A

Report
On

COMPARATIVE STUDY OF RETAIL

BANKING STRATEGIES ADOPTED
BY VARIOUS PRIVATE SECTOR
BANKS

By
ASHUTOSH KUMAR
(08BS0000633)

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To say this i
people who3
 TABLE OF CONTENT

Acknowledgement
3
List of tables
5-6
Abstract
7
Introduction
8
Objective of the study
9
Limitation of the study
10
Methodology
11
Main Text
12

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LIST OF TA
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Brief history
9
OBJECT
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 RETAIL BANKING

Concept of Retail Banking

Retail banking is a banking service that is geared primarily toward individual

consumers. Retail banking is usually made available by commercial banks, as
well as smaller community banks. Unlike wholesale banking, retail banking
focuses strictly on consumer markets. Retail banking entities provide a wide
range of personal banking services, including offering savings and checking
accounts, bill paying services, as well as debit and credit cards. Through retail
banking, consumers may also obtain mortgages and personal loans. Although
retail banking is, for the most part, mass-market driven, many retail banking
products may also extend to small and medium sized businesses. Today much
of retail banking is streamlined electronically via Automated Teller Machines
(ATMs), or through virtual retail banking known as online banking.

DEFINITION OF RETAIL BANKING

Retail banking is typical mass-market banking where individual customers use

local branches of larger commercial banks. Services offered include: savings
and checking accounts, mortgages, personal loans, debit cards, credit cards, and
so forth.
Banking Dictionary: Retail Banking

Banking services offered to the general public. Retail banking services are a
group of financial services that includes installment loans, residential
mortgages, equity credit loans, deposit services, and individual retirement
accounts. In contrast with Wholesale Banking or corporate banking, retail
banking is a high volume business with many service providers competing for
market share. Some retail banking services, for example, credit cards, are
among the most profitable services offered by financial institution. retail
banking is typical mass-market banking where individual customers use local
branches of larger commercial banks. Services offered include: savings and
checking accounts, mortgages, personal loans, debit
cards, credit cards, and so forth.

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Types of Banking

· Commercial bank has two possible meanings:

o Commercial bank is the term used for a normal bank to distinguish it
from an investment bank. (After the great depression, the U.S.
Congress required that banks only engage in banking activities,
whereas investment banks were limited to capital markets activities.
This separation is no longer mandatory.)
o Commercial bank can also refer to a bank or a division of a bank that
mostly deals with deposits and loans from corporations or large
businesses, as opposed to normal individual members of the public
(retail banking).
· Community development bank are regulated banks that provide financial
services and credit to underserved markets or populations.
· Private banks manage the assets of high net worth individuals.
o Offshore banks are banks located in jurisdictions with low taxation
and regulation. Many offshore banks are essentially private banks.
· Savings bank accept savings deposits.
Postal savings banks are savings banks associated with national postal systems.

MARKETING

Concept of Marketing from the difference between the Sales and Marketing.
The Marketing Concept was born out of the awareness that the business should
start with the determination of consumer wants and end with the satisfaction of
those wants. business cycle. It stipulates that any business should be organized
around the
marketing function and its task should be one of anticipating, stimulating and
meeting customers’ needs. The customer, anticipating, stimulating and meeting
customers’ needs. The customer, not the corporation, has to be the centre of the
business universe. A business can’t succeed by succeed by supplying products
and services that are not designed to serve the needs of the customers.

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As P.F. Drucker says, The Marketing Concept has four major distinguishing
features:
Consumer Orientation-

An overwhelming emphasis on the consumer and his need is the first

distinguishing of the marketing concept. The concept enables the firm to look at
business from the point of view of the consumer. The importance of the
consumer can be seen clearly in the following words of Drucker: “ The purpose
of any business is to create a customer. It is the customer who determines what
a business is. It is the customer who determines what a business is. It is the
customer and he alone, who, through being willing to pay for a good service,
converts economic resources in to wealth, things into goods. What a business
thinks it produces is not of first importance- especially not to feature of the
business and to its success.
What the customer thinks he is buying- what the considers value, is determines
what a business is, what it produces and whether it will prosper”.
Integrated Management, with Marketing as the Fulcrum:
Integrated management here means that all the different functions of the
business must be tightly integrated with one another, keeping marketing as the
pivot. This is essential because every function has a bearing on the consumer
and the aim is to see that all the functions make a favorable impact on the
consumer. For this to happen, all functions have to be integrated and properly
aligned with marketing.

Consumer Satisfaction:

Integrated management action explained above, is a means, not an end in itself.

It is the means for fulfilling the needs of the consumer. And this leads us to the
third major distinguishing feature of the marketing concept, namely, consumer
satisfaction. The marketing concept emphasis that it is not enough if a firm has
Consumer orientation, it is essential that such an orientation leads to consumer
satisfaction.

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Realization of All Organizational Goals, Including Profit
Consumer satisfaction too, is not an end in itself. The marketing concept does
not preach that a firm must generate consumer satisfaction and forgot its own
interests.
Instead, it teats consumer, satisfaction as the pathway to the attainment of the
goals of the organization. The undergoing approach is: If a firm has succeeded
in generating consumer satisfaction, it implies that the firm has given a quality
product, offered competitive price and prompt services, and has succeed in
creating good image.
Marketing as is known deals with all those processes required to put the
products in the hands of the ultimate consumer. On Marketing a pithy
definition has been given by the Father of Marketing Management Philip
Kotler as “Marketing is the delivery of the consumer satisfaction at a profit.”
Thus one of the essential parameters that judge the effectiveness of marketing
exercise is the effect it has on the organization’s bottom.”
THE BANKS:-
ABOUT AXIS BANK

Axis Bank was the first of the new private banks to have begun operations in
1994, after the Government of India allowed new private banks to be
established. The Bank was promoted jointly by the Administrator of the
specified undertaking of the Unit Trust of India (UTI - I), Life Insurance
Corporation of India (LIC) and General Insurance Corporation of India (GIC)
and other four PSU insurance companies, i.e.
National Insurance Company Ltd., The New India Assurance Company Ltd.,
The Oriental Insurance Company Ltd. and United India Insurance Company
Ltd.
The Bank today is capitalized to the extent of Rs. 358.97 crores with the public
holding (other than promoters) at 57.59%.
The Bank's Registered Office is at Ahmedabad and its Central Office is located
at Mumbai. Presently, the Bank has a very wide network of more than 729

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Branch offices and Extension Counters. The Bank has a network of over 3171
ATMs providing 24 hrs a day banking convenience to its customers. This is one
of the largest ATM networks in the country.
The Bank has strengths in both retail and corporate banking and is committed to
adopting the best industry practices internationally in order to achieve
excellence.
HDFC BANK
The Housing Development Finance Corporation Limited (HDFC) was amongst
the first to receive an 'in principle' approval from the Reserve Bank of India
(RBI) to set up a bank in the private sector, as part of the RBI's liberalization of
the Indian Banking Industry in 1994. The bank was incorporated in August
1994 in the name of 'HDFC Bank Limited', with its registered office in
Mumbai, India. HDFC Bank commenced operations as a Scheduled
Commercial Bank in January 1995.
The last twelve years have been very fulfilling. We can of course wax eloquent
about it in so many ways, but they say, figures don't lie, so we will let the
figures do all the talking. They will give you a fair idea of how we have grown
in the past few years.
HDFC Bank began operations in 1995 with a simple mission: to be a "World-
class Indian Bank". We realized that only a single-minded focus on product
quality and service excellence would help us get there. Today, we are proud to
say that we are well on our way towards that goal.
HDFC Bank Managing Director Aditya Puri is the CNN-IBN Indian of the Year
2008 in the Business category. Given in six categories - Politics, Sports,
Business,Entertainment, Public Service, and Global Indian - these awards
”recognize, celebrate and honour Indians who have contributed to our country
and in turn have strengthened our society and contributed to building Brand
India in 2008,“ says the official CNN-IBN website.
ICICI BANK
ICICI Bank is India's second-largest bank with total assets of Rs. 3,849.70
billion (US$ 82 billion) at September 30, 2008 and profit after tax Rs. 17.42
billion for the half year ended September 30, 2008. The Bank has a network of
about 1,400 branches and 4,530 ATMs in India and presence in 18 countries.
ICICI Bank offers a wide range of banking products and financial services to
corporate and retail customers through a variety of delivery channels and
through its specialized subsidiaries and affiliates in the areas of investment
banking, life and non-life insurance, venture capital and asset management.

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ICICI Bank's equity shares are listed in India on Bombay Stock Exchange and
the National Stock Exchange of India Limited and its American Depositary
Receipts (ADRs) are listed on the New York Stock Exchange (NYSE).

History

ICICI Bank was originally promoted in 1994 by ICICI Limited,

an Indian financial institution, and was its wholly-owned subsidiary. ICICI's
shareholding in ICICI Bank was reduced to 46% through a public offering of
shares in India in fiscal 1998, an equity offering in the form of ADRs listed on
the NYSE in fiscal 2000, ICICI Bank's acquisition of Bank of Madura Limited
in an all-stock amalgamation in fiscal 2001, and secondary market sales by
ICICI to institutional investors in fiscal 2001 and fiscal 2002. ICICI was
formed in 1955 at the initiative of the World bank, the Government of India
and representatives of Indian industry. The principal objective was to create a
development financial institution for providing medium-term and long-term
project financing to Indian businesses.

The Features of Savings Account of AXIS

BANK.

Zero Balance Savings Account

Save at Zero
Saving Money is now easier
Presenting, Axis Bank's Zero Balance Savings Account. At Axis Bank it has
been our constant endeavor to create products specifically catering to your
needs. The account while offering you a whole range of services also addresses

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your latent need of having an account without the hassle of maintaining an
average quarterly balance.
Features

· No Average Quarterly Balance requirement

· Free International Debit Card with an Accidental Insurance cover up to Rs 2
lakhs* (charges for the primary holder are waived) Free mobile banking facility
Access though more than 675 branches and more than 2800 ATMs.At-Par
cheque facility with the clearing limit of Rs 50,000. 24x7 Telebanking &
Internet banking
Free quarterly statements.
* Conditions Apply
1. Initial funding of Rs. 5,500.
2. Account maintenance fee of Rs. 500 per annum
·

Easy Access Savings Account

Presenting, Axis Bank's Easy Access Savings Account. The account is an

endeavor by the Bank to understand the consumers' needs and redefine
banking to suit your requirements for a truly comfortable banking experience.
Easy Access Savings Account gives you instant access to your money
anywhere, anytime. Possessing a range of unmatched features, it has been
devised to better suit the convenience of our eclectic client base.
·
You can avail of all these services with a minimum quarterly average balance of
Rs. 5,000 in metro or urban centers, Rs. 2,500 in semi urban centers and Rs.
1,000 in rural centers.
At-par cheque ATM Network Anywhere Banking Telebanking iConnect
Mobile Banking Quarterly account statement Quarterly interest @ 3.5 % p.a.
· You can avail of all these services with a minimum quarterly average balance
of Rs. 5,000 in metro or urban centers, Rs. 2,500 in semi urban centers and Rs.
1,000 in rural centers.

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PRIME SAVINGS A/C

At Axis Bank, always strived to pace our products with the growing needs of
our customers. The Prime Savings account has therefore been created with your
specific financial requirements in mind.

Wider accessibility

As a Prime Savings account holder, you enjoy access to a wide network of over
671 branches and one of the largest ATM networks in India giving you easy
access to your account from almost any corner of the country. To simplify daily
banking, your Prime Savings account comes with an international photo-
signature Debit Card. This unique card comes with withdrawal limit of Rs.
40,000 per day, facilitating transfer of funds, deposits of cash/ cheques and
payment of insurance premium (LIC). Your Debit Card also comes
with a comprehensive insurance cover inclusive of zero lost card liability,
purchase protection and personal accident insurance up to 2 lacks.

More comfort
Through our 24 hr Internet Banking and Tele Banking services, you can enjoy
the ease of banking from home or office. Through these comprehensive
services, you can access a range of facilities including online funds transfer,
requests for a new chequebook,

Financial Advisory Services (FAS), online shopping and information on mutual

funds.
Enhanced privileges

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The Prime Savings Account eases your banking experience by providing you a
passbook and monthly statement of account to keep you updated on all your
transactions and assist you better in managing your finances.

Smart Privilege Account For the woman of today

In today's busy world it's tough being a working woman. Right from shuttling
between a job and family to taking care of her finances she has to be on her
toes all the time. Keeping this in mind, we at Axis Bank have designed a
savings account best suited for the woman of today. With the Smart Privilege
Account, you can manage your money and your life and as well as enjoy a host
of lifestyle privileges. Furthermore Axis Bank's Smart Privilege Account
ensures that you have enough time for all the important things in life.
Jewellery Insurance on Debit Card Round-the-Clock access through ATMs
Anywhere Banking At-par cheque facility Monthly Account Statement
.Additional discounts on loans iConnectTM.
The Complete online banking experience: Its the age of Wi-Fi. All your banking
needs should be on your fingertips, with our i-connect you can check your
account status, transfer funds, place online request for a new cheque book and
many more features without even having to visit an Axis Bank branch.
· Financial Advisory Services: Our Financial Advisor will assist you with your
financial planning and help you to earn maximum returns on your savings .Just
live the feeling of walking into a store and getting amazing discounts not
available to others. As you are a valued customer for us, we shall endeavour to
provide you with discounts at various outlets, periodically. All you have to do
is use your new Smart Privilege Debit Card and avail of discounts at these
outlets. Details of such tie-ups will be sent to you on a regular
basis.

Senior Privilege

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Axis Bank's Senior Citizen Savings Account has been designed keeping in mind
the fact that a senior citizen's banking requirements are wholly different and
require special consideration.
Axis Bank introduced Senior Citizen ID card for our Senior Privilege patrons.
Let us briefly introduce the wide range of advantages it hold for you.
Avail of Great benefits with Senior Citizen ID card

ID card acts as an age proof. Enabling you to redeem every advantage that you
are eligible for. This card will soon help you avail of certain never-before
Senior-citizen benefits at various stores, service providers and installation
across the nation.

Banking Privileges

Dedicated Relationship Managers. Free At-Par Cheque book .

Free international VISA Debit Card for Primary and Joint accont holders.
Free Monthly Statement of Accounts and Free Passbook . Free Issuance of Pay
Orders or Demand Drafts drawn on
Axis Bank branches. Free Inward Remittances. Free Outward Remittances once
a year.
Faster credits to foreign cheques providing you prompt. Availability of funds
remitted by your near and dear . Ones abroad. Cheque pickup and Cash
delivery services. Anywhere Banking. Telebanking . Free Mobile Banking.
iConnect . Customized Loan Offerings. Complimentary Financial Planning.
Silver Health - Medical Insurance for Senior Citizens.
Azaadi - No Frills Account

· Presenting, Axis Bank's Azaadi Account. A savings account that doesn't

require a minimum balance. Experience a host of unparalleled features and
heightened convenience with Azaadi Account. You qualify for Azaadi if The
sum total of all credits to your account does not exceed Rs 1 lac during the
Financial year,· You do not intend to maintain an account balance higher than
Rs 50,000 at any given instant, and documentation as required ordinarily for
fulfilling of account opening norms.

Product Features

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Zero Balance Savings Account: No need to maintain a fixed, mandatory amount
in your account.
Pension Savings Account

Pension Savings Bank Account, from Axis Bank is specifically, designed for
Pensioner's (Existing & Prospective) of Central Govt.
Civil Ministries/ Departments & Defence Ministry keeping in mind the fact that
a Pensioner's banking requirements are wholly different .
· Timely communication to the customer on receipt of the PPO No delays in
commencement of pension disbursals - The Bank is handling the disbursement
of Pension under a Centralized Pension Disbursement Module wherein the
Pensioner records are credited centrally through its Centralized Pension
Payment Hub (CCPH) at Mumbai.
· Timely issue of Form- 16A for tax deducted at source in the immediately
previous financial year. The Bank is authorized by RBI and Central Pension
Accounting Office (CPAO) for disbursement of Central Civil Pension through
its 218 authorized branches across the country.

PERSONAL LOAN of AXIS BANK

Special loans for doctors, chartered accountants . Engineers, architects, CS and

ICWA.
Loans are available from Rs 1 lac to Rs 20 lacs.Repayment tenures from 12 to
60 months Attractive interest rates. A balance transfer facility available for
those who want to retire any higher cost debt. Loans available against
repayment track record of any existing auto, personal or home loan. Zero
balance SB account facility for personal loan customers.
Simple procedure, minimal documentation and quick approval.

CREDIT CARDS OF AXIS BANK

● PLATINUM CREDIT CARDPlatinum

Privileges- Highest Level of Security. Premium Wrist Watch. 5% savings on
fuel spends. Accelerated Rewards Program. Platinum Value Chart.

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Additional Platinum Benefits- Concierge Service. Access to VIP Airport
Lounges.
Comprehensive Insurance Cover. Exclusive Platinum Cover.
● GOLD PLUS CREDIT CARDExclusive
Benefits- Holiday Voucher worth Rs. 2000 or Hotel voucher worth Rs. 1000
from Akbar travels. Shopping voucher Rs. 1000 from Deals4all. 50%
Guaranteed
Discounts on Hotels. Petrol Surcharge of Waiver.
Other Gold Plus Credit Card Benefits- Plus Points Rewards. Comprehensive
Insurance
Cover. Balance Transfer. Auto Debit Facility. Emi Facility. Revolve Facility.
● GOLD CREDIT CARDExclusive
Benefits- Plus Points Rewards. Comprehensive Insurance Cover. Balance
Transfer. Auto Debit Facility. Emi Facility.
● SLIVER CREDIT CARDExclusive
Benefits- Plus Points Rewards. Comprehensive Insurance Cover. Balance
Transfer. Auto Debit Facility. Emi Facility.
● SECURED CREDIT CARDKey
Benefits- Lower Finance Charges (0.99% p.m. to 1.49% p.m.). Income
Document Requirement waived Off. Term Deposit Continues to earn interest.
Flexibility to set your own credit Limit on the basis of the FD amount.
Also offered eShop Card, Corporate Credit Card, Magnet Loyalty Credit Card,
Trust Chemist Credit Card, Shriram Credit Card.

DEBIT CARDS OF AXIS BANK

● GOLD DEBIT CARDBenefits

of Gold Debit Card- Flexibility of usage. World wide reach. Reward program.
Additional Safety and enhanced insurance. Enhanced limits of cash
withdrawals. Zero Petrol Surcharge. Customer Service Contact.
● GOLD PLUS DEBIT CARDBenefits
of Gold Plus Debit Card- Instant Identification. Flexibility of usage.

World wide reach. Reward program. Additional Safety and enhanced

insurance. Enhanced limits of cash withdrawals. Zero Petrol Surcharge.
Customer Service Contact.
● BUSINESS GOLD DEBIT CARD -
Benefits of Business Gold Debit Card- Instant Identification. Flexibility of
usage. World wide reach. Reward program. Additional Safety and enhanced

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insurance. Enhanced limits of cash withdrawals. Zero Petrol Surcharge.
Customer Service Contact.
The Features of Savings Account of HDFC BANK.
Regular Savings Account:- An easy-to-operate savings account that allows
you to issue cheques, draw Demand Drafts and withdraw cash. Check up on
your balances from the comfort of your home or office through NetBanking,
PhoneBanking and MobileBanking.
Need money urgently? Withdraw cash from any of the 2890 ATM centres
spread across the country.

Features & Benefits-

Wide network of branches and over thousand ATMs to
meet all your banking needs no matter where you are located.
Bank conveniently with facilities like Net Banking and Mobile Banking- check
your account balance, pay utility bills or stop cheque payment, through SMS.
Never overspend- Shop using your International Debit Card that reflects the
actual balance in your savings account. Personalized cheques with your name
printed on each cheque leaf for enhanced security. Take advantage of Bill Pay ,
an instant solution to all your frequent utility bill payments. Instruct for
payment over the phone or through the Internet. Free Payable-at-Par cheque
book, without any usage charges upto a limit of Rs.50,000/- per month. Free
InstaAlerts for all account holders for lifetime of the account. Free Passbook
facility available at home branch for account holders (individuals). Free Email
Statement facility.

SAVINGS PLUS ACCOUNT:-

Features and Benefits-

Wide network of branches and over thousand ATMs to meet all your banking
needs no matter where you are located. Bank conveniently with facilities like
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Net Banking and Mobile Banking- check your account balance, pay utility bills
or stop cheque payment, through SMS. Never overspend- Shop using your
International Debit Card that reflects the actual balance in your savings
account. Personalized cheques with your name printed on each cheque leaf for
enhanced security. Take advantage of Bill Pay , an instant solution to all your
frequent utility bill payments. Instruct for payment over the
phone or through the Internet. Free Payable-at-Par cheque book, without any
usage charges upto a limit of Rs.50,000/- per month. Free InstaAlerts for all
account holders for lifetime of the account. Free Passbook facility available at
home branch for account holders (individuals). Free Email Statement facility.
Free Payable at Par (PAP) chequebook without any usage charges upto a limit
of 50,000 per month.
SAVINGS MAX ACCOUNT –
Features and Benefits-
Free unlimited transactions: Cash withdrawal and balance enquiry, at all HDFC
Bank ATMs & on any other Bank's ATM using your HDFC Bank Debit Card.
Free Gold Debit Card for primary account holder for lifetime of the account.
Gold Debit Card for other account holders at Rs 250/- p.a. Free Woman's
Advantage/International Debit Card for all account holders for lifetime of the
account. Free Payable-at-Par (PAP) chequebook, without any usage charges
upto a limit of 1 lac per month. Free Demand Drafts on HDFC
Bank locations, upto a limit of 50,000/- per day at home branch. Self/Third
Party Cash Deposit/Withdrawal at non-home branches, upto Rs 50,000/- per
day free. Above Rs50,000 a charge of Rs 2.90 per thousand on the full
amount would be applicable. Free Bill Pay & Insta Alerts for all account holders
for lifetime of the account. Free Monthly Statement of Account. 50% off on the
Locker rental for the 1st year only. Folio maintenance charges on Demat
account free for first year.

SENIOR CITIZENS ACCOUNT

Features and Benefits-
Folio maintenance charges on Demat account free for first year. Folio
maintenance charges on Demat account free for first year. Payable-at-Par
(PAP) cheque books are issued free.
With this facility, outstation cheques issued by you (for clearing) will be treated
as local cheques, at any HDFC Bank location What's more, enjoy free PAP
usage upto Rs.50,000/- per month. A nominal charge of Re.1/- per 1000 will
26
apply above Rs.50,000/- on the full amount. Use the third party cash
transaction facility at nonaccount branches, to have your near and dear ones
deposit / withdraw cash upto Rs.50,000/- per day on your behalf for free.
Above Rs 50,000 a charge of Rs 2.90/- per 1000 on the full amount would be
applicable..
Insurance Benefit

Get Accidental Hospitalization cover of Rs.50,000/- per annum. This is a

reimbursement cover for the first applicant.You can also claim daily cash
allowance once a year (at Rs.500/- per day for a maximum of 15 days per year)
for each day of hospitalization due to an accident.
NO FRILLS SAVINGS ACCOUNT
Feauters and Benefit-
All this with a Zero Initial Pay-in and a Zero Balance account !
Access a wide network of branches and over a thousand ATMs across the
country to meet all your banking needs. Use the Free National Electronic Funds
Transfer (NEFT) facility to transfer funds from your HDFC Bank account to an
account in another Bank at the locations as specified by RBI. Get Free
Quarterly Account Statements. Additional Branch Cash withdrawals in the
month will be charged @ Rs.50/- per transaction. Cheque deposits
at branches will be free of charge and without any restrictions. International
Debit Card available only on request at the branch @ Rs. 100/- p.a. (plus
applicable taxes) for each applicant.

KIDS ADVANTAGE ACCOUNT

Features and Benefits-
Free Education Insurance cover of Rs. 1,00,000/- in the event of death of the
parent / guardian through vehicular accident by road, rail or air to safeguard the
future of your child. ATM/International Debit Card will be issued for children
between 7-18 years of age in the child's name with your permission. The
amount your child is able to withdraw is Rs. 1,500/- at ATMs or spend Rs.
1,000/- at merchant locations.

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Opt for standing instruction to transfer any amount from your account to your
Kid's Advantage Account every month (Minimum value = Rs. 500/- &
Minimum tenure = 1 year).
Once the balance in the Kid's Advantage Account reaches/exceeds Rs. 10,000/-,
the amount in excess of Rs. 5,000/- will automatically be transferred into a
Fixed Deposit for 1 year 1 day, in your child's name, by signing in for our
sweep-out facility.
PENSION SAVINGS ACCOUNT
Features and Benefits-
The Pension Saving account is a Zero Balance Account. Timely credit of
receivable.
Free International Debit Card. Pension Accounts are opened immediately after
advice and deliverables reach in time- within the 1st and 5th of the new month
(in case of EPFO) and last day of the month (in case of Central Govt. Civil
Pensions) Timely issue of Form- 16A (by April 15th) for tax deducted at source
in the immediately previous financial year.
FAMILY SAVINGS ACCOUNT
Features and Benefit-
All account holders can operate their account freely without worrying about
their minimum balance. Family members with NRI status can also be part of
the group.
Up to 2 free DD's/ MC's on HDFC Bank locations per account per month (max.
up to Rs. 25,000/- per instrument per day. Free International Debit Card for all
account holders till the account is part of the Family group. (NRO Accounts
will be issued only ATM cards).
Free Passbook facility available at home branch for account holders
(individuals).

PERSONAL LOAN of HDFC BANK

Features and Benefits-
Borrow up to Rs 15,00,000 for any purpose depending on your requirements.
Flexible Repayment options, ranging from 12 to 60 months. Repay with easy
EMIs. One of the lowest interest rates. Hassle free loans - No
guarantor/security/collateral required. Speedy loan approval. Convenience of
service at your doorstep.

Customer privileges

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If you are an existing Auto Loan customer with a clear repayment of 12 months
or more from any of our approved financiers or us, you can get a hassle free
personal loan (without income documentation). If you are an existing HDFC
Bank Personal Loan customer with a clear repayment of 12 months or more,
we can Top-Up your personal loan.
Credit Shield
In case of death or total permanent disability of the loans, the loan/nominee can
avail of the Payment Protection Insurance (Credit Shield) which insures the
principle out standings on the loan up to a maximum of the loan amount.
Principle outstanding is defined as the amount of loan outstanding (not
including any arrears in payment or interest thereon) at
the Date of Loss, having accounted for payments made and interest accruing as
determined in the Policy. Hence, the amount covered does not include any
principal added because of non - payment of EMI and also will not include
interest/ accrued charges.
CREDIT CARDS OF HDFC BANK
● PLATINUM PLUS CREDIT CARDFeatures
and Benefits-
Attractive Reward Points. 0% Fuel surcharge. Lost card liability. Interest free
credit facility. Revolving Credit Facility. Utility bills through your credit card.
● GOLD CREDIT CARDFeatures
and Benefits-
Up to 5% cash back on air/ rail ticketing. Attractive Reward Points. Rewards
points redemption. Worldwide acceptance. Revolving Credit Facility. Free
Add-on card. Interest free credit facility.

● SLIVER CREDIT CARDFeatures

and Benefits-
All-purpose credit card. Earn while you spend. Add on
Cards. Zero liability on lost card . Widely accepted.
DEBIT CARDS OF HDFC BANK
Easy Shop international debit card. Easy Shop gold debit card. Easy Shop pro
gold debit card. Easy Shop international business debit card. Easy Shop women
advantage debit card.
The Features of Savings Account of ICICI BANK.
Savings Account
In Savings Account these facilities are available. Like Debit-cum-ATM Card.
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Money Multiplier Facility. Internet Banking . Customer Care. Mobile Banking.
Standing Instructions. Nomination facility. Bank@Home. DD Call and Collect .
Special Savings Account
Comprehensive Banking. Solutions with added features. Supplementary
Savings. Ideal for tax-exempt entities. Internet Banking. Phone Banking.
Anywhere Banking .Inward Remittance.
'Life Plus' Senior Citizen Services
Designated Senior Citizen Desk. Higher Interest Rates on Term Deposits.
Demand Loans against your deposit . Free collection of outstation cheques
drawn on any ICICI Bank location . Special Senior Citizen 'Life Plus' Debit
card . Money Multiplier Facility.
Anywhere Banking.
Young Stars
Open a Kid’s Savings Account, Fixed Deposit or a Recurring Deposit. The
minimum average balance for a Savings Account Is Rs.2,500. Free
personalized Cheque Book.
Internet Banking. Free International Debit Card. Daily withdrawal and spends
of up to Rs.2,500. Transfer Funds Facility.
Freedom Savings Account
Enjoy free, unlimited access to all non-ICICI Bank ATMs (for cash withdrawals
and balance enquiry). Minimum quarterly average balance of Rs.10,000.

ADVANTAGE WOMEN SAVINGS ACCOUNT

Get a specially designed woman's debit card which helps you shop and save
simultaneously, manages your household expenditures and comes with a bag
full of offers attached to it. This savings account brings to you all our core
banking services with many exciting benefits and features attached, especially
for our women customers.
PEOPLES SAVINGS ACCOUNT
A savings account from ICICI Bank available only through our Rural branches.
Minimum balance of Rs.500/-. No annual fees. Unlimited transactions at the
base branch where you have opened your account. Internet, Phone and Mobile
banking free of cost.
NOR FRILLS ACCOUNT

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The Rural Savings Account will be available through Business Correspondents.
The account is zero balance with no initial deposit. The Customer is provided
with an Epassbook.
All transactions in the accounts are done only after a biometric authentication.
Nomination facility is available. Interest is payable half-yearly.
PERSONAL LOAN of ICICI BANK
Features and Benefits
Loan up to 15 lacs. No security/guarantor required. Faster Processing.
Minimum Documentation. Attractive Interest Rates. 12-60 Months repayment
options.
ICICI Personal Loans is provided only to an existing ICICI Bank customer.
With the "Loan on Phone" facility, it is possible to secure a loan even without
having to visit your bank branch. If you have been an ICICI Bank customer for
the past 9 months, you might have a pre-approved loan offer waiting for you.
All you need to do is.- Login to icicibank.com using your user ID and password
and know your offer. Speak to our phone banking officers and quote your
relationship number. For phone banking numbers.
Walk into any ICICI Bank branch.

CREDIT CARDS OF ICICI BANK

ICICI BANK Credit cards are these types. Like- ICICI BANK Credit Card,
ICICI Platinum Credit Card, ICICI BANK American Express & British Credit
Card, ICICI BANK Titanium Credit Card, ICICI BANK Future Gold Credit
Card, ICICI HPCL Credit Card, ICICI BANK Preferred Credit Card.

DEBIT CARDS OF ICICI BANK

Cashless Spending. Use Online Safely. Lost Card Protection. Countrywide

Acceptance. Worldwide Acceptance.

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