Drew L.

Pragliola
9512 Corbe Drive
Austin, Texas 78726
512-336-1275(H)
512-626-3328(C)
dpragliola@aol.com

SUMMARY OF QUALIFICATIONS

A senior level results oriented executive with proven sales success in the consumer
electronics industry. Extensive experience in all areas of sales and marketing with strong
account relationships. Developed and led large and small sales organizations that have
consistently exceeded goals resulting in a positive P & L. Recognized as a leader who
executes sound strategies and develops people to achieve significant goals.Motivational
management style with a proven history of building, guiding and
retaining high-performance teams to develop and implement strategies for
accelerated growth. Strives to optimize operations, reduce costs and improve service
quality while strengthening the bottom-line.

RELATIONSHIP / CHANNEL MANAGEMENT

Retail Clubs Grocery Distribution Specialty Other

Wal-Mart Costco Shop Rite Ingram Macy's AAFES

Best Buy Sam's HEB Petra Lowe’s Tiger Direct
Target BJ's Albertsons DBL QVC/HSN
Brandsmart Fred Meyer 4A’s NATM
Radio Shack Kroger Pro Buying
Sears Home Depot

EXPERIENCE

Apex Digital Inc 10 / 2008 -

11 / 2009
Walnut, Ca

Consultant / President, Business Development

A privately held $400 Million Chinese manufacturer /
marketer of LCD TV and computer accessory products

•Contracted to advise and improve overall sales and marketing of the company
 •Re-established Apex in many accounts such as Costco, Brandsmart, AAFES
•Instrumental in the new TV line including the ID and features of the product
•Created a national forecast system allowing for reduced costs and less lead time
•Negotiated cost of goods with top Chinese suppliers resulting in an average savings
of 14%.
•Consulted on the product to market launch of a new category resulting in current and
future revenue of $ 6 million over 9 months.

Mintek Digital Inc.,

Chino, Ca 3 / 2003 - 11 /
2008

President
A privately held $400 million Chinese manufacturer /
marketer of LCD TV and portable DVD products

•Directed all facets of USA sales, marketing, operations, logistics, and overall general
management of a $400 million consumer electronics company.
•Successfully branded this Chinese company in the US whereas, Mintek Digital had
the number one market share in the highly competitive portable DVD business in
just 4 years.
•In just over 1 year, sales revenue increased by 92% as well as adding significant
bottom line profit exceeding the budget by 74 %.
•Improved the accounting staff while implementing a new system that provided better
management and improved cash flow by 40% over 1 year.
•Enhanced the customer service department from a 72 to a 24-hour response time in 3
months.
•Successfully launched a line of LCD TV in 04’ with sales of $25 million in 07’
which was 130 % of budget. Developed a line of accessories in 05’ delivering 70
% gross margins with sales revenue exceeding $18 million in 07’.
•Implemented a national forecast system that improved cost of goods and delivery.
This directly affected our relationships with customers such as Costco, May
Company, Target, AAFES and Best Buy with vendor ratings as high as 99%.

Seiko Instruments
Austin, Texas 4 / 2000 - 2 /
2003
Vice President, General Manager
Worldwide Sales and Marketing
A privately held $115 million Japanese manufacturer / marketer of
handheld consumer products.

Overall general management responsibilities for all aspects of the company including
product development, finance, human resources, logistics, packaging and all sales and
marketing related functions. Re-established Seiko Instruments in Austin after company
restructured in California.

•Convinced Japanese senior management to brand products under Seiko, which

improved sales from $55 to $86 million in 1 year.
•Assisted in the creation of a business valuation presentation resulting in the sale of
$137 million in 2003.
•Introduced the first " text to voice " international translator in 2001 resulting in $2.7
million in revenue within 10 months.
•Created a new line of reference products, which increased the dealer base by 27
accounts in 01’ representing an increase of sales of $3.8 million over prior year.
•Developed a line of reference / dictionary products for USA, Europe, Canada and
South America that opened new sales channels and revenue of $ 1.8 million in
2001.
•Redesigned the entire line of packaging to resemble family look increasing
assortment selections from 3 to 7 SKU’s with Costco, Wal-Mart and Target.
•Negotiated cost reductions with factories resulting in a savings of $1,550 K in cost
of goods by consolidating vendors and eliminating pre-production steps.
•Developed an enterprise business unit resulting in sales of over $ 250 K in seven
months in 01’ with sales in 03’ exceeding $ 400 K.
•Created an accessory product line of IT products to enter the PDA market generating
over $1 million in revenue during the first four months of the product launch in
03’.
•Instituted an inventory control system to monitor future production and cash flow
savings over $2.5 million from 01’ to 02’.

LG / Zenith Electronics
Glenview, IL 11 / 1998 – 3 /
2000

Vice President, Field Sales

A $1.4 Billion Korean manufacturer / marketer of consumer electronics.

Direct P&L responsibility for the consumer electronics division. Coordinated group
accounts sales programs with marketing departments. Developed and maintained national
promotions and pricing for all sales channels. Responsible for $750 million revenue plan.

•Redesigned the reporting structure of the training department and established a

national program that better served customers and that enabled a concise and
consistent company message.
•Achieved all sales related metrics in the prepackaged bankruptcy resulting in a three
month early emergence.
•Expanded the Operations department to introduce a telemarketing staff that
increased revenues by $15 million in less than 18 months with 12 employees.
•Designed and implemented a new sales compensation program that aligned the sales
department objectives with the company’s profitability goals.
•Negotiated FOB costs with the CTV/VCR factories that resulted in an annual
savings in excess of $20 million from 99’ to 00’.
•Implemented a national forecast system that resulted in a 9 to 4 week inventory
reduction of finished goods resulting in a 12% bottom line increase during 99’.
•Analyzed and reorganized the sales force from four regions to three reducing
operational expenses by $1.3 million from 99’- 00’.
•Spearheaded several steering committees that addressed the company’s
reorganization strategies regarding sales, operations and training.

Toshiba America 4 / 1996 - 11 /

1998
Wayne, NJ

National Accounts Sales Manager

A $1 Billion Japanese consumer electronics company manufacturing video
products.

Managed 3 national accounts and provided direction to the field support staff on matters
relating to national accounts. Developed and maintained all promotional budgets.

•Increased sales from $80 to $120 million by increasing the product assortment at
major national retailers such as Costco Wholesale and Sears from 97’ to 98’.
•Created an inventory replenishment system that resulted in three additional
inventory turns per year with Sears and Costco increasing sales by $10 million
from 96’ to 97’.
•Maintained company profit structure while increasing account product assortments
and sales achieving 163 % of budget from 96 to 98’.

Toshiba America
Northeast Regional Sales Manager 12 / 1987 - 3 /
1996

Managed five Key Account Managers and two Retail Sales Associates. Prepared and
administered a $4 million G&A budget and managed a $500 K regional advertising
budget. Created marketing programs by product category.

Consistently delivered over 100% of budgeted sales goals.

Exceeded company objectives in various product categories such as, Telecom, Car
Stereo, Television and Video by 127 % of combined budgets over 9 years.

EDUCATION

BA, Business Administration, Curry College, Milton, MA,

AWARDS AND HONORS

Board of Director, Seiko Instruments, 2000 - 2003

National Account Manager of the
year.1997, 98
Regional Sales Manager of the year
in 1991, 92, 95.
Selected to participate in an
overseas management program in Tokyo, 1992