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TOCE Consulting
Barry Urban
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My Story
Those who have known me for some time will
agree with me that selling is not my strongest
trait.
In my experience, most people agree fully
with the principles of TOC when they are first
introduced to it but a very small percentage of
them are prepared to try to implement it, i.e.
buy our consulting services.
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Everyones
decisions
are 100%
based on
their
Emotions
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TOC
LOGICAL
COMMON
SENSE
Interference
EMOTIONS
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TOC
EMOTIONS
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Human Brain
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Stimulation
Dominance
Balance
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The
Golden
Circles
WHY
HOW
WHAT
TOC
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WHY
HOW
WHAT
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Neocortex is
the seat of
Language
and what
we Think
Limbic
System is
the seat of
our feelings
and our
behaviours
WHY
HOW
WHAT
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Efficiencies
Command & Control
Cost World
Silos
Budgets and KPIs
Flow
Variation & Interdependence
Alignment
Empowerment
Complex Adaptive Systems
Control Leverage Points
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Maybe
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Its OK to be a COLUMBO
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Theory
of
Constraints
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Negotiations / Selling
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Stop Trying to
Control the Outcome
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Nurture
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Cold Calls
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The END
or
A New Beginning?
You Decide
Thank you
16th International Conference of the TOC Practitioners Alliance - TOCPA