Toothpaste survey (For school project)

Questionnaire
Preparation of project on consumer awareness
amongst household items.

Respondent Details: -

1. What is your favorite brand of toothpaste?

□ Colgate
□ Sensodyne
□ Aquafresh
□ Oral B
□ Other (pls. specify) _________________

2. What attracts you to the product you have chosen? :

a. Packing (tube, box color) □ Yes □ No
b. Flavor □ Yes □ No
c. Quality □ Yes □ No
d. Price □ Yes □ No

3. Have you ever had any side-effects using a particular brand of toothpaste?

□ Yes (pls. specify) ___________

□ No

What are preferences toward ingredients present in your toothpaste?

□ Abrasives (for removal of plaque and tartar)
□ Fluoride content (prevents decay)
□ Anti-bacterial agents
□ Colors (red, blue, green etc.)
□ Foaming agents
□ Other (pls. specify) _________

In what way do you prefer buying toothpaste?

□ Separately □ In box-sets

6. Approximately how much do you spend on toothpaste in a month?

$/or your local currency_____________

What do you think results in healthier teeth? :

□ The number of times one brushes his teeth (or)
□ The manner/thoroughness in which one brushes his teeth

Do you think Toothpaste is addictive? :

□ Yes
□ No

Which age bracket do you belong to?

□ 7-11
□ 12-16
□ 17-21
□ 21 and above
What is your total monthly:

□ Income _______________________________________

□ Expenditure ____________________________________

If you ever had any dental problems what steps did you take to improve them?

□ Doctor’s prescribed toothpaste

□ I’ve never had a dental problem

□ Other (pls. specify _____________________________________________ )

How would you suggest toothpaste companies could increase sales?

__________________________________________________
__________________________________________________
__________________________________________________
__________________________________________________
__________________________________________________ ______________

Do you think mouthwash could ever replace the art of brushing one’s teeth?
□ Yes
□ No

Record Gender □ Male □ Female

Do you enjoy brushing your teeth ? □ Yes □ No

Name of respondent (Real Name):

__________________________________________________ _________

Occupation:
__________________________________________________ _________

E-mail address:
__________________________________________________ _________

Thank you for your time and opinions.

__________________