INTRODUCTION

London Biscuits Berhad was incorporated in 1981 as a confectionery manufacturer. In 1994,

the company was acquired by the Liew Family which provided fresh impetus to the
companys growth. A new factory premises was purchased as its new operating premises and
new production lines were installed to increase the production capacity of its existing
products and to introduce new product types.
In 1998, LBB diversified into cake manufacturing with the launch of its London Pie Cakes
featuring individually packaged cakes with centre filled cream in a wide assortment of
flavours. The success of this cake range prompted a further expansion in 2000 into the roll
cake segment with the introduction of the swiss roll cakes. As of today, LBB is the largest
domestic cake manufacturer and uniquely the only one which produces roll, layer and round
cakes of which the roll cakes are the key product segment of LBB .
Corporate Developments
In early 2002, LBB was successfully listed on the 2nd Board of Bursa Malaysia and this was
followed up within a short period of time with a transfer to the Main Board of Bursa in late
2003. The company also become a Disney licensee in Malaysia, a status which it retains til
today, for cake and corn confectionery under its Yummies brand featuring classic Disney
characters.
In 2005, LBB acquired its 1st ever subsidiary, Kinos Food Industries Sdn Bhd which was a
very exciting acquisition as Kinos had very similar product ranges which complimented
LBBs existing distribution channel.
In 2007, LBB followed up this by acquiring a majority stake in Khee San Berhad, a company
listed on the Main Board of Bursa Malaysia. Khee San was and is the single largest domestic
manufacturer of sweets and candy confectionery as well as being one of the oldest wafer
manufacturers.
Since 2010, LBB and its subsidiaries have been investing significantly to upgrade its
production facilities as well as increasing production capacity to satisfy customer demands on
both product availability and quality. Since 2005, the Company has also been establishing its
brand equity by embarking on various brand building campaigns in Malaysia to improve the
brand awareness of the London Brand and this has now been expanded to Singapore where
the company is actively participating in high profile major media events to elevate its brand
positioning.
Today, LBB is major confectionery manufacturer with distribution channels in over 35
countries predominantly in the South East Asia Region & the Asia Pacific Region with over
200 individual products types.

OBJECTIVE
1. Review the regulatory requirements for packaging Present the purpose, function and
essential characteristics packaging of London Swiss Roll.
2. Describe packaging options, their use, and the pros and cons of each.
3. Examine the selection and evaluation process for packaging London Swiss Roll

TYPES OF MATERIAL
INTRODUCTION
The use of paper and paperboards for food packaging dates back to the 17th century
with accelerated usage in the later part of the19th century (Kirwan 2003). Paper and
paperboard are sheet materials made from an interlaced network of cellulose fibers derived
from wood by using sulfate and sulfite. The fibers are then pulpedand/or bleached and treated
with chemicals such as slimicides andstrengthening agents to produce the paper product.
FDA regulates the additives used in paper and paperboard food packaging (21 CFR Part 176).
Paper and paperboards are commonly used in corrugatedboxes, milk cartons, folding cartons,
bags and sacks, and wrappingpaper. Tissue paper, paper plates, and cups are other examples
of paper and paperboard products.
PAPERBOARD
Paperboard. Paperboard is thicker than paper with a higher weight per unit area and often
made in multiple layers. It is commonlyused to make containers for shippingsuch as boxes,
cartons,and trays and seldom used for direct food contact. The various
types of paperboard are as follows (Soroka 1999):
White boardMade from several thin layers of bleached chemical pulp, white board
is typically used as the inner layer of a carton. White board may be coated with wax
or laminated with polyethylene for heat sealability, and it is the only form of
paperboard recommended for direct food contact.
Solid boardPossessing strength and durability, solid board has multiple layers of
bleached sulfate board. When laminated with polyethylene, it is used to create liquid
cartons (known as milk board). Solid board is also used to package fruit juices and
soft drinks.
ChipboardChipboard is made from recycled paper and often contains blemishes
and impurities from the original paper,which makes it unsuitable for direct contact
with food, printing, and folding. It is often lined with white board to improve both
appearance and strength. The least expensive formof paperboard,chipboard is used to
make the outer layers of cartons for foods such as tea and cereals.
FiberboardFiberboard can be solid or corrugated. The solid type has an inner white
board layer and outer kraft layer and provides good protection against impact and
compression.When laminated with plastics or aluminum, solid fibreboard can
improve barrier propertiesandis used to package dryproducts such as coffee and milk
powder. The corrugated type, also known as corrugated board, is made with 2 layers
of kraft paper with a central corrugating (or fluting) material.Fiberboards resistance
to impact abrasion and crushing damage makes it widely used for shipping bulk food
and case packing of retail food products.

tem Name
Material

Material Structure

Size
Color
Printing
Surface Finishing
Artwork format

Food grade peerless box cake London Swiss Roll

Face paper: White cardboard, C2S art paper , duplex paperboard
Inside paper: corrugated paper, greyboard, special paper, Leather paper, etc.
1.Duplex board :From 250gsm to 400gsm (grey color back & white color back)
2.White card paper : From 170gsm to 350gsm
3.Corrugated paper : Duplex board with high strength B-flute,E-flute,F-flute
4.Duplex board with grey back (250gsm,300gsm,350gs,.400gsm)
5.Grey board/Cardboard :500gsm to 2000gsm (Thickness from 1.5mm to 3mm)
All size can be customized
CMYK & Pantone color,any color customer need.
Offset printing,Flexo printing,Screen printing
UV,Glossy lamination,Matte lamination,Hot stamping,Embossed,Varnishing etc.
PDF,AI,COREL DRAW, At least 300dpi resolution

ADVANTAGES AND DISADVANTAGES PACKAGING OF PRODUCT

MATERIAL: PAPER BOARD

PROPERTIES
ADVANTAGES
Product characteristics / food 1.Very good strength
compatibility
weight characteristics

Consumer/ marketing issues

Environment issues

Cost

CONCLUSION

DISADVANTAGES
to 1.Poor barrier to light.
2.Recycled content make it
unsuitable for food contact
material.
1.Low density material
1.Moisture
sensitive,loses
2.Easily decorated
strength with increasing
humidity.
2.Tears easily
1.Made from renewable
resources
2.Recydable
1.Low cost

The primary purpose of food packaging must continue to be maintaining the safety,
wholesomeness, and quality of food.The impact of packaging waste on the environment can
be minimized by prudently selecting materials, following EPA guidelines,and reviewing
expectations of packaging in terms of environmental impact. Knowledgeable efforts by
industry, government, and consumers will promote continued improvement, and an
understanding of the functional characteristics of packaging will prevent much of the wellintentioned but ill-advised solutions that do not adequately account for both preconsumer and
postconsumer packaging factors.

REFERENCES
1.Arvanitoyannis IS, Bosnea L. 2004.Migration of substances from food packaging materials

to foods. Crit Rev Food Sci Nutr

2.Coles R. 2003. Introduction. In: Coles R,McDowell D, Kirwan MJ, editors. Food packaging
technology. London, U.K.: Blackwell Publishing, CRC Press
3.Page B, Edwards M, May N. 2003. Metal cans. In: Coles R, McDowell D, Kirwan MJ,
editors. Food packaging technology. London, U.K.:Blackwell Publishing,CRCPress.
p 12151.

DESIGN

RESEARCH AND DEVELOPMENTS PRODUCTS

a) Implement and maintain the quality management system and continually improve its
effectiveness.
b) Produce the products with top quality of raw & packaging materials
c) Using world class wafer and layer cake manufacturing machinery from Europe and
constantly upgrade and improve to remain competitively.
d) Enhance customer satisfaction by meeting customer requirements.
e) Recognize our customers needs by introduce independence packaging.
f) Ensure the quality assurance procedures, the company had accredited with HALAL.

LILITERATURE RESEARCH

Packaging is a technology.It highlights the protective and logistical roles of packaging

and introduces packaging strategy,design and developments.after that,it can be of strategics
importance to a company,as it can be a key to competitive advantage in the food industry.This
may be achieve by catering to the needs and wants of the end user,opening up new
distribution channels,providing a better quality of presentation,enabling lower cost,increasing
margins,enhancing product and improving the logistics service to customers.