Business Research MCQs

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BusinessResearchMCQs
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1.Intheresearchprocess,themanagementquestionhasthefollowingcriticalactivityinsequence.
a)Origin,selection,statement,explorationandrefinement
b)Origin,statement,selection,explorationandrefinement
c)Origin,exploration,selection,refinement,andstatement
d)Origin,exploration,refinement,selectionandstatement
2.Thechapterthatdetailsthewayinwhichtheresearchwasconductedisthe_________________________chapter
a)Introduction
b)Literaturereview
c)Researchmethodology
d)Dataanalysis
e)Conclusionandrecommendations
3Businessresearchhasaninherentvaluetotheextentthatithelpsmanagementmakebetterdecisions.Interestinginformationabout
consumers,employees,orcompetitorsmightbepleasanttohave,butitsvalueislimitediftheinformationcannotbeappliedtoacritical
decision.
a)True
b)False
4.Theresearchershouldneverreportflawsinproceduraldesignandestimatetheireffectonthefindings.
a)True
b)False
5.Adequateanalysisofthedataistheleastdifficultphaseofresearchforthenovice.
a)True
b)False
6.Thevalidityandreliabilityofthedatashouldbecheckedoccasionally
a)True
b)False
7.Researchersaretemptedtorelytooheavilyondatacollectedinapriorstudyanduseitintheinterpretationofanewstudy
a)True
b)False
8.Whatisagoodresearch?Thefollowingarecorrectexcept
a)Purposeclearlydefined
b)Researchprocessdetailed
c)Researchdesignthoroughlyplanned
d)Findingspresentedambiguously
http://onlinelectures.tripod.com/businessresearchmcqs.htm
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9.Greaterconfidenceintheresearchiswarrantediftheresearcherisexperienced,hasagoodreputationinresearch,andisapersonof
integrity
a)True
b)False
10.Acompletedisclosureofmethodsandproceduresusedintheresearchstudyisrequired.Suchopennesstoscrutinyhasapositiveeffect
onthequalityofresearch.However,competitiveadvantageoftenmitigatesagainstmethodologydisclosureinbusinessresearch.
a)True
b)False
11.Researchisanyorganizedinquirycarriedouttoprovideinformationforsolvingproblems.
a)True
b)False
12.Indeduction,theconclusionmustnecessarilyfollowfromthereasonsgiven.Ininductiveargumentthereisnosuchstrengthof
relationshipbetweenreasonsandconclusions.
a)True
b)False
13.Conclusionsmustnecessarilyfollowfromthepremises.Identifythetypeofargumentsthatfollowstheabovecondition.
a)Induction
b)CombinationofInductionandDeduction
c)Deduction
d)Variables
14.Eminentscientistswhoclaimthereisnosuchthingasthescientificmethod,orifexists,itisnotreveledbywhattheywrite,caution
researchersaboutusingtemplatelikeapproaches
a)True
b)False
15.Oneofthetermsgivenbelowisdefinedasabundleofmeaningsorcharacteristicsassociatedwithcertainevents,objects,conditions,
situations,andthelike
a)Construct
b)Definition
c)Concept
d)Variable
16.Thisisanideaorimagespecificallyinventedforagivenresearchand/ortheorybuildingpurpose
a)Concept
b)Construct
c)Definition
d)Variables
17.Thefollowingarethesynonymsforindependentvariableexcept
a)Stimulus
b)Manipulated
c)Consequence
d)PresumedCause
18Thefollowingarethesynonymsfordependentvariableexcept
a)Presumedeffect
b)MeasuredOutcome
c)Response
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d)Predictedfrom
19.Intheresearchprocess,amanagementdilemmatriggerstheneedforadecision.
a)True
b)False
20.Everyresearchproposal,regardlessoflengthshouldincludetwobasicsections.Theyare:
a)Researchquestionandresearchmethodology
b)Researchproposalandbibliography
c)Researchmethodandschedule
d)Researchquestionandbibliography
21.Thepurposeoftheresearchproposalis:
a)Togeneratemonetarysourcesfortheorganization
b)Topresentmanagementquestiontoberesearchedanditsimportance
c)Todiscusstheresearcheffortsofotherswhohaveworkedonrelatedmanagementquestion.
d)Choicea)isincorrect
22.Aproposalisalsoknownasa:
a)Workplan
b)Prospectus
c)Outline
d)Draftplan
e)Alloftheabove
23.Nonresponseerroroccurswhenyoucannotlocatethepersonorcouldnotencouragetherespondenttoparticipateinanswering.
a.)True
b.)False
24.Secondarydatacanalmostalwaysbeobtainedmorequicklyandatalowercostthan__________data.
a.)Tertiary
b.)Collective
c.)Research
d.)Primary
25.Thepurposeof__________________researchistohelpintheprocessofdevelopingaclearandprecisestatementoftheresearch
problemratherthaninprovidingadefinitiveanswer.
a.)Marketing
b.)Causal
c.)Exploratory
d.)Descriptive
26.organizationsthatcollectgeneralinformationandsellittoclientsarecalled
a)dataproviders
b)syndicateddataservices
c)indicateddataservices
d)dedicateddataservices
27.thequalityofaresearchtoproducealmostidenticalresultsinsuccessiverepeatedtrialsreflectsits:
a)reliability
b)validity
c)accuracy
28.Asystematic,controlled,empirical,andcriticalinvestigationofnaturalphenomenaguidedbytheoryandhypothesisiscalled
_____________
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a.)AppliedResearch
b.)BasicResearch
c.)ScientificResearch
d.)NoneOfTheAbove
29.__________________isthedeterminationoftheplanforconductingtheresearchandassuchitinvolvesthespecificationofapproaches
andprocedures..
a.)Strategy
b.)ResearchDesign
c.)Hypothesis
d.)Deductive
30.Iftheresearcherisconcernedwithfindingoutwho,whatwhere,when,orhowmuch,thenthestudyis__________.
a)Exploratory
b)Descriptive
c)Empirical
d)Causal
e)Casual
31.Ifthestudyiscarriedoutonceandrepresentasnapshotofonepointintime,thenthestudyis___________
a)Timerelatedstudy
b)Longitudinalstudy
c)Crosssectionalstudy
d)Casestudies
32.Ifthestudyisrepeatedoveranextendedperiod,thenthestudyiscalledas___________
a)Crosssectionalstudy
b)Descriptivestudy
c)Timeseriesanalysis/study
d)Longitudinalstudy
33.Whenwetrytoexplaintherelationshipsamongvariables,thestudyiscalled
a)Exploratorystudy
b)Longitudinalstudy
c)Causalstudy
d)Crosssectionalstudy
34.Somemajordescriptorsofresearchdesignarethefollowingexcept:
a)Descriptiveandcausal
b)Crosssectionalvslongitudinal
c)Exploratoryvsformalized
d)Observationalvsinterrogation/communication
e)Honoraryvsbeneficial
35.Aresearchdesignisthestrategyforastudyandtheplanbywhichthestrategyistobecarriedout
a)True
b)False
36.Wetestcausalhypothesisbyseekingtodothreethings.Thosearethefollowingexcept:
a)Measurethecovariationamongvariables
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b)Ignoringtherelationshipsofonevariablewiththeother
c)Determinethetimeorderrelationshipsamongvariables
d)Ensurethatotherfactorsdonotconfoundtheexploratoryrelationships
37Theprocedurebywhichweassignnumberstoopinions,attitudes,andotherconceptsiscalled________________
a.)Scaling
b.)Measurement
c.)Sampling
d.)DataCollection
38.____________________presentsaproblem,discussesrelatedresearchefforts,outlinesthedataneededforsolvingthedataandshows
thedesignusedtogatherandanalyzethedata.
a.)ResearchQuestion
b.)ResearchProposal
c.)ResearchDesign
d.)ResearchMethodology
39.Numberofcarsinaparkinglot,Numberofstudentsinaclassareexamplesof:
a.)Dichotomousvariable.
b.)Discretevariable.
c.)Continuousvariable.
d.)Noneoftheabove.
40.TheintroductionofthenewmodelsofNokiamobilewillleadtoadecreaseinthesalesofSiemensmobiles.Inthisstatement:
a.)TheintroductionofthenewmodelsofNokiamobile,istheindependentvariable,andthedecreaseinthesalesofsiemens
mobilesisthedependentvariable.
b.)TheintroductionofthenewmodelsofNokiamobile,isthedependentariable,andthedecreaseinthesalesofsiemensmobilesis
theindependentvariable.
c.)Therearenoindependentordependentvariables.
d.)Noneoftheabove.
41.Exploratoryresearchdesignincludes:
a.)SecondaryDataAnalysis.
b.)Thewho,what,when,where,andhowofatopic.
c.)ReciprocalRelationship.
d.)AsymmetricalRelationship.
42.InSystematicsampling:
a.)Thepopulationisdividedintogroups,andsomegroupsarerandomlyselectedforstudy.
b.)Everynthitemischoseninthesample,beginningwitharandomstartforthechoiceofn
c.)Thepopulationisdividedintosubpopulations.
d.)Noneoftheabove
43.Asetofsystematicallyinterrelatedconcepts,definitionsandpropositionsthatareadvancedtoexplainandpredictphenomenaiscalled
a.)Research
b.)Model
c.)Theory
d.)Noneoftheabove
44.Theprocessbywhichthesampleisconstructedtoincludeallelementsfromeachofthesegmentsiscalled:
a)Systematicsampling
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b)Clustersampling
c)Doublesampling
d)Stratifiedrandomsampling
45.Whichoftheseisnotacharacteristicofagoodresearch?
a)Purposeclearlydefined
b)Limitationsfranklyrevealed
c)Researchdesignthoroughlyplanned
d)Findingspresentedambiguously.
46.________isabundleofmeaningsorcharacteristicsassociatedwithcertainevents,objects.
a)Concept
b)Construct
c)Variables
d)Moderatingvariables
47.Whichoftheseisnotaexploratoryresearchdesign.
a)Secondarydataanalysis
b)Experiencesurvey
c)Focusgroup
d)Reporting
48.___________existswhentwovariablesmutuallyinfluenceorreinforceeachother.
a)Reciprocalrelationship
b)Symmetricalrelationship
c)Asymmetricalrelationship
d)Causalrelationship
49.In_________,eachsamplehasequalandknownchanceofselection.
a)Simplerandomsampling
b)Clustersampling
c)Stratifiedsampling
d)Snowballsampling
50.Datathatiscreated,recordedorgeneratedbyanentityotherthantheresearcher'sorganisationiscollectivelycalled
a)Primarydata
b)Secondarydata
c)Internaldata
d)Externaldata
51.Totalsurveyerrorcanbebroadlydividedintorandomsamplingerrorand
a)Nonrandomsamplingerror
b)Schematicerror
c)Systematicerror
d)Administrativeerror
52.Astatisticalfluctuationthatoccursbecauseofchangevariationintheelementsselectedforthesampleiscalled
a)Randomsamplingerror
b)Systematicerror
c)Administrativeerror
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d)Errorofjudgment
53.Whentheresultsofasampleshowapersistenttendencytodeviateinonedirectionfromthetruevalueofthepopulationparameter,itisa
caseof
a)Interviewerbias
b)Respondentbias
c)Samplebias
d)Noneoftheabove
54.Abiasthatoccurswhenrespondentstendtoanswerquestionswithacertainslantthatconsciouslyoruncounsciouslymisrepresentsthe
truthiscalled
a)Respondentbias
b)Nonresponsebias
c)Responsebias
d)Nonresponsebias
55.Thecategoryofresponsebiasthatresultsbecausesomeindividualstendtoagreewithallquestionsortoconcurwithaparticularposition
iscalled
a)Auspicesbias
b)Socialdesirabilitybias
c)Extremitybias
d)Acquiescencebias
56.SueSmith,presidentofthelocalAPICSchapter,haddifficultygettingmemberstoassistinrunningtheorganization.Shefeltitwas
becauseoflackofcommitmenttoAPICS.Hervicepresidentbelieveditwasduetohavingtoomanymeetings.Theorganizations
secretarythoughtitwasbecausetherewereseveralotherprofessionalorganizationstowhichthemembersalsobelonged.IfSuewantsto
doresearchtodeterminetherealreasonwhymembersarenotactiveintheorganization,sheshouldbeginby:
a)Determiningtheoptimumnumberofmeetings
b)EvaluatingtheadvantagesAPICSoffersoverothersimilarorganizations
c)Definingtheproblem
d)Developingthemarketingresearchplanthatshewouldemploy
e)HoldingfocusgroupswithmembersofsimilarorganizationstodeterminewhethertheproblemsAPICSisfacingareuniversalor
local
57.Afterworkingforaplumbingcontractorforseveralyears,KenCrowefinallyestablishedhisownplumbingshop.Unfortunately,
Crowe'sfirstsixmonthshavebeendisappointing.Crowedecidedtoconductamarketingresearchstudytogatherpreliminarydatato
shedlightonthenatureoftheproblemandsuggestsomenewideas.Heneedstoconduct_____research.
a)Exploratory
b)Causal
c)Secondary
d)Descriptive
e)Observational
58.ThemanufacturerofBrothersewingmachineswantstoknowtheeffectrebateshaveonsales.Itplansondividingitsretailersintothree
regions.OnegroupwillofferconsumerswhobuyaBrothersewingmachinea$25cashrebate.Onewillofferbuyersofthemachine
$50worthoffreemachineaccessoryparts.Athirdregionwillofferbuyersa$40storecredit.Theresultsofthismarketresearchwill
provideBrotherwith_____________data.
a)Observational
b)Survey
c)Secondary
d)Experimental
e)Descriptive
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59.Respondentsareaskedtorateanattitudeobjectonanumberofmultiplepointratingscalesboundedateachendbyoneoftwobipolar
adjectivesorphrases.Thistypeofquestioniscalled:
a)Dichotomous
b)Asemanticdifferential
c)Multiplechoice
d)Ratingscale
e)Alikertscale
60.IftheguestsatBaysideResortwereaskedtoratetheirnightssleeponascalewiththefollowingratings:excellent,verygood,good,fair,
poor,theresortwouldbeusinga(n)_____togatherprimarydata.
a)Semanticdifferential
b)Importancescale
c)Ratingscale
d)Dichotomousquestion
e)Likertscale
61.Thequestion,WhatisyouropiniononthesafetyofAmericanhighways?isanexampleofa_____question.
a)Completelyunstructured
b)Thematic
c)Dichotomous
d)Semanticdifferential
e)Rating
62.Thecontactmethodthatminimizesinterviewerbiasis:
a)Mail
b)Telephone
c)Interceptinterview
d)Focusgroup
e)Personalinterview
63.Iftimeisoftheessenceforaresearchproject,thepreferredcontactmethodis:
a)Mail
b)Telephone
c)Interceptinterview
d)Personalinterview
e)Focusgroup
64.ThebestcontactmethodtousetoquicklydeterminehowmanypeoplesawthecommercialforthenewVolkswagenBeetlethatranlast
nightduringthetelevisionshowFriendswouldbe:
a)Mail
b)Internet
c)Telephone
d)Focusgroup
e)Personalinterview
65.Ifflexibilityisthemostimportantcriterionforaresearchproject,thepreferredcontactmethodis:
a)Interceptinterview
b)Telephone
c)Focusgroup
d)Personalinterview
e)Mail
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66.Personalinterviewingtakestwoforms.Theyare:
a)Arrangedinterviewandinterceptinterview
b)Depthinterviewandsimpleinterview
c)Onlineinterviewandofflineinterview
d)Focusgroupinterviewandindividualinterview
e)Adaptiveinterviewandstaticinterview
67.Researchisanexpensive,sophisticatedprocessthatisoftenbeyondthereachofsmallbusinesseswiththeirlimitedbudgets.
a)True
b)False
68.Primarydataaregenerallyavailablemorequicklyandatalowercostthansecondarydata.
a)True
b)False
69.Aproducerofherbmixesthatwantstoexploreaddingnewproductsshouldusecloseendedquestionsininterviewswithasamplingof
itscurrentcustomers.
a)True
b)False
70.Studentssurveyedwereaskedthefollowingquestion:"Iwouldsupportacompanythatprovidesmyschoolwithscholarships."
StronglyAgree
Agree
NeitherAgreeNorDisagree
Disagree
StronglyDisagree
Thissurveyuseda(n):
a)Semanticdifferential
b)Thematicapperceptiontest
c)Importancescale
d)Openendedquestion
e)Likertscale
71.Avariablethatisnotinfluencedbyornotdependentonothervariablesinexperimentsiscalled
a)Independentvariable
b)Dependentvariable
c)Experimentalvariable
72.Personalinterviewingofacertainpercentageofindividualswhopassbycertainpointsinashoppingcenterisalsoknownas
a)Onsiteinterviewing
b)Focusgroupinterviewing
c)Inhomeinterviewing
d)Interceptinterviews
73.Aresearcherwantstostudythecharacteristicsofpeoplewhoareheavyusersoffilm(purchasemorethan12rollsperyear).Thisgroupis
referredtoasthe:
a)Sample
b)Census
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c)Population
d)Noneoftheabove
74.Kelloggseekstodetermineconsumerbelievabilitytowardsit'sproducts'healthclaims.Themostappropriatetechniqueforthispurposeis
a)Observation
b)Survey
c)Experimentation
d)Simulation
75.Whichdatacollectiontechniquescannotstudyattitudes?
a)Observation
b)Mailsurvey
c)Semanticdifferential
d)Multidimensionalscaling
76Whichtypeofsamplinguseswhoeverseemstobeavailable
a)Stratifiedsampling
b)Areasampling
c)Quotasampling
d)Conveniencesampling
77._______________samplingisespeciallyusefulwhenyouaretryingtoreachpopulationthatareinaccessibleorhardtofind.
a)Conveniencesampling
b)Quotasampling
c)Snowballsampling
d)Alloftheabove
78.Ifpopulation=100,samplesize=20,intervalsize=5,andrandomlyselectednumberfrom1to5is4,thenforchoosingasystematic
randomsample,thefirstunit4willbefollowedby
a)5
b)9
c)24
d)14
79.reactionsofcustomerstocurrentproducts,customerpreferences,andarecordofpastpurchasescanmostoftenbeobtainedfrom
a)profitandlossstatement
b)inventoryrecords
c)salespeoplecallreports
d)customerbillings
80.inthedataanalysisstageofmarketingresearch,formsare
a)codedandanalyzed
b)coded,tabulatedandanalyzed
c)tabulatedandanalyzed
d)analyzed
81.whichofthesestatementsaboutdatacollectioniscorrect
a)afirmshouldapproachdatacollectionasanongoingactivity
b)afirmneedsacomputertosuccessfullyimplementcollectionandretrievalofinformation
c)researchprojectsshouldalwaysincludesampling
d)afirmshouldnotspendonresearch
82.Thequalityofaresearchtoproducealmostidenticalresultsinsuccessiverepeatedtrialsreflectsit's
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a)Reliability
b)Validity
c)Accuracy
83.Aneasyreferenceaboutthesourcesofthedatathroughwhichtheresearchhasbeencompiledisprovidedbythe
a)Footnotes
b)Executivesummary
c)Introduction
d)Bibliography
84.Whatshouldamarketresearcherdoonceheorshehasdefinedtheproblemandtheresearchobjectives?
a)Collecttheinformation
b)Budgetforinformationcollection
c)Developtheresearchplan
d)Samplethepopulation
e)Developasurveyinstrument
85.Asurveyaskedquestionslike,Areyoucurrentlymarried?,DoyouhaveafavoriteTVshow?,Doyougotothegrocerystoreat
leastonceaweek?,andDoyouownacar?Whattypeofcloseendedquestionsdidthissurveyhave?
a)ALikertscale
b)Semanticapproval
c)Experiential
d)Dichotomous
e)Dualanswer
86.Foransweringquestionsaboutsensitiveissuessuchasage,itisidealtouse
a)responsebrackets
b)responsetechnique
c)hypotheticalprojectivebrackets
d)noneoftheabove
87.Thegrouponwhichtheresearcherwantstogeneralizetheresultsofhisstudyiscalledthe
a)samplingframe
b)studypopulation
c)theoreticalpopulation
d)sample
88.Oneofthebestsurveymethodsthatcanbeusedforallresearchsituationsistheemailquestionnairesurveys
a)True
b)False
89.Acriticalreviewoftheinformation,pertainingtotheresearchstudy,alreadyavailableinvarioussourcesiscalled
a)Researchreview
b)Researchdesign
c)Datareview
d)Literaturereview
90.Whenplanningyourliteraturesearchyouneedto:
a)Haveclearlydefinedresearchquestionsandobjectives
b)Definetheparametersofyoursearch
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c)Generatekeywordsandsearchterms
d)Alltheabove
91.Thefirststepintheresearchprocessisthe:
a)Developmentoftheresearchplan
b)Surveyofstakeholderstodetermineifproblemsexist
c)Collectionoftheavailablesourcesforneededinformation
d)Definitionoftheproblemandresearchobjectives
92.Whichoftheseisapreciselydefinedissue(problem)definition?
a)whyarecurrentsalessopoor?
b)Willadditionaladvertisinghaveapositiveimpactonsales
c)Areweincompliancewithcurrentlocalpricinglegislation
d)Whatpercentofadultsrecallanadtwodaysafteritappeared?
93.Abasedocumentforresearchpurposes,providingthequestionsandstructureforanintervieworselfcompletionandprovidingspacefor
respondentsanswersismorepopularlyknownasa
a)questionnaire
b)scaling
c)tests
d)noneoftheabove
94.RoscoPublishingCompanysellsbookstocollegestudentsontesttakingskills,motivation,relationshipmanagement,andwaystodeal
withstress.Itswantstouseaprobabilitysamplingmethodthatwillensurethepercentageoffreshmen,sophomores,juniors,seniors,and
graduatestudentsinthesamplereflectthepercentageonthecollegecampus.Whatisthebestsamplingmethodforthepublishertouse?
a)simplerandomsample
b)stratifiedrandomsample
c)quotasample
d)judgmentsample
95.Thebasicideaofsamplingisthatby_______________someoftheelementsinapopulation,wemaydrawconclusionsabouttheentire
population.
a.)clustering
b.)selecting
c.)commenting
d.)tabulating
96.Theinclusionofopenendedquestionsonmanyquestionnairemeansthatasignificantamountof________________dataisalso
collected.
a.)secondary
b.)quantitative
c.)qualitative
d.)primary
97.Dividingpopulationintosubpopulations(strata)andusingsimplerandomoneachstrataiscalled_____________________sampling.
a.)stratified
b.)systematic
c.)cluster
d.)judgement
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98.indepthinterviewsareexactlyasthenamesuggestsanduseaninterviewscheduleratherthanaformalquestionnaireasthebasic
__________collectioninstrument
a)data
b)number
c)information
d)noneoftheabove
99.anappropriateadagemightbe,"aproblemwelldefinedisaproblemhalfsolved.,"anorderlydefinitionoftheresearchproblemgives
asenseof____________totheinvestigation
a)direction
b)seriousness
100.Theeffectiveuseofinformationrequiresathoroughunderstandingofthe___________ofinformationavailableandhowthe
informationisgathered
a)Mode
b)Plan
c)Types
d)Noneoftheabove
101.asignificantproportionofthemarketingresearchapproachesisbasedon_________constructsfromthesocialsciencesandsystems
thinking
a)practical
b)effective
c)theoretical
d)noneoftheabove
102.thekeyobjectiveofanytrainingactivityistoensurethatthedatacollectioninstrumentwillbeadministeredbyallinterviewersina
uniformand____________manner
a)fashionable
b)smart
c)consistent
d)inconsistent
103.theconversionoftherawdataintoinformationmeansthatthedataneedstobe___________andcodedsothatitcanbetransferred
ontoacomputerorotherdatastoragemedia
a)edited
b)audited
c)amalgamated
d)converted
104.themajordisadvantagewithindepthinterviewsisthatbecauseoftheirtimeconsumingnatureitisusuallyonlypossibletocarryout
arelativelysmallnumberofsuchinterviewsandassuchtheresultsarelikelytobehighly____________
a)subjective
b)objective
c)questionable
d)objectionable
105.Apopulationisthetotalcollectionofelementsaboutwhichwewishtomakesome__________
a)Census
b)Inferences
c)Demographic
d)Noneoftheabove
106.studentssurveyedwereaskedthefollowingquestions:"whichcerealshaveyouseenadvertisedwithinthelastthreemonths?"The
surveyuseda(n):
a)semanticdifferential
b)thematicapperceptiontest
c)importancescale
d)openendedquestion
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e)likertscale
107.whichisnotanelementofagoodsample
a)precision
b)accuracy
c)representation
d)largesample
108.Itisnotadvisabletoincludeacoveringletteralongwiththequestionnaire.
a)true
b)false
109.UntilrecentlyCanadiancondodevelopersoperatedunderthephilosophy,Builditandtheywillbuy.Then,StanKateslaunchedthe
PreferredHomeBuyerAlliance.HeisintheprocessofcreatingadatabaseofnewhomebuyersandprospectivehomebuyersinOntario
whoprovidehisorganizationwithinformationaboutwhattheywantanddontwantintheirhomes.AbuildercancontractwithKates
andfindout,forexample,ifhomebuyerswithsmallchildrenprefertracklightingortwosinksinthemasterbedroom.Thedatabasealso
hasinformationonhomebuyersfavoriterestaurantsandhobbies.OnewayKatescollectsthisdataisthroughagatheringofsixtoten
newandprospectivehomebuyerswhoareinvitedtotalkabouttheiridealhome.Katesuses_____research.
a)Focusgroup
b)Experiential
c)Observational
d)Causal
e)Behavioral
110.__________biasiscausedbytherespondentsbeinginfluencedbytheorganizationconductingthestudy
a)auspicesbias
b)socialdesirabilitybias
c)extremitybias
d)acquiescencebias
111.onceobtainedthereisnoneedtoevaluatetherelevanceoftheliteraturetoyourresearchquestionandobjectives
a)true
b)false
112.usually,syndicateddataservicescanprovideconsumerpaneldataatamuchlowercostthatifacompanycarriedonit'sownpanel
operations
a)true
b)false
113.whichofthefollowingtypesofcausalresearchprojectswouldacompanythatpublishescustomcookbooksusedforfundraisersby
churches,colleges,andcivicgroupschoose?
a)Astudytodeterminethetypesoffundraisingmostcommonlyusebychurchgroups
b)Asurveyofpreviouscustomerstoseeiftheyareinterestedinanewedition
c)Astudydeterminingifmorepeoplebuythecustomcookbookwhenthecoverhasapicturerelatingtothegroupsellingit,
ratherthanifithasjustagenericcover.
d)Astudytodeterminethepricerangeforanaveragesizedcookbook
e)Anindustrialstudyofwhatsimilarpublishingcompaniesaredoingtobetterservetheircustomers
114whichofthefollowingisanexampleofprimarydatathatwouldbeusedbytheAshtonDrakeGalleriestodeterminethepopularity
ofit'spreciousmomentsdollseries?
a)Inputfromafocusgroupthatwasputtogetherspecificallytodiscusstheirperceptionofthepopularityofthedollseries
b)AnarticleaboutthepreciousmomentsdollinarecentissueofCraftsmagazine
c)Salesrecordsforcollectibledollsgatheredbytheindustry'stradecouncil
d)Asurveythatnotedthatdollsarethemostoftencollecteditembywomenbetweentheagesof40and60
e)Datafromthesalesrecordskeptbytheexclusivedealersofthepreciousmomentsdolls
115.howwoulddelta,amanufacturerofacrylicpaintsusedinartsandcrafts,useobservationalresearchtogatherprimarydata?
a)Bysurveyingcurrentuserstofindoutthewaysthepaintcouldberemoved
b)Bywatchinghowmembersofaclasslearntopaintmailboxesusingthepaint
c)Byaskingusersofotherbrandsofpainttolistthemostimportantattributesforacrylicpaint
116.youwouldexpectthefollowingquestiontobeusedina____________interview:"ifyouwereapickle,whatkindofpicklewould
yoube?
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a)Focusgroup
b)Depth
c)Prototyping
d)Behavioral
117.whichistypicallythemostexpensivestepofmarketingresearchprocess
a)problemdefinition
b)developingtheresearchplan
c)informationcollection
d)informationanalysis
e)questionnairedesign
118.whichstepinthemarketingresearchprocessisgenerallyconsideredtobethemostpronetoerror?
a)Problemdefinition
b)Sampleframing
c)Questionnairedesign
d)Datacollection
e)Dataanalysis
119.inspiteoftherapidgrowthofresearch,manycompaniesstillfailtouseitsufficientlyorcorrectly.Whichofthefollowingdescribesa
reasonforthisfailure
a)anarrowconceptionofmarketingresearch
b)unevencaliberofresearchers
c)poorframingofproblems
d)personalityandpresentationaldifferences
e)alloftheabove
120.asemanticdifferentialscaletakesaformsuchas"unitedairlinefoodserviceis__________excellent________verygood
_________good_______fair_______poor"
a)true
b)false
121.datacollectionthatfocusesonprovidinganaccuratedescriptionofthevariablesinasituationformsthebasisofwhichtypeofstudy
a)exploratorystudy
b)descriptivestudy
c)causalstudy
122.aconditionthatexistswhenaninstrumentsmeasureswhatitissupposedtomeasureiscalled
a)validity
b)accuracy
c)reliability
123.arealworldenvironmentinwhichexperimentstakeplaceisalsoreferredtoas
a)fieldsettings
b)fieldtrips
c)field
d)fieldresearch
e)accuracy
124.experimentsinwhichhouseholdslogtheirweeklypurchasesandconsumptionpatternsareknownas
a)homeplacements
b)diarytest
c)experiments
d)causalstudies
125.asamplingmethodinwhichthefinalchoiceofrespondentislefttotheinterviewerswhobasetheirchoicesononeormorevariables
suchasage,nationality,educationetciscalled
a)areasampling
b)stratifiedsampling
c)randomsampling
d)quotasampling
126.whichoftheseisapreciselydefinedproblemdefinition
a)whyarecurrentsalessopoor
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b)willadditionaladvertisinghaveapositiveimpactonsales
c)areweincompliancewithcurrentlocalpricinglegislation
d)whatpercentofadultsrecallanadtwodaysafteritappeared
127.Imagineyourcollegeisintheprocessofmeasuringstudentsatisfactionwiththecollegescafeteria.Thecollegeisconcernedabout
theobjectivityoftheresearchprocess.Whichofthefollowingstrategiesbestillustratesobjectivity.
a)Developingthesurveyinstrumentonthebasisoftheresearcherspreconceptionsofthecafeteria
b)Askingstudentsinapersonalsurveywhydoyoulikethecafeteria?andremindingstudentsthatthecafeteriafoodishealthier
thantheofferingsofthenearbyfastfoodrestaurants
c)Mailingthequestionnairetoarandomsampleofallstudents
d)Usingapersonalsurveydirectedtostudentswhopurchasedamealcard
128.accordingtothemarketingdirectorofafrozenfoodmarketer,weneedtodeterminewhyourcouponredemptionratedroppedfrom
20%lastmonthto5%thismonth.Thisstatementoutlinesthefirms
a)researchdesign
b)issue(problem)definition
c)secondarydataneeds
d)primarydataneeds
129.forquestionswhichtherespondentsarenotlikelytoanswertruthfully,itisidealtousewhichtechnique
a)responsetechnique
b)hiddenresponsetechnique
c)hypotheticalprojectiveresponsetechnique
d)responsebrackets
130.thequestionwhatkindofheadacheremedydoyouuse?Isfreeofanyerrors?
a)True
b)False
131.theadvantageof__________________canbeevenmoresignificantiftheresponsesarebeingentereddirectlyontoacomputerviaa
processofcomputeraidedtelephoneinterviewing(CATI)
a)fast
b)sample
c)speed
d)madcow
132.randomsamplingerroristhedifferencebetweenthesample_________andtheresultsofacompletesurveyofthetotalpopulation
usingexactlythesameprocedures
a)population
b)observation
c)result
d)sample
133.bothstratifiedandquotasamplinghavethe______________objective,theapproachesshouldnotbeconfused
a)different
b)objection
c)same
d)deterrent
134.intheabsenceofmoreinformationtodetermineasamplesizeonthebasisofsoundstatisticalprinciples,ateverypointtheresearcher
mustattemptto____________sourcesoferror
a)maximize
b)minimize
c)reject
d)accept
135.thedepthorindepthinterviewisanunstructured__________inwhichtheintervieweeisencouragedtotalkextensively
a)interview
b)interviewer
c)man
d)woman
136.ingeneralterms,properlyconducted,facetofaceinterviewstendtobeaneffective______todatacollectioneveniftheyarealittle
costly
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a)approach
b)complimentary
c)selective
d)effective
137.thequalityofthedatawillbeinfluencedbytherelativeefficiencyofthequestionnaireasarecordingschedule._________________,
incompletecodingandmisunderstandingofquestionsandanswersallarisefrompoorlayoutandabadlyformulatedquestionnaire
a)coding
b)coating
c)midcoating
d)miscoding
138.indesigningthequestionnaireitisimportanttorememberthatthesurveyresearcheris________personwhohastousethe
questionnaire
a)nottheonly
b)theonly
c)only
d)the
139.closedendedquestionsareusedwhenthemajorityofanswersareknownandappropriate_____________responsescanbepresented
a)functional
b)formatted
c)postcoded
d)precoded
140.whiledesigningaquestionnaire,itisbesttouseonlyonetypeofquestionsothattherespondentsfinditsimpletoanswer
a)true
b)false
141.thereisnoneedtogiveareferenceforajournalwhenthereisnoobviousauthorforthejournal
a)true
b)false
142)whatarethequalitiesofagoodhypothesis
a)adequateforthepurpose
b)testable
c)betterthanitsrivals
d)alloftheabove
143)whatarethetwotypesofarguments
a)deductionandinduction
b)exploratoryanddeductive
c)dejectionandinjection
d)noneoftheabove
144)A___________________isconductedtodetectweaknessesinresearchinstrumentsdesign
a)Pilotstudy
b)Questionnaire
c)Interview
d)Sampling
145)inresearchethics,confidentialityshouldbeguaranteediftheresearchercannotpromiseanonymity
a)true
b)false
146)WhichofthefollowingisNOToneofthewaystoincreaseresponserateforaquestionnaire?
a)Attractivecoverletter
b)Propertiming
c)Largenumberofquestions
d)remuneration
147)Ingeneralthelargerthesample,thesmallerthe
a)Samplingproportion
b)Populationsize
c)Sizeofthestrata
d)Samplingerror`
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148)reliabilityismostlyamatterof______________,whilevalidityismostlyabout_____________
a)consistency,accuracy
b)accuracy,consistency
c)similarity,dissimilarity
d)similarity,consistency
149)____________________istheprocessofusingrulestopartitionabodyofdata
a)coding
b)datapresentation
c)categorization
d)noneoftheabove
150)Textparagraphs,semitabularform,tablesandgraphicsareusedin____________________
a)Introduction
b)Presentingstatistics
c)Appendix
d)Researchmethodology
151)researchshouldbe_________________
a)accessible
b)transparent
c)transferable
d)alloftheabove
152)whichofthefollowingisnotacharacteristicofemailquestionnairesurvey?
a)Instantspeedofdatacollection
b)Worldwideglobalflexibility
c)Highdistributionandprocessingcosts
d)Flexiblebutextensivedifferenceinthecapabilitiesofrespondents
153)areQuestionstheresearcher,mustanswertosatisfactoryarriveataconclusionabouttheresearchquestion.
a)Investigatequestions
b)Researchquestion
c)Measurementquestion
d)Finetuningtheresearchquestion
154)Isthedegreetowhichbiasisabsentfromthesample.
a)Precision
b)Accuracy
c)Census
d)Presentation
155)Theprocessofsearchingbibliographicdatabasesincludesthe
followingEXCEPT
a)Savingthevaluableresultsofyourresearch
b)Selectingadatabaseappropriatetoyourtopic
c)retrievearticlesnotavailableinthedatabase
d)assigningeachelementwithinsamplingframe
e)supplementingyoursourceswithinternetsources
156)Sampling_______________isthelistofelementsfromwhichthesampleisactuallydrawn
a)File
b)Record
c)Listing
d)Frame
157)Whichofthefollowingistherightwayofwritingabibliography
a)Kotler,P(2000)MarketingManagement:PrenticeHallInternational
b)MarketingManagement(2000)Kotler,P:PrenticeHallInternational
c)PhilipKotler(2000)MarketingManagement:PrenticeHallInternational
d)MarketingManagementbyPhilipKotler:PrenticeHallInternational(2000)
e)Noneoftheabove
158)Theappendixattheendofthedissertationnormallyincludesablanksamplequestionnaire,tablesofrawdataandanyotheruseful
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informationnotprovidedinthemainbodyoftheresearch
a)True
b)False
159Identifythedissertationchapterwhichinvolvesdrawingtogetherthemainpointsrevealedintheresearch,summingthemupandstating
theimplicationsoffindings.
a.Introduction
b.Literaturereview
c.Researchmethodology
d.Dataanalysisandfindings
e.Conclusionandrecommendations
160.Through_______researchersdevelopconceptsmoreclearly,establishpriorities,developoperationaldefinitions,andimprovethefinal
researchdesign
a)Datacollection
b)Exploration
c)Description
d)Definition
161Exploratoryinvestigationofmanagementquestionadaptsthefollowingapproachesexcept
a)Films,photographs,andvideotape
b)Indepthinterviewing
c)Documentanalysis
d)Streetethnography
e)Surveymethod
162Ifweconsiderthepossiblerelationshipsthatcanoccurbetweentwovariables,wecanconcludethattherearethreepossibilities.The
followingarethepossibleexcept:
a)Propertybehaviorrelationships
b)Reciprocalrelationship
c)Symmetrical
d)Asymmetrical
163.theresearchdesignprocessinvolvesidentifyinga__________problemoropportunity,translatingthatproblemoropportunityintoa
researchprocess,andcollecting,analyzing,communicatinganddisseminatingtheinformationresultingfromtheresearchactivity.
a)Communication
b)Marketing
c)Management
d)Information
164themajor______________indatastorageanddataretrievalsystemmeansthattherehasbeenandcontinuestobearapidgrowthin
termsofsecondarydatasources
a)Expense
b)Addition
c)Explosion
d)Function
104.A
165.itisalsoimportanttoavoidaskingembarrassingand_______questions
a)personnel
b)private
c)personal
d)stupid
166Businessresearchisasystematicinquirythatprovidesinformationtoguidebusinessdecisions.Thisincludesthefollowingexcept:
a)Reporting
b)Descriptive
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c)Explanatory
d)Predictivestudies
167.Identifythestyleofthinkingthatisdefinedastodevoteobservationsandpropositionsbasedonsenseexperienceand/orderivedfrom
suchexperiencebymethodsofinductivelogic,includingmathematicsandstatistics
a)Idealism
b)Empricism
c)Extentialism
d)Rationalism
168.Whenwemeanthatreasonisaprimarysourceofknowledge,thestyleofthinkingisnamedas
a)Empricism
b)Rationalism
c)Idealism
d)Extentialism
169AllstudentsstudyinginUAECollegearehavingbrightfuture.AbdulRahmanisastudentofUAECollege.AbdulRahmanhasabright
future.Thistypeofargumentiscalledas
a)Introduction
b)Induction
c)Detective
d)Deduction
170Theintroductionchapterisusually_____________%ofthetotalwordlimitofthedissertation
a)30
b)40
c)25
d)10
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