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Submitted To,
Mr. Fehmeed Idrees
Department of Management Sciences
Submitted By,
Aamir Shehzad
MBA-FA08-002
Submission Date
1 September 2009
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Internship Report
On
Submitted To,
Mr.Fehmeed Idrees
Submitted By,
Aamir Shehzad
MBA-FA08-002
VII
Dedication
To my beloved homeland
Land of Pure
“Pakistan”
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ACKNOWLEDGEMENT
It is the matter of great pleasure and privilege to be able to present internship report on
Pak Elektron Limited.
The compilation of the internship is a milestone in the life of the management student. I
wish to record a deep sense of respect and gratitude to my internship adviser, Mr.
Fehmeed Idrees for his encouragement to course of my work. It is due to the enduring
effort and guidance that ultimately made it success.
I also take this opportunity to express my deep regards and gratitude to the Mr. Rana
Sameeullah (Sr. BDE) and would like to thank the Head of Corporate Sales Department
Mr. Mian Javaid who gave me guidance to complete this report.
I cannot just condone the valuable opportunity given to me by the COMSATS Institute of
Information Technology Lahore for compiling and submitting the report, which I feel is
an opportunity to make this report about Pak Elektron Limited.
Aamir Shehzad
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PREFACE
Practical work and research based on assignment are an integral part of MBA program.
This practical work known as “INTERNSHIP”, play the vital role for a student of
management to come across the practical aspects of the theoretical concepts of books.
Bookish knowledge is of no value without exposure to the practical. The internship
provides an opportunity to see and observe the working environment of the
organization.
This study of internship is conducted PAK Elektron Limited (PEL) a pioneer electronics
manufacturer in Pakistan in which different services and products, procedures and
practices are discussed.
This report will give you brief description about Pak Elektron Limited; first part is about
the Introduction. Other part of this report is about General functions. And in the end
there is SWOT analysis and findings, suggestions and recommendations and
conclusion about Pak Elektron Limited.
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TABLE OF CONTENTS
• EXECUTIVE SUMMARY
01
• INTRODUCTION 03
COPORATE PROFILE
07
• PEL’S DIVISION
08
APPLIANCES DIVISION
08
POWER DIVISION
15
MARKETING AD DEPARTMENT
16
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COPORATE SALES DEPARTMENT
18
DISPATCH
22
FINANCE DEPARTMENT
23
PROCUREMENT
24
INFORMATION TECHNOLOGY
25
PRODUCTION
25
ACCOUNTS DEPARTMENT
26
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• MARKETING MIX 27
• COMPETITIVE STRATEGY
30
• BCG MATRIX
33
• PEST ANALYSIS
36
• SWOT ANALYSIS 39
STRENGTHS
39
WEAKNESSES
43
OPPORTUNITIES
45
THREATS
47
DUTIES
51
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PROBLEMS ENCOUNTERED
53
• RECOMMENDATIONS
55
• CONCLUSION
57
• REFERENCES
R1
• ANNEXTURE
SPECIMEN OF IMPORATANT DOCUMENTS USED IN CORPORATE
SALES DEPARTMENT
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