ACKNOWLEDGEMENTS

Firstly we would thank Allah for giving us the opportunity and the resources
to be able to do something productive with our lives. Without His blessings
we would not have been able to come as far as we have. Then our sincere
thanks to Sir t for helping us throughout this report. His guidelines have been
very useful for us in preparing this report. He helped us find new ways of
being innovative and creative. This report would not have been possible
without his cooperation and continuous direction.
Last but not the least we would like to thank our families for their incessant
support and approval.

Introduction :Ethics in the philosophy the study or evaluation of human

rights in the way of ethical principles .

Business ethics

is defined as the structured

examination, critical and organizations how should the behave in
international marketing .

Business ethics importance :Ethics in any firm shows that it is good business .ethical image
create goodwill and loyalty among the customers .

Honest and good business practices

Guide the investors
Good ethics means good firm
Gain attention of customers
Retained the stakeholders
Help the company to lead the market
Easily faces the global challenges

Case Study on business Ethics :Firm

KFC

Industry

fast foods

Period

1994 2004

Country

India

Abstract :In this case ethical issues involves in KFC business in India .in 1995 KFC
enter in India now since then this firm faces some issues regularity
authorities found that KFC chickens did not hold the prevention of food
adulteration Act 1954 .chickens have almost three times monosodium
known MSC flavor enhancing material .
In 1990 KFC faces the issue by the people of ethical treatment of animals
It is animal right protection firm claimed that towards chickens and showing
a video in KFC poultry forms ill treatment.
Know overcome these situations KFC do some planning .

Background of KFC:KFC is most famous fast foods restaurants chain .

KFC founded by Colonel Harland in 1930 by cooking and servings foods
items . in 1952 expanded the chicken business and give the name of
Kentucky fried chicken .
Kfc is the part of yum brands inc its run by David Novak.
KFC in United States more than 5200 branches and and more than 15000
restaurants all over the world .

When KFC enter in India :KFC was the first enter in India international fast food company .
After the 1990 government policies .India permission the KFC 30 shops all
in India open first shop open in Bangalore target the upper middle class
people .

Problems for KFC in India: PROTEST by former led against KFC and former leader
Nanjundaswamy use the term junk foods .
Faces the cultural and economic issues
Face the PETA in 1990

Questions
1. In 1995 KFC faces the protest by the economics and cultural
activities and formers .what are the reasons?
2. It is best for any organization not to give the importance to the
ethical values for the making profit ? why or why not ?

Answers the questions

1. Firstly need to protects the animal rights , than chicken use in KFC is
full of chemicals ,promotes the former to make production of animal
feedings .
2. Company must give the importance to the ethics rather than
profits .because profit comes from the customers and customers
satisfied with ethics .

Conclusion :Now we understand that point every firm should follow the ethics and
give the importance according the country culture economics .kfc
should guide the farm level programs .

http://www.academia.edu/5904528/Business_ethics_and_CSR..case_st
udy_on_ITC_and_KFC