Course Outline

Batch: 2014-16
Course: Creating and Nurturing New Venture

Term:

IV

Credits: 2.5

Instructors: Dr. Shyam S., Dr. Santhi Perumal and Dr. Abhishek Narain Singh
1.0 Objectives of the course:
(1) To understand how entrepreneurs think about and approach the challenge of new venture
creation.
(2) To bring familiarity with the broad range of settings in which entrepreneurs operate.
(3) To bring familiarity with the major sources of capital available to entrepreneurs and the
expectations of those investors.
(4) To identify the major managerial issues entrepreneurs face when growing their businesses.
2.0 Student Learning Outcomes:
(1) Understand the essentials of entrepreneurial management: how to evaluate opportunity, and
how to simultaneously manage risk and reduce resource requirement through various tactics.
(2) Study, in the face of uncertainty, how entrepreneurs make hard choices with significant
personal and organizational consequences.
(3) Learn the following skills lean experimentation, cash flow modeling and negotiation.
3.0 Prescribed Textbook:
Jack M. Kaplan, Patterns of Entrepreneurship, fourth edition, Wiley
Additional Reading:
Jack M. Kaplan, Patterns of Entrepreneurship, first edition, Wiley
Other Resources:
1. Entrepreneur India - http://www.entrepreneurindia.com/
2. Entrepreneur Online (YouTube channel) - https://www.youtube.com/user/EntrepreneurOnline
3. Entrepreneurship Development Institute of India - http://www.ediindia.org/
4. National Institute for Entrepreneurship and Small Business Development
http://www.niesbud.nic.in/
5. National Institute for MSME - http://www.nimsme.org/
6. Ministry of Micro, Small and Medium Enterprises (Govt. of India) http://www.msme.gov.in/mob/home.aspx

4.0 Session Plan:

Sessio
n
1

2
3

4
5
6

Topic
Introduction
What is entrepreneurship? - Main characteristics and traits of
entrepreneurs - Bill Sahlman's POCD (People, Organization, Context,
Deal) framework.
Recognising Opportunities
Ideas and opportunities - Sources of new venture ideas - Idea finding
process - Timmons Model of opportunity recognition.
Essentials of Business Models
What is a business model? - Questions to be considered while designing
and analyzing business models - Why do business models matter?
Opportunity Evaluation I
John Mullins Seven Domain Framework.
Opportunity Evaluation II
Introduction to Lean Experimentation Minimum Viable Product and
Cash Flow Modelling.
Case Discussion
Dropbox: It just works
Analysis using POCD framework, Lean experimentation and Minimum
Viable Product.
Case Discussion
Zipcar: Refining the Business Model
Analysis using POCD framework and Cash Flow Modellingusing fish
bone diagram
Case Discussion
Zipcar: Refining the Business Model
Analysis demonstrates refining Business Models through cash flow
modeling.
Case Discussion
Edocs, Inc. series (A), (B1), (B2)
Analyzing how startups negotiate Venture Capital funding.

Preparator
y Reading
Chapter 1

Chapter 2
Chapter 3;
HBS
R0205F
Chapter 4
Chapter 10
pp 264 - 266
HBS 811065

HBS 803096

HBS 803096

HBS
200015;
HBS
200020;
HBS
200021;
Additional
Reading
Bootstrap
Finance: The
Art of
Startups
2

10

Case Discussion
PunchTab, Inc.
To analyze how startups structure seed financing; merits of angels
versus super angels versus VCs.

(HBS
92601);
Six myths
about
Venture
Capitalists
(HBS
R1305E)
HBS 812033
Additional
Reading
Convertible
Notes in
Angel
Financing
(HBS
813017);
Multi stage
financing of
high
potential
ventures
(HBS
815112);
PunchTab
Inc. Investor
Presentation
Deck (HBS
812172);
Financing
New
Ventures
(HBS
811093)

11

12

Case Discussion
HBS 291015
Parenting Magazine
To analyze how startups mobilize resources from strategic investors
apart from angel or VCs.
Case Discussion
HBS 809046
Frank Addante, Serial Entrepreneur
To analyze how an entrepreneur works with co-founders, splits the
equity with co-founders, hires executives to work for him, and takes
outside funding.
3

13

14

15
16
17

18-19

20

Case Discussion
Blink Booking
Analysis highlights the importance of team and management team
challenges within startup companies.
Social Entrepreneurship
Difference between business and social entrepreneurs - Social
Entrepreneurship business models - methods of building social
enterprise.
Group Assignment Team Presentations
Group Assignment Team Presentations
Starting Business in India: Schemes and Assistance for a Business
Venture
How to start a business enterprise
Central and State government schemes
MSMED Act, 2006
Developing an E-Business Strategy
E-Business components
Internet to strengthen and grow business
E-Business models (types, revenue models, enablers& barriers)
Case Discussion
Online Market Makers
Concepts and economics of E-Market an online place to trade, emarket governance, and supporting infrastructure.

HBS 813121

Chapter 7

Reading
material and
other
resources
no. 6
Chapter 10
from
first
edition
HBS 801308

6.0 Pedagogy:
The course will be covered through case discussions. Active and participatory learning pedagogy will be
used. Please carry and use nameplates when class is held in Tiered Rooms.

7.0 Evaluation Scheme:

Sr. No.

Components

Marks (%)

1
2

Class Participation
Group AssignmentBusiness Model
Analysis
Group AssignmentCase Analysis
End Term (open book)

20
20

3
4

20
40