Internship Report on

CONSUMER BUYING BEHAVIOUR TOWARDS

SOFTDRINKS - A COMPARISION
BY

Student Name
USN: 4VP13MBA01

Submitted to

VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELAGAVI

In partial fulfillment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Under the guidance of

Prof. Vivek Ranjan Bhandary (14)

P. Shriharsha (14)

Associate Professor, Dept. of MBA (12)

Manager (12)
Vivekananda College of Engineering & Technology (12) Karvy Consultant Limited (12)
Puttur (D.K.) (12)
Mangalore (D.K.) (12)

Department of MBA
VIVEKANANDA COLLEGE OF ENGINEERING AND
TECHNOLOGY
NehruNagar, Puttur (D.K.) - 574 203
Batch 201315

VIVEKANANDA COLLEGE OF ENGINEERING AND TECHNOLOGY

(Affiliated to Visvesvaraya Technological University, Belagavi)
PUTTUR (DK) 574 203

Department of Master of Business Administration

CERTIFICATE
This is to certify that (Name of the Student) bearing USN 4VP13MBA01, is a bonafide
student of Master of Business Administration course of the Institute 2013-15, affiliated to
Visvesvaraya Technological University, Belagavi. Internship report on (Title of Report) is
prepared by him/her under the guidance of (Name of the Guide), in partial fulfillment of the
requirements for the award of the degree of Master of Business Administration of
Visvesvaraya Technological University, Belagavi, Karnataka

(Name of the Guide)

Internal Guide
Dept. of MBA

Prof. Vivek Bhandary

HOD
Dept. of MBA

Dr. Linganagouda Kulkarni

Principal

External Viva
Name of the Examiner:

1.

Signature with Date

DECLARATION
I, (Student Name), hereby declare that the Internship report entitled (Title) with reference
to (Organisation with place) prepared by me under the guidance of (Guide Name), faculty
of M.B.A Department, Vivekananda College of Engineering and Technology, Puttur (D. K.)
and external assistance by (External Guide Name, Designation and Qrganisation).
I also declare that this Internship work is towards the partial fulfillment of the university
regulations for the award of degree of Master of Business Administration by Visvesvaraya
Technological University, Belagavi.
I have undergone a summer project of a period of Ten weeks. I further declare that this
project is based on the original study undertaken by me and has not been submitted for the
award of any degree/diploma from any other University/Institution.

Place: Puttur (D.K.)

Date: 28th May 2015

(Student Name)
USN: 4VP13MBA01

ACKNOWLEDGEMENT
Vcet puttur .. ( font size12)

TABLE OF CONTENTS
Executive Summary
Chapter 1. Introduction . (Page Number)
Chapter 2. Industry and Company profile. (Page Number)
Chapter 3. Theoritical Background of the Study... (Page Number)
Chapter 4. Data Analysis and interpretation.. (Page Number)
Chapter 5. Summary of Findings, suggestions and Conclusion..(Page Number)
Bibliography
Annexure

LIST OF TABLES
Table No.
Table 4.1
Table 4.2
Table 4.3
Table 4.4

Particulars
Table showing ABC Analysis
Table showing FSN Analysis
Table showing EOQ
Table showing stock of Raw materials

Page Nos.

LIST OF FIGURES AND CHARTS

Chart No.
Chart 4.1
Chart 4.2
Chart 4.3
Chart 4.4

Particulars
Graph showing ABC Analysis
Graph showing FSN Analysis
Graph showing EOQ
Graph showing stock of Raw materials

Page Nos.

PART - A (16)
(16) Chapter

INDUSTRY PROFILE
(Chapter Heading 18)

4.1

General (Side Heading Font 16)

Chapter 4 outlines the present-day-challenges in RS classification, motivation to the present

study, problem statement and research objectives of the work. The literature survey discussed
in chapter 2 identifies image fusion, classification algorithms and effective integration of
ancillary data into classification as the three important areas need to be explored to enhance
the classification accuracy.

4.2

Problem statement (Side Heading Font 16)

4.2.1 First method (Sub Heading Font 14)

From sections 2.2, 2.4, 2.5 and [6] it is intuitive in a broader way that obtaining satisfactory
classification accuracy over urban or semi-urban LU/ LC classes, particularly in high spatial
resolution images, is deemed to be a present day challenge in remote sensing and is attributed
to the following reasons. For classification of features in urban area, the spatial resolution of
the data should be at least 5m or less. [26].

4.2.2

Second method (Sub Heading Font 14)

From sections 2.2, 2.4, 2.5 and [6] it is intuitive in a broader way that obtaining satisfactory
classification accuracy over urban or semi-urban LU/ LC classes, particularly in high spatial
resolution images, is deemed to be a present day challenge in remote sensing and is attributed
to the following reasons. For classification of features in urban area, the spatial resolution of
the data should be at least 5m or less. [26].

4.3

Summary (Side Heading Font 16)

This chapter reviewed the philosophy underlying image fusion, classification procedures and
ancillary data, more importantly the texture, employed in remote sensing. Each section
discussed some associated studies corresponding to the topics to highlight the potential
strengths and weaknesses of each technique.
To sum up, the review of literature clearly indicates that the finer spatial resolution data poses
challenge in generating a satisfactory classified image over urban/ semi-urban areas using
traditional classifiers, and the task is not as straightforward as classification of low resolution
imagery (30m or more).
In general, it is apparent from the literature that today, in remote sensing, there is a great need
for an alternative but efficient classification approach which include both advanced
classification algorithms and image processing techniques to exploit the potential information
available through advanced sensor systems and ancillary data bands.

BIBLIOGRAPHY
BOOKS:
1

Name of the Author, Title of the Book, Name of the Publisher, Edition, year of
Publication

ARTICLES:
1

Name of the Author, Title of the Article, Name of the Journal, Volume Number, Issue
Number, Year, Page Number (pp)

WEBLIOGRAPHY:
1
2

Name of the Author, Title of the Article, retrieved on mm/dd/yy, from URL