Yellow Cup Coffee

Concept Presentation

Content

1. Introduction
2. Target Market
3. Product Offering

4. Marketing Channels

2 | Yellow Cup Coffee

Introduction

Yellow Cup Coffee was inspired by the buzzing coffee culture of New York City and
started with a vision of serving a Gold Standard Coffee to customers. Look deeper into
yellow and you will find out that yellow is the color of Gold. The color was selected
because we want to share the happy color to every coffee lovers may it be in the cafe
or having a sip in our yellow take away cups.

To ensure that we serve Gold Standard coffee quality, we invested heavily in the top
line La Marzocco Strada Espresso Machine to brew freshly roasted coffee sourced
from Ethiopia, Uganda, El Salvador, Indonesia, Nicaragua , Brazil and even Hawaii.
Our coffee machine is calibrated daily with the optimal extraction with the pressure
profiling technology of the Strada to ensure that the coffee beans are not over or under
extracted.

Over the past few years of exploration in various coffee farms around the world, the
team at Yellow Cup Coffee have travelled as far as Hawaii to study the process of
getting the ripen red "poppy Cherry" into hoppers of our coffee grinder. The relationship
over time developed directly with coffee farmers is integral to the maintenance of the
high coffee quality.

3 | Yellow Cup Coffee

Introduction

Target Market

Product Offerings

Marketing Channels

Broad demographic appeal

We appeal to young adults, office executives, students and

families

Typical Customer:
Office professionals and executives
Bankers, doctors, lawyers, accountants, executives
Students
Coffee enthusiasts
Residents
Families

Proven success in:

Commercial
Residential markets
Urban
Suburban

4 | Yellow Cup Coffee

Introduction

Target Market

Product Offerings

Marketing Channels

Specialty Coffee and Other Handcrafted Beverages

Coffee

Tea

Unique Beverages

English Breakfast, Earl

Grey, Green, Chamomile

Hawaiian Latte tinge of

Coconut flavor

We invest in the best coffee

machines such as the La
Marzocco Strada, also
known as the Ferrari of
coffee machines

Our coffee has one of the

brightest taste and
smoothest texture

All of our beverages use

high quality, natural and
fresh ingredients

Others

Nutellatte hazelnut delight

El Salvador, Nicaragua,
Sumatra Premium Coffee
Beans

5 | Yellow Cup Coffee

Freshly Squeezed Orange

Juice

Introduction

Acai Berry King

Antioxidant

Target Market

Product Offerings

Marketing Channels

Artisan Bread

6 | Yellow Cup Coffee

Introduction

Target Market

Product Offerings

Marketing Channels

Breakfast, Lunch, Dinner and Brunch

7 | Yellow Cup Coffee

Introduction

Target Market

Product Offerings

Marketing Channels

YCC Protein Salads

Targeting Gym Goers and Health Conscious Office Crowd Protein Focused and Healthy Meal

Salmon, Steak, Prawns, Avocado, Ham

8 | Yellow Cup Coffee

Introduction

Target Market

Product Offerings

Marketing Channels

Ice Cream, Waffles, NYC Desserts

Desserts with
Ben and Jerrys Ice Cream

Belgian Waffles

Brussels waffles with fruits and Ice Cream

Waffle batter made in-house with our vanilla

and buttermilk recipe

Lots of flavors of Ben and Jerrys Ice Cream

NYC ice cream desserts such as our Bens

Choux Puff and others

Our desserts attract groups of friends,

providing for a cozy, chill, delicious and
enjoyable meeting point for group
discussions, meet ups or work

9 | Yellow Cup Coffee

Introduction

Target Market

Product Offerings

Marketing Channels

Our Menu
Product

Price

Salads

Product

Price

Coffee Bites

Vegetarian Salad (mesclun/avocado)

$10

Truffle Fries

$8

YCC Salad (mesclun/avocado/salmon/ham/steak)

$13

Sausage

$6

Meat Salad (Lots of Meat + YCC Salad) Gym Special

$15

Hashbrown

$3

Steak Cubes

$15

Additional Toppings at $2 - $3
Lunch
Grilled Ham and Cheese

$9

Waffles

Scandinavian Sandwich

$9

Fruity Waffles

$9

Pastrami Sandwich

$9

Ice Cream Waffles

$12

Grilled Salmon (Fish/mesclun/tomato/hashbrown)

$13

Extra Scoop

$3

Grilled Cod (Fish/mesclun/tomato/hashbrown)

$18

Steak Lunch

$18

Desserts

Sausage Lunch (sausage/eggs/mesclun/tomato/bread)

$10

Bens Choux Puff with single scoop Ice Cream

$5

Croissant double scoop Ice Cream

$9

Affogato single scoop Ice Cream with Espresso

$7

Fruity Snow Ball Fruit Bowl with Ice Cream

$5

Extra scoop

$3

All Day Brunch

YCC Supersized Breakfast (2 nurnberg sausage/bacon)

$18

German Sausage Breakfast (3 types of sausage)

$17

Little Giant Breakfast

$16

Norwegian Salmon Breakfast

$15

10 | Yellow Cup Coffee

Introduction

Target Market

Product Offerings

Marketing Channels

Social Media: Staying Connected

Social media avenues such as Facebook, Twitter, Instagram and

Foursquare allow Yellow Cup Coffee to stay connected with its
fans

11 | Yellow Cup Coffee

Introduction

Target Market

Product Offerings

Marketing Channels

Thank You

12 | Yellow Cup Coffee