lemonade.
Process:
I started out with many different concept sketches. I chose the ones
that best fit the message and designed a few on Illustrator. I then asked
about 11 people which design they preferred. I chose the one that I
liked and that ranked highest. I then refined that design in Illustrator,
changed the original fonts for a better fitting font. I then copied the
logo and changed the color scheme into grayscale, as well as white-oncolor.
Programs: Illustrator
Date:
6/5/15
Course:
COMM 102-01 Visual Media
Instructor:
Corry Kerr
Objectives:
I wanted to create a simple logo with a branded identity

Cloud Lemonade

Cloud

Lemonade

Cloud
Lemonade

Cloud
Lemonade

Event Ad

Description:
This is a full-color flier for a company promoting a benefits event

Process:
I found an image in a magazine, then scanned it. Before scanning, I
cropped it using the scanners Preview page. I used Word to create
and design my image. I started by resizing the image to fill the page.
I wanted to use the eyes of the man in the image to point to the title.
His eyes and the title are the main focus. I used his eyes to lead the
onlooker to the title, the date-time-place-price info, and the benefactor.
This created a visual flow. I aligned all of the text to the left, to balance
the design. I created a mini-sandwich to inclose the benefactors logo. I
did this by creating two rounded rectangles and a cloud shape. I colored
hem golden and lime, respectively. I aligned this sandwich with the
actual images sandwich. This gives it repetition. I chose lime, because
it matches both the mans eyes and the lettuce of the image. I chose
golden because it matches the skin tone, the bread, and his hair color. I
used purple because it provides contrast against the other colors. This is
split complementary color scheme.
Programs:
Scanner, Microsoft Office Word
Date:
5/15/15
Course:
COMM 102-01 Visual Media
Instructor:
Corry Kerr
Objectives:
I wanted to create an ad that had contrast and visual flow

-1PM
sandwiches

ASSOCIATION

Stationery

Description:
Letterhead that matches my business card and showcases a personally
created logo
Process:
I placed my logo in the top left corner of the stationery . I verlaid the
logo with the companys title. In the top right I included pertinent
information . For the background, I enlarged the logos cloud shapes
and watered down the opacity.
Programs:
InDesign, Illustrator
Date:
7/17/15
Course:
COMM 102-01 Visual Media
Instructor:
Corry Kerr
Objectives:
I wanted to create stationery that looked authentic and fit in with the
brand I had created for Cloud Lemonade

Flier

Description:
A black and white flier to promote a graduate leadership
conference.
Process:
I started out with a few different sketches on paper. I chose my
favorite sketch and begin to set it up in InDesign. I created the
title as the most central focus. I made the title one of the largest
images in the design for contrast. I shaped my white space, so
that I didnt crowd out the important information. I used a bar
of dark rectangles for repetition. As Ilooked over my original
copy, I felt that I had gone too heavy on repition and deleted
many of the extra rectangles. I grouped the images and text
together to provide for better visual flow (the middle had an
awkward gap of white space). I spaced out the rectangles above
and below the title. I changed the opacity of the rectangles
under the sentence Do you want to have the competitive edge
in business?
Programs: InDesign
Date:
5/10/15; revised 7/17/15
Course:
COMM 102-01 Visual Media
Instructor:
Corry Kerr
Objectives:
I wanted to create an ad that would appeal to young
professionals

Montage

Description:
A blend of two photos that create a montage

Process:
I recreated this project. I found two compatible images on
Unsplash.com. I chose the man sitting in the car image as my
background. I then clipped a selection of the cloud nd river
landscape and dragged it into my background. I then used
the brush tool to create a montage of the two images so that
they faded into each other. I emphasized the silhouette of the
man and the clouds to deliver the message of the design.
Programs:
Photoshop
Date:
7/17/15
Course:
COMM 102-01 Visual Media
Instructor:
Corry Kerr
Objectives:
To create a well-blended design of two images

Photodesign
Description:
This is an original photo incorporating a specific color scheme, using
Photoshop for image editing and design.
Process:
I took this photo with my smartphone, i lined up the trees and their
brances with the three-rule grid. I purposely made sure that the sky, the
tips tf the trees, and the horizon fit in with this grid. I chose a photo with
a complementary color schemegreen foliage and hints of red in the
trees branches. In Photoshop, I applied the four basic edits. I drew out the
yellows, the greens, and the magenta to emphasize the color scheme. I
slightly increased the vibrance of the image. I shifted the levels of the darks,
midtones, and lights to be darker. I sharpened the red in the trees. I created
a red border on the left and the bottom of the image. I chose the left side
because it gave the image balancethe focus is the right-middle side with the
long verticle tree standing out. I aligned the text with the red tree top.
Programs:
Photoshop
Date:
5/23/15
Course:
COMM 102-01 Visual Media
Instructor:
Corry Kerr
Objectives:
I wanted to learn how to shoot a picture on the three grid rule and to edit it
effectvely in Photoshop