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 • Joburg – 2010 FiFA World CupTM Host City •
 A World Class African Host City

o make it happen
Prioritising the people wh

Fifa President Sepp Blatter and Spanish Fifa Executive

Council Member Angel Maria Villar Llona (right) present a
coin commemorating Joburg’s hosting of the Confederations
Cup to Executive Mayor Clr Amos Masondo last year.

Joburg – 2010 FIFA World CupTM Host City • 

 Foreword
Hosting the 2010 FIFA World CupTM is a once-in-a-
generation opportunity for any city. Johannesburg’s
time will come in 2010 when the cream of the football-
playing world and their supporters arrive in the City.
Johannesburg will be a proud and worthy host of the
festival. Our track record over the years shows that
we are capable and qualified to manage an event of
this magnitude.
But our readiness goes way beyond technical require-
ments and brick and mortar elements of moving peo-
ple, accommodating them and hosting them in world-
class stadiums.
Johannesburg also brings an enthusiasm and a wel-
coming spirit to this event. The people of our City love
soccer and we can hardly wait for the first whistle to
blow.
Johannesburg’s readiness owes much to the support
it has received from the national and provincial gov-
ernments and departments responsible for the prepa-
rations and planning for the event.
President Jacob Zuma set the example by inspiring
our people to use this opportunity to celebrate our
growth as a nation, while Deputy President Kgalema
Motlanthe continued to commend the City on the
progress it was making.
The event will bear testimony to the dedication and
hard work of the Mayoral Committee of Johannesburg,
 • Joburg – 2010 FiFA World CupTM Host City •
the City Manager, his senior executives and every per-
son working for the City – from its top management to
people responsible for construction and maintenance.
When we started out with our preparations we made
a commitment to the people of Johannesburg that the
money spent on the 2010 FIFA World CupTM will not
be funding a once-off event. Our objective has been to
leave a lasting legacy to the City that will be enjoyed
by residents long after the cheers in the stadiums
have been heard.
This publication shows that we have kept our prom-
ises. We have utilised the momentum generated by
hosting the 2010 FIFA World CupTM to accelerate a
number of infrastructure projects and initiate many
others.
Thus, after 2010 the people of Johannesburg will con-
tinue to benefit from a cleaner environment, greener
city, safer urban setting and better facilities in terms of
transport, commerce, health and leisure.
Our preparations for the 2010 FIFA World CupTM are
well on track and on schedule. Many of our key facili-
ties have already been completed and are waiting for
the arrival of our visitors.
Ke nako. South Africa is ready. Johannesburg is
ready.
Clr Amos Masondo
Executive Mayor

The City of Johannesburg is in the final stag-
es of its preparations to host the 2010 FIFA
World CupTM. What started off as a dream
a mere four years ago has now become a
reality.
For a long time the City resembled a mas-
sive construction site as stadiums rose from
the rubble and roads had to be diverted to
make way for earth-moving machinery and
giant trucks. Now that the final product is tak-
ing shape our residents, who have endured
inconvenience and disruptions in their daily
lives, are able to see the bigger picture.
Hosting the 2010 FIFA World CupTM is
a major project for any city, more so for
Johannesburg as an emerging metropolitan
region that has to deal with the legacy of
decades of skewed planning, wrong priorities
and the marginalisation of the majority of its
population.
Thus, the initiatives that we have identified
as Legacy Projects will enable us to address
the backlogs and leave in their wake a better,
more efficient and more inclusive City.
To host an event of this magnitude requires
more than technical expertise and manage-
ment skills. It requires vision, drive, commit-
ment and passion. Johannesburg has been
A World Class African Host City
Introduction
fortunate to have the Executive Mayor, Clr
Amos Masondo, at the helm throughout the
planning and implementation stages of this
project.
Without his visionary leadership, ably sup-
ported by his Mayoral Committee and execu-
tive management, Johannesburg’s hosting of
the 2010 FIFA World CupTM would not have
been possible. We also extend our apprecia-
tion to every official of the City who has made
a contribution to our efforts.
Over the past four years we have seen the
“best and the brightest” that South Africa can
produce work together towards a common
objective. We want to thank our private
sector partners, our contractors, our fin-
anciers and our colleagues in the Local
Organising Committee and FIFA for their
contributions. This is, indeed, a job well
done.
With most of the hard miles behind
us, it is almost time to relax and enjoy
the excitement of the world’s greatest
sporting festival – the 2010 FIFA World
CupTM.
Clr Bafana Sithole
Member of the Mayoral Committee
Community Development
Joburg – 2010 FIFA World CupTM Host City • 
 2010 Office
The City of Johannesburg is looking forward to hosting the nations of the world during
the 2010 FIFA World CupTM.

As the premier host city of this global tournament, we are keenly aware of our
responsibility to deliver a quality event and to present visitors with quality infrastructure
and services.

The City is at present in the final stages of its preparations and there should be no
doubt that we will be ready well ahead of June 11 – the day the first ball of the 2010
FIFA World CupTM will be kicked at Soccer City.

This booklet provides a comprehensive overview of Johannesburg’s successes in

preparing for the tournament – from our magnificent stadiums and training grounds
to the legacy projects that will make our City a better place to live in long after the
excitement of the event has died down.

The hosting of 2010 FIFA World CupTM is the result of a massive team effort. It will come
about because of the visionary leadership of the Executive Mayor, Clr Amos Masondo,
and his mayoral team, provincial and national government, support of the full Council,
the cooperation between all departments and agencies in the City, the hard work of
dedicated officials and the exceptional partnerships we have developed with the private
sector, contractors, FIFA and the 2010 Local Organising Committee (LOC).

For the people of Johannesburg this will be an unprecedented event. Our local residents
will be able to interact with visitors from across the world and have the opportunity to
expose them to the City’s hospitality, friendly attitudes and world-class service.

We are determined to deliver the best World Cup ever. This will be an event that will
make the people of Johannesburg truly proud of our world-class African City.

Ms Sibongile Mazibuko
Executive Director: 2010

 • Joburg – 2010 FiFA World CupTM Host City •

 A World Class African Host City

President Jacob Zuma and FIFA President Sepp Blatter lead the proceedings at the draw for the 2010 FIFA World Cup TM in Cape Town in December 2009.
Blatter hands the official 2010 ball Jabulani to CEO of the 2010 Fifa Local Organising Committee Danny Jordaan.
Football celebrities Doctor Khumalo, Phil Masinga, Roger Milla and Kalusha Bwayla were among those present for the event.

Joburg – 2010 FIFA World CupTM Host City • 

 Facilities
Johannesburg is the only host city in the country that
provides two venues for the 2010 FIFA World CupTM –
namely Soccer City, where both the opening ceremony
and final match will take place; and Ellis Park.
The decision by FIFA and the Local Organising
Committee (LOC) to allocate 15 out of the 64 matches
to Johannesburg not only confirms confidence in the
ability of the City’s infrastructure, transport, electricity,
water and accommodation to cater for a large number
of visitors, but it is also an acknowledgement of the
City’s proven track record in staging events of this mag-
nitude.
Since 1994 Johannesburg has played host to a number
of important global sporting and cultural events, includ-
ing:
• 1995 Rugby World Cup
• 1996 Africa Cup of Nations
• 1998 IAAF Athletics World Cup
• 1999 All Africa Games
• 2003 Cricket World Cup
• 2004 World Summit on Sustainable
Development
• 2005 World Petroleum Conference
• 2009 IPL Cricket Tournament
Soccer City
Think about the world’s most iconic soccer stadiums
… the Nou Camp in Barcelona, the largest stadium
in Europe; Yokohama Stadium in Japan that hosted
the 2002 FIFA World CupTM finals between Brazil and
Germany; New Wembley in London the home of the tra-
 • Joburg – 2010 FiFA World CupTM Host City •
Soccer
dition-rich FA Cup finals; Aztec Stadium in Mexico City;
the Olympiastadion in Berlin, built in 1936 and reno-
vated for the 2006 FIFA World CupTM Final …
Now, add Soccer City in Johannesburg, the 11th larg-
est stadium in the world with a seating capacity of more
than 90 000.
Its striking calabash design will be one of the iconic
symbols of the 2010 FIFA World CupTM … unique,
distinct and unashamedly African. This is where the
nations of the world will do battle for the ultimate prize
in football. This is the image that will be seen by billions
of television viewers across the globe that will focus
their attention on South Africa in 2010.
Also known as FNB Stadium, Soccer City was built in
1987 and had distinctive blue and white plastic bucket
seats for 80 000 people. A two-metre wide “moat” ran
around the entire field to protect players from pitch inva-
sions by spectators.
The first football game to be played here was, appro-
priately, a Soweto derby between Kaizer Chiefs and
Orlando Pirates, two of the most popular teams in
Johannesburg and South Africa.
Subsequently, it staged some of the most memorable
football matches in the country, hosting numerous cup
finals, charity matches and internationals involving the
national team, Bafana Bafana.
Besides being the premier venue for football matches,
the stadium will be remembered for the mass rally held
in 1990 to welcome the release of Nelson Mandela from
prison. About 100 000 people swarmed into the stadium
to hear Mandela, who was later to be elected as the
country’s first democratically-elected president, call for a
united South Africa.
The stadium has been completely redesigned and
almost rebuilt from scratch at a cost of R2, 3 billion.
The upgrades involved extending the upper tier around
the stadium to increase its capacity to 94 700; adding
99 more suites to bring the present number to 184;
providing easy access and designated seating for the
disabled; constructing an encircling roof; adding new
change room facilities and providing new floodlighting.
In addition, private boxes, VIP suites, eight television
presentation studios, a soccer museum and a 300-seat-
er restaurant are being built. New public parking for 15
000 cars is being added and a VIP underground parking
for 4 055 cars has been provided.
The design of the new stadium is inspired by the African
calabash, and its aesthetic appeal will be heightened
when the stadium is lit up at night to resemble a tradi-
tional African cooking pot.
The calabash was selected as it is one of the most
recognisable objects associated with the continent. The
“calabash” stadium sits on a “pit of fire”, a depression
that demarcates the security and line of turnstiles sepa-
rating the outer areas and secure inner areas.
Strategically located near Soccer City is SAFA House,
where the offices of FIFA and the 2010 FIFA World
 A World Class African Host City

City
Construction at Soccer City in June 2009

CupTM Organising Committee South Africa are housed. With its distinctive
football-shaped dome, the building is already one of the legacies of the
2010 FIFA World CupTM.

The area around Soccer City Stadium is also undergoing a major upgrade.
Running north of the stadium is the Soweto Highway, which has been wid-
ened and forms part of the City’s Bus Rapid Transit (BRT) system.
More than R120 million is being pumped into the Nasrec precinct, in
which the stadium falls. Here the upgraded Expo Centre will house the
International Broadcast Centre (IBC), the nerve centre for all television
operations and the world’s news agencies for the four-week duration of the
World Cup.

As part of the upgrades, the precinct will have a fully-functional transport

hub, including a railway station. The rail system will serve future industrial, commercial and resi-
dential developments planned for the area after the soccer tournament.

Besides the rail station, the transport hub will have taxi, bus and rail drop-off and pick-up points. The total
public transport capacity of the hub is projected at 23 280 an hour. Soccer City is, clearly, the “jewel in the
crown” of South Africa’s hosting of the 2010 FIFA World CupTM. For generations to come it will be a sym-
bol of a nation that dared to dream big and claim its rightful place among the nations of the world.

FAST FACTS
• Name: Soccer City Stadium super suite; media section with 2 451 seats; eight
• Owner: City of Johannesburg TV presentation studios; new roof and cladding
• 2010 Venue: Opening ceremony, four first-round matches, one all round; 32 turnstiles; 71 concession kiosks;
second-round match, one quarter final and the final soccer museum; an "African Pot" museum and
• Capacity: 94 700 300-seat restaurant.
• Where: Off Nasrec Road, Nasrec, on the outskirts of Soweto • Parking: 15 000 at parking area around stadium
• Completed: Stadium Bowl October 2009 and 4 055 VIP underground parking.
• Scope of work: Three seating tiers; new management offices, • Jobs created: 1 300 workers working full-time on site.
change rooms, four tunnels and basement; 230 private boxes; More than 1 000 000 working hours completed without
184 suites; two VIP suites; one VVIP suite; one a single injury.

Joburg – 2010 FIFA World CupTM Host City • 

 Ellis Park
Ellis Park
For decades Ellis Park was known as one of the world’s
most recognisable rugby stadiums and the venue for leg-
endary clashes between the South African Springboks,
the All Blacks of New Zealand and the British Lions.
In 2010 its fame will spread to the supporters of the
“beautiful game” as thousands of soccer fans will flock to
the stadium in the centre of Johannesburg to cheer on
the teams participating in the 2010 FIFA World CupTM.
The first rugby games in the City were played at
the old Wanderers Club, whose grounds are today
Johannesburg’s Park Station. But a stadium dedicated to
rugby was needed and in 1927 an area was identified in
Doornfontein for that purpose.
Ellis Park successfully hosted
the Confederations Cup in 2009.
10 • Joburg – 2010 FiFA World CupTM Host City •
Negotiations were held between the union and the
Johannesburg City Council’s JD Ellis, after whom Ellis
Park was named, and 13 acres were set aside. The sta-
dium was built in eight months and in June 1928 the first
test was played against the All Blacks.
The old stadium was demolished in March 1979 to make
way for a bigger, more modern facility. A decision was
taken to place Ellis Park Stadium under the management
of a trust. In 1987 it was listed on the Johannesburg
Stock Exchange, the JSE.
On 24 June 1995 it hosted the Rugby World Cup Final,
and then President Nelson Mandela came out of the
tunnel wearing the Number 6 jersey. South Africa won
the Cup against New Zealand and Ellis Park became a
symbol of a united South Africa.
The City of Johannesburg owns the land on
which the stadium has been constructed. In
2005 it became the first black-owned stadium
in South Africa when the Golden Lions Rugby
Union handed the management of Ellis Park
Precinct to a company with 51 percent black
ownership. Interza Lesego, Orlando Pirates FC
and Ellis Park Stadium (Pty) Ltd make up the
new management.
Today Ellis Park is the home ground of both
Orlando Pirates Football Club and the Golden
Lions Rugby franchise. While Soccer City is a
completely new construction, Ellis Park required
only a major revamp for the 2010 FIFA World
CupTM.
The changes involved the construction of a five-
level car park with 1 200 parking bays and addi-
tional seating. Ellis Park seats 62 000 fans, an increased
capacity of almost nine percent from the previous
57 000. The stadium sports a row of disabled-friendly
seats on its east and south stands.
Other work included upgrades to the change rooms, VIP,
media and medical facilities and a new north entrance.
A stage has also been added to the bottom of the north
stand for other events. Beautification of the area has
also been undertaken, making it fan-friendly and easing
the flow of pedestrian traffic.
The general area around the precinct is benefiting from
a R2 billion refurbishment, complementing the upgrades
at Ellis Park. 
Regeneration is taking the form of a multi-developmental
project, with plans focusing on education, sports and
manufacturing across Ellis Park and its neighbouring
suburbs of Doornfontein, Bertrams, Bezuidenhout Valley,
Troyeville, Judith’s Paarl and Lorentzville.
The multi-billion rand transformation of the area is
expected to reverse inner city decline and attract invest-
ment. The greater Ellis Park precinct is home to three
international sports complexes – Johannesburg Stadium,
Ellis Park Stadium and an Olympic-size swimming pool. 
The Doornfontein and Ellis Park railway stations are
being upgraded to cope with the expected increase in
the number of visitors and the City’s new Bus Rapid
Transit (BRT) system, Rea Vaya, is already servicing
Ellis Park.
All work on the stadium has been completed and Ellis
Park has already survived its “baptism of fire” with the
successful hosting of the 2009 FIFA Confederations
CupTM.

Training grounds
In addition to the two primary match venues,
Johannesburg will provide three training grounds to be
used by some of the teams to prepare for their 2010 FIFA
World CupTM matches.
These stadiums have been tried and trusted venues for
local sports events over many years, each with its own
history and tradition and a comfortable familiarity for
sports fans.
The 2010 FIFA World CupTM has afforded the City the
opportunity to revitalise these stadiums and conduct sig-
nificant upgrades that will make them valuable assets for
the people of Johannesburg.
Like the match stadiums, these training grounds will form
an integral part of City life after the global tournament
and will continue to serve their surrounding communities.
Long-term management plans are being put in place to
ensure the economic viability of the stadiums and encour-
age public access to their facilities.
Orlando Stadium
Designed and rebuilt from scratch, the “old lady”, as it is
affectionately known among its loyal patrons, will continue
to draw crowds after the completion of the 2010 FIFA
World CupTM.
The new Orlando Stadium, completed in 2008 is, by any
standard, a world-class football venue. The R280 million
stadium was rebuilt after the original venue was demol-
ished in 2006 to make way for a brand new, 40 000-seater
structure.
Built exactly half a century ago, Orlando Stadium has for
many years served as the home of the Johannesburg
Bantu Football Association and two famous Soweto foot-
A World Class African Host City
A section
of Orlando
Stadium
ball clubs – Orlando Pirates and Moroka Swallows. dium, while
Years later, the stadium became a venue for political rail transport
meetings. It rose to prominence during the Soweto stu- complements the
dents’ uprising of June 1976 when it became the preferred BRT on the west-
venue for a mass meeting of schoolchildren. They had ern side.
planned to march from Orlando West Secondary School in
Vilakazi Street to Orlando Stadium in protest against the The community at large
teaching of Afrikaans in Soweto schools. has benefited from the
construction, especially people
On the sporting side, Orlando Stadium is best remem- living in its vicinity. More than 2 200
bered by locals for hosting Soweto derbies involving jobs have been created and training was provided in the
Orlando Pirates, Kaizer Chiefs and Moroka Swallows that fields of carpentry, bricklaying, plastering and painting.
were characterised by intense rivalry. Fifty percent of the people who worked on the stadium
came from the townships of Orlando, Mzimhlophe,
The new stadium boasts 120 suites that can be turned Diepkloof and surrounding areas. Half of the workers were
into hospitality venues. It also has conference facilities, women and youth.
meeting rooms, a gymnasium, fan
shop and offices. In addition, it has
two VIP suites, one VVIP suite, a 200-
seater auditorium and 60 concession
kiosks. A new underground parking
facility can accommodate up to 2 500
cars. A parking area for buses is situ-
ated at the stadium’s north end.
The stadium has a contemporary
design with an encircling roof that cov-
ers 70 percent of spectators. Lighting
is provided by 272 floodlights, which
are located on the roof.
The three seating tiers comprise
40 000 blue seats. The VIP and VVIP
suites are serviced by two lifts.
The City’s Bus Rapid Transit (BRT)
system runs to the east of the sta- Soccer legends during the official opening of Orlando Stadium in 2009
Joburg – 2010 FIFA World CupTM Host City • 11

A section of Rand Stadium
Speaking at the opening of the new stadium in
November 2008, the Executive Mayor of Johannesburg,
Clr Amos Masondo, said: “Joburg does it again. Mintirho
ya vula vula, sekuya ngamagama enkehli reflects the
work done thus far. What we see today is one of the
first key 2010 milestones. We have transformed the
‘old lady’, Orlando Stadium, into a fully FIFA compliant,
world-class stadium.”
Rand Stadium
One of the City’s oldest soccer venues, Rand Stadium,
has undergone a R76 million revamp in preparation for
the 2010 FIFA World CupTM.
Located just a few kilometres from the central busi-
ness district and a stone’s throw from the Turffontein
Racecourse, Rand Stadium was completed well ahead
of the arrival of the 2009 FIFA Confederations CupTM
teams that used its facilities as a training ground.
First constructed in 1951, the stadium was one of the
12 • Joburg – 2010 FiFA World CupTM Host City •
premier soccer venues in Johannesburg and has host-
ed some of the biggest names in world football, includ-
ing Real Madrid, Newcastle United and Arsenal.
The National Football League (NFL), which was
launched in 1959 as the country’s first professional
club league, reserved for whites, set up home at the
stadium.
Although apartheid laws separated blacks from whites in
all social activities, football matches involving black and
white teams were staged at Rand Stadium.
Football was not the only sport played at the venue. On
13 September 1975, a record crowd of 45 000 watched
Argentinean boxer Victor Galindez defeat local hero
Pierre Fourie over 15 rounds.
Although the stadium was being used consistently, it
needed serious attention. In 2006, the old stadium was
demolished and a new R76 million stadium built in its
place.
Building of the stadium started in January 2007 and
involved constructing a new grandstand. Seating around
the stadium has also been refurbished, with the old steel
stands replaced and new chairs added. Now completed,
the stadium has seating for 25 000 fans.
The old scoreboard, in the eastern corner, has been
retained for its heritage status, but has been given a
revamp to complement the refurbishments done on the
rest of the stadium.
The pitch is up to FIFA standards and will be similar to
those at Soccer City and Ellis Park stadiums. According
to FIFA regulations, all training venue pitches must be of
the same standard as World Cup host stadiums.
Ruimsig Stadium
Originally designed and constructed as a world-class
athletics stadium, Ruimsig has been refurbished to com-
ply with stringent FIFA requirements.
All-time athletic greats such as double-world record
holder Michael Johnson and Namibian sprint star
Frankie Fredericks set world-class times on the Ruimsig
tartan track.
Located in Roodepoort, on the western side of
Johannesburg, Ruimsig only needed minor upgrades to
ensure its readiness to serve as a training venue. The
conference hall, irrigation system and change rooms
were revamped and the pitch was over-seeded to com-
ply with international standards and more lighting put up.
The stadium precinct is being upgraded to create addi-
tional parking space.
The stadium has already earned its spurs. During the
2009 FIFA Confederations CupTM Asian champions Iraq
used it for their preparations. The team was full of praise
for the quality of the facilities.
Situated in a tranquil area, away from the hustle and
bustle of the city, Ruimsig will certainly be a favourite
“home away from home” for many 2010 FIFA World
CupTM teams.
Dobsonville Stadium
Tucked away in the township of Dobsonville is one of
Soweto’s famous football venues, Dobsonville Stadium.
Situated on Main Road, between Montlahla and Majova
streets, the stadium has undergone refurbishments to
the tune of R69 million in preparation for the 2010 FIFA
World CupTM.

Work on the stadium started in January 2006 and was
completed by March 2009. It now seats up to 24 000
fans.
Originally constructed in 1975, the stadium became the
focal point of football in the township and many big pre-
miership matches were played there.
However, a slump in soccer fever led to it being under-
utilised in the ensuing years and the wall around it was
vandalised, leading to the theft of fittings in the change
rooms. Its glory was restored in 1985 when a high
pre-cast wall was erected around the venue and it was
spruced up. And one of the big teams in South Africa
A syntheic athletics track at Dobsonville Stadium
has ensured its future use for track and field
events.
A World Class African Host City
– Moroka Swallows – made Dobsonville
Stadium their home ground.
For the 2010 FIFA World CupTM, the old
stadium has been completely revamped,
with a new grandstand and world-class
facilities added. Costing R69 million,
the refurbishments include new seating The completed grandstand at
and a roof covering the western grand- Dobsonville Stadium.
stand. The original stadium consisted of
embankments on the eastern, southern also be offered to
and northern sides, but these have now been converted Soweto-based
into stands. sports organisa-
tions.
Dobsonville Stadium now has a contemporary design
with a roof covering spectators on the grandstand. Speaking after
Lighting is provided by four floodlight towers at each of a recent visit to
the four corners of the stadium. Dobsonville Stadium,
the Executive Mayor
The grandstand boasts new suites, media facilities, of Johannesburg, Clr
change rooms and a gym with state-of-the-art computer- Amos Masondo, said: “I
ised equipment to get players into shape. am confident that the com-
Because the stadium will also be used as a track and munity over here will use the
field venue in future, a synthetic athletics track was built stadium even after the 2010 FIFA
and new polycarbonate seats installed around it. World CupTM. It is very important that as
we move into the future, we create quality facilities that
The precinct around the stadium has also been spruced will stand the test and are up to standard.”
up. Construction of pedestrian walkways on the east,
north and west of the stadium is complete and turnstiles He added that the stadium was the pride of Soweto, one
have been added on the northern and eastern sides. A of the townships that previously lacked quality infrastruc-
number of local people were employed during the con- ture.
struction process.
“People must remember that the work that we are doing
After the 2010 FIFA World CupTM the stadium will benefit has also to do with restoring the dignity of our people.
the local community and schools. It will offer the use The stadium is a very good intervention and this is an
of the gym to the community at low rates. The athlet- indicator of where we are going as South Africans,” said
ics track will benefit local schools. Office facilities will Masondo.
Joburg – 2010 FIFA World CupTM Host City • 13
 Infrastructure
Infrastructure
The 2010 FIFA World CupTM is an important catalyst for
Johannesburg to upgrade existing infrastructure and
introduce services that will bring lasting benefits to the
residents of the City.
The majority of these projects are part of the City’s
medium- to long-term planning but their implementation
has been brought forward to ensure Johannesburg’s
state of readiness for 2010 FIFA World CupTM.
Delivering his State of the Nation Address on 3 June
2009, President Jacob Zuma said the 2010 FIFA World
CupTM should be regarded as “a long-term investment
that seeks to accelerate the construction of infrastruc-
ture whose legacy will outlive the actual football event”.
“We have, as government and the nation at large,
pledged that the 2010 FIFA World CupTM will leave a
proud legacy from which our children and our communi-
ties will benefit for many years to come,” he said.
Johannesburg Medium-Term Budgets in recent years
have reflected these priorities. In its preparations for
Member of the Mayoral Committee Rehana Moosajee, Bus Rapid
Transit system steering committee official Eric Motswane, Gauteng
MEC for Transport Bheki Nkosi, Gauteng MEC for Public Safety Khabisi
Mosunkutu, Joburg MMC Tshidi Mfikoe and BRT steering committee
member Boyboy Mogorosi at the launch of the BRT in August 2009.
14 • Joburg – 2010 FiFA World CupTM Host City •
2010 FIFA World CupTM the City has to ensure that it
has dependable infrastructure that will meet the needs
not only of the residents, but also of an estimated
500 000 visitors who will be in Johannesburg at one or
other stage of the tournament.
An ongoing project to upgrade the City’s water and
electricity infrastructure is in progress and there should
be no concerns that the increase in demand for these
services will not be met.
Electricity provider Eskom has entered into agreements
with the local industry to manage the demand for power
during expected peak periods. Back-up power and
generators have been provided at all 2010 FIFA World
CupTM venues in the unlikely event of power failures.
The City’s road transport network is being upgraded
as part of the Gauteng Freeway Improvement Project.
Large sections of the new highway system that con-
nects Johannesburg with Tshwane and the OR Tambo
International Airport will be completed by the start of the
Joburg Executive Mayor Clr Amos Masondo, Sports and
Recreation Minister Stofile Makhenkesi and Public Works
Minister Geoff Doidge on a site visit to Soccer City.
tournament, thus easing the congestion on the roads.
The Gautrain Project was not designed with 2010 in
mind, but there is still optimism that the link between
Sandton and OR Tambo International Airport might be
opened in time for the 2010 FIFA World CupTM.
The starter service of the Rea Vaya Bus Rapid Transit
System became operational on September 1, 2009.
The trunk route connects Soweto via the inner city to
Ellis Park – the venue for seven of the 2010 FIFA World
CupTM matches.
The objective of Rea Vaya is to provide a faster, cheap-
er and safe public transport system as an alternative
to private cars. The service will cut down on traffic vol-
umes, decrease traffic jams and gridlock and drastically
reduce travelling times between various destinations in
the City.
During the 2009 FIFA Confederations CupTM,
Johannesburg introduced “iTransie 2 Ellis Park”, a dedi-
cated bus service to ferry passengers between park-
Orlando Stadium
 A World Class African Host City

Soweto
Highway
with its
dedicated
BRT bus
lane

and-ride facilities and the match venue.

The buses were introduced in partnership
with the taxi industry and Gauride, a provin-
cial initiative to shuttle people from across the
province to the City on big match days.

Other important City infrastructure projects that have

benefited from the 2010 planning process are:
includ-
• The Bara Link development node, including significant ing
upgrades to its transport capacity and the creation of projects in
commercial and retail space; the suburbs A BRT
• The revitalisation of the Ellis Park precinct through the re- of Bezuidenhout, station
alignment of roads, the upgrading of public transport facilities Bertrams and Berea. at
and the construction of pedestrian walkways and bridges; Charlton
Terrace
• Significant upgrades to the road system in the Nasrec precinct Following a recent visit to the City to
and the development of new commercial, leisure and residen- evaluate the progress made in the upgrading
tial infrastructure near the new Soccer City Stadium; of infrastructure, Deputy President Kgalema Motlanthe
• The development of an International Transit and Shopping said he was exceptionally impressed by what he saw.
Centre in Joubert Park to accommodate the needs of long-dis- “Other 2010 host cities can do well to follow the example of what
tance travellers and day-visitors to Johannesburg. Johannesburg is doing in its preparations to host the football
• The reconstruction of the eastern gateway into the City, spectacular,” the Deputy President said.

Deputy President Kgalema Motlanthe joins Executive Mayor Clr

Amos Masondo on a tour of the 2010 Legacy Projects in 2009. Street furniture in the inner city
Joburg – 2010 FIFA World CupTM Host City • 15
 Legacy projects
From the outset Johannesburg decided that the 2010
FIFA World CupTM should be used to create facilities,
improve infrastructure and mobilise resources that
would leave a lasting legacy for the people of the
City.
Joburg Executive Mayor Clr Amos Masondo plants a tree at the Pennyville housing development in
Soweto.
16 • Joburg – 2010 FiFA World CupTM Host City •
Legacy
Speaking at a function to launch the City’s legacy
projects in January 2007, Executive Mayor Clr Amos
Masondo set his administration a number of ambi-
tious targets: “How should we utilise the pressure that
comes with the 2010 FIFA World CupTM to deepen
all the work we are already doing through various
government programmes? How do we ensure that
we work in such a way that long after the 2010 FIFA
World CupTM spectacle has come and gone we are
able to point at various quality legacy projects that will
continue to benefit our residents and citizens? What
should these legacy projects be and how should we
identify them?”
Two years after this event it is quite clear that
the legacy projects introduced are all nearing
completion and hold the prospect of significantly
improving the quality of life of Johannesburg com-
munities.
Modern Sports Complex
Quality sports facilities in Soweto have always
lagged behind what has been available to resi-
dents in other parts of the City. The new sports
complex will go a long way to addressing these
imbalances.
The facility currently being constructed in Orlando
East consists of an Olympic-size swimming pool
and an indoor sports complex that will be used as
a gymnastics hall.
The area has been chosen because it forms part
of a major sports and education precinct being
developed. There is also excellent transport avail-
ability and it is close to Orlando Stadium and the
community hall.
Communities affected by the development of the
sports complex will be provided with housing near
the new Jabavu Sports precinct.

Upgrading of Street Furniture
Street furniture in the inner city is being upgraded or
replaced and additional litter bins are being provided.
Areas being covered include the Ellis Park precinct,
Hillbrow and the inner city.
Through this initiative the number and position of dust-
bins will be increased; the type, number and position
of informal traders’ stalls will be improved; and uniform
street lighting introduced.
The style, detail and quantities of the proposed street
furniture are currently being determined to finalise budg-
et options. This is one project that could be investigated
as a public-private partnership.
In partnership with the private sector, Johannesburg
approved an Inner City Regeneration Charter, a strate-
gic document outlining how to address issues of urban
regeneration and economic development. One of the
ways identified for achieving this strategy is to create
high quality public spaces.
More than R241 million has been spent on the greater
Ellis Park area through the Johannesburg Development
Agency over the past seven years. This has included
beautifying the whole area with street furniture, artwork
and lighting and the provision of additional infrastruc-
ture.
Bus Rapid Transit (BRT)
The first phase of Johannesburg’s modern new Bus
Rapid Transit (BRT) system was introduced in August
2009. Rea Vaya – as the service is known – puts
Johannesburg on par with some of the world’s most
modern cities such as Toronto in Canada, Bogotá in
Colombia and Boston in the USA, which have all utilised
BRT to address their transport challenges.
The new system involves modern buses travelling along
dedicated median bus lanes with safe and attractive bus
stations situated about 500m apart. Cutting-edge tech-
nology has been introduced to ensure pre-board fare
collection and fare verification.
Phase 1A, which incorporates a trunk route service from
Soweto to Ellis Park Stadium on the eastern edge of the
inner city, is already completed and operational.
Visitors to Johannesburg and residents will be able to
use Rea Vaya to travel to and from matches played at
the main venues.
Soweto Theatre
The new Soweto Theatre is expected to be completed
after the 2010 FIFA World CupTM.
Speaking at the sod-turning ceremony for the impressive
new complex, the Executive Mayor of Johannesburg, Clr
Amos Masondo, said: “This theatre was conceptualised
to take into account our commitment to use the pressure
of the 2010 FIFA World CupTM to ensure that a lasting
legacy is left behind for the benefit of the residents of
Johannesburg. When the soccer spectacle has come
and gone there must be something of value there for all
to see and point at.”
The Soweto Theatre is being built in a zone of public
space within the high density, mixed-use Jabulani CBD.
Known as “the cultural heart”, it also includes the refur-
bished Jabulani Amphitheatre, as well as a parkland,
A World Class African Host City
public art and other amenities.
When completed the theatre will consist of:
• A 420-seater main venue with an end-stage,
fully provided with wings, orchestra pit, fly
tower and buttress;
• Two smaller "black box" venues of 180 and 90
seats;
• An indoor foyer area with circulation to all three
venues;
• Multi-level change rooms, storage rooms and
"green room"; and
• An outdoor covered plaza, which will serve as
an additional informal performing space.
It will be a multi-purpose centre that can be used for
music and theatre productions, dance and choir festivals
as well as conferences and community gatherings.
Mayor Masondo said the development of the Soweto
Theatre was symbolic of the “rise of the south”.
“It is an important part of transforming Soweto from a
mere dormitory into a normalised neighbourhood. We
are striving to change Soweto into a sustainable human
settlement that is known not just as a place where peo-
ple come from but where people also go to,” he said.
Upgrading of Diepkloof
Hostel
Residents of the upgraded Diepkloof Hostel will be
among the primary beneficiaries of the City’s spending
on 2010 Legacy Projects. A number of hostels were
identified for redevelopment in Soweto and Alexandra
and Diepkloof is an excellent example of what can be
achieved.
Joburg – 2010 FIFA World CupTM Host City • 17
 The project is in line with the government’s objective
of doing away with single-sex dormitory units and pro-
moting integrated community development. Providing
essential services and social amenities such as schools,
clinics and sports fields is part of the project.
The Diepkloof upgrade introduces a fresh and innova-
tive approach that could serve as a model for future
developments of this nature. It has an upmarket look
and feel and consists of two-bedroomed, free-standing
units for both rental and allocation. People from the old
Diepkloof Hostel will get first preference.
The R10 million project, which employed at least 85
percent local labour, has been built for mixed use. The
objective is to integrate hostel communities into the sur-
rounding township environment. Part of the work done
at Diepkloof includes upgrades to the Jabavu Stadium
and the adjacent small business centre.
Greening of soccer fields
A key objective of the Legacy Projects is to provide
communities with decent and accessible opportunities
for leisure and recreation. The game of soccer is an
integral part of the culture and history of the people of
Johannesburg. Daily the youth of the City can be seen
playing the game in almost every available open space.
To celebrate the hosting of the 2010 FIFA World CupTM,
the City identified 238 soccer fields for greening and
upgrading. Work taking place at these venues includes
grassing the fields, installing irrigation systems, plant-
ing trees, marking lines, building ablution facilities and
erecting fences.
Eventually, all these fields will be given formal names as
a vivid reminder to the people of Johannesburg about
18 • Joburg – 2010 FiFA World CupTM Host City •
the legacy of 2010 FIFA World CupTM.
Greening of Klipspruit River
The Klipspruit River and its tributaries are a vital source
of life for the people of Johannesburg. The river is one
of the most important catchment areas that drain into
the Vaal Dam, the primary source of water for the City.
Throughout the years the river and its surrounding
wetlands have become clogged through pollution and
uncontrolled growth of vegetation. The 2010 FIFA World
CupTM tournament has enabled the City to accelerate its
ongoing programmes to rehabilitate the Klipspruit River
and restore it to its status as a green lung to be enjoyed
by all.
“We want our communities to enjoy the scenic beauty
of their green landscape,” the Executive Mayor of
Johannesburg, Clr Amos Masondo, said during a recent
cleanup operation along the river banks.
“We want them to have contact with nature, which
brings a sense of refuge, freedom, relaxation and relief
from stress. Most importantly, we want our communities
to have a healthy relationship with the catchment and
take responsibility for its cleanliness.”
Among the work being done is the upgrading of water,
sanitation and storm water infrastructure. To ensure the
future sustainability of the project, the City has intro-
duced awareness programmes and regular cleanup
campaigns. A Soweto Klipspruit Trail will offer eco-
recreational opportunities, including bird watching and
hiking.
The greening of the Klipspruit River will serve as a
model for future eco-developments in the south of
Johannesburg, including the Lenasia Vlei Wetland Park,
Orlando West Wetland Park, Mapetla Wetland Park and
the Kliptown Wetlands Corridor.
A green goal
The City of Johannesburg has set itself the target of
scoring some important “green goals” during the 2010
FIFA World CupTM.
It not only aims to make the occasion one of the green-
est global events ever, but it also wants to leave behind
a green legacy benefiting the people of Johannesburg.
The plan is for a green 2010 FIFA World CupTM, with
as little waste generated as possible, and as small a
carbon footprint as possible. In 2008 the City hosted a
two-day summit on climate change with the theme: “All
hands on deck: towards a low carbon economy.”
Executive Mayor Clr Amos Masondo launched the
event, and his message was to the point. “What we are
looking for are the best solutions to a challenge that
might have dire consequences for our future if no solu-
tions are found.”
The 2010 Legacy Projects identified by Johannesburg
all have a strong environmental component attached to
them.
The Executive Director for 2010, Ms Sibongile
Mazibuko, said the City was going for big impact
projects.
“The Klipspruit project will impact on the whole of
Soweto, with more than 120 kilometres of river rehabili-
tated.”
 A World Class African Host City

The Diepkloof Hostel rehabilitation of water, sanitation and electricity net-

works will likewise have a snowball effect on overall environmental health,
minimising water loss and sewage pollution into the Soweto river systems.

But the BRT system will be the City’s biggest green legacy.
“It is estimated that if 15 percent of existing car users who live within
500m of the Rea Vaya corridors switch to the new system, there will be
savings of 382 940 tons of carbon dioxide equivalent emissions by 2013,”
Mayor Masondo said.

A number of 2010 specific projects have been initiated or will take shape
once the stadiums are put into use. Most of the builders’ rubble from the
demolition of the old stadiums was recycled back into the new stadiums.

And, when the stadiums open their gates for the first time, visitors will
experience the latest in environmental technology, with grey-water toilets,
waterless urinals and emerald green soccer pitches, irrigated exclusively
from non-potable water. Reduction of waste will be a major focus, with re-
usable cups and limiting the use of food containers.

In September 2006 Mayor Masondo launched the “Greening Soweto”

initiative, an ambitious project to beautify the township ahead of the 2010
FIFA World CupTM. The northern parts of the City have long been known
as some of the world’s largest urban forests. By extending this concept to
the rest of Johannesburg sparked a major green revolution. Through the
R7,6 million Greening Soweto project, the City plans to plant more than
300 000 trees.

The overall scope of the Green Goal for South Africa will be huge and will
include all stadiums and fan parks; the International Broadcast Centre,
transport system, accommodation and hospitality venues, FIFA and Local
Organising Committee office events and various carbon offset projects.

“It is important to note that projects will not be confined to host cities. We
will spread the benefit to other parts of the country not directly benefiting Joburg Executive Mayor Clr Amos Masondo lends a hand during a cleanup
campaign on the banks of Klipspruit, which forms part of the City’s Legacy Projects.
from the event,” Mazibuko concluded.

Joburg – 2010 FIFA World CupTM Host City • 19

 Safety and Security
The safety of visitors, residents and soccer fans who
will be in Johannesburg during the 2010 FIFA World
CupTM is at the top of the City’s preparations for the
tournament.
Comprehensive safety and security plans are in place
and the City is well poised to tackle any eventuality that
might occur. An extensive risk management strategy
has been prepared to guide the planning leading up to
the world’s largest sports event.
The objective is to ensure a people-friendly and inci-
dent-free security environment in Johannesburg during
the staging of the 2010 FIFA World CupTM. People must
be able to walk around freely in all areas of the City and
enjoy the hospitality and unique atmosphere that only
Johannesburg can offer.
The City’s safety plans are integrated into the
national 2010 security strategy and the Johannesburg
Metropolitan Police Department (JMPD) is working
closely with the South African Police Service (SAPS)
and the national intelligence community.
Visible policing will be the frontline of the City’s 2010
strategy, especially at known crime hot spots. By the
start of the 2010 FIFA World CupTM, the JMPD will have
4 000 trained officers on the ground.
The security network will rely heavily on the most mod-
ern technology available and will be managed and mon-
itored from 24-hour emergency control centres situated
near the two main venues – Soccer City and Ellis Park.
An important development is the deployment of a City-
wide closed circuit television (CCTV) surveillance and
20 • Joburg – 2010 FiFA World CupTM Host City •
Safety
recording system that links up with a national database
containing biometric data. The CCTV network consists
of 231 cameras installed at strategic locations through-
out the City. It is managed from a central control room
at Penmore Towers, with direct communication links to
JMPD reaction teams.
The main idea is to stop all crime and improve the qual-
ity of life and personal safety of all people – residents,
workers and soccer fans – so they can enjoy being in
the City without fear of harm.
The presence of CCTV cameras in the central business
district (CBD) has already created a sense of safety and
security. Visitors are returning to the city centre and
shops are operating later than usual.
The increased safety measures will not be confined to
downtown Johannesburg. The JMPD will also raise its
level of vigilance in other public areas where 2010 visi-
tors are expected to go to, including shopping centres,
hotels, restaurants and entertainment complexes.
To intensify its safety efforts, the City is partnering with
the SAPS and private security companies to ensure a
strong team of officers is deployed across the City.
The City will be ready to handle any emergency that
might occur, ranging from international terrorism and
organised crime to food poisoning and petty theft. Key
strategic facilities such as water reservoirs, pump sta-
tions and power grids have been identified for special
protection. Special arrangements will be in place to
guard the airspace over venues during matches.
“Community processing centres” and special 2010
courts will be established at Jeppe and Booysens mag-
istrates’ courts to deal effectively with offenders. Medical
and emergency personnel will be on duty around the
clock to attend to patients.
A Joint Command Centre will coordinate the activities
of the security teams as well as emergency services
to ensure a coherent response to any emergency that
might occur.
The City can vouch that it has the resources and
ability to ensure the well-being of both visitors and
Johannesburg residents during the 2010 FIFA World
CupTM.
Soccer Legends
For decades they brought joy and cheer to soccer fans
across the City. Now, with the biggest sporting event in
the history of the country about to start, Johannesburg
is showing that it will not forget its heroes.
The City has identified 24 soccer legends to act as
ambassadors during the build-up to the 2010 FIFA
World CupTM as well as during events associated with
the tournament itself.
Now, the heroes of yesteryear are often seen at events
such as media briefings, marketing events and football
clinics to promote the universal message of sporting
friendship.
Soccer legends have been used as ambassadors and
as a way of encouraging aspirant soccer players to
strive to realise their dreams. The world football gov-
erning body, FIFA, has used soccer legends such as
Pele of Brazil and Franz Beckenbauer of Germany as

& Security
Some of the City of Joburg’s 2010 soccer ambassadors
ambassadors for the sport.
Locally, the South African Football Association appointed
both African and South African footballers such as
George Weah of Liberia, Kalusha Bwalya of Zambia,
Abedi Pele Ayeuw of Ghana and South Africa’s Lucas
Radebe and Mark Fish as 2010 ambassadors.
The Johannesburg heroes are all household names of
the 1960s to the 1990s, who devoted most of their lives
to soccer. They played for the love of the game without
any incentives at all.
Like many of South Africa’s soccer legends, striker
Blessing “Killer” Mgidi has endeared himself in the
hearts of many soccer supporters in this country. He
might not have been in the same mould or class as
the late soccer maestro Patrick “Ace” Ntsoeloenge or
dribbling wizard Ephraim “Jomo” Sono, but his goal-
scoring prowess is still vividly remembered by his legion
of supporters.
Always lurking in dangerous scoring positions, Mgidi
was a thorn in the side of many defenders, who always
had to chase shadows in vain attempts to stop him from
finding the net.
One of the goalkeepers who consistently found them-
selves at the end of Mgidi’s deadly boots was illustrious
former Kaizer Chiefs No. 1 goalkeeper, Joseph “Banks”
Setlhodi, himself a soccer legend of note.
The lanky and agile Setlhodi was, however, central to
his team’s success and ascendancy to the highest ech-
elons of South African soccer fame and fortune with the
heart-stopping saves he made during his rewarding stint
with the club.
A World Class African Host City
Former Highlands Park, Orlando Pirates and Kaizer
Chiefs star Jerry Sadike’s dangerous crosses and
wizardry with the ball will remain etched in the memories
of those who followed the game in the early 1980s. As
slippery as an eel, Sadike used to create many scoring
chances for his strikers.
These are but three of 24 City of Joburg’s 2010 soc-
cer ambassadors. The others are Buick Makwati,
MacDonald “Rhee” Skhosana, Kwaito Mahlangu, Jackie
Masike, Pepe Dire, Ben Mathe, Frelimo “Danger”
Dibetla, Satch Modise, Gardner Seale, Sipho Sikhonde,
Zero Johnson, Litre Lata, Paradise Sello, Charles
Mackett, Phil “Ndoda” Venter, Scara Njokweni,
Mandla Sithole, Finki Sekete, Spider Mthembu
and Amos “Heel Extension” Mkhari.
Public Viewing
Areas
Not every soccer fan in the City
will be so fortunate as to be
able to go and watch 2010 FIFA
World CupTM games live at the
stadiums. The demand for seats
at match venues will be over-
subscribed as football enthusiasts
from across the globe clamour to
get their hands on the prized tickets.
But that should not stop others from
enjoying this once-in-a-lifetime opportunity to
celebrate with the rest of the world.
A number of public viewing areas, where fans will be
Joburg – 2010 FIFA World CupTM Host City • 21
 “Diski” at one of City Innes-Free Park will cater for fans from the north of
of Joburg’s nine Johannesburg, including Alexandra, Ivory Park and
public viewing sites Diepsloot. The park is a green space closest to the centre
of Sandton, where most of the big hotels are located. It is
able to watch games easily accessible from the M1 freeway and offers unbroken
live on big screens views of the Sandton skyline.
and enjoy live perform-
ances by asome of the To ensure that the fan fests meet FIFA’s goals, a project
City’s top artists, have group has been established by the world football organisa-
been identified. tion and LOC. It will look into the overall project manage-
ment and coordination of all fan fests in the country and
Innes-Free Park in oversee the establishment of standards and guidelines.
Sandton and Elkah
Stadium in Soweto will be
the official 2010 FIFA World
Football for Hope
The sprawling township of Alexandra will come alive during
CupTM fan fests, while Mary
the 2010 FIFA World CupTM tournament when it hosts the
Fitzgerald Square in Newtown and
Football for Hope Festival.
nine City parks have been set aside as public
viewing facilities.
The FIFA fan fests will be organised by the City, the 2010 Set to run from 3 to 10 July 2010 at Number 3 Square, the
Local Organising Committee (LOC) and FIFA, which will be festival will be organised by the City and FIFA. Some 32
jointly responsible for the set-up and necessary infrastruc- teams will be playing not only for the trophy, but for social
ture. and human development as well.
Among the participating teams are organisations that use
Fan fests, pioneered in the 2006 FIFA World CupTM in football to address landmine education in Cambodia, gang
Germany, enable fans who have not bought match tickets culture in Ecuador, ethnic violence in Israel and Palestine,
to watch all the action for free on high definition big screen environmental pollution in the slums of Kenya and HIV/Aids
television sets at secure venues. education in South Africa.
Mary Fitzgerald Square was chosen as the official public Included among these organisations are traditional football
viewing site because of its centrality and easy accessibility. powerhouses such as Argentina, Brazil, Cameroon and
Located in Johannesburg’s cultural hub, Newtown, it has Germany as well as football teams from Australia, Bosnia-
already been used as a viewing site during local football Herzegovina, India, Lesotho, Rwanda, Tahiti and Zimbabwe.
matches.
The teams were selected not only for their skill on the
In 2010 all 64 matches of the 2010 FIFA World CupTM tour- pitch, but also for their contribution to social change in
nament will be broadcast live at fan fests and public viewing disadvantaged communities around the world. During their
areas. Entertainment for the whole family, food and bever- stay in South Africa, the teams will take part in workshops
ages will be available. and activities in which they will learn from each other and
22 • Joburg – 2010 FiFA World CupTM Host City •
improve their work.
The week-long festival will include a programme of cultural
celebration among participants, a move that should go a
long way towards writing a new chapter for the township.
Commenting on the Football for Hope Festival, FIFA presi-
dent Sepp Blatter said the tournament would be a unique
opportunity for organisations using football as a tool for
social development to interact with one another and show-
case their programmes on the same stage as the football
world’s biggest sporting event – the 2010 FIFA World
CupTM.
“We look forward to welcoming them to South Africa and
experiencing together how football is contributing to building
a better future.”
Number 3 Square, located in the heart of Alexandra, will
be transformed with a specially constructed stadium. Mixed
teams of boys and girls aged between 15 and 18 will com-
pete in a unique, fast-paced tournament – unique in the
sense that there will be no referees and any disagreements
between the teams will be resolved through dialogue.
The Football for Hope Festival is part of the Football for
Hope Movement, a FIFA and Streetfootballworld initiative
that aims to increase the impact of the sport as a tool for
peace, social development and change.
A FIFA delegation visited Alexandra in November 2007 to
assess the viability of staging the festival in the township.
They focused on key issues such as accommodation, ven-
ues, facilities, and safety and security. In February 2008,
FIFA formally announced that the Football for Hope Festival
would indeed take place in Alexandra during the 2010 FIFA
World CupTM.
Located in the north of Johannesburg, a stone’s throw
from the affluent suburb of Sandton, Alexandra is one of
the City’s poorer communities. It has recently undergone

a revamp. Once a sea of shacks, Alex, as it is affectionately
known, is now a much more organised settlement with new,
colourful residential buildings.
With its cosmopolitan nature – it is home to people with
diverse cultural backgrounds – Alex is a fitting venue for the
festival, which is expected to deepen the township’s already
rich cultural character.
The Football for Hope Movement focuses on children and
young people and uses the sport as an instrument to promote
participation and dialogue. Besides the festival, it also runs
a Football for Hope Forum every four years to tie in with the
2009 FIFA Confederations CupTM.
Another element of the movement is the Football for Hope
Centres, a FIFA legacy project that uses the momentum of
the 2010 FIFA World CupTM to build infrastructure that will
benefit local communities.
In 2010 African countries will benefit from Football for Hope,
with 20 football academies to be built on the continent.
Dubbed the 20 Centres for 2010, five will be built in South
Africa, with one at Number 3 Square.
The centres will each consist of a mini-pitch with surrounding
grandstands as well as facilities that will provide local com-
munities with access to counselling, health and education
services.
International Broadcast Centre
As the teams from the top soccer nations arrive in South
Africa for the 2010 FIFA World CupTM the International
Broadcast Centre (IBC), situated in the south of
Johannesburg, will become the eyes and ears of the world.
From this centre the media will not only broadcast the action
of the marvellous sporting spectacle, but it will also showcase
the beauty, highly sophisticated infrastructure and spirit of the
people of South Africa to global audiences.
The IBC is located at the Nasrec Exhibition Centre. It is
within easy distance of both the headquarters of the LOC
and Soccer City, where both the opening ceremony and final
match of 2010 will take place. It is also strategically located
in terms of transport, roads and other infrastructure that have
been constructed to support the hosting of the event.
The IBC will operate around the clock for the period preced-
ing and during the event in June and July 2010. More than
2 000 journalists supported by TV crews, technical staff and
photographers will use the centre as their headquarters.
The Expo Centre itself will undergo a substantial facelift,
transforming it into a more attractive and modern exhibition,
convention and event venue able to attract more and larger
events and activities.
With such a huge contingent of media staying and work-
ing in the City for the duration of the event, it will present a
number of opportunities to showcase Johannesburg as a
world-class African city. It will strengthen the City’s reputation
to host global sporting and cultural events and bring sustain-
able benefits to its tourism industry and ability to attract new
investments.
Johannesburg is already the centre of international and local
television and broadcasting as well as home to almost 60%
of all ICT enterprises in South Africa. The new centre will be
strategically located in relation to Sentech, a South African
state-owned enterprise that will be responsible
for signal distribution to the global TV and radio
networks.
Included in the hi-tech facilities that will be constructed at the
IBC are a satellite teleport and telecommunications infrastruc-
ture that will support 40 gigabytes per second capacity.
In 2006 the IBC was located in Munich, Germany, and more
than 46 000 hours of broadcast hours were televised from
A World Class African Host City
The International Broadcasting Centre was launched
in 2008. At the launch were MMC for Development
Planning and Urban Management Ruby Mathang,
Joburg Executive Mayor Clr Amos Masondo, then
Gauteng Sports MEC Barbara Creecy and then Deputy
Minister of Communications Roy Padayachee.
there to audiences in 190 countries. Most experts predict a
significant increase in audience figures owing to the growing
interest in the event and the emergence of new technology,
including digital broadcasting as well as new media platforms
to deliver information, visuals and sound.
Apart from the various media networks that will be serviced
from the IBC it will also relay images to the fan fests that will
be located across the country, including Johannesburg and
throughout the world. Those spectators who will not be able
to attend the matches at the stadiums will watch the action
live on high-definition big screens erected at these fan fests.
The IBC will provide an additional thrust to the many projects
planned by the City of Johannesburg in its preparations for
2010. The City is looking beyond this once-off event – the
legacy it will leave for the people of Johannesburg. Every
rand spent on infrastructure and operations will bring about
lasting benefits to Johannesburg and its residents and will
bode well for its future growth and development.
Joburg – 2010 FIFA World CupTM Host City • 23
 2010 FIFA World Cup Match Schedule TM

I n reco

24 • Joburg – 2010 FiFA World CupTM Host City •