Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
This document is copyrighted by the American Psychological Association or one of its allied publishers.
This article is intended solely for the personal use of the individual user and is not to be disseminated broadly.
reinforcement that took place in cultural practices. Finally, our efforts seek to illustrate the
path of a behavioral analysis of culture and
contribute to the improvement of the area.
The Definition of the Terms in Use
The literal translation of the Brazilian jeitinho would be something such as little
waymeaning a specific way of doing
thingsand its pronunciation in Brazilian Portuguese is jay-tcheen-yoo (Ferreira et al., 2012).
It has already been studied by sociologists and
anthropologists, who contributed to the systematization of its definition. In the words of Barbosa (2006),
This document is copyrighted by the American Psychological Association or one of its allied publishers.
This article is intended solely for the personal use of the individual user and is not to be disseminated broadly.
29
This document is copyrighted by the American Psychological Association or one of its allied publishers.
This article is intended solely for the personal use of the individual user and is not to be disseminated broadly.
30
This document is copyrighted by the American Psychological Association or one of its allied publishers.
This article is intended solely for the personal use of the individual user and is not to be disseminated broadly.
31
Professor Keller had set up a research laboratory with the equipment that Grason-Stadler
brought from the United States, but he and his
Brazilian colleagues and students (Professor
Rodolpho Azzi, Professor Carolina Bori, and
Professor Maria Amlia Matos; the students
Maria Ins Rocha e Silva Selma and Dora Ribeboim Fix; and later Professor Mario A.A. Guidi)
encountered financial inability to import the
equipment from the United States to build a
teaching laboratory (Keller, 1975; Matos,
1998). In this context, they built the equipment
with improvised materials such as birdcages,
brass railings, and lunchboxes. In the words of
Matos (1998),
Rodolpho Azzi had improvised a small teaching laboratory with four or five Skinner boxes, which actually worked very well. He adapted metal plates with a
round hole in the middle to one of the walls of a
birdcage. A metal rod about 30 cm long was passed
through this hole, folded at one end as an umbrella
handle. About 10 cm of the straight end of the rod was
entered by the piercing of the metal plate while the
bent end was outside the cage. When the straight part
of the shaft (the bar) was shifted down, the curved
part was used to move up and struck the metal plate
producing the sound of the drinker. We always used
to work in pairs: the experimenter used to control the
contingencies, record the time and the answers, and
give orders to the drinker. The drinker was the
other member of the pair: with a small tub with water
and a glass pipette, the drinker used to reinforce the
displacements of the bar by inserting the pipette (properly wetted) in the cage, making it available to the rat.
(p. 2, translated by authors)
This document is copyrighted by the American Psychological Association or one of its allied publishers.
This article is intended solely for the personal use of the individual user and is not to be disseminated broadly.
32
Figure 2. Operant conditioning chambers handmade by the first behavior analysts of Brazil.
The equipment was made of brass grids, and the mechanics were improvised with commercial
electrical components and wires and controlled by buttons set in a lunchbox.
This document is copyrighted by the American Psychological Association or one of its allied publishers.
This article is intended solely for the personal use of the individual user and is not to be disseminated broadly.
33
This document is copyrighted by the American Psychological Association or one of its allied publishers.
This article is intended solely for the personal use of the individual user and is not to be disseminated broadly.
34
This document is copyrighted by the American Psychological Association or one of its allied publishers.
This article is intended solely for the personal use of the individual user and is not to be disseminated broadly.
100. http://dx.doi.org/10.1590/S0103-6564199
8000100014
Neuringer, A. (2003). Creativity and reinforced variability. In K. A. Lattal & P. N. Chase (Eds.),
Behavior theory and philosophy (pp. 323338).
New York, NY: Klewer Academic/Plenum Press.
http://dx.doi.org/10.1007/978-1-4757-4590-0_17
Programa das Naes Unidas para o Desenvolvimento [PNUD]. (2004). Relatrio do desenvolvimento humanoLiberdade cultural num mundo
diversificado. Lisboa, Portugal: Mensagem.
Rodrigues, R. P., Milfont, T. L., Ferreira, M. C.,
Porto, J. B., & Fischer, R. (2011). Brazilian jeitinho: Understanding and explaining an indigenous
psychological construct. Interamerican Journal of
Psychology, 45, 2736.
Romero, S. (2015). Taps start to run dry in Brazils
largest city. Retrieved April 1, 2015 from http://
www.nytimes.com/2015/02/17/world/americas/
drought-pushes-sao-paulo-brazil-toward-watercrisis.html?_r0
Rung, J. M., & Young, M. E. (2015). Learning to
wait for more likely or just more: Greater tolerance
to delays of reward with increasingly longer delays. Journal of the Experimental Analysis of Behavior, 103, 108 124. http://dx.doi.org/10.1002/
jeab.132
Skinner, B. F. (1953). Science and human behavior.
New York, NY: Macmillan.
35