Portfolio

Gemma Nielsen

Contact
Gemma Nielsen

15 Woodland Ave
Morristown, NJ 07960
973.879.0151
gemma.nielsen@gmail.com

Table of Contents
Photodesign
Brochure
Logos
Business Card
Stationery
Event Ad
Montage
Web Page
Flier

Photodesign
Description

A photodesign piece in a chosen color scheme, showing skills in

photography, photo editing and design.

Date

03/03/15

Course/Instructor
Comm 130 Section 15
Emily Kunz

Program(s)/Tools

Adobe Photoshop
Canon Coolpix Camera

Objectives

To create a photodesign piece in Photoshop.

Demonstrate photography and photo editing skills.

Process

I began the photo design project by deciding on a theme

for my piece. I wanted to make sure the time I spent taking
photographs was worthwhile. My son is nine and a huge fan of
cub scouts. He is so enthusiastic about it he was happy to dress
up in his uniform and model for me. I think the photo works
so well because he is naturally proud to be in scouts. I shot
the photo with a Canon Coolpix p500 camera. I used Adobe
Photoshop to edit the brightness levels, colors and sharpness
of my photo. I chose to use complementary colors, indigo and
gold, as they went so nicely with the scout uniform. I used the
eye dropper tool to pick a color and then adjusted it slightly to
gain a richer version of the color I picked. I incorporated the
color swatches with the design, placing them into the gold bar at
the top of the page. I repeated the colors in my design elements.

Brochure
Description

A tri-fold brochure.

Date

07/12/15

Course/Instructor
Comm 130 Section 15
Emily Kunz

Program(s)/Tools
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Objectives

Set-up a two-sided brochure in InDesign.

Create a text wrap around an image.
Learn how to use paragraph styles in InDesign.

Process

I began by sketching out my ideas on paper. I created a band

of red that flows along the bottom of the brochure. The waves
repeat inside and when the tri-fold opens its first page the wave
meets with the next page to create a seamless wave across
the two pages.
I created a gradient for the background in Adobe Photoshop.
I set up a tri-fold design in Adobe InDesign and added my
background gradient. I used the quick-selection tool in Adobe
Photoshop to remove the background of the boy and the
astronaut, refined the edge and placed it into Adobe InDesign.
I used the text wrap feature to wrap my body copy around the
image to create an interesting body copy shape.
I created my logo for the brochure in Adobe Illustrator using the
type tool and pen tool. I drew an illustration of a rocket and
then chose two contrasting fonts to create the name. I created a
line between the name and the description to organize the
logo better.

Logos
Description

A custom logo for a company of our choice.

Date

06/05/15

Course/Instructor
Comm 130 Section 15
Emily Kunz

Program(s)/Tools
Adobe Illustrator

Objectives

Create a custom logo for a company.

Use the pen tool in Illustrator.
Develop a logo that relates to the company and visually
communicates the message of the company.

Process

I began by sketching out ideas for a company name. This was

the longest part of the project. I wanted to find a name that
would incorporate two themes together. On choosing a name I
liked I began to sketch ideas for designs. I then worked in Adobe
Illustrator to create the logos. I took an image of a football and
used the pen tool and convert anchor tool to trace around the
middle part. I then created greater than and less than signs to
complete the shape. I used the color wheel to help pick color
schemes. I tried a lot of different fonts before choosing a slab
serif which I felt looked academic but kid-friendly.

Mathletics | Sports-minded, math tutoring.

MA T H L E T I C S
Blue
Monochromatic

K ic koff wit h Mat h

Blue
Orange
Complementary

MATHLETICS
Leap into Learning

Indigo
Lime
Brick
Triadic

+++
MATHLETICS
K ickof f wit h Mat h

Business Card
Description

A business card with a custom logo.

Date

06/13/15

Course/Instructor
Comm 130 Section 15
Emily Kunz

Program(s)/Tools
Adobe Illustrator
Adobe InDesign

Objectives

Create a custom business card for a company.

Use tools in Adobe Illustrator and Adobe InDesign.
Develop a business card that communicates a clear logo and
contact details of a company.

Process

Using Adobe Illustrator and Adobe InDesign I displayed the

contact information and logo in a clear legible typeface. On the
back of the card, I created a door opening in so it felt like we
were on the outside of the room looking in. I added the text
my door is always open. The door has a light drop shadow on it
to make it stand out.

ELI EDWARDS
Counselor

LDS Family Services

1350 Broadway, Suite 1,
New York, NY 10018
www.ldsfs.com
eli@ldsfs.com
917.656.2552
ELI EDW
AR

Counsel

ing Serv S
i ce s

...

my door is always open.

Stationery
Description

A letterhead with a custom logo to match the business card.

Date

06/13/15

Course/Instructor
Comm 130 Section 15
Emily Kunz

Program(s)/Tools
Adobe Illustrator
Adobe InDesign

Objectives

Create a custom letterhead to match the business card.

Use tools in Adobe Illustrator and Adobe InDesign.
Develop a business card that communicates a clear logo and
contact details of a company.

Process

I created a concept by sketching it out on paper. In Adobe

Illustrator I used the pen tool to draw a picture of a chair for the
logo. Using the pen tool I created walls and an open door in the
background to give the chair context.
I copied and enlarged the logo of the chair and placed it at the
bottom right hand corner. I set the opacity to 6%. I kept the font
the same throughout the design but used different weights to
create hierarchy and contrast.

ELI EDWARDS
Counselor

LDS Family Services

1350 Broadway, Suite 1,
New York, NY 10018
www.ldsfs.com
eli@ldsfs.com
917.656.2552

ELI EDW
ARDS
Counsel
ing S

er vices

Event Ad
Description

A full-bleed color event ad to promote a fundraising event, using

a scanner, an image of our choice and Microsoft Word.

Date

05/16/15

Course/Instructor
Comm 130 Section 15
Emily Kunz

Program(s)/Tools
Microsoft Word
Epson Scanner

Objectives

Create a full-bleed event ad promoting a fundraising event.

Learn to use advanced tools in Microsoft Word.
Use a scanner.

Process

I scanned an image I liked from a magazine at 300 dpi as I

wanted to enlarge the section of the image I was using. I inserted
the image into Microsoft Word and duplicated it. I then cropped
the top image to one-third of the size on the right. I applied a
filter that made the image appear sketched and applied a soft
edges effect to make it blend in with the original photo.
Using Microsoft Word I created a large bold title and aligned
the body copy on the right with the admission on the top right.
I placed a black box behind the white text to give focus to the
admission prices.
I created a shape to draw your eye from the title up to the
admission section, it is a diagonal shape which then levels
out over the body copy. This grouped the white space. I think
it resulted in a cleaner more crisp design. I used the rulers in
Microsoft Word to ensure all of the alignment was crisp.

Admission
Adu lts $4
Sen io rs/stu den ts $2
Ch il dre n 10 & Un der FREE

Arts & Crafts

Fair

Support our school fundraiser.

Shop over 120 craft displays
and local vendors for
scrapbooking supplies, quilting,
notions and original artwork
from local artists.
All proceeds to benefit
Woodland school.

10 am 4 pm
SATURD AY J UNE 27 , 201 5
WO O D LAND SC HO O L
35 9 W O OD L AND AV E,
CO NV ENT STATIO N, NJ

Montage
Description

A spiritual montage using typography and two images blended

together with an applied filter to one of the images.

Date

05/30/15

Course/Instructor
Comm 130 Section 15
Emily Kunz

Program(s)/Tools
Adobe Photoshop

Objectives

Use Adobe Photoshop to apply filters to images.

Demonstrate non-destructive editing.
Create a montage in Adobe Photoshop with no hard edges.

Process

In Photoshop I cropped an image to 8.5 x 11. I reduced the

redness in the photo with an overlay filter. With the lasso tool I
cut out the image of the Savior and added a mask to the layer. I
used non-destructive editing to remove the edges of the Savior
and blend the image to the background using a soft brush and
black paint at 40% opacity. I continued to reduce the opacity to
work away hard edges.
I duplicated the image of the Savior and applied the multiply
filter to the top layer and a linear light filter to the bottom layer.
I added the clouds and applied the multiply filter and a layer
mask. I used a soft brush at 20% opacity and 50% flow to blend
the clouds to the background image. I opened the picture of the
temple adjusting levels, vibrance and selective color. I applied
a layer mask with an overlay filter. Using a large soft brush at
30% opacity and 50% flow I worked away hard edges to blend
seamlessly into the background. I used an old style font for my
quote and a sans serif font for the author. I finished my design
by adding a white solid line border 1/2 from the edge.

We are not & never need

be alone. We can press
forward in our daily lives with

heavenly help.
David A. Bednar

Web Page
Description

A web page created to showcase a custom logo design.

Date

06/05/15

Course/Instructor
Comm 130 Section 15
Emily Kunz

Program(s)/Tools
Adobe Photoshop
TextWrangler

Objectives

Use HTML and CSS to create a one-page web page with custom
colors and fonts to match the logo.
Demonstrate HTML and CSS skills.
Use Adobe Photoshop to find the Hex numbers of the logo.

Process

I created this web page using Textwrangler. I used HTML and

CSS to create a one-page web page with custom colors to match
the logo and co-ordinating fonts. Using CSS I chose background
colors and font colors to match the logo. I used Photoshop to
color pick the colors from my logo and find out the hex numbers
to match my web page colors. I used CSS to change the hover
color of the hyperlink to my blog. I checked my CSS using
http://jigsaw.w3.org/css-validator/validator to correct any errors.
I chose web-based fonts from the Google fonts list to ensure
my choice of fonts were compatible with web browsers. Using
Photoshop I aligned a screenshot with .5 margins to showcase
the web page.

Flier
Description

A black and white flier to promote a Graduate Leadership

Conference event.

Date

05/09/15

Course/Instructor
Comm 130 Section 15
Emily Kunz

Program(s)/Tools
Adobe InDesign

Objectives

Create a flier that draws attention to the intended audience.

Demonstrate a creative layout in Adobe InDesign using the
principles of design.

Process

I began by sketching different layouts for my design. I chose

the sketch I was the most interested in and created it in Adobe
InDesign, using an image, title, logo and body copy that was
given to me. I created a large black box to act as a background
to my title and to create white space. I used contrasting font
sizes to bring emphasis to the phrase Do you want to have the
competitive edge in business? under the subtitle. I varied some
of the font size to add rhythm on the page. I cropped a picture
and aligned it to the right side of the word Graduate and
aligned the event details with the right side of the picture.

Graduate
Leadership Conference
Do you want to have the

competitive edge in business?

Come learn how at

Vouant Communications

Annual Graduate Leadership Conference.

Vouant Communications is
devoted to helping tomorrows
leaders gain essential leadership
skills in the workplace.
During this dynamic three-day
seminar, attendees will meet
with top executives of Vouant
Communications to discuss
breakthrough leadership
techniques, while cultivating
attributes of leadership that
will market to any employer.
Conference is available to
graduating seniors.

October 21
Lincoln Convention Center
8 a.m. 5 p.m.
Registration & more info available at
http://www.vouantcomm.com/leaders
Space is limited.