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Massive Open Online

Courses (MOOC)
Market Analysis (2013
2018)

By Provider Type, Course Length, Language, Pricing

Options and Revenue Models

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TABLE OF CONTENTS
1.

Introduction

2.

Executive Summary

3.

MOOC Market Overview

4.

MOOC Market Dynamics

5.

4.1. Growth Drivers

4.2. Market Concerns
4.3. Market Opportunities
4.4. Market Pain Points
MOOC Market Analysis

6.

5.1. Price Analysis

5.2. Value Chain Analysis
5.3. Porters Five Forces Model
5.4. Key Market Developments
MOOC Ecosystem Analysis

7.

6.1. Universities
6.2. Hardware Providers
6.3. Payment Gateway Providers
6.4. Software Providers
6.5. Content Delivery Networks
6.6. Tutoring Services
6.7. Content Providers
6.8. Testing Organizations
6.9. Proctoring Services
6.10. Accreditation Providers
6.11. Others
MOOC Market Analysis
7.1.

7.2.

By Provider Type
7.1.1. University
7.1.2. Private Company
7.1.3. Government
By Course Length

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7.3.

7.2.1. Self Paced

7.2.2. 1 to 4 Weeks
7.2.3. 4 to 8 Weeks
7.2.4. 8 to 16 Weeks
7.2.5. More than 16 Weeks
By Pricing Type
7.3.1. Free Courses
7.3.2. Paid Courses
7.3.2.1. Licensing Fees
7.3.2.2. Course Development
7.3.2.3. Examination Fee
7.3.2.4. Certification Fee
7.3.2.5. Course Fee
7.3.2.6. Placement Services
7.3.2.7. Tutoring
7.3.2.8. Sponsored Courses

7.4.

8.

By Language
7.4.1. English
7.4.2. Espaol
7.4.3. Franais
7.4.4. German
7.4.5. Japanese
7.4.6. Mandarin
7.4.7. Portugus
7.4.8. Turkish
7.4.9. Ukrainian
7.4.10. Others
MOOC Market - Geographic Analysis
8.1.
8.2.

Introduction
Americas
8.2.1. North America
8.2.2. Brazil

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9.

8.2.3.
8.2.4.
8.3. Europe
8.3.1.
8.3.2.
8.3.3.
8.4. APAC
8.4.1.
8.4.2.
8.4.3.
8.4.4.
8.5. ROW
Market Entropy

Argentina
Mexico
UK
France
Germany
China
South Korea
Japan
Australia

9.1. New Product Launches

9.2. M&As, Collaborations, JVs and Partnerships
10. Investment Opportunities Analysis by Target companies/customers, Capital Investments,
ROI, Payback Period and Source of Funds.
11. Company Profiles (Overview, Financials, SWOT Analysis, Developments, Product Portfolio)
11.1.
11.2.
11.3.
11.4.
11.5.
11.6.
11.7.
11.8.
11.9.
11.10.
11.11.
11.12.
11.13.
11.14.
11.15.
11.16.
11.17.

Khan Academy
ALISON
Stanford University
Coursera
Udacity
Class Central
edX
Georgia Institute of Technology
Coursolve
University of North Carolina
Edukart
Schoo
UCEO
Eliademy
Futurelearn
OpenupEd
Iversity

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11.18. UNSW
11.19. Galileo University
11.20. Veduca
12. Appendix
12.1.
12.2.
12.3.
12.4.
12.5.
12.6.

Abbreviations
Sources
.Research Methodology
Bibliography
Compilation of Expert Insights
Disclaimer

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Massive Open Online Courses (MOOC) Market Size, share, Forecast, Analysis & Trends are
discussed in the Report.
For More Details of Massive Open Online Courses (MOOC) Market, Click Here:
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RESEARCH METHODOLOGY
The quantitative and qualitative data collected for the Massive Open Online Courses (MOOC)
Market report consist of secondary and primary sources. Research interviews were conducted with
the senior executives and/or managers of the leading Massive Open Online Courses (MOOC)
Market providers. These Key Opinion Leaders (KOLs) were given a questionnaire to gather
quantitative and qualitative inputs on their operations, performance, strategies, and their views on
the overall market, including key developments and technology trends. Data from interviews is
consolidated, checked for consistency, and accuracy and the final market numbers are again
validated by experts. The global market was split by products, services, and geography based on
different factors like primary and secondary sources, by understanding the number of companies
operating in each segment besides KOL insights.

We have used various secondary sources such as directories, articles, white papers, newsletters,
annual reports, and paid databases such as OneSource, Hoovers and Factiva to identify and collect
information for extensive technical and commercial study of the Massive Open Online Courses
(MOOC) Market.

The key players in the market and its value chain were identified through secondary research and
their market opinions were also gathered in a similar way through telephonic interviews and
questionnaires. We have also studied the annual reports of these top market players. Interviews with
key opinion leaders such as directors, managers, and marketing personnel were interviewed
extensively for understanding the need and emergence of the Massive Open Online Courses
(MOOC) Market.

The following secondary sources were also used in the production of report and in triangulation of
data points.

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THE ARC ADVANTAGE

An analytical model lies at the core of our process, ensuring logical consistency throughout
our research. We complement the model with secondary data and interviews with industry
experts to reflect the latest trends. With our final expert validation, we provide you with the
most accurate and actionable intelligence.

THE ARC PROCESS

Analytical
Method
1. Granular
breakdown of
drivers into
factors
2. Validate all the
factors in terms
of their present
impact on the
market
3. Assign weights
to these factors in
terms of their
relevance and
impact on the
market

Base Method

1. Get a topdown estimate of

the market
2. Follow it up
with a bottom-up
estimate of the
market
3. Check
forconsistency
and new growth
factors that are
relevant over the
next 10 Years

Consolidation
Method

Delphi
Verification

1. Granular
breakdown of
drivers into
factors

1. Verify findings
of the model with
experts across the
value chain

2. Validate all the

factors in terms
of their present
impact on the
market.

2. Verify findings
with key players
across the small
and large
enterprises

3. Assign weights
to these factors in
terms of their
relevance and
impact on the
market.

3. Tweak the
model and add
new factors
4. Finalize the
ARC Model

4. Build the
Analytical Model
ANALYTICAL MODEL

4. Build the Base

model
BASE MODEL

4. Build the
Consolidated
Model
CONSOLIDATED MODEL

ARC MODEL

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