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Com Importa
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Tech or
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Profe
ssion
als

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educ al engin
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and ators, at ering
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By M

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Com Types
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! Spe
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! Bod ch
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! Wr i h
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CLA
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from
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by P

Profe
Com
ss
mun
icati ional
ons f
Engr
or
s&A
rchts

Elem

en

! Ana ts:
ly
! Evid zed informa
ti
e
! Use nce & facts on
o
! Use f statistics
o

draw f graphs,
i
char
ts &
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! Emo
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nal (
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f or m
t
i
v
! Red arketing) e (except
h
or di errings
s
misle tracting diverting
in or
ad
der t
o
or in

Technical VS
Creative

Technical Writing

Creative Writing

Content

Factual, straightforward

Imaginative,
metaphoric or
symbolic

Audience

Specific

General

Purpose

Inform, instruct,
persuade

Entertain, provoke,
captivate

Style

Formal, standard,
academic

Informal, artistic,
figurative

Tone

Objective

Subjective

Vocabulary

Specialized

General, evocative

Organization

Sequential,
systematic

Arbitrary, artistic

Examples

Technical reports,
operation manuals,
research

Fiction, poetry,
memoirs,
autobiography, plays

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me
docu

nts:

e
whol
1
n
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st be y.
u
m
Eachg bond onl ur own
lon
se yo
u
,
d
ode
Encm
at.
f or

nt
nme
Assig
- 01
No: P

Write e
or t
h
s
d
m
su
yle
1. Re ative, self-st
re
2. Clife story.

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