DCC SDN BHD

DCC SDN.
BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
PREFACE
ASSALAMUALAIKUM WARAHMATULLAHI WABARAKATUH
Alhamdulillah we have finally completed our business plan. To be honest, none of

us thought that we can finish this job on time but apparently we did and thank to Allah
SWT for giving us the strength and the will to get it done.
During the whole period of preparing this business plan especially during the final
week before our presentation and before submitting this proposal, we went through a lot
of tough times. We believe without one person that has been guiding us throughout this
journey, we will not going to make it until the finishing line. That person is our tutorial
lecturer Madam Aishah binti Mohamed. We would like to express our high gratitude for
her delicate advices and guidance to us. Thank you very much.
Thank you also to all group members for their assistance and we would like also
to thank to every single person who helped us directly or indirectly. Thank you so much.
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DCC SDN.BHD | Quality is our priority
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
COVER LETTER
DCC SDN. BHD.

NO.7 Lorong Baiduri 1,
26400 Bandar Tun Abdul Razak Jengka,
Pahang Darul Makmur.
Madam Siti Aishah Binti Mohamad,

Lecturer (ENT 300),
Universiti Teknologi Mara Pahang,
26400 Bandar Tun Abdul Razak,
Pahang Darul Makmur.
24 SEPTEMBER
2012
Dear Madam,
ENTREPRENEURSHIP BUSINESS PLAN

As partial requirement of the ENT300 - Fundamentals of Entrepreneurship subject, we
are obliged to submit a Business Plan project to you.
2.
For this purpose, we have decided to take the cookies and cake service through
our company DCC SDN.BHD. We chose this type of business since there is plenty of
business opportunities and potentials in this industry in the area of Bandar Tun Abdul
Razak Jengka and residence area. Besides that, these areas are a populated and
commercialised area with a good geographical location, being in town centre, is a bonus
point to our company.
3.
As such we submit to you the report on Business Plan for your approval. We
would like to record our thanks and appreciation to madam. We anxiously hope that it
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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
will meet your expectation and that you will be satisfied with the proposed Business
Plan.
Thank you in advance.
Sincerely,
.................................................................................
(MUHAMAD FITRI BIN MUHAMAD KASIM)
General Manager,
DCC SDN.BHD.
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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
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Table of Contents
PREFACE..........................................................................................................................1
ASSALAMUALAIKUM WARAHMATULLAHI WABARAKATUH........................................1
COVER LETTER...............................................................................................................2
DCC SDN. BHD.................................................................................................................2
ENTREPRENEURSHIP BUSINESS PLAN.......................................................................2
(MUHAMAD FITRI BIN MUHAMAD KASIM).....................................................................3
INTRODUCTION TO THE INDUSTRY..............................................................................8
PARTNERSHIP AGREEMENT..........................................................................................9
COVER LETTER.............................................................................................................21
DCC SDN. BHD...............................................................................................................21
EXECUTIVE SUMMARY.................................................................................................23
OBJECTIVE OF THE ORGANIZATION..........................................................................24
FINANCIAL INSTITUTIONS.........................................................................................24
ENTREPRENEURS.....................................................................................................24
SUPPLIERS.................................................................................................................24
CUSTOMERS...............................................................................................................24
VISION.............................................................................................................................25
MISION............................................................................................................................25
MOTTO............................................................................................................................25
GOAL...............................................................................................................................25
PURPOSE OF THE BUSINESS PLAN...........................................................................26
BACKGROUND OF THE BUSINESS.............................................................................27
COMPANY LOGO............................................................................................................28
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BUSINESS PROJECT
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LOGO DESCRIPTION.....................................................................................................28
PARTNERS BACKGROUND...........................................................................................30
.........................................................................................................................................30
PARTNERSHIP AGREEMENT........................................................................................36
INTRODUCTION TO ADMINISTRATION........................................................................50
Administrative objectives:.............................................................................................51
Administrative mission:.................................................................................................51
Business vision:............................................................................................................51
ORGANIZATIONAL CHART.........................................................................................52
TASKS AND RESPONSIBILITIES...............................................................................53
LIST OF RUMENERATION..........................................................................................54
LIST OF FURNITURES................................................................................................55
LIST OF EQUIPMENTS...............................................................................................56
LIST OF STATIONARY................................................................................................56
LIST OF ADMINISTRATION BUDGET........................................................................56
Introduction...................................................................................................................59
Marketing Objective......................................................................................................59
Product and Service Description..................................................................................60
Target Market................................................................................................................60
DCC Company target market focus on :.........................................................................61
Demographic segmentation.........................................................................................62
Market Size...................................................................................................................62
Market Size...................................................................................................................62
Market Share................................................................................................................63
Competitions.................................................................................................................64
Sale11
Forecast...............................................................................................................65
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
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Marketing Strategy.......................................................................................................66
Product and Service.....................................................................................................67
Price Strategy...............................................................................................................68
Discount Pricing........................................................................................................68
Promotional Pricing...................................................................................................68
Product Bundle Pricing.............................................................................................68
Place Strategy..............................................................................................................69
Promotion Strategy.......................................................................................................69
Flyers.........................................................................................................................69
Signboard..................................................................................................................70
Banner.......................................................................................................................70
Business Card...........................................................................................................71
Internet Ads...............................................................................................................71
Marketing Budget.........................................................................................................72
Product Description......................................................................................................74
Packaging.....................................................................................................................75
Operational Department Statement.................................................................................77
Department Mission.........................................................................................................77
Organizational Chart........................................................................................................77
Component of operational plan.......................................................................................78
Business Input..............................................................................................................78
Business output............................................................................................................78
Transformation process................................................................................................78
Feedback......................................................................................................................78
External Environment...................................................................................................78
Operational
System.........................................................................................................79
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Process Planning.........................................................................................................79
Process Flow Chart...................................................................................................79
Cakes........................................................................................................................79
Cookies.....................................................................................................................80
Activity Flow Chart....................................................................................................81
Production Planning.....................................................................................................82
Cakes........................................................................................................................82
Cookies.....................................................................................................................82
Business Operation and Hours....................................................................................83
Material Planning..........................................................................................................83
Bill of Materials (BOM)..............................................................................................83
Cakes........................................................................................................................83
Cookies.....................................................................................................................83
Material Requirement Schedule................................................................................84
Total Raw Material.....................................................................................................85
Caf Furniture and Fitting.............................................................................................86
Machine and Equipment...............................................................................................87
License, Permits, and Regulation Required.................................................................88
Items..........................................................................................................................88
Types.........................................................................................................................88
Remark......................................................................................................................88
License for Signboard...............................................................................................88
License......................................................................................................................88
Majlis Daerah Maran.................................................................................................88
Employees Provide Fund (EPF)...............................................................................88
Regulation.................................................................................................................88
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KWSP........................................................................................................................88
License for van and motorcycle................................................................................88
License......................................................................................................................88
JabatanPengangkutanJalan (JPJ)............................................................................88
Typhoid injection.......................................................................................................88
Regulation.................................................................................................................88
JabatanKesihatan Malaysia......................................................................................88
Attended Basic Food Management Course..............................................................88
Regulation.................................................................................................................88
Ministry of Health Act...............................................................................................88
Halal certification.......................................................................................................88
Regulation.................................................................................................................88
JabatanKemajuan Islam Malaysia (JAKIM)..............................................................88
Scheduled Of Remuneration...........................................................................................89
Operation Budget.............................................................................................................89
Implementation Schedule................................................................................................90
Kitchen Layout.................................................................................................................91
Caf layout.......................................................................................................................91
Introduction......................................................................................................................93
Projected Administrative, Marketing And Operations Expenditure..................................95
Projected Sales And Purchase........................................................................................97
Collection For Sales&Payment For Purchases...............................................................97
Economic Life Of Fixed Assets And Depreciation Method..............................................97
Increase In Working Capital (If Any)................................................................................98
Ending Stock For Raw Material And Finished Goods.....................................................98
Rate Of
11Taxation (For Private Limited Company)............................................................98
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
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Business Background......................................................................................................99
Sources Of Finance.........................................................................................................99
Project Implementation..................................................................................................100
Source of Financing.......................................................................................................101
Table Of Depreciation....................................................................................................104
Cash Flow Performa......................................................................................................108
Pro-Forma Income Statement....................................................................................110
Pro forma balance sheet.............................................................................................111
Financial ratio analysis...............................................................................................112
Graph and performance.............................................................................................113
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INTRODUCTION TO THE INDUSTRY
Cafe industry is a thriving and developing industry in the current century. With the
growing expense of growing business and organizations, each of them seeks to spend
a lot of time towards their daily works.
Nowadays, many people have no enough time to get their balance diet because
their own daily works. This industry, will cover up their meals anytime they need. This
products are very simple, easy, and good for health.
Truly, this is a global industry for everyone.
PARTNERSHIP AGREEMENT
With reference to the Partner Act 1961 (Revise 1974), this agreement is lawfully
made between the partners of DCC SDN. BHD. The reason of this partnership
agreement is made in order to make sure that all the business operation run accordingly
to the schedule and the main objective of the business can be achieved.
All the partners as below within the business organization make this agreement
in front of the lawyer Mr. Kamal from Kamal & Co. that our company have selected to
represent us.
It is hereby declared that all partners as mentioned below have witnessed and
agreed to accept all terms, conditions and regulations stated as follow:
This partnership is registered under the name of DCC SDN. BHD.
The partners have also agreed to accept the position in DCC SDN. BHD.
enlisted as follow:
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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
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Muhamad Fitri Bin Muhamad Kasim
General Manager
Rahmah Binti Ahmad
Administration Manager
Mohamad Azfar Bin Zakaria
Marketing Manager
Nuramalina Binti Mat Yusoff
Operation Manager
Norshazelin Binti Zainol
Operation Manager
Nur Hayati Binti Ahmad @ Abdullah
Financial Manager
It is also agreed that all profit sharing will be based on the capital contribution of each
partners. Should the company suffer from any loss, of which the negligence caused by
anyone of the partners, that partner will be responsible for the loss.
All the money owns by the partnership or money received on behalf of the partnership
must be credited to the agreed partnership current bank account.
It is also agreed that if in case where any of the partners want to withdraw from the
partnership, then she must give a one month notice to the other partners.
Each of the partners :

Must have and act in good manner and has faith and be trustworthy between each
partner in all business matters.
Must give full effort in any way for the success of the company
Must keep all important information relating to the business confidential from people
outside the business organization.
Must settle all personal problems without involving the company.
All the partners is strictly forbidden (except with the consent from all the partners) to:
Give or11
transfer own share to the public or people outside the business organization.
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
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Accept, borrow or lend money owned by the business to other people outside the
business organization except regarding on business matter.
Accept or borrow money owned by the business for personal use. If any partners have
borrowed any money or asset, payback or recovery must be made in one month from
the date borrowed without any interest.
Act or become a surety to any side or person in any activity that can jeopardize the
partnership deed or agreement.
Dispose any asset or liability such as debts, money, or others owned by the partners.
If any partners dies or become paralyzed that may bring difficulty for her to perform her
work, the next-of-kin must give a written notice in between 45 days to other partners if
he/she wants to become a partner, if there is no notice between those periods, the nextof-kin will receive back the capital contributed by the decreased or the paralyzed partner
according to the agreed proportion.
This agreement can be changed or dissolved if agreed by all the partners under a
memorandum signed by all of the partners.
It is also agreed that any action that may not fall under this agreement can be taken
action or revised under the partnership act 1961 (Revised 1974).
Verify, I am Muhamad Fitri Bin Muhamad Kasim, I/C number 920427-06-5789, address
No.9 Jalan SS4B/13 Kelana Jaya, 47301 Petaling Jaya, Selangor agreed to be part of
partner for DCC SDN.BHD. Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar
Tun Abdul Razak Jengka,
Pahang Darul Makmur. With a contribution of 20% of the total share of RM82, 000, I
promise to accomplish every duty assigned and willing to give full commitment towards
the organization management. I also promise to obey the rules and the regulations as
states in DCC SDN.BHD.
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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
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Yours truly,
.............................
811019-14-5712
First witness,
..............................
Rahmah Binti Ahmad
811126-01-5222
Second witness,
..............................
880406-14-5115
Third witness,
.................................
11 Binti Mat Yusoff
Nuramalina
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
840212-14-6445
Fourth witness,
..............................
830210-11-3455
Fifth witness,
..............................
800125-06-6445
Verify, I am Rahmah Binti Ahmad, I/C number 811126-01-5222, address No. 08 jln 15/44
40200 Shah Alam agreed to be part of partner for DCC SDN.BHD. Which is located at
NO.7 Lorong Baiduri 1, 26400 Bandar Tun Abdul Razak Jengka, Pahang Darul Makmur.
With a contribution of 20% of the total share of RM82, 000, I promise to accomplish
every duty assigned and willing to give full commitment towards the organization
management. I also promise to obey the rules and the regulations as states in DCC
SDN.BHD.
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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Yours truly,
.............................
Rahmah Binti Ahmad
811126-01-5222
First witness,
..............................
811019-14-5712
Second witness,
..............................
880406-14-5115
Third witness,
.................................
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840212-14-6445
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Fourth witness,
..............................
830210-11-3455
Fifth witness,
..............................
800125-06-6445
Verify, I am Mohamad Azfar Bin Zakaria, I/C number 880406-14-5115, address B44
Aman Dua,Damansara , agreed to be part of partner for DCC SDN.BHD. Which is
located at NO.7 Lorong Baiduri 1, 26400 Bandar Tun Abdul Razak Jengka, Pahang
Darul Makmur. With a contribution of 20% of the total share of RM82, 000, I promise to
accomplish every duty assigned and willing to give full commitment towards the
organization management. I also promise to obey the rules and the regulations as
Yours truly,
.............................
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880406-14-5115
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
First witness,
.............................
811019-14-5712
Second witness,
..............................
Rahmah Binti Ahmad
811126-01-5222
Third witness,
..............................
880406-14-5115
Fourth witness,
.................................
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830210-11-3455
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Fifth witness,
..............................
800125-06-6445
Verify, I am Nuramalina Binti Mat Yusoff, I/C number 840212-14-6445, address No. 30,
Jln Bukit Indah, 1/7 Taman Bukit Indah, 68000 Ampang, Selangor agreed to be part of
Tun Abdul Razak Jengka, Pahang Darul Makmur. With a contribution of 20% of the total
share of RM82, 000, I promise to accomplish every duty assigned and willing to give full
commitment towards the organization management. I also promise to obey the rules
and the regulations as states in DCC SDN.BHD.
Yours truly,
.............................
840212-14-6445
First witness,
..............................
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811019-14-5712
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Second witness,
..............................
Rahmah Binti Ahmad
811126-01-5222
Third witness,
.................................
Mohamd Azfar Bin Zakaria
880406-14-5115
Fourth witness,
..............................
830210-11-3455
Fifth witness,
..............................
11 Binti Ahmad @ Abdullah
Nur Hayati
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
800125-06-6445
Verify, I am Norshazelin Binti Zainol, I/C number 830210-11-3455, address No. 3, Jln
Melor, 1/3 Taman Merpati Indah, 68000 Rawang, Selangor agreed to be part of partner
for DCC SDN.BHD. Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar Tun
Abdul Razak Jengka, Pahang Darul Makmur. With a contribution of 20% of the total
share of RM82,000, I promise to accomplish every duty assigned and willing to give full
Yours truly,
.............................
830210-11-3455
First witness,
..............................
811019-14-5712
Second witness,
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..............................
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Rahmah Binti Ahmad

811126-01-5222
Third witness,
.................................
880406-14-5115
Fourth witness,
..............................
840212-14-6445
Fifth witness,
..............................
840212-14-6445
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DCC SDN.BHD
BUSINESS PROJECT
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Verify, I am Nur Hayati Binti Ahmad @ Abdullah, I/C number 800125-06-6445, address
No. 67, Taman Melati, 28700, Bentong agreed to be part of partner for DCC SDN.BHD.
Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar Tun Abdul Razak Jengka,
Pahang Darul Makmur. With a contribution of 20% of the total share of RM82,000, I
Yours truly,
.............................
800125-06-6445
First witness,
..............................
811019-14-5712
Second witness,
..............................
Rahmah Binti Ahmad
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811126-01-5222
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Third witness,
.................................
880406-14-5115
Fourth witness,
..............................
840212-14-6445
Fifth witness,
..............................
830210-11-3455
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DCC SDN.BHD
BUSINESS PROJECT
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EXECUTIVE SUMMARY
DCC Sdn. Bhd. is a new company that operated in Malaysia. It is the first
company that being managed by bumiputera. The name of this company is come out
from the imagination by the partnerships members. It shows that how we positioning our
products in customers mind until they can remembering our companys name, simple
and easily to pronounce.
As for the business, we are providing a special, delicious cookies and cakes for
the Malaysian. As we go thru with the changes of environment, people nowadays dont
put on simple food on their own daily meals. So, our surveying we conclude that we are
going to provide the Malaysia with de simple, special, cookies and cakes, that are well
in high products quality.
We are starting the business with the total capital of RM250,000 and all of the
partners are contributing RM60,000. We have six workers that is general manager,
administration manager, operational manager, marketing manager, financial manager,
and one from the operational department.
Our market target of customers characteristic is come from all income level, and
for all of the customers level of ages. Even children also can effort to buy our products.
Business plan is necessary to all entrepreneurs. It is prepared toa group of

people which are owners itself, bankers, suppliers, customers and employees. This plan
include in Business Plan chapter which is consists of marketing, operation, organization,
and financial plan.
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We are believe that we will be able to achieve our business goal with our business
financial position statement. We will get our return modal within short time and our
current ratio will cover our liabilities and put our business in comfort stage with the
highest
OBJECTIVE OF THE ORGANIZATION

FINANCIAL INSTITUTIONS
The business plan is a communications tool to inform and persuade the
financial institutions in order for the business to support a loan application
and venture capital and equity funding. Financial institutions will need to
be convinced of the viability of the business.
Entrepreneur have to explain the purpose of the loan, its usage and
repayment method. Financial institutions will expect the plan to cover all
the main points.
ENTREPRENEURS
Business plan enables the entrepreneur to evaluate new product line and
services, promotion, or expansion. They need to understand and forecast
the companys staffing needs and to document marketing plan because a
well-documented marketing plan is essential to the growth of a business.
Besides that, business plan helps them to define agreements between
partners and to better understand the competition, analyze it and
understand companys competitive advantages.
SUPPLIERS
The business plan is significant to convince the suppliers of the capability
of credit given on purchase of materials from versatile suppliers.
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CUSTOMERS
The business plan should be able to show the benefits and rewards it
brings to customers when using the service. We can define the benefits
and perceptions of the characteristics of the service according to customer
preferences.
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VISION
To give the best cookies and cakes to all people with the healthy ones and make the
people loves cookies and cakes.
MISION
1 To ensure that customer get the best quality of cookies and cakes.
2 To give the healthy cookies and cakes and ensure it can be eat by all stages of
ages.
3 Giving the best services that comes with a good quality of food.
4 Satisfy each of the customer needs and avoid all sides of cognitive dissonance.
5 Tried our best to fulfill the customer needs.
MOTTO
Quality Is Our Priority.
GOAL
Personal Goals:
Devote at least 40 hours per month specifically to marketing
Obtain at least one speaking engagement per month related to organic food and
living
Set up operations so that it is possible to take two week vacation in second year
of operation
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Business Goals:
Achieve total annual revenue of over RM300,000 in year 2
Achieve an average monthly transactions per customer of 6 by end of year 4
Achieve average monthly spend per customer of RM36 by end of year 3
Strategic Goals:
Raise funding to expand or franchise in the fourth year of operation after the
concept and brand has been proven
Achieve 99.5% customer satisfaction (199 in 200 customers leaves satisfied)
Achieve 15% market of Union Station breakfast customers by end of year 3.
PURPOSE OF THE BUSINESS PLAN
Basically, this business plan was prepared with certain purpose. Below are the identified
main purposes of the business plan;
1 As an important piece of document that will serve as guidance to the owner,

investor, suppliers, customers and our companys partner.
Creating a clear and transparent outline for current and future referral; to avoid
miscommunications
or
understandings
among
all
parties
involved
and
participating, as well as gaining confidence and fervour from all the stakeholders
in our business endeavour.
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2 To attract banker.
To convince the bankers in black in white that the business is an ideal investment
and expected to flourish in its industry thus obtaining and incremental rise up in
the capital application in order to help the business venture.
3 As guideline for companies operation
This is important to ensure that all the activities goes smoothly and are aligned
with the organizations goals and objective in achieving long-term success in the
industry.
4 To distribute business resources effectively.
To become cost-efficient in every task and to eliminate the wastage elements in
all aspects of the businesses.
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BACKGROUND OF THE BUSINESS
Our cafe, DCC Sdn. Bhd., was developed on July 1 st 2012. DCC was built at
No.7 Lorong Baiduri 1 Lot Nadi Kota, 26400 Bandar Tun Abdul Razak Jengka, Pahang
Darul Makmur.
This caf was established by 6 partnership members, that consist of two man
and four woman, that cooperated together. The idea come when one of the partnership
members suggested that cookies and cakes can get owesome respond from customers
that come from all of level of ages. DCC is providing variety of cookies and cakes. The
materials used to make this products is suitable for every types of customers taste. This
cafe also provides various types of cookies and cakes for every race in Malaysia.
We hope that this business is meeting the demand of each our prospect. To built
this business, we have put all of our effort and does some research on the market
demand for the products. We also hope that our business, DCC Sdn. Bhd., can run
smoothly. For all of our companys staff, we hope that they are giving all their effort on
perform their own duties. The most important in this business is we want to make sure
that every customers will satisfy with our products and services quality. So, we believe
that DCC Sdn. Bhd. is profitable and will be successful in Malaysia also will burst out to
international market.
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COMPANY LOGO
LOGO DESCRIPTION
As for the logo that we are really put a mean on every words or colours that we use. For
the companys names, DCC, we interpret as:
D-Daily
C-Cookies
C-Cakes
These words represent our products in DCC Sdn. Bhd. We illustrate it from our main
and side products, cookies and cakes, and we use and combine together the first letter
from each words to form DCC. It is very simple, easy to pronounce and to be
remembered by our customers.
As for the colours, we represent it as:
Dark blue, red and yellow (c-k-i-e-s), light blue(cakes)
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-represent as attractive medium towards our customers that comes from every level of
ages.
For the two pieces of cookies picture, we represent it as:
-showing the symbolic as our main products.
Chef Hat
-symbolic as our products, cookies and cakes, are made by the best chef.
Cake Decorating Icing Tips
-showing that we also give cake decorating icing service to our customers who wants to
decorate their own cakes.
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PARTNERS BACKGROUND
Position
General Manager
Name
Identity Card Number
811019-14-5712
Address
No.9 Jalan SS4B/13 Kelana Jaya
E-mail Address
shat_81@yahoo.com
Telephone Number
017 -2344567
Date of Birth
19. 10. 1981
Age
31
Marital Status
Academic Qualifications
:
:
Single
SPM
Diploma in Business Study

Bachelor in Administrative Science
Master in Corporate Administration
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Skills
Knowledge and Skill

Experience
Creative Thinking and Excellent

:
Leadership Skill, Technology

Open Small Business
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Position
Name
Rahmah Binti Ahmad
811126-01-5222
Address
No. 08 jln 15/44 40200 Shah Alam
E-mail Address
nurasha@gmail.com
Telephone Number
017-6663290
Date of Birth
26. 11. 1981
Age
31
Marital Status
:
:
Engaged
SPM
Bachelor in Industrial Relation
Skills
Experience
owns
11
Creative and critical skill.

:
6 years experience industrial relation and

Family business.
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Position
Marketing Manager
Name
880406-14-5115
Address
B44 Aman Dua,Damansara
E-mail Address
Zaamcquint@gmail.com
Telephone Number
0176973419
Date of Birth
06. 04. 1988
Age
Marital Status
25
:
Single
SPM
Bachelor in Event Management
Course Attended
Donald Trump, How to Manage Successful

Business
11
Skills
Creative Thinking and Excellent in Photograp

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Experience
Position
Operation Manager
Name
Noramalina Binti Mat Yusoff

Address
3 years in Trussing System
:
:
840212-14-6445
No. 30, Jln Bukit Indah, 1/7 Taman BukitIndah,
68000 Ampang, Selangor
E-mail Address
12leeshira@gmail.com
Telephone Number
013 - 8245915
Date of Birth
12. 2. 1984
Age
28
Marital Status
Single
SPM

Skills

Leadership Skill, Technological
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Knowledge and Skill

Experience
Open Small Business
Position
Operation Manager
Name
Address
830210-11-3455
No. 3, Jln Melor, 1/3 Taman Merpati Indah,
68000 Rawang, Selangor
E-mail Address
shazelin@gmail.com
Telephone Number
013 - 4638749
Date of Birth
10. 2. 1983
Age
29
Marital Status
:
:
Single
SPM
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Skills

Leadership Skill, Technological
Position
Financial Manager
Name
800125-06-6445
Address
No. 67, Taman Melati, 28700, Bentong
E-mail Address
hayati@yahoo.com
Telephone Number
014 - 5360702
Date of Birth
25. 1. 1980
Age
Marital Status
32
:
Single
SPM
Diploma in Banking
Bachelor in Finance
Course Attended
Donald Trump, How to Handle Financial
11
Skills

DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Leadership Skill & Technological

Experience
Open Small Business
PARTNERSHIP AGREEMENT
With reference to the Partner Act 1961 (Revise 1974), this agreement is lawfully
made between the partners of DCC SDN. BHD. The reason of this partnership
agreement is made in order to make sure that all the business operation run accordingly
to the schedule and the main objective of the business can be achieved.
All the partners as below within the business organization make this agreement
in front of the lawyer Mr. Kamal from Kamal & Co. that our company have selected to
represent us.
It is hereby declared that all partners as mentioned below have witnessed and
agreed to accept all terms, conditions and regulations stated as follow:
This partnership is registered under the name of DCC SDN. BHD.
The partners have also agreed to accept the position in DCC SDN. BHD.
enlisted as follow:
General Manager
Rahmah Binti Ahmad
Marketing Manager
Operation Manager
Operation Manager
Financial Manager
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
It is also agreed that all profit sharing will be based on the capital contribution of each
partners. Should the company suffer from any loss, of which the negligence caused by
anyone of the partners, that partner will be responsible for the loss.
All the money owns by the partnership or money received on behalf of the partnership
must be credited to the agreed partnership current bank account.
It is also agreed that if in case where any of the partners want to withdraw from the
partnership, then she must give a one month notice to the other partners.
Each of the partners :

Must have and act in good manner and has faith and be trustworthy between each
partner in all business matters.
Must give full effort in any way for the success of the company
Must keep all important information relating to the business confidential from people
outside the business organization.
Must settle all personal problems without involving the company.
All the partners is strictly forbidden (except with the consent from all the partners) to:
Give or transfer own share to the public or people outside the business organization.
Accept, borrow or lend money owned by the business to other people outside the
business organization except regarding on business matter.
Accept or borrow money owned by the business for personal use. If any partners have
borrowed any money or asset, payback or recovery must be made in one month from
the date borrowed without any interest.
Act or become a surety to any side or person in any activity that can jeopardize the
partnership
deed or agreement.
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Dispose any asset or liability such as debts, money, or others owned by the partners.
If any partners dies or become paralyzed that may bring difficulty for her to perform her
work, the next-of-kin must give a written notice in between 45 days to other partners if
he/she wants to become a partner, if there is no notice between those periods, the nextof-kin will receive back the capital contributed by the decreased or the paralyzed partner
according to the agreed proportion.
This agreement can be changed or dissolved if agreed by all the partners under a
memorandum signed by all of the partners.
It is also agreed that any action that may not fall under this agreement can be taken
action or revised under the partnership act 1961 (Revised 1974).
Verify, I am Muhamad Fitri Bin Muhamad Kasim, I/C number 920427-06-5789, address
No.9 Jalan SS4B/13 Kelana Jaya, 47301 Petaling Jaya, Selangor agreed to be part of
Tun Abdul Razak Jengka,
Pahang Darul Makmur. With a contribution of 20% of the total share of RM82, 000, I
Yours truly,
.............................
811019-14-5712
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
First witness,
..............................
Rahmah Binti Ahmad
811126-01-5222
Second witness,
..............................
880406-14-5115
Third witness,
.................................
840212-14-6445
Fourth witness,
..............................
11
Norshazelin
Binti Zainol
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
830210-11-3455
Fifth witness,
..............................
800125-06-6445
Verify, I am Rahmah Binti Ahmad, I/C number 811126-01-5222, address No. 08 jln 15/44
40200 Shah Alam agreed to be part of partner for DCC SDN.BHD. Which is located at
NO.7 Lorong Baiduri 1, 26400 Bandar Tun Abdul Razak Jengka, Pahang Darul Makmur.
With a contribution of 20% of the total share of RM82, 000, I promise to accomplish
every duty assigned and willing to give full commitment towards the organization
management. I also promise to obey the rules and the regulations as states in DCC
SDN.BHD.
Yours truly,
.............................
Rahmah Binti Ahmad
811126-01-5222
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
First witness,
..............................
811019-14-5712
Second witness,
..............................
880406-14-5115
Third witness,
.................................
840212-14-6445
Fourth witness,
..............................
11
830210-11-3455
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Fifth witness,
..............................
800125-06-6445
Verify, I am Mohamad Azfar Bin Zakaria, I/C number 880406-14-5115, address B44
Aman Dua,Damansara , agreed to be part of partner for DCC SDN.BHD. Which is
located at NO.7 Lorong Baiduri 1, 26400 Bandar Tun Abdul Razak Jengka, Pahang
Darul Makmur. With a contribution of 20% of the total share of RM82, 000, I promise to
accomplish every duty assigned and willing to give full commitment towards the
organization management. I also promise to obey the rules and the regulations as
Yours truly,
.............................
880406-14-5115
First witness,
11
.............................
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E

811019-14-5712
Second witness,
..............................
Rahmah Binti Ahmad
811126-01-5222
Third witness,
..............................
880406-14-5115
Fourth witness,
.................................
830210-11-3455
11
Fifth witness,
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
..............................
800125-06-6445
Verify, I am Nuramalina Binti Mat Yusoff, I/C number 840212-14-6445, address No. 30,
Jln Bukit Indah, 1/7 Taman Bukit Indah, 68000 Ampang, Selangor agreed to be part of
Tun Abdul Razak Jengka, Pahang Darul Makmur. With a contribution of 20% of the total
share of RM82, 000, I promise to accomplish every duty assigned and willing to give full
Yours truly,
.............................
840212-14-6445
First witness,
..............................
811019-14-5712
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Second witness,
..............................
Rahmah Binti Ahmad
811126-01-5222
Third witness,
.................................
Mohamd Azfar Bin Zakaria
880406-14-5115
Fourth witness,
..............................
830210-11-3455
Fifth witness,
..............................
11 Binti Ahmad @ Abdullah
Nur Hayati
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
800125-06-6445
Verify, I am Norshazelin Binti Zainol, I/C number 830210-11-3455, address No. 3, Jln
Melor, 1/3 Taman Merpati Indah, 68000 Rawang, Selangor agreed to be part of partner
for DCC SDN.BHD. Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar Tun
Abdul Razak Jengka, Pahang Darul Makmur. With a contribution of 20% of the total
share of RM82,000, I promise to accomplish every duty assigned and willing to give full
Yours truly,
.............................
830210-11-3455
First witness,
..............................
811019-14-5712
Second11witness,
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
..............................
Rahmah Binti Ahmad
811126-01-5222
Third witness,
.................................
880406-14-5115
Fourth witness,
..............................
840212-14-6445
Fifth witness,
..............................
11
840212-14-6445
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Verify, I am Nur Hayati Binti Ahmad @ Abdullah, I/C number 800125-06-6445, address
No. 67, Taman Melati, 28700, Bentong agreed to be part of partner for DCC SDN.BHD.
Which is located at NO.7 Lorong Baiduri 1, 26400 Bandar Tun Abdul Razak Jengka,
Pahang Darul Makmur. With a contribution of 20% of the total share of RM82,000, I
Yours truly,
.............................
800125-06-6445
First witness,
..............................
811019-14-5712
Second witness,
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
..............................
Rahmah Binti Ahmad
811126-01-5222
Third witness,
.................................
880406-14-5115
Fourth witness,
..............................
840212-14-6445
Fifth witness,
..............................
830210-11-3455
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
ADMINISTRATION PLAN
INTRODUCTION TO ADMINISTRATION
In an organization, manager will have to play their role in order to achieve the
vision, mission, and objectives of the organization. Management of a company functions
by planning, leading and controlling.
DCC Sdn. Bhd. must have dicipline staffs as the representive of the company.
Administration will lead and take care of every staffs in the company so that they will
feel satisfied and secured. This management is responsible to make sure that staffs
welfare are guaranteed.
Administrative department will help assisting each of the employees by determines

the equipments and the personal needed in order to run business smoothly. This
department also plays its role to give a good look at the workforce during their
selections and training to maintain the standard of the specification.
Work with etiquette is absolute needed in DCC Sdn. Bhd. as stated in the
administrative objectives. Employees need to be committed and honest toward their
jobs. Administrative manager is able to instruct other employee in doing work. This
manager must record all things that happen in the company and outside that related
with the company beside helping general manager.
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Administrative objectives:
To determine the equipments and the personal needed in order to run business
smoothly.
A good look at the workforce during their selections and training to maintain the
standard of the specification.
To ensure the employee work with full commitment and honest.
To determine overall budget for administration in terms of fixed asset and other
expenses.
To use all the knowledge and share the good skill from each partners.
Administrative mission:
To satisfied every employees in the company by giving the appropriate
compensation and taking care of their welfares.
Business vision:
To gain low employment turnover by each year.
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
ORGANIZATIONAL CHART
GENERAL MANAGER
MUHAMMAD FITRI BIN

MUHAMAD KASIM
ADMINISTRATI
ONMANAGER
OPERATIONA
L MANAGER
OFFICE
DELIVERY (1)
DELIVERY
RECEPTIONIST
(1)
11
FINANCIAL
MANAGER
MOHAMAD
AZFAR BIN
ZAKARIA
NUR HAYATI
BINTI AHMAD
@ ABDULLAH
CAFE
RAHMAH
BINTI AHMAD
NORSHAZELIN
BINTI ZAINOL
MARKETING
MANAGER
NURAMALINA
BINTI MAT
YUSOFF
CHEF (2)
CASHIER (1)
WAITER (2)
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
LIST OF PERSONNEL
POSITION
PERSONNEL
General Manager
Administrative Manager
Marketing Manager
Operational Manager
Financial Manager
TOTAL
TASKS AND RESPONSIBILITIES

GENERAL MANAGER
Making decision and signing agreement

Must have a good communication skill to help solving employees problem.
Manage the activity so that it will be done smoothly.
Tend other manager to achieve goal.
ADMINISTRATIVE
MANAGER
Record and manage the organization document.

11
Give instruction other workers.
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Communicate and interact with the outsider.

Helping general manager.
MARKETING MANAGER
Promote the product.

Arrange strategy to attract customer.
Provide new idea to enhance sell.
Assist other to increase quality and quantity of productivity.
OPERATIONAL MANAGER
Supervise the workers.

Managing the operational budget.
Control the relationship between the workers.
Control the operational process.
FINANCIAL MANAGER
Collect and calculate companys financial document.

Keep maintaining companys profit.
Planning for reducing cost and increasing profit.
Control any immoral activity.
LIST OF RUMENERATION
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
SOCSO
2.5
(RM) (C)
TOTAL
AMOUNT
(RM)
(A+B+C)
NO OF
STAFF
MONTHLY SALARY
(RM)
EPF
12
(RM) (B)
1800
216
45
2061.00
1200
180
37.5
1717.50
Marketing
Manager
1200
144
20
1417.50
Operation
Manager
2400
144
40
1717.50
1200
144
20
1417.50
7800
828
163.00
8286.00
POSITION
General
Manager
Administration
Manager
Financial
Manager
TOTAL
LIST OF FURNITURES
PRICE PER UNIT

(RM)
500
TOTAL COST
(RM)
500
250
500
150
300
150
150
100
500
Sofa set
500
1000
File cabinet (large)
200
200
Reception table set
500
500
ITEM
QUANTITY
Meeting set
Document cabinet
(large)
Document cabinet
(small)
Official desk set
(large)
Official desk set
(small)
TOTAL
3650
LIST OF EQUIPMENTS
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
ITEM
QUANTITY
PRICE PER UNIT

(RM)
TOTAL COST
(RM)
Lamp
20
100
Air conditioner
2000
2000
Printer
588
588
Fire extinguisher
70
70
Telephone
40
40
Desktop
800
800
CCTV
150
150
Cleaning set
15
15
Emergency light
150
150
TOTAL
3913
LIST OF STATIONARY
ITEM
QUANTITY
PRICE PER UNIT

(RM)
TOTAL COST
(RM)
Office file
21
A4 Paper
12
24
Board
25
25
Other
150
TOTAL
220
LIST OF ADMINISTRATION BUDGET

11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
SUBJECT
FIXED ASSET
EXPENSES
(RM)
MONTHLY
EXPENSES (RM)
OTHER
EXPENSES (RM)
Fixed asset expenses

Office Furniture and
equipments
7563.00
Working capital
Salary
7800.00
EPF
828.00
SOCSO
163.00
Bills :
Electricity
Telephone
Water
Internet
120.00
50.00
60.00
68.00
Other expenses :
Preliminary
expenses
Stationary
expenses
TOTAL
3500.00
220.00
7563.00
9089.00
3720.00
MARKETING PLAN
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Introduction
Logically, the purpose of running a business is to gain profits and growth. This is a
fact that we cannot out run because there is no one on earth that will run a business just
to finish up their initial capital and waste their money. This is where the importance of
marketing plan plays an important role since it is one of the major step that will directly
contribute in achieving our business objective. Marketing includes activities such as the
assessment and satisfaction of present and potential customers, determining prices and
pricing policies, developing distribution strategies, and also communicating with
customers. This is not something small which can be done by one person alone, but it
needs the participant of everyone in organization. Therefore, it is a must for every
business people to be exposed on the basic knowledge of marketing.
Basically, a marketing plan is a written document that acts as a guidance in the

marketing field usually referred by the marketing manager. This includes marketing
activities such as the designing activities related to achieving the marketing objective
and the changes in the marketing environment. It is also a basis for all marketing
strategies and decision making. It is advice that every marketing manager to be aware
of this matter so that they can make sure all the plans are running smoothly and can
overcome errors so that the goals and objective of the company can be achieved.
Our company will be implementing various ways to make sure that our service will
attract many customers into trying and coming to our center. Beside that we will also be
informing our respected customer on our activities from time to time so that they will be
well informed and will not feel left out because we do not care about their feelings and
perspective view.
Our company, DCC SDN.BHD. will also be concentrating on target market,

competitors and promotional strategies in marketing services to reach our sales target.
Our business
main priority is to maximize our business profit without neglecting the
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
satisfaction of our customer. For that, it is important for our company to plan an
implement ways on achieving our customers satisfaction and gain their trust
Marketing Objective
i
To overcome other competitors in this area by using a well organize business
ii
iii
strategies.
To gain respect and trust from our customer by fulfilling their needs and request.
To be able on paying back the bank loan and overcome our initial cost within 2
iv
years.
To expand our business or even franchising our DCC Caf.
Product and Service Description

The business that we will be operating consist of two part which is major and minor.
The major business for our country is basically by providing products to customers
through our caf and delivery method and the minor part is consist of supplying our
products to catering service. We will provide our own hand make and fresh product that
is cakes and cookies. Our cakes comes at many unique and our own idea of flavors
such as fruit and ice cream icing vanilla that comes with fresh fruit slice on the top of
cakes like strawberry, mango, apple twist, grape, kiwi, and lastly our special recipe that
is chocolate banana. We always make sure that our fruit is in 100% freshness condition
so that our cakes quality will be in top condition. Our Second product is cookies,by
using more advanced baking machine and well trained workers, we guarantee that our
hand make cookies will be most delicious among other cafs cookies offered. All flavor
comes from cookies are specially create by our company such as chocolate moist,
strawberry cherry, guava brown sugar, apple twist and almond nuts.
Our company motto which is Quality Is Our Priority shows that we do care about
our product not just to fulfilled customers needed but we also always care about our
company pride by making product that comes with highest quality compared to other
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
companys product. From this, our customers not only get their favourite cakes and
cookies but also they can taste the highest quality of our product all the time and can
also benefit their health.
Besides providing a good quality product and good environment and utilities in our
caf for the satisfaction of our customer, our company also will offer our products sell for
catering service usually made for important ceremony such as wedding and annual
dinner. This not only attract our customers to choose our product but at the same time
can increase our business income.
Target Market
Target market are also known as a group of customers or buyers that the
organization are trying to attract to use their service and buy their product. It is important
for our company to identify target market so that they can evaluate thus predict the
number of actual and potential customers in the market that would actually use the
service offered by the company since they will be the one who is going to generate the
sales and contribute to our company business. Other than that, the importance of
identifying the target market is so that we can estimate and do an early estimation on
weather our product and service is good enough to compete with other competitors.
This process is also known as the market opportunity analysis (MOA).From the
research done, we know that there are three general strategies used for selecting the
target market that are by appealing to the entire market with one marketing mix,
concentrating on one segment, or appealing to multiple market segments using multiple
marketing mixes.
DCC SDN. BHD. Companies will be offering services regarding supplying products
for catering and delivery method, selling our special makes cakes and cookies, in cafe.
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
To execute our business plan, we have decided to open our first branch in Bandar Pusat
Jengka. Our choosen location is basically a small town with a small number of
population but shows huge potential to developed. Besides that, our companies is also
located near UiTM, an educational institution which is our primary target since most of
our customer will consist of students because cakes and cookies are always be the
choosen one for them to celebrating some events likes dinner, friends birthday and as a
present.
Our secondary target will be the children that lives around Bandar Pusat Jengka.
Many children likes cakes and cookies that come with variety colour and patern. So this
can be our secondary main target market for our products. The third target is mainly for
adults. Some adults have their favourite for cakes and cookies. So we provide some
basic flavor so that they can choose pure products.
DCC Company target market focus on :
Demographic segmentation
Marketer usually will take count on the demographic information since it is easily
obtain and have a direct effect on the consumers lifestyle, thus effecting our company
performance. Some common bases of a demographic segmentation involves the age,
gender, income, ethnic background, and family life cycle. Currently there is two cakes
and bakery shops located in Bandar Pusat Jengka for now. So, by building our caf that
included selling of cakes and cookies, we are for sure to get a good respond and
popularity from the resident here.
Market Size
Market size is actually referring to the number of potential customer located in a group
11including those proportion controlled by existing competitors which has the
of target
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
same target market. After conducting some research, we estimated that there are
around 20,000 people living around Bandar Pusat Jengka. There are actually covers
10km-25km around the Bandar Pusat Jengka. The population of family estimated is
between 500 to 800 families. The majority living in Jengka consists of Malays which is
99 percent, while the other 1 percent stands from other races such as Chinese, Indians
and others. This research and survey done included all type of ages such as adult,
teenagers and also children. The result of market size obtain is as follows:
PERCENTAGE (%)
NO. OF PEOPLE
Adult
35
7000
Students/Teenagers
37.5
7500
Children
27.5
5500
Total market size
100
20,000
Market Size
From 20,000 people, we had targeted about 70% as our target market to increase our
sale :
Children :
20%
Student :
35%
Target Market = population size x target market percentage

= 20,000 x 70%
11
Market Size = Target Market x Selling

Price
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Market Share
We have two business competitor that is offering the same product and service in
Jengka for now. Plus our competitor only offer selling products and caf but do not offer
catering services. So basically the market share before the involvement of our company,
DCC SDN. BHD., two of our competitors holds 55% and 45% respectively of the total
market share and can obtain income about RM2,100,000.00 a year. The table below
shows before and after of including the entry of DCC SDN. BHD. company :
Before involvement :
Competitors
Market Share
Total Per Year (RM)
Mons Bakery
55%
1,155,000
Kak Anas Bakery
45%
945,000
TOTAL
100%
2,100,000
Competitors
Market Share
Total Per Year (RM)
Mons Bakery
40%
840,000
Kak Anas Bakery
35%
735,000
DCC Company
25%
525,000
TOTAL
Competitions
100%
2,100,000
After involvement :
Competitions occurs when there are competitors, other business company that offers
the same type of service and product in the same area and to the same target market
as ours. This is something that we can not avoid since there will always be a new
competitors joining the target market. Since our DCC SDN. BHD. Company is still new
in business, we have other companies that have already start running the same
business
11 field as ours. In Jengka, basically there is two competitors and both the
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
company is located in Bandar Pusat Jengka. This will chances of our business to
succeed with the knowledge of analysis of other competitors strength and weakness. It
is important for us to improve from time to time to make sure that our company will able
to compete with the existing competitors.
Competitors that we are considering :

Competitors
Mons Bakery
Kak Anas Bakery
Strength
Strong brand name
Have their own regular
customers
Already established and is
known by many student
and Jengka resident
Well known around

Bandar Jengka
Good service
Weakness
Service hour too short
Low promotion and
activities
The environment is
not
Interesting
Expensive
Limited flavor choice
Facilities offered are
not the latest one
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Market Share
25%
40%
35%
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Sale Forecast
The expected income for DCC SDN. BHD. Company :
MONTH
January
February
March
April
May
June
July
August
September
October
November
December
TOTAL
SALES COLLECTION
RM 59,700.00
RM 49,200.00
RM 48,000.00
RM 52,150.00
RM 53,500.00
RM 50,000.00
RM 38,100.00
RM 63,500.00
RM 53,500.00
RM 51,200.00
RM 55,500.00
RM 58,650.00
RM 525,000.00
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Marketing Strategy
There are actually plenty of activities involving the target market strategies such as
the selection of the target market, the setting of a marketing objective, the development
and maintenance of a marketing mix and other activities that will produce satisfaction for
our target market. Usually the marketing strategies consist of four major steps or better
known as the 4Ps of marketing. If these steps are followed and planned carefully, it may
produce and result a creatively combined interrelated and independent marketing
activities.
DCC SDN. BHD. Company has bright future to succeed in this business industry and
is expected to produce larger profits due to several factors. Our company will be
providing excellent products and services to satisfy our customer and at the same time
making some profit as well. In achieving our target, our company will be executing the
marketing strategies by introducing the product and service offered, price determination,
locating a strategic place for our company and also doing some promotion
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
In other words, marketing strategies plays an important role in achieving our

companys objective by introducing and attracting the customers. That is why DCC
Company is setting the marketing strategy based on the 4Ps formula that stands for:
i
Product
ii
Price
iii
Place/distribution
iv
Promotion
Product and Service

The first marketing strategy in 4PS formula basically begins with the product and
service offering. To attract our customer, we will be offering them high quality product
and serving them with the best services at a very reasonable and affordable price. This
is to make sure that our customers needs are not neglected and for them to feel
comfortable coming to our caf. We think that it is not right for our company to only
concentrate on getting profits without giving our customers the best service and
product. Based on our target market that is students, children and adults, we have
different strategy in our business to attract these type of our customers based on their
age and life style to choose our products.
Our first mainly target customers is comes from students. Basically students age is
range between 12 years old until 23 years old that study in many institutions around
Bandar Pusat Jengka. So, we can focus on our products by packaging method. Most of
the students like to buy cakes and cookies for their friends as present. By designing our
package box with unique and beautiful feature. This surely can attract them to buy our
products and can promote our products too to their friends.
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Secondly, our target is comes from children. As we know, children love something
with variety of design and type. This also goes to food. So, we also provide our product
likes cakes and cookies that comes with many design and colour to attract children to
choose our products. Example design that we use to decorate our cakes is by adding
toys on top of cakes and decorate the cake icing with their favourite cartoon. For
cookies, we add some candy likes M&M candy chocolate on top of the cookies. Parents
surely come to our caf to buy our products for their children.
Lastly, we can attract adults citizen to choose our products by providing high quality
and healthy products. Adults now always concern about their health in choosing food
that they want to eat. So, we take an alternative to serve our adult customers by
labeling our products from simple tags attached to our products package box. This can
make them more confident to choose our products because we have label our products
with approved certificate about quality and nutrient content in our products.
Price Strategy
The second most important strategy in business is price strategy. We made up some
strategy to promote our products to customers by planning some price tactics in our
business:
Discount Pricing
Every month, we will come up our products with special discounts to our customers
in first week of every month depend on products they buy. Customers that buy our
product in many quantity, we will give them special discounts such as every purchase of
up to RM50 will get 7% of discounts. This tactics will surely attract many customers and
existing customers to come at our caf always.
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Promotional Pricing
Our caf also will offer promotional pricing to our products in some important day
such as promotion for Hari Raya, Back to school, and National day. we will give special
price to every products they buy. From this, our income will increase more and at the
same time attract our customers too.
Product Bundle Pricing

Besides that, we also provide product bundle such as buy 2 set box of cakes that
comes with 1 box set of cookies with special price or buy 3 box set of cookies with 1 box
set of cakes. Customers will have many choice in their buying.
Place Strategy
The place or location plays an important role and is surely to affect our business.
That is why before setting up any business, we must first consider the location that we
choose on building up our business company. The reason supporting our choosen
location, that wil be in Bandar Pusat Jengka is due to its strategical location. It is located
in the center of attraction and has a large target market. Besides that, the chances of
our business to survive will also be higher since we offer more interesting services.
Promotion Strategy
DCC SDN. BHD. Company will be using plenty of methods and approach to
advertise our product and service offered. This is very important since it has been seen
that a good promotional strategy may influence and increase a companies income
based on several major companies that has already made an impact in the business
industry. The main objective of conducting a promotional strategy is to make sure that
the customers are well informed about our offer promotion and discounts. Another
reason for informed about our programme and other important agenda happening.
Another reason for promotional strategy is to attracted potential customers to come to
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
our place and at the same time can promote our business. This will be some of the
promotional strategies that we will be implementing for our business :
Flyers
We will be spreading our flyers around Bandar Pusat Jengka to inform the people about
our new business and the type of service that our company will be offering. By doing so,
we are hoping to attract them to come over to our place and try the service and product
that we are offering.
Signboard
A large signboard will be placed in front of our caf building so that people who are
passing by will be alert and noticed about the business that we are running. This
signboard also be design attractively using bright colours to make sure that our target
can be achieved. Beside that we also will be providing important information on our
signboard
Banner
We will be placing two banner around Bandar Pusat Jengka in this early stage so tht
people will know and be inform about the opening of our futsal business and its location.
The first banner will be placed at the bus station since that is one of the most suitable
location where people around Jengka will oftenly come. The second location of our
banner will be placed near UiTM. This is to attract the students there because we are
expecting
11 them as our major customer and it is a must for us to attract their attention.
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Business Card
For our business card, we will be giving our contact number and the address of our
caf so that it will be easier for our customer to contact us in order to book for catering
and ordering our product in packaging. This is seen to be one of the most effective way
to promote our business
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Internet Ads
Besides that, we also take opportunity to promote and sell our product and service in
all over the country by using internet as a medium to expanding our business
opportunity. By using internet ads that being offer by famous hosting website such as
Facebook, Twitter, Yahoo and Google, we can attract many customers in large scale
and this can surely increase our business income greatly.
Marketing Budget
DCC SDN. BHD. Company marketing budgets for promotion will be as shown below :
NO
ITEMS
1.
FIXED
WORKING
OTHERS
ASSET (RM)
CAPITAL
EXPENSES
(RM)
(RM)
TOTAL
(RM)
FIXED ASSET
1,000
2.
Signboard
1,000
PROMOTION
BUDGET
Flyers
Banner
Business
card
40
300
535
75
120
Internet ads
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
3.
OTHERS
EXPENSES
2,000
2,000
Grand
opening(launch)
TOTAL
1,000
195
2,340
3,535
Business card = each RM 0.50 x 150

= RM 75.00
Flyers
= each RM 0.50 x 80 pieces

= RM 40.00
Banner
= each RM 150 x 2
= RM 300.00
Internet Ads = 50cmx50cm x RM 30 each x 4 websites (Facebook, Twitter, Yahoo and

Google)
= RM 120.00
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Product Description
There are sample of our product description and price that we offer :
ITEM
Cakes (All flavor)
QUANTITY
(PER KG)
PRICE (RM)
30
Cakes : We provide cakes with 1kg,2kg and 3kg.We will charge RM15 for every kg add
by customers.
QUANTITY
ITEM
(PER
BOX)
Cookies (All
flavor)
15
PRICE
(RM)
10
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Packaging
There are some example of packaging box that we used to pack our cakes and cookies:
For Cakes
For Cookies
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
OPERATION PLAN
Operational Department Statement

As the department of operational, we need to ensure our department being great
supporters towards Daily Cakes and Cookies Sdn. Bhd in order for DCC to
archive our company goal as well. We will give our best work in order to
encourage our cakes and cookies into market by managing the operational
planning as well.
Department Mission
To ensure the operational of the business run smoothly;

To ensure the caf able to fulfill the customer demands on our goods and
services;
To able managed the operational of the company as well to achieve the company
vision and mission;
To optimize the customer satisfaction and avoid all types of cognitive dissonance;
Provide the best caf management that satisfied customer;
Having the best controlling in staffing and produced the best workplace for the
employee.
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Organizational Chart
Mohd Fitri Aziz

General Manager
Nor Shazeline
Operational Manager
(Indoor)
Nur Amalina
Operational Manager
(Outdoor)
Dilevery
(2)
Chef (2)
Waiter (1)
ORGANIZATIONAL CHART OF OPERATIONAL DEPARTMENT
External
Environment
Process
Input
Transformatio
n Process
Output
Feedback
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Operational System
Process Planning
Place the flour, almond meal, icing sugar and butter in the bowl of a food
Process Flow Chart
processor and process until mixture resembles fine breadcrumbs.
Cakes
Add the egg and milk and process until just combined. Gently knead until
mixture just comes together.
Transfer
theand
ingredient
and wrap.
equipment
Shape
into a disc
cover with plastic
use from store.
Place
in the
fridge
for 30
minutes
to rest.
In a
bowl,
mix
the
of margarine,
sugar and salt then

stir thoroughly by using electric mixer until sugar
completely dissolve.
Roll out dough on a lightly floured surface to a 3mm-thick disc.
Add eggs then vanilla and stir with electric mixer until
Use a 7cm-diameter heart-shaped pastry cutter to cut out 32 shapes from

completely dissolve.
the pastry. Place on the lined trays.
Use a 4cm-diameter heart shaped pastry cutter to cut out shapes from half
then,
the
hearts.slowly add all purpose flour and stir it by using
electric mixer
Place on the lined trays.
Then, add baking powder and use electric mixer to mix

it well
Bake in preheated oven, swapping trays halfway through cooking, for 8-10
minutes or until light golden. Remove from oven and set aside on trays to
cool.
Add
then
it well
by using
electric
mixer
Place
themilk
chocolate
in mix
a medium
heatproof
bowl over
a saucepan
of
simmering water (make sure the bowl doesn't touch the water).
Stir occasionally with a metal spoon until the chocolate is completely melted
and
is smooth.
Then,
add a flavor and mix it by using electric mixer
Place the melted chocolate in a small plastic bag. Use scissors to snip the
end.
Transfer the cake to a hot oven at 190oC.

Drizzle chocolate over the heart rounds. Set aside for 15 minutes to set.
Combine the jam and water in a small saucepan over medium heat and
Wait
for 30
cook,
stirring,
for 5minutes
minutes or until jam melts and is smooth.
Store in an airtight container
Decorate the cake with icing.

Top with a chocolate-drizzled heart. Continue with remaining biscuits.
Process
done
andthestored
Use
a teaspoon
to spoon
remaining hot jam into the centre of each heart.
Set aside for 30 minutes to set.
11
Cookies
stored in closed container
Transfer to cookies cabinet

sale.
DCC for
SDN.BHD
| Quality is our priority
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Activity Flow Chart
Greet the client
Get the relevent

information about the
client need
Brief the client about
the product
Answer the client

question wisely
Give the client

information
Reached decision
Received orders
Packing the product
Received Payment
Get feedback about

customer satisfcation
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Production Planning
Cakes
Average sales forecast per month
RM 43,750.00
Average sales forecast per month for cakes =
RM 21,875.00
Price per unit (kg)
RM30.00
Number of Output per month
RM 21,875.00
RM30.00
729 Units per month
When working days per month is 26

Total amount produced per day
729 Units
26 Days
28 Units per day
Cookies
Average sales forecast per month
RM 43,750.00
Average sales forecast per month for cookies
RM 21,875.00
Price per box (15 pieces)
RM 10.00
Number of Output per month
RM 21,875.00
RM 10.00
2187 Units/ Box
When working days per month is 26
Total amount produced per day
2187 Units/box
26 Days
84 Units per day
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Business Operation and Hours
Days
Mondays Friday
Saturdays
Sunday and Public Holiday
Operation Hours
9.00 am 11.00 pm
10.00 am 6.00 pm
Closed
Material Planning
Bill of Materials (BOM)
Cakes
Produc
t No.
001
002
003
004
005
006
007
008
Specificatio
Description
All purpose flour

Cake flour
Dark brown sugar
Eggs
Butter
Milk
Baking powder
vanilla
0.295 Kg
0.085 Kg
0.300 Kg
4
0.225 Kg
0.240 L
0.0143 Kg
0.005 L
QTY
0.295 Kg
0.085 Kg
0.300 Kg
4
0.225 Kg
0.240 L
0.0143 Kg
0.005 L
Cookies
Produc
t No
11
001
002
003
004
005
006
007
Description
Specification QTY
Plain flour
Almond meal
Icing Sugar
Chilled butter
Eggs
Milk
Dark Chocolate
225 g
85 g
60 g
125 g
1 egg
250ml
100g
225g
85 g
60 g
125g
2 egg
250ml
100g
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
008
009
Raspberry Jam
Water
315 g
250 ml
315g
500ml
Material Requirement Schedule

Cakes
No
1
2
3
Material
All purpose
flour
Cake flour
Dark brown
sugar
Egg
5
6
Butter
Milk
Banking
powder
Vanilla
Strawberry
Grapes
Dates
Kiwi
Apple
Banana
7
8
9
10
11
12
13
14
Safet
Total
y
Material
QTY
Stoc Requiremen
k
t
Price /
unit
(RM)
Total
Price
(RM)
215
220
2.50
550.00
63
65
6.40
416.00
220
225
2.00
450.00
20
2936
0.40
1,174.40
5
5
170
180
5.00
5.00
850.00
900.00
11
2.30
25.30
5
5.1
5.2
5.1
5.1
5.1
5.1
1.50
25.00
24.00
10.00
12.00
8.00
14.00
7.50
127.50
124.80
51.00
61.20
40.80
71.40
4,849.90
Safet
y
Stoc
k
Total
material
requirement
Price
Per
Unit
(RM)
Total
Price
14
2930
0.40
1,172.00
10
5
340
183
2.30
3.00
782.00
549.00
291
6
165
175
10
4
5
5
5
5
5
5
1
0.1
0.2
0.1
0.1
0.1
0.1
Total
Cookies
11
No
Material
Egg
2
3
Plain flour
Wheat Flour
Qty
291
6
330
178
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
4
5
6
7
8
Sugar
Icing sugar
Butter
Yeast
Salt
Milk full
cream
Margarines
9
10
75
90
190
200
35
5
5
5
5
5
80
95
195
205
40
2.10
2.00
5.00
0.50
1.20
168.00
190.00
975.00
102.50
48.00
183
190
5.00
950.00
20
25
31.90
TOTAL
797.50
5,734.00
Flavors and Decoration

No
Material
Qty
Safet
y
Stoc
k
Almonds Nuts
195
200
18.00
2
3
Strawberry
Mango
Guava Brown
Sugar
Chocolate
Moist
Chocolate
Banana
Apple Twist
Vanilla
Grape
Kiwi
Addible Colors
5
5
5
5
10
10
13.00
88.00
3,600.0
0
130.00
880.00
10
88.00
880.00
10
15
10.00
150.00
15
20
10.00
200.00
15
15
20
15
15
5
5
5
5
5
20
20
25
20
20
30.00
40.00
3.00
30.00
1.20
600.00
800.00
75.00
600.00
24.00
7,939.0
0
4
6
7
8
10
12
14
15
Total
material
requirement
Price
(RM)/
kg
TOTAL
Total
Price
Total Raw Material

No
Items
Total
Cakes
4,849.90
Cookies
5,734.00
Flavors and decoration
7,939.00
TOTAL OVERALL
18,522.90
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Caf Furniture and Fitting
No
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
Item
Side table set (10 chairs)

Caf Table (4 chairs)
Caf Table (2 chairs)
Sofa set
Song Box
counter table + chair
cash Machine
Cookies cabinet
Cakes refrigerator
Flavor cabinets
CCTV
Fire Extinguisher
Smoke Sensor
Emergency lamp
Air Conditioner
Dustbin
Cleaning Set
Freezer
Racks
Mirrors
First Aid
Tray
Culinary set
Dining set
Toilet equipment
QTY
1
10
3
1
1
1
1
2
1
1
3
1
1
1
1
2
1
1
1
2
1
20
100
100
2
Price Per
Unit (RM)
1,500.00
450.00
150.00
500.00
300.00
200.00
250.00
750.00
5,000.00
750.00
300.00
70.00
150.00
150.00
2,000.00
10.00
15.00
1,400.00
950.00
25.00
100.00
3.00
10.00
10.00
150.00
Total
Total
Price
(RM)
1,500.00
4,500.00
450.00
500.00
300.00
200.00
250.00
1,500.00
5,000.00
750.00
900.00
70.00
150.00
150.00
2,000.00
20.00
15.00
1,400.00
950.00
50.00
100.00
60.00
1,000.00
1,000.00
300.00
23,115.00
Machine and Equipment
N
o
11
Item
QTY
Price Per
Unit (RM)
Total
Price
(RM)
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Freezer
Making Table
Oven
Home Kitchen
Sink
Dining Table set (6
chair)
Storage cabinet
Kitchen Cabinet
Troly
Tray
Dustbin
First Aid
Cleaning set
Set of Cooking
Utensils
Biscuit Molding Tray
Cakes Molding Tray
Water Heater
Air Conditioner
Fire Extinguisher
Toilet equipment
Storage refrigerator
Automatic Baking
Machine
Apron + Chef cap
1
1
1
1
1
2,000.00
870.00
450.00
80.00
112.00
2,000.00
870.00
450.00
80.00
112.00
120.00
120.00
1
1
5
5
2
1
1
580.00
670.00
10.00
10.00
5.00
100.00
10.00
580.00
670.00
50.00
50.00
10.00
100.00
10.00
10
89.00
890.00
10
10
1
1
1
2
1
15.00
20.00
20.00
2,000.00
70.00
85.00
1,500.00
150.00
200.00
20.00
2,000.00
70.00
170.00
1,500.00
2,000.00
2,000.00
8.00
Total
16.00
12,118.00
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
License, Permits, and Regulation Required

Items
Types
Remark
License for Signboard
License
Majlis Daerah Maran

KWSP
Employees Provide
Fund (EPF)
Regulation
Compulsory to all
workers
JabatanPengangkutanJala
License for van and

motorcycle
n (JPJ)
License
For delivery man

cumpolsary
JabatanKesihatan Malaysia
Typhoid injection
Regulation
Every workers
Attended Basic Food

Management Course
Regulation
Ministry of Health
Act
JabatanKemajuan Islam
Halal certification
Regulation
Malaysia (JAKIM)
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Scheduled Of Remuneration
No
1
2
3
Position
Delivery Men
Chef
Waitress
No. Of
Staff
2
2
1
TOTAL
Monthly
Salary
(RM)
350
450
300
1,100.00
EPF 12%
(RM)
42.00
54.00
36.00
132.00
SOCSO
2.5%
Total (RM)
(RM)
8.75
11.25
7.5
27.5
801.5
1030.5
343.5
2175.5
Operation Budget
Item
Kitchen Machine and
equipment
Caf Furniture
Fixed Asset
Monthly expense
Other Expense
(RM)
(RM)
(RM)
12,118.00
23,115.00
Raw Materials
18,522.90
Wages, EPF and SOCSO
2,175.50
Lot rent
800.00
License, Permits and
540.00
regulation
Utilities :
-Water
1,250.00
-Electricity
TOTAL
35,233.00
22,748.40
540.00
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Implementation Schedule
No
Activities
1
2
3
4
Incorporation of business
Application of permit license
Searching premise
Renovation premise
General briefing to
5
6
7
8
9
10
11
12
Month
1 2
10
personnel
Advertising & Promotion
launched
Procurement of machine
and items needed
Installation of machine
Recruitment of workers
Department coordination
Briefing of all distribution
channel
Monitoring and corrective
action
13
Sales visits
14
Consolidation
Note: The table shows the implementation scheduled until December 2011
11
12
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Kitchen Layout
Caf layout
11
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
FINANCIAL PLAN
Introduction
Financial planning plays a very crucial role for the whole business plan. Without it,
entrepreneurs would not be able to forecast and plan their business thoroughly.
Financial plan facilitates the company to visualize the short and long term financial
requirements in running a new business. It also shows how the requirements are going
to be financed (using internal and external resources). Financial plan also include
projection of the financial statement such as cash flow, profit and loss, balance sheet
and some financial analysis in order to determine the viability of the proposed business.
The information of financial plan is a gathered input from the administrative
budget, marketing and operation budget where in the financial, working paper, schedule
and financial plan must have the statements below:
a)
b)
c)
d)
e)
f)
Project implementation cost

Sources of financing
Pro-forma cash flow statement
Pro-forma income statement
Pro-forma balance sheet
Financial analysis
The importance of Financial Plan
To determine the amount of money to be invested of project cost

To identify and propose the relevant sources of fund
To ensure that the initial capital is sufficient
To appraise the viability before actual investment is committed
As a guideline for implementation
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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Projected Administrative, Marketing And Operations Expenditure
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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Projected Sales And Purchase
Collection For Sales & Payment For Purchases
Economic Life Of Fixed Assets And Depreciation Method
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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Increase In Working Capital (If Any)
Ending Stock For Raw Material And Finished Goods
Rate Of Taxation (For Private Limited Company)
Business Background
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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Sources Of Finance
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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Project Implementation
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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Source of Financing
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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Table Of Depreciation
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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Loan Amortization
11
800
220
Rental
Othe r Expe nditur e
1,740
1,250
2,340
11

33,627
CASH SURPLUS (DEFICIT)
BEGINNING CASH BALANCE
47,876
TOTAL CASH OUTFLOW
33,627
36,750
22,950
177
Tax Payable
885
Interest
43,796
Principal
Loan Re paym e nt:
Interest
Principal
Hir e -Pur chas e Re paym e nt:
Hire-Purchase Dow n Payment
Purchase of Fixed Assets - Others
Purchase of Fixed Assets - Land & Building
Fixe d As s e ts
Other Pre-Operations Expenditure
Insurance & Road Tax f or Motor V ehicle
Business Registration & Licences
Deposit (rent, utilities, etc.)
Pr e -Ope r ations
2,176
Utilities
7,858
120
75
298
9,091
59,700
59,700
Salaries, EPF & SOCSO
Carriage Inw ard & Duty
Payment of Account Payable
Cash Purchase
Ope r ations Expe nditur e
Internet A ds
Business
Promotion:
M ar k e ting Expe nditur e
Utilities
Rent
Salary, EPF and socso
Adm inis tr ative Expe nditur e
CASH OUTFLOW
TOTAL CASH INFLOW
Collection of Accounts Receivable

81,503
53,086
Loan
Cash Sales
28,417
Capital (Cash)
CASH INFLOW
M ONTH
Pr e -Ope r ations 1
70,377
25,363
23,837
177
885
800
1,250
2,176
4,715
4,250
120
75
298
9,091
49,200
49,200
95,741
23,635
24,365
177
885
800
1,250
2,176
5,693
3,800
120
75
298
9,091
48,000
48,000
119,376
28,098
24,052
177
885
800
1,250
2,176
3,980
5,200
120
75
298
9,091
52,150
52,150
DAILY COOKIES AND CAKES
147,474
28,238
25,262
177
885
800
1,250
2,176
4,640
5,750
120
75
298
9,091
53,500
53,500
175,712
24,848
25,152
177
885
800
1,250
2,176
5,530
4,750
120
75
298
9,091
50,000
50,000
200,561
16,878
21,222
177
885
800
1,250
2,176
5,150
1,200
120
75
298
9,091
38,100
38,100
217,439
37,658
25,842
177
885
800
1,250
2,176
2,620
8,350
120
75
298
9,091
63,500
63,500
255,097
27,388
26,112
177
885
800
1,250
2,176
5,490
5,750
120
75
298
9,091
53,500
53,500
PRO FORMA CASH FLOW STATEMENT
282,486
24,238
26,962
177
885
800
1,250
2,176
6,790
5,300
120
75
298
9,091
51,200
51,200
10
306,724
28,648
26,852
177
885
800
1,250
2,176
5,480
6,500
120
75
298
9,091
55,500
55,500
11
Cash Flow Performa

335,372
30,408
28,242
177
885
800
1,250
2,176
6,020
7,350
120
75
298
9,091
58,650
58,650
12
56,108
66,058
1,440
900
3,576
109,092
714,503
633,000
53,086
28,417
TOTAL YR 1
2,123
10,617
43,796
2,340
1,740
220
9,600
15,000
26,112
365,780
348,723
66,058
72,664
1,483
927
3,683
112,365
577,500
577,500
YEAR 2
365,780
255,544
321,956
1,699
10,617
227
9,888
15,450
26,895
621,3
316,5
347,5
1,27
10,6
23
10,3
16,2
28,2
72,6
83,5
1,55
97
3,86
117,9
664,1
664,1
YEAR 3
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Pro-Forma Income Statement
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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Pro forma balance sheet
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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Financial ratio analysis
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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
Graph and performance
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DCC SDN.BHD
BUSINESS PROJECT
PROPOSAL
AS1205E
11

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ASSALAMUALAIKUM WARAHMATULLAHI WABARAKATUH

Alhamdulillah we have finally completed our business plan. To be honest, none of

DCC SDN. BHD.

Madam Siti Aishah Binti Mohamad,

ENTREPRENEURSHIP BUSINESS PLAN

DCC SDN.BHD | Quality is our priority

Thank you in advance.

DCC SDN.BHD | Quality is our priority

INTRODUCTION TO THE INDUSTRY

Muhamad Fitri Bin Muhamad Kasim

Rahmah Binti Ahmad

Mohamad Azfar Bin Zakaria

Nuramalina Binti Mat Yusoff

Norshazelin Binti Zainol

Nur Hayati Binti Ahmad @ Abdullah

Each of the partners :

Rahmah Binti Ahmad

Business plan is necessary to all entrepreneurs. It is prepared toa group of

OBJECTIVE OF THE ORGANIZATION

Devote at least 40 hours per month specifically to marketing

Achieve total annual revenue of over RM300,000 in year 2

Achieve an average monthly transactions per customer of 6 by end of year 4

Achieve average monthly spend per customer of RM36 by end of year 3

Achieve 99.5% customer satisfaction (199 in 200 customers leaves satisfied)

Achieve 15% market of Union Station breakfast customers by end of year 3.

PURPOSE OF THE BUSINESS PLAN

1 As an important piece of document that will serve as guidance to the owner,

BACKGROUND OF THE BUSINESS

Muhamad Fitri Bin Muhamad Kasim

Identity Card Number

No.9 Jalan SS4B/13 Kelana Jaya

19. 10. 1981

Diploma in Business Study

Knowledge and Skill

Creative Thinking and Excellent

Leadership Skill, Technology

Rahmah Binti Ahmad

Identity Card Number

No. 08 jln 15/44 40200 Shah Alam

26. 11. 1981

Creative and critical skill.

6 years experience industrial relation and

DCC SDN.BHD | Quality is our priority

Mohamad Azfar Bin Zakaria

Identity Card Number

B44 Aman Dua,Damansara

06. 04. 1988

Donald Trump, How to Manage Successful

Creative Thinking and Excellent in Photograp

Noramalina Binti Mat Yusoff

Identity Card Number

3 years in Trussing System

Diploma in Business Study

Creative Thinking and Excellent

Knowledge and Skill

Open Small Business

Norshazelin Binti Zainol

Identity Card Number

Creative Thinking and Excellent

Nur Hayati Binti Ahmad @ Abdullah

Identity Card Number

No. 67, Taman Melati, 28700, Bentong

Donald Trump, How to Handle Financial