INTRODUCING VIEWIFY - A RESPONSIVE SOCIAL VEDIA WEBSITE FOR MOBILE, TABLET AND WEB

Richard Lipp
hello@richUX.design

14/5/2015

AGENDA

Executive Summary

Research

User Journey

Prototype

User Testing

Video Highlights of Testing

Findings

Summary

EXECUTIVE SUMMARY

Problem
There is currently no responsive website in existence that
offers synchronised viewing of YouTube content featuring a
video chat feature across web, mobile or tablet platforms.

EXECUTIVE SUMMARY

Solution
Design and build a responsive prototype for web, mobile
and tablet that allows synchronised viewing of YouTube
content with video chat.

EXECUTIVE SUMMARY

Problem
Current social vedia competitors offer complicated and
lengthy user flows and are not accessible, findable or
intuitive by design.

EXECUTIVE SUMMARY

Solution
Design and build a prototype for web, mobile and tablet that
allows users to be up and streaming content with friends
over video chat in as few clicks and processes as possible.

RESEARCH - COMPETITOR ANALYSIS

RESEARCH - COMPETITOR ANALYSIS

RESEARCH - COMPETITOR ANALYSIS

RESEARCH - COMPETITOR ANALYSIS FINDINGS

Task 1

Find information to understand how website functions

before logging in.
- Information was not findable across all competitors

Task 2

Log in, choose a YouTube video, invite a friend and watch

the video together over video chat.
- Google Hangouts was promising but not findable, intuitive or
functional. It promised the world but delivered nothing.
- Watch2Gether was findable but lacked functionality that it
promised such as video chat.

USER JOURNEY

Jerrick (not
to be
confused
with
Derrick) is
online and
bored

He
stumbles
upon
Viewify and
wants to
know how it
works

Jerrick (not
Derrick)
likes the
sound of it
and logs in
via Facebook

Jerrick loves
Tina Fey and
chooses a
popular
YouTube
video
featuring her

Wanting to
share the love,
Jerrick invites
Cynthia to
watch and
video chat with
him

Jerrick and
Cynthia watch
Tina Fey on
Lettermans final
show, chatting
and and laugh
together

PROTOTYPE

PROTOTYPE

PROTOTYPE

PROTOTYPE

PROTOTYPE

USER TESTING

A prototype was presented to a total of four users and presented with two tasks
-

Two users on iPhone

Two users on iPad

Task 1
You would like to understand how Viewify functions before logging in.
Task 2
You would like to watch Tina Fey on The Late Show with your friend Cynthia, who you
are friends with on Facebook.
Invite Cynthia to watch with you and view the video together.

USER TESTING

FINDINGS & SUMMARY

Suggestions from user testing
1. Change YouTube image in information overlay to an image that does not
have a call to action symbol.
2. Revise wording for information overlay
3. Enable users to browse YouTube videos and invite
friends to watch without forcing Facebook sign in at
beginning
4. Change DONE button to appear less like a banner and
consider changing colour scheme
5. Change position of DONE button to appear at bottom of
friend list

NEXT STEPS

Did not have time to build responsive all way through on

computer
Ability to browse YouTube videos and share URL without
requiring Facebook/Social Media sign in
Ability to invite someone to watch a video at a future date
Further user testing