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2008B.F.
Hogrefe
2008;
Malle:
Vol.
& Heiders
Huber
39(3):163173
Publishers
Legacy
Common-Sense Psychology as
Foundation and Phenomenon
The Introduction section to Heiders 1958 book identified
two interrelated goals: First, Heider wanted to develop a
scientific theory of interpersonal behavior, grounded in a
conceptual network suitable to some of the problems in
this field (p. 4). This scientific theory, he believed, could
benefit a great deal from an understanding of how people
themselves conceptualize human behavior, for the ordinary person has a great and profound understanding of himself and of other people (p. 2). Second, Heider wanted to
reconstruct that very common-sense psychology, the network of interrelated concepts that ordinary people use to
2008 Hogrefe & Huber Publishers
164
linguists (e.g., Wierzbicka, 1996), and numerous philosophers (e.g., Christensen & Turner, 1993; Greenwood, 1991)
have attempted to identify these fundamental concepts
through linguistic and conceptual analysis. By contrast, most
theory-of-mind researchers have adopted a more bottom-up
approach, trying to reconstruct childrens and adults conceptual assumptions from their cognitive and behavioral responses in the laboratory and in everyday life. These differing
approaches, however, agree on what lies at the heart of this
conceptual framework: the notions of agent, intentionality,
and mental state categories such as belief and desire. Heider
already anticipated most of these concepts, as discussed next.
165
166
Person-Situation or
Personal-Impersonal?
Meanwhile, what happened to Heiders emphasis on intentionality in causal attribution work after Kelley (1967)?
Sadly, instead of returning to Heiders personal-impersonal
causality distinction, researchers (unwittingly) replaced it
with Kelleys simpler distinction between personal (or dispositional or internal) causes and situational (external)
causes. Part of this replacement may have stemmed from
the projection of a scientific model of human behavior onto
the mind of the ordinary person. This scientific model, originating in behaviorism, treated human behavior as an effect
of situational reinforcers and (for some theorists) drives
and needs. No room was left for choice and intentional
agency. Influential social psychologist Kurt Lewin elaborated on this model but still summarized human behavior
as a function of the person and the situation (Lewin,
1936, p. 12). Influenced by these scientific models, attribution researchers hypothesized that ordinary people similar 2008 Hogrefe & Huber Publishers
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168
(Malle, 1999). Events perceived to be unintentional are explained by causes that mechanically brought about the event;
those perceived to be intentional are typically explained by
the agents reasons for acting (Davidson, 1963; Donellan,
1967). Although people also regard reasons as causes of intentions and actions, they see them as operating very differently from other causes. Specifically, reason explanations cite
the (presumed) contents of the agents mental states (primarily beliefs and desires) in light of which, and on the grounds
of which, the agent formed an intention to act. Providing a
reason is a form of perspective taking because the explainer
tries to identify what the agent considered and weighed when
deciding to act (Malle et al., 2000).
Even though people explain most intentional behaviors
by reference to the agents reasons, they explain some of
them by pointing to factors that lay in the background of
those reasons. Explaining actions by attributing them to
these background factors constitutes a separate explanation
mode labeled causal history of reason explanation. The
causal history of reasons includes the agents unconscious,
personality, upbringing, culture, and subtle aspects of the
immediate context. Whereas reason explanations try to
capture what the agent had on his or her mind when deciding to act, causal history explanations take a step back and
try to capture processes that led up to the agents reasons
but that the agent did not actively consider in the formation
of an intention. Peoples selection between these two
modes of explanation is governed by processes of cognitive
access, impression management, and conversational parsimony. These processes account for explainers favoring
reasons over causal history explanations when presenting
themselves in a rational light (Malle et al., 2000), when
accounting for the actions of individual agents rather than
those of whole groups (OLaughlin & Malle, 2002), and
when explaining their own rather than another persons actions (Malle et al., 2007).
The third mode of explaining intentional actions does
not address motivational questions (Why? For what reason?) but the question of success conditions (How was
this possible?). These enabling factor explanations, already analyzed by Heider, are chosen when a difficult action succeeded (e.g., acing an exam) and the explainer
wants to capture what made it possible, what enabled the
agent to turn the intention into action (McClure & Hilton,
1998; Malle et al., 2000). The choice between reason explanations and enabling factor explanations is illustrated by
two straightforward findings: People virtually never use
enabling factor explanations when accounting for easy actions (because their success is not in question) or for actions
with unclear motives (because their explanation demands
clarifying those motives first). Only when people explain
an achievement, a difficult behavior, and when specifically
asked How was this possible?, do they increase the otherwise rare use of enabling factor explanations (Malle et
al., 2000).
In addition to distinguishing multiple modes of explanation, the folk-conceptual theory also identifies specific
Social Psychology 2008; Vol. 39(3):163173
tives of other persons, are the invariances of the environment that are relevant to [the perceiver]; they give meaning
to what he experiences (Heider, 1958, p. 81) and bring
order into the array of behavior (p. 32).
This emphasis on mental states reflects Heiders goal to
account for social perception in interpersonal behavior. For
when interacting with other people, it is their beliefs, desires, perceptions, and emotions that are of greatest import,
as they allow coordination of the dynamic stages of a conversation, negotiation, instruction, or persuasion.
Heiders emphasis on mental states also aligns closely
with recent research into the childs theory of mind, and it
resonates with social-psychological work on perspective
taking, empathic accuracy, and moral judgment. However,
peoples engagement with mental states has been represented far less in attribution research proper. Jones and Davis
(1965) narrowed the broad Heiderian term disposition to
refer to character traits and attitudes only, and dispositional
attribution research became trait inference research. Attribution scholars never explicitly ruled out mental states as
important objects of inference, but few included them in
their theories or research.
The focus on traits can also be seen in the choice of
methodologies. Asch (1946), one of the first social psychologists to study person perception and impression formation, introduced target persons by means of a list of personality traits, a frequently used method since. Also, many
studies on the inference of dispositions have relied on a
paradigm by Jones and Harris (1967) that tested peoples
willingness to attribute an attitude to a target person. Participants were asked to restrict their response to a check on
the researchers rating scale rather than freely explaining
why they thought the target person acted the way (s)he did.
The tide may be changing, however, as empirical research on mental state inferences is increasing in social
psychology journals (e.g., Ames, 2004; Epley, Keysar, Van
Boven, & Gilovich, 2004; Hassin, Aarts, & Ferguson,
2005; Kozak, Marsh, & Wegner, 2006; Reeder et al., 2004;
Simpson, Oria, & Ickes, 2003), and an integration of the
different approaches may not be far off (Ames et al., 2001;
Uleman et al., 2008). As one illustration of this research, I
take a new look at the well-known hypothesis of actor-observer asymmetries in attribution, which previously had a
strong trait focus.
Actor-Observer Asymmetries
Self and other are the two chief targets of social perception,
and few assumptions are as compelling as the one that cognition about oneself (the actor perspective) differs in important ways from cognition about others (the observer
perspective). Heider was keenly aware of actor-observer
asymmetries in social perception, though his observations
are scattered across the 1958 book and his Notebooks (Hei 2008 Hogrefe & Huber Publishers
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170
Conclusion
Fritz Heiders (1958) book The Psychology of Interpersonal Behavior has an uncontested place in the history of social
psychology. His insights were deep and numerous about
the role of inference in social perception, the principle of
cognitive consistency, the impact of folk theories, and the
nature of the social mind that tries to make sense of other
minds. As a result, much of modern social psychology has
been influenced by Heiders creative, prophetic thinking.
However, we should let the prophet speak in his own
words. Then we will realize that the things he said often
differ from the things that are so commonly attributed to
him. Perhaps we should name this the exegetic attribution
error: readily ascribing claims to Heider that he did not
make while overlooking important claims that he did make.
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Bertram F. Malle
Department of Psychology
Institute of Cognitive and Decision Sciences
1227 University of Oregon
Eugene OR 97403-1227
USA
Tel. +1 541 346-0475
Fax +1 541 346-4911
E-mail bfmalle@uoregon.edu