Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
1. Product Analysis
a. Detailed and thorough study of the popularity of products among consumers of an
enterprise.
i. The quality
ii. Characteristics
iv. Design
v. Color
vi. Packing
vii. Prices etc. of its products meet the expectations, habits, tastes, attitudes,
& standard of living of its consumers.
2. Market Analysis
c. It helps in determining
3. Distribution Analysis
- Transportation
- Advertisement
- Sales promotion
- Pricing policy
4. Competition Analysis
i. Characteristics
ii. Qualities
iii. Form
iv. Design
v. Uses
vi. Packing
d. Helps the enterprise in deciding its marketing policies and strategies and
necessary changes in policies and strategies
5. Consumer Research
viii. What impression do they have about the products of the enterprise?
b. It includes
c. This study helps in evaluating the results of performance of selling force of the
enterprise
7. Motivational Research
8. Advertisement Research